The NRMA – Wrapping the year with data - SWOOP Analytics®

Have you ever taken a step back to look at the big picture of how Viva Engage is making a social impact across your organisation?

That’s exactly what Australia’s largest member organisation, The NRMA, did at the end of 2023.

Elena Sergis, The NRMA’s Digital Workplace Manager, jumped onto her SWOOP Analytics for Viva Engage dashboard to create an enterprise-wide annual wrap of how leaders and team members used Viva Engage in 2023, based on real-life data.

Elena was immediately able to see that more than 1,400 employees interacted on Viva Engage in 2023, more than 4,000 posts were made, she could immediately see the most engaging posts of the year, the most influential people, the top Business segment stars, the most engaged communities and so much more.

Elena Sergis, Digital Workplace Manager, The NRMA.

“We really want to drive adoption of Viva Engage by showcasing the power of the platform,” Elena said.
“We want more people making the time to use it, and break down those barriers of people feeling like they don’t know what’s happening, or that there’s no collaboration.
“There were a few different objectives in doing this, and pulling it together, was a really insightful piece of work to simplistically see how our company is actually using Viva Engage and the benefits it delivers to help us make data-based decisions to continuously improve”.

Elena collated the data from SWOOP Analytics to create a SharePoint intranet news article called Viva Engage Wrap 2023.

“It was easy to do. Everything I was looking for was on the SWOOP Analytics dashboard,” Elena said.
“I didn’t have to manually drill through data, which made my life a lot easier. The SWOOP Analytics dashboards are fantastic!”

The NRMA’s Viva Engage Wrap for 2023. Click on each thumbnail to see each page of the wrap.

The article above was shared as a news item on The NRMA’s intranet, and also shared as a Viva Engage post, making sure those mentioned in the wrap were @mentioned in the Viva Engage post.

“We tagged them in the post and congratulated the people who were featured in the Viva Engage wrap to drive a bit of engagement and recognise our employees,” Elena said.

The result was higher-than-expected engagement on the post, and on the intranet news article. Elena said the article was shared in both places because different people look for news in different places.

“We can’t assume people use just the one channel so sometimes it’s a bit of duplication,” she said.

“But it’s a good way to make sure we’re hitting the mark and getting the message through with a few different angles and a few different channels. Being an employee-centred organisation, we always try and open up two-way engagement across all our channels.”

Topics of conversation

The top five posts at The NRMA in 2023 were a mix of business-related and social-related topics, although even the social topics were directly related to the business.

The No.1 post was an initiative to create some fun in the lead-up to the holiday period at the end of the year. Employees were asked to share their favourite festive joke or riddle.

“We felt people were starting to get burnt out towards the end of the year and the energy drops, as it usually does across most organisations, so we wanted something to help lift their spirits and bring on a smile at the end of the year,” Elena said.

“The amount of jokes, riddles and fun banter that people put on there was really heart-warming. It goes to show people just want to have a bit of fun at work too!”

With a big strategic focus to make the transition to electric vehicles (EVs) as simple as possible for members and the community, the No.2 Most Engaging Post was a business post in the lead up to launching The NRMA’s EV Hub, creating a place where colleagues could ask questions and share experiences about EVs.

The No.3 Most Engaging Post of the year was from a Customer Service Representative from The NRMA’s Contact Centre who shared a photo of her young (and very cute) grandson in a NRMA branded child’s toy car.

“That post went viral, it was so nostalgic and really connected people to our legacy, people loved it,” Elena said.

“It’s a way to connect people to our brand, who we are, our value proposition, and our culture.”

The No.4 Most Engaging Post was a video message from the CEO of car rental SIXT Australia (owned by The NRMA) Matthew Beattie about his new appointment as sponsor of NRMA’s SHINE Council.

Matthew Beattie, CEO, SIXT Australia.  

“As the executive sponsor for SHINE, our LGBTQIA+ Employee Resource Group, I am proud to see the SHINE: our LGBTQIA+ and ally group being the third most active community on Viva Engage,” Matthew said.
“It demonstrates our commitment in cultivating a culture where everyone feels a genuine sense of community, inclusivity, and belonging; and leveraging Viva Engage has been a game-changer in bringing this to life with our employees.
“It empowers everyone across the group to foster the sharing of knowledge, celebrate events, and forge connections seamlessly and strategically. Together, we're creating a workplace that not only embraces diversity but thrives on it, ensuring that every voice is heard and valued.
“For me, Viva Engage is not just a communication tool; it's a powerful catalyst for problem solving, collaboration, and inclusivity.”

Also in the top five Most Engaging Posts was a post about taking nine electric vehicles to the NSW town of Broken Hill to deliver more than 175 drive experiences to the community using the NRMA’s regional charging network.

Tips to drive engagement on Viva Engage

Elena also shared some simple tips with colleagues, based on SWOOP Analytics’ data, to drive higher engagement on Viva Engage.

You’ll get 73% more replies if you tag someone.

You’ll get 150% more replies if you ask a question.
Adding a picture or video will spark more conversation and higher engagement.
If you click “like” first, you are three times more likely to get a ‘like’ back.
It’s not just about posting. For every 1 post, make 2 replies and 3 reactions.
It’s easy to join a community of interest - simply click the ‘join’ button and you’re in.

Why an end-of-year wrap?

Elena was prompted to create the 2023 Viva Engage Wrap after an engagement survey highlighted employees wanted more communication about what was happening across the entire organisation, as well as more interaction with leaders.

“Viva Engage is a way to break down those barriers and drive a more collaborative culture,” Elena said.
“With over 3,000 employees all across the country from so many unique businesses from roadside patrols, a network of unique holiday parks and resorts across Australia, SIXT vehicle rental, an electric vehicle fast charging network to several cruise and ferry services, Viva Engage is a really great platform, especially in this hybrid world.
“It connects people together, to learn what’s happening, to share stories, to heighten our employee experience, to help people feel engaged and like they belong to the NRMA family.
“From that angle, I thought, doing a bit of an end of year wrap is a great way to showcase what our people have really engaged with, and what types of posts get people on board.”

Create your own Viva Engage Wrap

If you would like to create your own Viva Engage Wrap for any week, month, year – or any time frame at all – just jump onto your SWOOP Analytics for Viva Engage dashboard and choose which measurements you would like to showcase.

Need some help? Contact your Customer Success and Growth Manager to help walk you through finding the measures. If you don’t have SWOOP Analytics, don’t fear! You can get a free trial up and running to access your organisation’s real-time data. Trial SWOOP Analytics today.