SWOOP Yammer Benchmarking

How does your organisation’s Yammer network compare with the best?

SWOOP has benchmarked 98 organisations, 1.8 million people and 15+ million Yammer interactions across a full spectrum of industry sectors.

Learn what ‘good’ looks like and get tips from the world’s best Yammer networks. Download the report today and sign up for a free trial of SWOOP to see how you compare with the best in the world.

Learn which metrics can help you predict Yammer adoption and what to focus on to drive business value.

Learn from our Yammer Benchmark Award Recipients what they are doing to rapidly extract business value from Yammer.

SWOOP Award for Outstanding Collaborative Performance

Based on analysing 15+ million interactions between more than 1.8 million people in 98 different organisations, the following companies have received a SWOOP Award for Outstanding Collaborative Performance:

ANZ Bank
ANZ is a multinational banking and financial services company headquartered in Melbourne, Australia. It was founded in 1835 and is the seventh largest company in Australia and the largest bank in New Zealand. It launched Yammer in late 2018, making it an impressive achievement to be ranked among the world’s best Yammer networks in 2019.
KFC Australia
The restaurant chain has more than 35,000 employees spread across 642 company and franchisee-owned restaurants. KFC Australia launched Yammer in 2015. It’s used to engage staff by celebrating them, spreading brand love and connecting them across the country. This is the second consecutive year KFC has received a SWOOP Award.
Bankwest is headquartered in Perth, Western Australia, one of the most geographically isolated cities in the world. Founded in 1895, the organisation is now a subsidiary of the Commonwealth Bank of Australia, the largest listed company on the Australian stock exchange. The bank began using Yammer in 2012 and this is the second consecutive year Bankwest has received a SWOOP Award.
Medibank is Australia’s largest private health insurers with 3.7 million customers. It launched its Yammer network in December 2016. Yammer is led from the top, with the CEO and other executives among the most influential people on the network. This is the second time Medibank takes home a SWOOP Award.
Chaucer is a global digital transformation consultancy, with its head office based in the UK. Chaucer helps customers transform beyond a technology focus, developing their culture and improving strategy and operating models to enable them as digital enterprises. Knowledge Manager, Sarah Parry, says Yammer is “the living digital brain” of Chaucer.
The NRMA is Australia’s largest member organisation, offering roadside assistance, motoring advice, car hire and more. The NRMA uses Yammer to help employees solve customer and colleague problems faster and share information more effectively.
RACQ is a member organisation based in Queensland, Australia, providing roadside assistance, insurance, travel, banking, finance and more. RACQ’s purpose is to help members and that culture of helping and supporting is reflected every day on the organisation’s Yammer network.
NSW Customer Service
The New South Wales Department of Customer Service functions as a service provider to support sustainable government finances, major public works and maintenance programs, government procurement, information and communications technology, corporate and shared services, consumer protection, and land and property administration. Yammer was launched in late 2018 to create a more connected and collaborative workplace.
Wiley is a global publishing company focusing on academic publishing and instructional materials. Wiley launched Yammer in September 2017 as part of a move to Microsoft’s O365 suite. It uses Yammer to solve problems, locate experts and much more.

How does your organisation compare with other Yammer networks?

Our free benchmarking report allows you to compare the following indicators against other organisations

Response Rate

A high response rate shows people are engaging others in conversation. Compare your organisation’s response rate with others.

Discussions/Active Users

A basic measure you can use to compare how actively engaged your employees are to similar organisations using Yammer.

Key Player Risk

How much your social network relies on a select few individuals.


Compare how your senior and line management is engaged with social networks compared with other organisations.


Number of public posts, open communication and collaboration go hand in hand. How does your organisation stack up?

2 Way

The average number of reciprocated relationships across the organisation.

SWOOP Global Benchmarking Report

SWOOP Analytics has compiled the largest benchmark of Yammer implementations globally.

Our 2019 benchmarking Yammer report is based on a study of 98 organisations worldwide that examined more than 1.8 million users and 15+ million digital interactions.

Get the 2019 Benchmarking Report

By downloading the report you opt-in to be added to our SWOOP Newsletter. You can unsubscribe at any time. Privacy Policy.

What Good Looks Like and How To Get There

Learn about predictors for strong business value on Yammer and how to measure this in SWOOP. Learn how the SWOOP Award recipients are actively driving business value from Yammer how you can do the same.

By downloading the report you opt-in to be added to our SWOOP Newsletter. You can unsubscribe at any time. Privacy Policy.

To help you set realistic collaboration targets we provide a free benchmarking service. Organisations can compare themselves anonymously with similar organisations in the quest for more effective collaboration

Swoop Analytics unique personas are used in the social analytics platform

Participate in Benchmarking by SWOOP