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Less is Not Always More with Enterprise Social
While Enterprise Social Networking sites have taken their lead from consumer-facing Social Media platforms, there are many situations where good practices in social media just do not map over to Enterprise Social.
How long does it take before SWOOP has an impact on your ESN?
This question was recently posed to us and we didn’t have a quick answer. In this post we have taken the time to make a considered response to a question we expect all of those considering SWOOP would be interested in.
Getting the Best out of Online Groups at Work
The digital workplace has spawned a limitless opportunity to form online groups. Today, organisations can have staff participating in groups emerging through enterprise social, team messaging, online conferencing and a plethora of external groups like LinkedIn and Facebook. No matter the source of their formation, there are some common needs that must be articulated if an online group is to be a success or not. The first step is to be mindful of the type, and therefore, purpose of the online group you are forming. There are vast differences between a group established to share news, to one to support a project team, to one to develop new work practices.
If Europe had an Enterprise Social Network would we still have Brexit?
Whether you are pro or con #Brexit there is much that we can learn from this result regarding the effects of social networking and social media. The early headline was that social media failed to predict the result. Well actually there are several other social media analysts claiming otherwise. Perhaps the biggest criticism of social media analytics is that the sample is biased toward those more comfortable with it. Given that those most comfortable with social media are the younger generation, and that this demographic overwhelmingly wanted to stay, might explain the erroneous prediction. For those social media analysts who correctly predicted the result, the basis was essentially the size of the social media audience that they were able to attract. However, critics would say that this result is biased by the proponents for a change from the status quo, are naturally going to be noisier. Using social media trends to make predictions about an issue that is nearly equally divided is a perilous task. But what about the more actively engaging Enterprise Social networks?
How Can Yammer Match Facebook Performance?
Ever since the Gen Ys started marching into the workplace with their mobile devices and Facebook accounts, “Enterprise” leaders became paranoid about time wasting on “non-work” activities, often instituting a plethora of policy attempts to ban the use of social networking applications in the workplace. In recent times however the attitude to social networking at work has softened somewhat.