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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Out-of-the-box SharePoint analytics v SWOOP Analytics for SharePoint intranet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The world’s top performing Viva Engage networks and communities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The world’s top performing Viva Engage networks and communities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Five things people want to read on Viva Engage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Five things people want to read on Viva Engage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Premium analytics for Viva Engage without the premium price - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Premium analytics for Viva Engage without the premium price - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Premium analytics for Viva Engage without the premium price - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Premium analytics for Viva Engage without the premium price - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The origins of SWOOP Analytics’ 1-2-3 rule for Viva Engage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The origins of SWOOP Analytics’ 1-2-3 rule for Viva Engage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - Viva Engage - Providing a digital channel for two-way conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Updates to Public and Private community analytics for Viva Engage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Updates to Public and Private community analytics for Viva Engage - Make it stand out</image:title>
      <image:caption>A screenshot of a Most Engaging Posts and Hot Topics reports from SWOOP Analytics for Viva Engage. Note the new “Content only visible for members” update.</image:caption>
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      <image:title>Blog - The power of Viva Engage – a voice for all  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - The power of Viva Engage – a voice for all  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - The power of Viva Engage – a voice for all  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - The power of Viva Engage – a voice for all  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d965d6cf-f6fc-4a9a-ba9d-ac90a00edada/National_Grid.svg.png</image:loc>
      <image:title>Blog - The power of Viva Engage – a voice for all  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - The power of Viva Engage – a voice for all  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/321917d0-52e3-47e0-b25c-b88cceb4f20b/Bendigo-Adelaide-Bank.png</image:loc>
      <image:title>Blog - The power of Viva Engage – a voice for all  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 10 years of remote working with SWOOP Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How it started and how it’s going: the history of SWOOP Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How it started and how it’s going: the history of SWOOP Analytics - Make it stand out</image:title>
      <image:caption>Luke Grange.</image:caption>
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      <image:title>Blog - How it started and how it’s going: the history of SWOOP Analytics - Make it stand out</image:title>
      <image:caption>A much younger Cai Kjaer and Dr Laurence Lock Lee ran consulting company Optimice before expanding to online analytics with SWOOP Analytics.</image:caption>
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      <image:title>Blog - How it started and how it’s going: the history of SWOOP Analytics - Make it stand out</image:title>
      <image:caption>In the early days of SWOOP Analytics. Cai Kjaer, Marianne Kjaer, board member Marcus Dawe and Dr Laurence Lock Lee.</image:caption>
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    <image:image>
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      <image:title>Blog - How it started and how it’s going: the history of SWOOP Analytics - Make it stand out</image:title>
      <image:caption>James Dellow.</image:caption>
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      <image:title>Blog - How it started and how it’s going: the history of SWOOP Analytics - Make it stand out</image:title>
      <image:caption>Anne Bartlett-Bragg.</image:caption>
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      <image:title>Blog - How it started and how it’s going: the history of SWOOP Analytics - Make it stand out</image:title>
      <image:caption>Mark Woodrow.</image:caption>
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      <image:title>Blog - How it started and how it’s going: the history of SWOOP Analytics - Make it stand out</image:title>
      <image:caption>Ben Kimber.</image:caption>
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      <image:title>Blog - How it started and how it’s going: the history of SWOOP Analytics</image:title>
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      <image:title>Blog - How it started and how it’s going: the history of SWOOP Analytics</image:title>
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      <image:title>Blog - How it started and how it’s going: the history of SWOOP Analytics</image:title>
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      <image:title>Blog - How it started and how it’s going: the history of SWOOP Analytics</image:title>
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    <image:image>
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      <image:title>Blog - How it started and how it’s going: the history of SWOOP Analytics - Make it stand out</image:title>
      <image:caption>SWOOP CEO Cai Kjaer with then Workplace from Facebook VP Julien Codorniou at Menlo Park in 2017.</image:caption>
