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Q&A: Start-ups vs Large Corporates
Thought Leadership Laurence Lock Lee Thought Leadership Laurence Lock Lee

Q&A: Start-ups vs Large Corporates

SWOOP Analytics celebrated its second birthday late last month with our distributed workforce face-to-face, many for the first time; and also many of our early adopter partners and clients. Unlike most start-ups addressing the consumer market, SWOOP Analytics targets the ‘big end of town” i.e. large corporates and public institutions whose procurement practices go far beyond someone simply pushing the ‘buy’ button. We have been fortunate to have several highly experienced executives and consultants advising us on our product startup journey. We thought we would take advantage of their presence to conduct a mock Q&A panel session, modelled on the ABC show Q&A. We chose our panel members based on their experience with working and advising both start-ups and large corporations. Our panel topic was “How can Startups work Effectively with Large Corporates”.

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