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Identification of Enterprise Social Network (ESN) Group Archetypes in ESN Analytics
Academic Business Journals Laurence Lock Lee Academic Business Journals Laurence Lock Lee

Identification of Enterprise Social Network (ESN) Group Archetypes in ESN Analytics

With the proliferation of Enterprise Social Networks (ESN), the measurement of ESN activity becomes increasingly relevant. The emerging field of ESN analytics aims to develop metrics and models to measure and classify user activity to support organisational goals and outcomes. In this paper we focus on a neglected area of ESN analytics, the classification of activity in ESN groups.

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