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      <image:title>Blog - How it started and how it’s going: the history of SWOOP Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>SWOOP Analytics co-founder and Chief Scientist Dr Laurence Lock Lee.</image:caption>
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      <image:caption>SWOOP Analytics co-founder and Chief Operating Officer Marianne Kjaer.</image:caption>
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      <image:caption>SWOOP Analytics co-founder and CEO Cai Kjaer.</image:caption>
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      <image:title>Blog - How it started and how it’s going: the history of SWOOP Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Why SWOOP Analytics is called SWOOP Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Why SWOOP Analytics is called SWOOP Analytics - Make it stand out</image:title>
      <image:caption>The SWOOP Analytics logo with the signature SWOOP swoosh and red colour.</image:caption>
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    <image:image>
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      <image:title>Blog - Why SWOOP Analytics is called SWOOP Analytics - Make it stand out</image:title>
      <image:caption>A much younger Cai Kjaer and Dr Laurence Lock Lee ran consulting company Optimice before expanding to online analytics with SWOOP Analytics.</image:caption>
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    <image:image>
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      <image:title>Blog - Why SWOOP Analytics is called SWOOP Analytics - Make it stand out</image:title>
      <image:caption>In the early days of SWOOP Analytics. Cai Kjaer, Marianne Kjaer, board member Marcus Dawe and Dr Laurence Lock Lee.</image:caption>
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    <image:image>
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      <image:title>Blog - Why SWOOP Analytics is called SWOOP Analytics - Make it stand out</image:title>
      <image:caption>Notes from the original branding workshop in 2014.</image:caption>
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    <image:image>
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      <image:title>Blog - Why SWOOP Analytics is called SWOOP Analytics - Make it stand out</image:title>
      <image:caption>Early SWOOP Analytics logo design concepts from 2014.</image:caption>
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      <image:title>Blog - Why SWOOP Analytics is called SWOOP Analytics - Make it stand out</image:title>
      <image:caption>Dr SWOOP.</image:caption>
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    <image:image>
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      <image:title>Blog - Why SWOOP Analytics is called SWOOP Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-06-21</lastmod>
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      <image:title>Blog - 2 for 1 offer to help you transition from Workplace to Viva Engage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/61926d87-ef7e-4d2d-aca6-813c6cfc7efa/Workplace+screenshot.png</image:loc>
      <image:title>Blog - 2 for 1 offer to help you transition from Workplace to Viva Engage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - 2 for 1 offer to help you transition from Workplace to Viva Engage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-06-11</lastmod>
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      <image:title>Blog - Is Viva Engage as good as Workplace? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Is Viva Engage as good as Workplace? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Is Viva Engage as good as Workplace? - Make it stand out</image:title>
      <image:caption>Within SWOOP Analytics for Viva Engage, you can see the most Influential People across each department, segment, or across the enterprise.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Blog - Is Viva Engage as good as Workplace? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-06-11</lastmod>
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      <image:title>Blog - “We really love Workplace. Where to now?”&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - “We really love Workplace. Where to now?”&amp;nbsp; - Make it stand out</image:title>
      <image:caption>SWOOP CEO Cai Kjaer with then-Workplace VP Julien Codorniou at Menlo Park in 2017.</image:caption>
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    <image:image>
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      <image:title>Blog - “We really love Workplace. Where to now?”&amp;nbsp; - Make it stand out</image:title>
      <image:caption>SWOOP Analytics’ Chief Scientist, Dr Laurence Lock Lee, and Director of Communications, Sharon Dawson, at Workplace HQ in Menlo Park in 2017.</image:caption>
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    <image:image>
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      <image:title>Blog - “We really love Workplace. Where to now?”&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/71dc43c0-7cee-4804-bc1f-2dc5f1c69973/Workplace+signs.jpg</image:loc>
      <image:title>Blog - “We really love Workplace. Where to now?”&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Signs on the walls in Workplace HQ in Menlo Park, CA in 2017.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Blog - “We really love Workplace. Where to now?”&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.swoopanalytics.com/blog/understanding-seen-reach-amp-engagement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-30</lastmod>
    <image:image>
