Aussie startup SWOOP becomes a Workplace by Facebook analytics partner 

MENLO PARK, California, April 25 - An innovative Australian startup company has partnered with Workplace by Facebook to offer analytics to business customers. 

SWOOP Analytics is a Workplace by Facebook technology partner which offers analytics, allowing businesses to boost collaboration between employers and employees. 

Workplace is a communications platform built by Facebook, that helps organizations get more done.  

By employing SWOOP, companies using Workplace can analyze the effectiveness of communication across an organization and provide insights about connectivity, relationships and social capital. 

“Workplace helps organizations break down traditional business hierarchies, improve staff engagement and boost connectivity and collaboration,” said SWOOP Analytics Chief Executive Cai Kjaer. 

“Using SWOOP gives companies the ability to analyze the effectiveness of their communication and gives guidance to employees on how to be better collaborators in the workplace.” 

This promotes more usage of Workplace, leading to greater knowledge sharing, problem solving and innovation, which means a greater return on investment for organizations, said Mr Kjaer, who has been developing collaboration analytics for more than 20 years. 

SWOOP has been developed with input from ethics specialists to review privacy issues and academia to research how Enterprise Social Network (ESN) impacts organizational performance. 

It delivers more than 30 pre-configured indicators that specifically focus on helping people become better collaborators. 

SWOOP is working with multinational companies to introduce analytics into the Workplace by Facebook customer community. 

For more information or to arrange media interviews please contact SWOOP:

  • CEO Cai Kjaer on +61 411 569 694 in Australia;
  • SWOOP Director, External Relations & Communications Sharon Dawson on +1 425 647 4342 in the US
  • SWOOP Director, Customer Success Europe James Tyer in the UK on +44 (0)7342 128900

Thursday 6th April 2017

Impact of social networks on workplace “barely understood” says research team

The University of Sydney Business School has joined forces with SWOOP Analytics, the world’s leading enterprise social network analysis company, to explore the impact of social networks on the workplace.

Increasingly, organisations across the globe are implementing Enterprise Social Networks (ESN) to connect employees and encourage collaboration though tools like Yammer, Workplace by Facebook, Jive and Chatter.

“Social networks in business are booming as organisations aim to digitally connect colleagues but the day-to-day impact on employees and management is barely understood,” said the Business School’s Professor of Information Technology and Organisation Kai Riemer.

“What is the impact of ESN on organisations how does business manage the way its employees use social enterprise networks and how does participation impact on organisations and individuals?” Professor Riemer asked.

“Neither the impact of ESN on organisations nor the ways in which participation ought to be managed are well understood.”

Professor Riemer’s team will work with SWOOP Analytics to explore data and interview SWOOP clients including banking giant Westpac.

“With access to real-world data, this research will allow the university to develop metrics for measuring user behaviour in ESN and to provide management insight.”

By working with real-life organisations, it's also hoped the research will help business develop useful approaches to managing ESN and further extend SWOOP’s analytics capabilities and its ability to provide more feedback to clients.

SWOOP Analytics uses data from ESN to measure collaboration within organisations and employee engagement.

It assesses collaboration patterns across an organisation and within business units, measures and improves employee engagement initiatives, locates individuals who influence in an organisation and helps staff grow their network and develop their careers.

“We hope this research with the University of Sydney Business School helps us to better understand how to manage the impact of enterprise social networks on organisations,” said SWOOP chief scientist and co-founder Laurence Lock Lee.

Findings from this research project will be available within the next 12 months.


For more information on SWOOP Analytics, please visit