SWOOP Blog
Latest Articles
New SWOOP Analytics research reveals the biggest source of unmanaged content on most SharePoint intranets isn't Content pages or News articles, it's forgotten SharePoint files.
Discover why ageing files are becoming an AI governance risk, and how to identify and prioritise content clean-up activities before your intranet becomes harder to navigate, search and trust.
Have you stopped to consider the path your colleagues navigate to reach the intranet pages they’re searching for?
Our latest product updates reveal the journey people take through your intranet - not just the page they eventually land on.
Almost three quarters of organisations say their employees are drowning in information overload. Not occasionally. Not during busy periods. Constantly or frequently.
We compare Microsoft’s out of the box (OOTB) analytics for Viva Engage and SWOOP Analytics for Viva Engage.
We compare Microsoft’s out-of-the-box analytics with SWOOP Analytics for SharePoint intranet in an easy-to-see table.
Microsoft’s out-of-the-box analytics will give you numbers that may not carry a lot of meaning, whereas SWOOP Analytics gives you insights into your employees’ behaviours, and shows you how your people are using, accessing and reading the intranet.
When it comes to communications, what ultimately drives impact isn’t how many people see a message, it’s how people engage with what you post.
We show you how you can help change behaviour to get more people participating, rather than just passively reading.
Announcing the top world’s best performing Viva Engage networks and communities for 2025/26!
Are you among the winners?
We’re thrilled to announce accessibility checks are now live across SWOOP Analytics for SharePoint intranet!
These checks aim to improve the accessibility and usability of SharePoint intranet content by flagging issues such as missing alt text and unclear link labels, helping organisations build more inclusive and compliant digital experiences.
In this third blog post on the ethical use of AI in internal communications, Cai Kjaer explores best practices internal communicators should adopt as they embed the use of AI.
In Cai Kjaer’s second instalment in his series on the ethical use of AI in internal communications, he explores how the need for disclosure increases with the level of AI’s involvement, and the risk of misperception.
While AI can boost efficiency and provide creative inspiration for internal communicators, it raises an important question: When should communicators disclose that content was AI-generated or AI-assisted?
This is the first of Cai Kjaer’s three-part series on the ethical use of AI in internal communications.
In the age of the chatbot, are internal communicators writing for people, or for bots?
The reality is, we are writing for people who might reach our content through a bot. Cai Kjaer explores the evolution of AI and intranets.
Blog Archive
Stanford Peace Innovation Lab values SWOOP Insights
SWOOP Chief Scientist Dr Laurence Lock Lee recently met with Mark Nelson, who co-directs the Stanford Peace Innovation lab at Stanford University with behavior designer, social entrepreneur and mentor capitalist, Margarita Quihuis. Mark identified SWOOP’s ability to surface operational insights from interactions conducted in social networking platforms like Workplace by Facebook and Yammer, to enable a whole new level of research potential. Their current focus is on gender diversity, a big issue in Silicon Valley. He noted that many current gender diversity policies are doing more harm than good. This is where SWOOP operational data can be used to truly measure the impacts of gender diversity policy. We were able to show Mark some early results from one of our clients, which demonstrated how womens’ natural affinity to networking was indeed carried through into the workplace, significantly outperforming men.