SWOOP Analytics’
SharePoint Intranet Success Guides
How to optimise content for your intranet
In today’s digital workplace, an intranet is more than just a repository of documents or a bulletin board for announcements - it’s the central nervous system of organisational communication. Your intranet may be your primary communications channel, but with employees spending less than six minutes a day on the intranet, how can we ensure they’re finding the right information, at the right time, in the right way?
This guide, the third in SWOOP Analytics’ SharePoint Intranet Success series, is designed to help intranet managers, content creators, and digital workplace leaders turn insights into action. You’ll discover what content employees are actually visiting, how long they’re spending on pages, and what types of stories drive the most engagement. With practical tips, real-world case studies, and data-backed recommendations, this guide will empower you to optimise your intranet content for clarity, relevance, and impact.
Whether you're looking to boost readership, streamline navigation, or prepare your intranet for AI integration, this guide offers a roadmap to transform your intranet into a high-value, high-usage platform that truly supports your people.
SUCCESS GUIDE 3
Download SWOOP Analytics’ 2025 SharePoint Intranet Benchmarking report
We’ve analysed more than 15 million Viva Engage interactions from more than three million employees across 70 enterprises and 3,751 Viva Engage communities.
This is SWOOP Analytics’ 10th annual Viva Engage Benchmarking Report. Supported by a decade of Viva Engage (formerly Yammer) data, this report boasts the world’s most comprehensive, long-term analysis of Viva Engage usage and behaviour patterns, based on real-time interactions.
Download more SharePoint Intranet success guides
Get your own custom SharePoint Intranet Benchmarking Report.
This custom report compares the results of your SharePoint Intranet with all other participating organisations. We will identify the top collaboration champions in your organisation, along with the best departments in your organisation, so you can learn from those within your own business. SWOOP Analytics Chief Scientist Dr Laurence Lock Lee will provide a qualitative summary of your organisation’s strengths and areas for improvement.
SWOOP Analytics is here to help.
How does your Viva Engage network compare with the best in the world?
Are you collaborating across your organisation to achieve business value?
Get a free demo of SWOOP Analytics for Viva Engage to see how you compare and to identify the top performing communities, most engaging posts and the most influential people in your organisation.
