VIVA ENGAGE EDITION
SWOOP Analytics’ 2026/27 Benchmarking Report
Discover how the world's highest-performing Viva Engage networks are driving engagement, community and communication impact.
The way organisations communicate is changing.
As Viva Engage matures and becomes an increasingly important part of the Microsoft 365 ecosystem, organisations are looking beyond adoption metrics and asking bigger questions:
How do we create thriving communities?
What drives meaningful engagement?
How can we measure communication effectiveness?
Which behaviours separate high-performing networks from the rest?
SWOOP Analytics’ Benchmarking Report | Viva Engage edition answers these questions using data from the world's largest study of enterprise community behaviour. Drawing on millions of employee interactions from organisations around the globe, this report provides practical benchmarks, emerging trends and real-world examples to help you get more value from your Viva Engage network.
Register now and we'll send you a free copy as soon as the report is released.
This year's report examines communication intelligence and looks at emerging trends in employee engagement, explores the characteristics of thriving communities and uncovers new insights into how Viva Engage and SharePoint intranets work together to support effective communication.
What you'll learn.
Inside the report, you'll discover:
▶ How your Viva Engage network compares with global leaders
See how your organisation compares against global benchmarks for participation, engagement, responsiveness and innovation.▶ Seven years of workplace trends
Explore how employee behaviours have changed since 2020 and what the latest trends reveal about the future of community-driven communication.▶ What makes communities thrive
Learn the habits, behaviours and practices shared by the world's highest-performing Viva Engage communities.▶ The communication intelligence advantage
Understand how Viva Engage works alongside SharePoint intranets to support more effective communication journeys.▶ What top-performing organisations do differently
See which organisations achieved the strongest results and learn from their approaches to engagement, participation and community management.▶ New insights into content performance
Discover what millions of interactions reveal about announcements, discussions, polls, questions and praise posts and when each works best.
By the numbers,
this year's benchmarking analyses:
10.4+ million Viva Engage interactions
The behaviours of 2.6+ million employees
5,589 Viva Engage communities
71 organisations worldwide
12 years of Viva Engage benchmark research
Who should read this report?
This report is designed for:
Internal Communications professionals
Employee Experience teams
Community Managers
Digital Workplace leaders
Microsoft 365 administrators
Corporate Affairs teams
Organisational Change practitioners
HR and Culture teams
Executive and senior leaders
Whether you're launching Viva Engage, growing adoption or looking to demonstrate business impact, our report provides practical benchmarks and evidence-based insights to guide your strategy.
Why this report matters
Employee communication is becoming more complex. Messages are spread across intranets, community platforms, collaboration tools and AI-powered experiences.
Understanding what drives engagement and how channels work together has never been more important.
This year's report explores how leading organisations are moving beyond platform metrics and towards a more holistic view of communication effectiveness.
Reserve your free copy
Be among the first to access the 2026/27 Viva Engage Benchmarking Report when it launches.
Join communication, employee experience and digital workplace professionals around the world who rely on SWOOP Analytics benchmarking research to guide their strategy.
Sign up and we'll send the report directly to your inbox as soon as it is published.
Why SWOOP Analytics?
Now in its 12th year, the SWOOP Analytics Viva Engage Benchmarking Report has become a trusted resource for organisations looking to understand not just how people use Viva Engage, but how they build connections, share knowledge and create thriving digital communities.
Unlike surveys or self-reported assessments, the report is based on actual behavioural data from millions of employee interactions.