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      <image:title>Blog - Understanding SWOOP Analytics metrics: seen, reach &amp;amp; engagement on Viva Engage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Understanding SWOOP Analytics metrics: seen, reach &amp;amp; engagement on Viva Engage - Make it stand out</image:title>
      <image:caption>A screenshot of the Most Engaging Posts report in SWOOP Analytics for Viva Engage.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Blog - Understanding SWOOP Analytics metrics: seen, reach &amp;amp; engagement on Viva Engage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2024-05-30</lastmod>
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      <image:title>Blog - How SWOOP Analytics can passively measure employee alignment with company goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/fb563cfb-1f2e-4993-b3eb-25491da5c70e/listen-1702648_1280.jpg</image:loc>
      <image:title>Blog - How SWOOP Analytics can passively measure employee alignment with company goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/51fd87e8-f27c-4617-9f80-b822c5c0b4dc/Alignment+blog+1.png</image:loc>
      <image:title>Blog - How SWOOP Analytics can passively measure employee alignment with company goals - Make it stand out</image:title>
      <image:caption>SWOOP Analytics’ Topic dashboard in SWOOP Analytics for Viva Engage.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7a5ef26b-25c1-4dd9-8681-380fe480c5c0/Alognment+blog+2.png</image:loc>
      <image:title>Blog - How SWOOP Analytics can passively measure employee alignment with company goals - Make it stand out</image:title>
      <image:caption>SWOOP Analytics’ Response Rate measure in SWOOP Analytics for Viva Engage.</image:caption>
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    <image:image>
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      <image:title>Blog - Virtual meeting best practice – are we there yet? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Virtual meeting best practice – are we there yet? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2024-02-18</lastmod>
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      <image:title>Blog - Are you wasting your time designing intranet access for mobile devices? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Are you wasting your time designing intranet access for mobile devices? - Make it stand out</image:title>
      <image:caption>Devices used to access SharePoint intranet. Research from SWOOP Analytics’ 2023 SharePoint intranet benchmarking study.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/fbd3eb2c-8111-4b02-91c5-bc8c80a35079/Sharon+ODea.jpeg</image:loc>
      <image:title>Blog - Are you wasting your time designing intranet access for mobile devices? - Make it stand out</image:title>
      <image:caption>Sharon O’Dea, Co-founder, Lithos Partners.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/fffb627e-36ff-47cf-aa56-b8413231327b/Jonathon+Phillips.jpeg</image:loc>
      <image:title>Blog - Are you wasting your time designing intranet access for mobile devices? - Make it stand out</image:title>
      <image:caption>Jonathan Phillips, Co-founder, Lithos Partners.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/43ad6def-b2aa-4a0d-9657-ab6bf9072af8/CH+Headshot.jpg</image:loc>
      <image:title>Blog - Are you wasting your time designing intranet access for mobile devices? - Make it stand out</image:title>
      <image:caption>Chris Harrer, Assistant Vice President, Internal Communications – Digital, Comcast.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/729238a2-31db-4763-914e-f6e1059ab3c6/Susan+Hanley-square-2.jpg</image:loc>
      <image:title>Blog - Are you wasting your time designing intranet access for mobile devices? - Make it stand out</image:title>
      <image:caption>Susan Hanley, Microsoft SharePoint and M365 specialist.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Are you wasting your time designing intranet access for mobile devices? - Make it stand out</image:title>
      <image:caption>Suzie Robinson, Specialist, ClearBox Consulting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/93d18911-cbbb-4d5d-a102-c95cea0318f0/Jonas+Bladt+Hansen+pic.jpg</image:loc>
      <image:title>Blog - Are you wasting your time designing intranet access for mobile devices? - Make it stand out</image:title>
      <image:caption>Jonas Bladt Hansen, Co-founder, Next Level IC.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/3674f3b3-961a-454d-a597-b519d86cadb2/Jamie+Stokes.jpeg</image:loc>
      <image:title>Blog - Are you wasting your time designing intranet access for mobile devices? - Make it stand out</image:title>
      <image:caption>Jamie Stokes, Director, Digital Communications, Cox Enterprises.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Are you wasting your time designing intranet access for mobile devices? - Make it stand out</image:title>
      <image:caption>Step Two’s five layers of enterprise mobile design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f70968cf-e2b6-401f-80cc-24a845d4704a/James-website.jpg</image:loc>
      <image:title>Blog - Are you wasting your time designing intranet access for mobile devices? - Make it stand out</image:title>
      <image:caption>James Robertson, Owner, Step Two.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/90f57bbc-cccf-4794-93fb-7ab24212b919/Download+SP+report.png</image:loc>
      <image:title>Blog - Are you wasting your time designing intranet access for mobile devices? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.swoopanalytics.com/blog/digital-collaboration-platforms-a-guide-to-choosing-the-right-one-for-your-collaborative-tasks</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-19</lastmod>
