SWOOP Blog

Latest Articles


Blog Archive

 
 
Digital behavioural change – are you motivated enough?
Laurence Lock Lee Laurence Lock Lee

Digital behavioural change – are you motivated enough?

Do you suffer from confirmation bias? Is it time to add some shades of grey to your arguments to achieve digital behavioural change?

Dr Laurence Lock Lee attempts to add some grey to the black and white. How do you think he goes?

Read More