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How would the iPhone innovation have happened if O365 Digital Workplace was in place?
Innovation Laurence Lock Lee Innovation Laurence Lock Lee

How would the iPhone innovation have happened if O365 Digital Workplace was in place?

It is now more than a decade since the iPhone was launched in January 2007. Back then, much of the technology supporting enterprise social networking and the modern digital workplace was in its infancy. Much of the benefit claimed for the modern digital workplace is from the speed of innovation i.e. new ideas to value capture, that digital workplaces can facilitate. The iPhone launch of the smartphone phenomena is arguably the greatest innovation of our time and indeed a driver for today's digital workplaces. It therefore seems appropriate that we take a deep dive into the inside story on how the iPhone was developed. Reflecting on whether the iPhone development may have benefited from, say, the availability of the O365 digital workplace, we can start to understand the true opportunity in accelerating corporate innovation initiatives. Insights from the iPhone development have been gained mostly from Brian Merchant’s recent book on “The One Device: The Secret History of the iPhone”.

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