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      <image:title>Blog - Digital Collaboration Platforms: A guide to choosing the right one for your collaborative tasks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/2e7d5461-ac99-4573-b0b6-166e96d83dd8/image+29.png</image:loc>
      <image:title>Blog - Digital Collaboration Platforms: A guide to choosing the right one for your collaborative tasks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Digital Collaboration Platforms: A guide to choosing the right one for your collaborative tasks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2024-02-13</lastmod>
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      <image:title>Blog - Dr SWOOP, our AI genius, is coming soon to SWOOP Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Dr SWOOP, our AI genius, is coming soon to SWOOP Analytics - Make it stand out</image:title>
      <image:caption>Meet Dr SWOOP!</image:caption>
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    <image:image>
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      <image:title>Blog - Dr SWOOP, our AI genius, is coming soon to SWOOP Analytics - Make it stand out</image:title>
      <image:caption>A screenshot from Dr SWOOP. You can ask Dr SWOOP anything!</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Dr SWOOP, our AI genius, is coming soon to SWOOP Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2024-02-13</lastmod>
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      <image:title>Blog - Latest SWOOP Analytics product updates - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Latest SWOOP Analytics product updates - Make it stand out</image:title>
      <image:caption>We’ve added an update to SWOOP Analytics for SharePoint intranet where you can see the errors on a content page that contribute to a low quality score. Simply click on the spelling errors or broken links from the “Health” tab and you’ll see a list of the errors.</image:caption>
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      <image:title>Blog - Latest SWOOP Analytics product updates - Make it stand out</image:title>
      <image:caption>Across all SWOOP Analytics products we've updated the admin interface to make it easier to use.  We've moved the navigation to the top of each interface to match the way our dashboards work. We’ve also broken up the pages so related admin functions are grouped together.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Latest SWOOP Analytics product updates - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-01-30</lastmod>
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      <image:title>Blog - Intranet pages don’t need to be pretty, they need to be up-to-date and work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Intranet pages don’t need to be pretty, they need to be up-to-date and work - Make it stand out</image:title>
      <image:caption>Chris Harrer, Assistant Vice President, Internal Communications – Digital, Comcast.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Intranet pages don’t need to be pretty, they need to be up-to-date and work - Make it stand out</image:title>
      <image:caption>Suzie Robinson, Specialist, ClearBox Consulting.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Intranet pages don’t need to be pretty, they need to be up-to-date and work - Make it stand out</image:title>
      <image:caption>Susan Hanley, Microsoft SharePoint and M365 specialist.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Intranet pages don’t need to be pretty, they need to be up-to-date and work - Make it stand out</image:title>
      <image:caption>James Robertson, Owner, Step Two.</image:caption>
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    <image:image>
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      <image:caption>Jonathan Phillips, Co-founder, Lithos Partners.</image:caption>
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    <image:image>
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      <image:caption>Jamie Stokes, Director, Digital Communications, Cox Enterprises.</image:caption>
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    <image:image>
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      <image:title>Blog - Intranet pages don’t need to be pretty, they need to be up-to-date and work - Make it stand out</image:title>
      <image:caption>Jonas Bladt Hansen, Co-founder, Next Level IC.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Intranet pages don’t need to be pretty, they need to be up-to-date and work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-01-16</lastmod>
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      <image:title>Blog - How to make the most of the 10 minutes employees spend on the intranet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4d964155-e37f-4bb9-8538-79fe4b8d585b/Susan+Hanley-square-2.jpg</image:loc>
      <image:title>Blog - How to make the most of the 10 minutes employees spend on the intranet - Make it stand out</image:title>
      <image:caption>Susan Hanley, Microsoft SharePoint and M365 specialist.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/43ad6def-b2aa-4a0d-9657-ab6bf9072af8/CH+Headshot.jpg</image:loc>
      <image:title>Blog - How to make the most of the 10 minutes employees spend on the intranet - Make it stand out</image:title>
      <image:caption>Chris Harrer, Assistant Vice President, Internal Communications, Comcast.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/fbd3eb2c-8111-4b02-91c5-bc8c80a35079/Sharon+ODea.jpeg</image:loc>
      <image:title>Blog - How to make the most of the 10 minutes employees spend on the intranet - Make it stand out</image:title>
