SWOOP Blog
Latest Articles
Blog Archive
Ethical use of generative AI in internal communications: Best practices
In this third blog post on the ethical use of AI in internal communications, Cai Kjaer explores best practices internal communicators should adopt as they embed the use of AI.
Ethical use of generative AI in internal communications: When to declare AI use
In Cai Kjaer’s second instalment in his series on the ethical use of AI in internal communications, he explores how the need for disclosure increases with the level of AI’s involvement, and the risk of misperception.
Ethical use of generative AI in internal communications: Transparency and disclosure
While AI can boost efficiency and provide creative inspiration for internal communicators, it raises an important question: When should communicators disclose that content was AI-generated or AI-assisted?
This is the first of Cai Kjaer’s three-part series on the ethical use of AI in internal communications.
Are we writing for people or bots? Rethinking intranet content and analytics in the age of AI
In the age of the chatbot, are internal communicators writing for people, or for bots?
The reality is, we are writing for people who might reach our content through a bot. Cai Kjaer explores the evolution of AI and intranets.
Are intranets ready for generative AI?
Will AI take over the intranet?
The overwhelming consensus is that AI and the intranet won’t work together unless governance measures are in place and content is up to date. Learn how organisations are using AI and the intranet.
Getting your intranet ready for AI is like moving house
If you want to get your intranet AI-ready, think of it like a fresh start when you move house. You need to get rid of the junk, you need to do a good clean-up of the old house and have structures in place in the new house to keep everything organised.
Setting up intranet editors for success
If you have a decentralised intranet, you’ll have loads of content editors. So how do you set them up for success? We’ve got all the hot tips for you!
Managing your favourites, reducing clutter and accessibility checks – the latest SWOOP Analytics features
Our latest product updates mean you can manage your favourites, reduce clutter, and we have accessibility checks coming.
Your intranet of tomorrow: Friendly, Content-aware, and AI ready
Discover how working with files, sharing/collaborating, and creating beautiful sites and pages is easier than ever. With Copilot in SharePoint, your content, pages and sites are grounded in the data that matters most. We’ll focus on recent innovation and announcements across SharePoint agents, content AI, sites, pages, and new creation experiences.
Platforms to People: Powering Global Connection
Discover how Prologis leverages their intranet to connect employees across global offices. This presentation explores the collaboration between Internal Communications and IT to empower local voices, streamline content sharing, and elevate the employee experience worldwide.
Creating compelling intranet content with AI
Get inspired in this session as Melinda Schaller will share how Syngenta is leveraging AI and SharePoint capabilities to create a better content experience for colleagues. Hear how SharePoint knowledge bases make it easier to create better content, how they’ve embedded an AI Manifesto and Code of Practice, the steps they’ve taken to support colleagues in adopting AI functionality and what it all means for the future of the intranet.
Designing an intranet experience that’s unique to each user
Hear the story of how Bauer Media has built a personalised SharePoint intranet experience, getting the info that matters to users direct to their homepage. Amélie Roland-Gosselin, Head of Channels & Content Management, will show how colleagues in a complex matrixed organisation are served the right mix of news, information and tools (and their plans for taking the experience to the next level by enabling users to customise their experience).
Who truly owns the intranet?
Is the intranet an IT-managed digital tool or a communication platform led by Internal Comms? The answer—both!
The world's premier skylight and roof windows manufacturer VELUX, will share how their intranet thrives through collaborative ownership between IT and Internal Communications. By fostering structured collaboration, ongoing knowledge-sharing, and clear task allocation, they ensure the intranet remains a dynamic, effective tool for everyone.
A Swift Approach to Content Migration: Lessons from AustralianSuper
Migrating content from one intranet platform to another is a big feat of work—and doing it manually can feel even more daunting. In this session, you’ll hear about AustralianSuper’s journey through manual content migration, the benefits and lessons learned, and why it might be the right approach for your organisation too.
From Feedback to Functionality: Transforming NRMA’s SharePoint Intranet
Explore how NRMA turned 600+ employee insights into an engaging and user-centric intranet, transitioning from SharePoint Classic to SharePoint Online while fostering a strong community of practice.
How to successfully manage an intranet - Key findings from SWOOP Analytics’ 2025 SharePoint Intranet Benchmarking Report
More people are visiting the intranet but they're spending very little time there. Therefore, it's vital that information is easy to access, it's up to date, it's accurate and it's ready for AI.
We'll use the latest findings from our global benchmarking research to show you how to optimise your intranet to give people the accurate information they need to accomplish their work, while also preparing it for AI.
Enhancing User Experience: Personalising Service’s Australia’s Intranet
Discover how Services Australia, an Australian government agency that delivers social and health-related services and supports 33,500 employees through Medicare, Social Security, and Child Support, is redesigning its SharePoint intranet with targeted content and personalisation to better serve its workforce.