Key insights from SWOOP Analytics’ 2025 Viva Engage Benchmarking Report

Written By SWOOP Analytics

What’s this session about

We'll brief you on SWOOP Analytics' 2025/26 Viva Engage Benchmarking Report and show you the good, the bad and the ugly trends of Viva Engage usage, as well as giving you a first-look at a game changing app to help you deal with information overload.

  • Key Messages

    • ‍Viva Engage is a genuine enterprise comms channel, not a “nice-to-have”. Activity continues to grow year on year.

    • More people are active, but conversations are getting shallower. Reactions are up; replies and two-way dialogue are down.

    • Tagging works. Posts with @mentions get 200% more replies.

    • Questions work. Asking a question boosts replies by 150%.

    • The ‘dancefloor’ has changed. Lots of people are showing up, but fewer are dancing. Organisations need to deliberately spark conversation.

    • Information overload is real — and expensive. SWOOP launched a new Information Overload Calculator to help organisations quantify the cost.

    • Community health varies widely. High performers (like Medibank, BT/Arqiva, NSW Government) follow predictable patterns: authenticity, leadership presence, clear purpose, consistent posting.

    What you can take from this

    • Design posts to invite replies (questions, tagging, prompts).

    • Be deliberate: don’t treat Viva Engage as a dumping ground.

    • Use measurement to lead your strategy, not follow it.

    • Audit your channels — simplify where possible.

    • Use the new overload calculator to influence stakeholders.

    Visit SWOOP Academy to access tutorials, masterclasses and resources that help you get the most from SWOOP and Viva Engage.  

    Explore all seven of our Success Guides. These practical guides turn our Benchmarking Report into simple, actionable steps for comms, IT and community teams. 

Download slides

Information Overload Calculator demo:

Meet the speakers:

 

Sharon Dawson
SWOOP Analytics

LinkedIn
 

Dr Laurence Lock Lee
SWOOP Analytics

LinkedIn
 

Cai Kjaer
SWOOP Analytics

LinkedIn
 
Featured
Q&A Panel (All AMER speakers)
Q&A Panel (All AMER speakers)

Q&A session with all speakers.

Why communities win: How culture and connection fuel productivity
Why communities win: How culture and connection fuel productivity

We’re slowly seeing Viva Engage become another broadcast channel, but one-way broadcast messages aren’t enough to engage, inspire, or drive action. True connection happens in communities—where people share, learn, collaborate, and remember they’re part of something bigger.

This session, Ray takes us through why communities at Eli Lilly reach beyond broadcast communications to drive engagement and innovation and spark imagination.

Moderation that matters: Building safe and engaging communities
Moderation that matters: Building safe and engaging communities

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Leadership engagement and top-down communication in driving adoption of Viva Engage.

Discover how harmonising real-world communication practices with workplace tools transforms leadership engagement. Dan shares lessons from a decade of internal communications, exploring the shift from traditional email and town halls to dynamic, community-driven conversations. Learn practical strategies for leaders to foster transparency, dialogue, and everyday connection, making digital engagement work for everyone.

SWOOP Analytics
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