Viva Engage Success Guides
We have separated our findings, advice and case studies from our 2025/26 Viva Engage Benchmarking Report into Success Guides so you can easily access the information you need.
UPDATED Success Guides:
NEW Success Guides:
Viva Engage Success Guide No.1 (Updated)
The business value/business case for Viva Engage
There’s little point trying to convince your leaders to adopt Viva Engage across your organisation if you can’t produce a business case to show the value of doing so.
More people than ever are using Viva Engage and the percentage of people who have actively contributed to Viva Engage has increased over the past three years to 31.2%, cementing it as a key enterprise communications channel.
The top 10 posts on Viva Engage get, on average, 34.5% of all users reading them making it an essential part of the internal communications channels mix.
And if you’re using Microsoft 365, you’re already paying for Viva Engage, so why not get a return on your investment?
Viva Engage Success Guide No.2 (Updated)
The role of Viva Engage in your internal communications strategy
Chances are, Viva Engage is one of multiple communication channels you’re working with. So what makes Viva Engage unique?
The resounding consensus is that Viva Engage provides a two-way communication channel. It can just as often be bottom-up communication, as opposed to top-down, and every employee has an equal voice to join the conversation.
In the M365 ecosystem, Viva Engage is vying with Microsoft Teams, SharePoint intranet and Outlook email as a communication tool. Most organisations will be using all these platforms in some form, so where does Viva Engage fit, how does it complement other channels, how can you ensure your messaging hits the mark while also making Viva Engage a place for innovation?
Viva Engage Success Guide No.3 (Updated)
How to nurture Communities on Viva Engage
Communities are the heart of Viva Engage networks. It is inside communities where most of the real work happens. Communities will experience different rhythms in their activity, depending on their context. They will self-form and sometimes disappear through natural attrition. It is important, however, that valuable communities do not disappear through lack of care and attention.
Community managers should monitor community activity. When activity levels cool, it might be time to inject some new energy, perhaps by re-visiting your purpose, holding an online event, running a member survey or simply posting some compelling content for discussion. It’s also important to track the health of communities to monitor communities that could be at risk.
Viva Engage Success Guide No.4 (Updated)
How to get leaders on board and flying with Viva Engage
Senior leaders play a critical role in employee engagement and promoting Viva Engage as an official internal channel. People want to be able to connect with leaders and interact with them. They want to feel they are being listened to, and for senior leaders, Viva Engage provides a unique platform to do this, at scale.
Viva Engage is fundamentally different from other communication channels because it allows for two-way conversations, rather than just broadcasting messages. Unlike other channels, Viva Engage means every employee has an equal voice – whether they are the CEO or a frontline worker. For this reason, Viva Engage facilitates better engagement between employees and senior leaders, which can be crucial for implementing business strategies.
Viva Engage Success Guide No.5 (Updated)
How to get your people engaged and acing Viva Engage
We have addressed how leaders can effectively influence employees to become more active on Viva Engage but what if your leaders are reluctant to get onboard?
We address other actions that can encourage employees to become more engaged and connected on Viva Engage to achieve business value.
We’ve outlined some strategic steps to get you started in getting your colleagues consistently using Viva Engage.
Viva Engage Success Guide No.6 (NEW)
Goals to aim for when using Viva Engage
While every organisation will have its own needs for Viva Engage, and its own measures for “success”, at SWOOP Analytics we have set achievable goals to aim towards, based on the results of the top 20% achieved by our benchmarking participants.
We have been benchmarking Viva Engage for 11 years, and each year we update these goals based on the latest data. We have collated all those goals as an easy reference guide, along with some of the common questions we are asked, with the latest data to supply the answers.
Viva Engage Success Guide No.7 (NEW)
How to manage information overload with Viva Engage
One of the greatest challenges faced by internal communicators is cutting through the noise to ensure the right messages reach the right people. With emails, chat messages, Microsoft Teams notifications, intranet updates, and Viva Engage posts all competing for attention, it’s no wonder information overload has become one of the most pressing issues for organisations.
This Viva Engage Success Guide is designed to help you understand the root causes of information overload, especially within Viva Engage, and provide practical, data-driven strategies to manage it. Whether you're a communications leader, a Viva Engage community manager, or someone trying to make your messages matter, this guide will show you how to:
Diagnose overload in your organisation using the Information Overload Calculator
Reframe the problem from “too much noise” to “not enough clarity”
Use SWOOP Analytics to target your efforts and reduce unnecessary communication
Empower your leaders and community managers to create high-impact, well-targeted content
Explore how Viva Engage can be a powerful ally, not a source of overwhelm, in your internal communications strategy.