Our Information Overload Calculator shows the potential for overload. SWOOP Analytics shows you where to reduce clutter and how to target messaging.

With SWOOP Analytics for SharePoint intranet, you can see exactly how employees engage with intranet news - who reads, who skims, and where attention drops off. With SWOOP Analytics for Viva Engage, you can listen to the conversations that matter, spot where noise drowns out signal, and identify which leaders or communities cut through.

Together, these insights give internal communicators the evidence they need to reduce clutter, target messages, and ensure critical updates reach the right people, without overwhelming them.

Stop guessing: measure your internal communications impact with data

Are your internal communications creating value, or just noise?

As an internal communicator, you've felt the pressure. Employees complain about information overload while executives demand proof that your communications drive business results. Without hard data, you're stuck defending your work with gut feelings instead of metrics.

The hidden cost of communication chaos

Every email newsletter, team update, and company announcement represents a strategic investment in your workforce's time and attention. When employees spend 15 minutes reading your monthly newsletter, that's not just 15 minutes, it's a measurable business cost multiplied across your entire organisation.

The problem? Most internal communications teams have no idea whether their investment is generating positive returns or creating expensive noise that hurts productivity.

Introducing the Information Overload Calculator

SWOOP Analytics’ free Information Overload Calculator transforms guesswork into strategy by calculating two critical metrics that every internal communicator needs to track:

Employee Overload Index (EOI): Measures whether your communications fit within employees' available time capacity. An EOI above 1.0 means you're asking for more time than employees have available.
Manager Overload Index (MOI): Calculates whether managers can effectively read, interpret, and relay information to their teams without becoming overwhelmed.

How it works

The calculator walks you through three simple steps which you can do in less than 5 minutes:

Company Profile: Enter your headcount, number of managers, and basic cost assumptions
Content Types: List your regular communications, e.g. newsletters, updates, announcements, with their frequency and targeting
Time Assumptions: Set realistic estimates for how long content takes to read and process

The tool instantly calculates your overload indices and shows you exactly where your communications portfolio stands. Green means healthy, amber indicates strain, and red signals dangerous overload levels.

The strategic advantage

With these metrics, you can:

Justify your budget with concrete calculations showing the annual investment your communications represent
Optimise your mix by identifying which content types deliver the best value per minute of employee time
Prevent overload before employee satisfaction surveys reveal communication fatigue
Make data-driven decisions about frequency, targeting, and content strategy

Your communications as business investment

The calculator reveals something powerful: your communications aren't just overhead, they're a measurable business investment. When you can quantify that your monthly newsletter costs $50,000 annually in employee time, you can also prove it delivers $200,000 in value through improved alignment and reduced confusion.

Start measuring today

Stop defending your internal communications with anecdotes. Start proving their value with data. The Information Overload Calculator gives you the metrics internal communications teams have been missing.

Ready to transform your communications strategy from guesswork to measurable business impact?

Try the free Information Overload Calculator and discover what your communications portfolio really costs, and use SWOOP Analytics’ to prove what works and where you need to improve.

First Name*

Last Name*

Email*

Please verify your request*

Subscribe to our monthly newsletter

SWOOP Analytics® is ISO 27001 certified and SOC 2 Type 2 compliant, as verified by an independent auditor.SWOOP is also complying with the requirements set out in GDPR.
Visit the Trust Center for more information.

From potential to reality

Stop guessing: measure your internal communications impact with data

The hidden cost of communication chaos

Introducing the Information Overload Calculator

How it works

The strategic advantage

Your communications as business investment

Start measuring today

Subscribe to our monthly newsletter

Products

Support

Company

Resources