How to Measure Digital Workplace Engagement

Measuring digital workplace engagement helps enterprise organisations understand how people use Microsoft 365 to communicate, collaborate and adopt change. For digital workplace, internal communications, HR and change teams, meaningful measurement goes beyond surface-level metrics.

What is digital workplace engagement?

Digital workplace engagement reflects how employees interact with platforms such as SharePoint, Viva Engage and Microsoft Teams. It includes reach, participation, content performance and how communication supports business and change outcomes.

What should enterprise teams measure?

  • Reach and visibility of internal communications

  • Active participation and conversation

  • Content and channel performance

  • Adoption and usage trends over time

  • Influence and network impact

Common mistakes teams make

  • Relying only on native Microsoft metrics

  • Measuring platforms in isolation

  • Focusing on volume instead of outcomes

How SWOOP helps

SWOOP Analytics helps enterprise teams measure and improve engagement across M365, SharePoint, Viva Engage and Microsoft Teams, with benchmarking and reporting designed for digital workplace, internal communications, HR and change initiatives.