About SWOOP Analytics

SWOOP Analytics is an Australian company based in Sydney with people on the ground in the UK and US. We passionately believe in the power of collaboration and people networks to get work done. By analysing data from a variety of sources we provide employees and management with unique insights to make informed and evidence-based decisions about collaboration and the health of your social networks.

SWOOP is the result of more than 10 years of consulting experience in mapping organisational networks. Based on more than 100 projects we have identified the most compelling and valuable metrics than help organisations drive collaborative business performance.

Key Contacts


Cai Kjaer, CEO & Co-founder

Cai has extensive experience in social network analysis, consulting, software design and development. As a co-founder and partner in Optimice, he has been the driving force behind the development of the leading social network analysis survey platform ONA Surveys and a range of social network visualisation software solutions. Since forming Optimice in 2006 with Laurence Lock Lee he has been involved in 100+ social network mapping projects and has used this experience to make SWOOP a uniquely compelling platform for social network analytics.

Laurence Lock Lee

Dr Laurence Lock Lee, Chief Scientist & Co-founder

Laurie has a PhD from University of Sydney. With more than 35 years of experience in management consulting, he is considered an international reference on the themes of knowledge management, corporate social capital and social network analysis. He has academic assignments in Australia and Europe and several publications in international magazines. Laurie is co-founder and partner of Optimice where he also is involved in delivering social network analysis consulting projects.


Marianne Kjaer, Chief Operating Officer & Co-founder

Marianne is leading all customer success-related activities at SWOOP. She has moved from administering large council budgets to ensuring all of our customers get the most of out of SWOOP, and brings a wealth of experience in delivering our clients a seamless and efficient service. Marianne holds a Master of Political Science from the University of Copenhagen, Denmark.

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Nic Goetz, Sales Director

With more than 15 years experience in software sales, Nic is responsible for driving business development and the sales process behind SWOOP. He is the go-to guy for our European prospects, customers and partners. Based in London, Nic helps our clients turn analytics data into business value.

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Emily O’Brien, Customer Success Manager (Asia Pacific)

Emily supports our customer success activities in the Asia Pacific region. With a background in marketing and communication, Emily was the community manager for KFC Australia’s ESN prior to joining SWOOP. Emily is enthusiastic about sharing know-how around developing, executing and analysing engaging communication campaigns.

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Sharon Dawson, Director, External Relations and External Communication

With an impressive career as a journalist covering news, politics and sport for Australian Associated Press and other news organisations, Sharon joined SWOOP to lead our external communication and relationship activities. She has a special talent for bringing to life our customers’ stories and experience in becoming better and faster at collaborating.

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Coco Molina, Director, North America (West)

Coco has an extensive background in Sales and Mortgage Lending which has given her the experience to find solutions to complex and diverse transactions. Based in Redmond, Washington, Coco enjoys the ability to cross culturally communicate with our Spanish speaking customers.

Luke Sinclair

Luke Sinclair, Director, North America (East)

Luke has spent his career helping organizations around the world implement, grow, and measure collaboration and knowledge management tools both in Australia and the USA. Based in Upstate New York he leads Customer Success and Growth for North America East. He is very passionate about enterprise technology and is a strong advocate of virtual working. Outside of work he bakes a mean cake!

Advisory Board

Marcus Dawe (Non-Executive Director)

Marcus is a serial tech entrepreneur and has had multiple successes with his ventures. Most notably eDIME Internet Agency which he founded and sold to Computer Sciences Corp (CSC) in 2000. At which time was the largest provider of Internet strategy and sites to Federal Government with 25 departments and agencies outsourced including Prime Minister, AEC, Defence, ASIO, ATSIC, DVA and many others. Marcus was co-founder of Revolution CD, a second-hand music and software store chain. His diversified business interests range from climate change related technology, e-health, complex data, advanced materials, cloud software, mentoring youth, electronic music and promoting the Global Village Canberra region & its high tech enterprises. He conducts these through various ventures & companies including not-for-profit entities. His board experience is balanced – sitting on government committees, business boards of startups, scientific & non-for profit public and private organisation boards & committees. He is a graduate of the Australian Institute of Company Directors (AICD).

Dr. Eileen Doyle (Non-Executive Director)

Eileen has had an exceptional career in large corporations that has spanned more than three decades. She had an executive career in the steel and building materials industries and is now a professional company director. Eileen is a Fellow of the Australian Institute of Company Directors and a member of the NSW Council and National Governance Committee. She was Chairman of Port Waratah Coal Services from 1998 until 2009, a Director of OneSteel from 2000 until 2010, Deputy Chairman of CSIRO from 2006 to 2016 and a Director of Bradken Ltd from 2011 to 2015. Eileen’s present roles include Chairman, Hunter Research Foundation, Director, Boral Ltd and GPT Group. She has also had a long history of being a business angel and working with inventors and small businesses to introduce and grow their products.