SWOOP Blog

Latest Articles


Blog Archive

 
 
The power of actionable analytics for intranets
Sharon Dawson Sharon Dawson

The power of actionable analytics for intranets

When it comes to analytics to measure the success of your intranet, web-based tools like Google Analytics are potentially misleading and meaningless. Analytics for intranets need to be led by the actions you’re planning to take, says intranet and digital workplace specialist Sam Marshall.

Read More
3 steps to maintain a healthy intranet
Sharon Dawson Sharon Dawson

3 steps to maintain a healthy intranet

You’ve made the investment to create a company intranet and now comes the tricky part – making it successful and maintaining that success.

Intranet expert Susan Hanley shares 3 must-do tips to maintain and sustain a healthy intranet.

Read More
Viva Engage Advanced Analytics v SWOOP Analytics
Viva Engage Matt Dodd Viva Engage Matt Dodd

Viva Engage Advanced Analytics v SWOOP Analytics

We've done a comparison of SWOOP Analytics for Viva Engage compared with Viva Engage Advanced Analytics so you can see exactly what you're getting with both.

While much of the Advanced Analytics is for monitoring, SWOOP's approach to analytics is to help people see the strength of their collaborative relationships, the persona they exhibit to other users and nudges to help make improvements. We also consider social listening more broadly than the Advanced Analytics approach. It is crucial to get insights about topics people are talking about beyond those initiated by corporate communications.

Read More
Need to convince someone? Bring Data (and a good story)
Thought Leadership Laurence Lock Lee Thought Leadership Laurence Lock Lee

Need to convince someone? Bring Data (and a good story)

As Daniel Pink suggests “to sell is human”.  Even if we do not have a formal ‘selling’ role we are always looking to ‘sell’ someone on our point of view, our recommendations, our need for their help etc.. As data analysts we live and breathe data every day, whether we are looking to develop some new insights, prove a case or simply explore possibilities. In the end we are doing it to influence someone or some group. In these days of ‘evidence based decision-making’ I am wary that one person’s ‘evidence’ is another person’s ‘garbage’. You don’t have to look much further than climate change sceptics to appreciate that. I was therefore intrigued when I came across Shawn Callahan’s recent blog post on “The role of stories in data storytelling”. Shawn talks about the use of ‘story’ before, during and after data analysis.

Read More