SWOOP Blog

Latest Articles


Blog Archive

 
 
Data-Driven Collaboration Part 2: Recognizing Personas and Behaviors to Improve Engagement
Thought Leadership Laurence Lock Lee Thought Leadership Laurence Lock Lee

Data-Driven Collaboration Part 2: Recognizing Personas and Behaviors to Improve Engagement

In Part 1 of this series, “Data-Driven Collaboration Design”—a collaboration between SWOOP Analytics and Carpool Agency—we demonstrated how data can be used as a diagnostic tool to inform the goals and strategies that drive your business’ internal communication and collaboration. In this post, we will take that thought one step further and show how, after your course is charted to improve internal communication and collaboration, your data continues to play a vital role in shaping your journey.

Read More
Can Collaboration Personas work with Sports Teams?
Thought Leadership Laurence Lock Lee Thought Leadership Laurence Lock Lee

Can Collaboration Personas work with Sports Teams?

Professional sport these days is rife with in-depth analyses and statistics on player and team performance. Players are now often equipped with wearable devices to monitor their health and fitness by the minute. Increased betting on sport has added a whole new dimension to the desire for predictive analytics and anything that might assist the punters in predicting the result of a game.

Read More