      <image:caption>Sharon O’Dea, co-founder, Lithos Partners.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/eca05a1e-3c00-423b-9b68-e1cc05df04ef/Jamie+Stokes.jpeg</image:loc>
      <image:title>Blog - How to make the most of the 10 minutes employees spend on the intranet - Make it stand out</image:title>
      <image:caption>Jamie Stokes, Director, Digital Communications, Cox Enterprises.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - How to make the most of the 10 minutes employees spend on the intranet - Make it stand out</image:title>
      <image:caption>Jonas Bladt Hansen, co-founder of Next Level IC.</image:caption>
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    <image:image>
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      <image:title>Blog - How to make the most of the 10 minutes employees spend on the intranet - Make it stand out</image:title>
      <image:caption>James Robertson, owner, Step Two.</image:caption>
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    <image:image>
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      <image:title>Blog - How to make the most of the 10 minutes employees spend on the intranet - Make it stand out</image:title>
      <image:caption>Suzie Robinson, consultant, ClearBox Consulting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/90f57bbc-cccf-4794-93fb-7ab24212b919/Download+SP+report.png</image:loc>
      <image:title>Blog - How to make the most of the 10 minutes employees spend on the intranet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.swoopanalytics.com/blog/the-2023-viva-engage-community-champions</loc>
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    <lastmod>2023-12-18</lastmod>
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      <image:title>Blog - The 2023 Viva Engage Community Champions! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e7abfef2-c99f-4e17-9a3f-fa892e0dfdf2/Colum+Coomey.jpeg</image:loc>
      <image:title>Blog - The 2023 Viva Engage Community Champions! - Make it stand out</image:title>
      <image:caption>APAC - Colum Coomey from Australia Post</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/91b8f6ef-d4fa-4cba-879c-dcfddfedc6aa/rajinderpryormbe.jpeg</image:loc>
      <image:title>Blog - The 2023 Viva Engage Community Champions! - Make it stand out</image:title>
      <image:caption>EMEA - Rajinder Pryor MBE from Network Rail</image:caption>
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    <image:image>
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      <image:title>Blog - ANZ: Making the most of Live Events in Viva Engage - Make it stand out</image:title>
      <image:caption>Ryan Crocker Adoption and Communications Lead ANZ Bank</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Blog - ANZ: Making the most of Live Events in Viva Engage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/swoop-10in10-vef-2023</loc>
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    <priority>0.5</priority>
    <lastmod>2024-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f08b1ca3-354f-4f1d-b768-04ccddc0ddd0/Yammer-Festival-10-in-10-APAC-infographic.png</image:loc>
      <image:title>Blog - SWOOP Analytics: 10 Community Manager tasks to do in SWOOP in 10 minutes (APAC) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1634888726839-DBPI7WSFZMIPK1NHIKXK/Emily+OBrien.jpeg</image:loc>
      <image:title>Blog - SWOOP Analytics: 10 Community Manager tasks to do in SWOOP in 10 minutes (APAC) - Make it stand out</image:title>
      <image:caption>Emily O’Brien Director, Customer Success (APAC) SWOOP Analytics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/3c2a67e2-dbfc-4988-995f-3152276905fd/Francesca-Guidi.png</image:loc>
      <image:title>Blog - SWOOP Analytics: 10 Community Manager tasks to do in SWOOP in 10 minutes (APAC) - Make it stand out</image:title>
      <image:caption>Francesca Guidi Customer Success and Marketing Manager (APAC) SWOOP Analytics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Blog - SWOOP Analytics: 10 Community Manager tasks to do in SWOOP in 10 minutes (APAC) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/swoop-key-findings-vef-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4d1ad176-8067-4f51-945c-e6360032a70e/Laurence+Lock+Lee.jpg</image:loc>
      <image:title>Blog - SWOOP Analytics: 2023/24 Viva Engage Benchmarking Report - Make it stand out</image:title>
      <image:caption>Dr Laurence Lock Lee Chief Scientist &amp; Co-founder SWOOP Analytics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/825cbd72-0999-46cf-99c2-439dc9ba22c9/Sharon-Dawson.png</image:loc>
      <image:title>Blog - SWOOP Analytics: 2023/24 Viva Engage Benchmarking Report - Make it stand out</image:title>
      <image:caption>Sharon Dawson Director, Communications SWOOP Analytics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Blog - SWOOP Analytics: 2023/24 Viva Engage Benchmarking Report - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/medibank-nzpost-vef-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d568d569-f132-4e75-a5c8-d4f7107cffd3/Cat+Owen.png</image:loc>
      <image:title>Blog - Panel Discussion with Medibank and NZ Post: The role of Viva Engage as a part of a multi-channel communication strategy - Make it stand out</image:title>
      <image:caption>Cat Owen Employee Communications Partner Medibank</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/89a9b22a-b49b-4520-8dc9-331c79544551/Bailey+Cunningham.png</image:loc>
      <image:title>Blog - Panel Discussion with Medibank and NZ Post: The role of Viva Engage as a part of a multi-channel communication strategy - Make it stand out</image:title>
      <image:caption>Bailey Cunningham Employee Communications Partner Medibank</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/218b6acd-5671-4ce7-99e5-8dc7b46e1d13/Tara+Hayes.jpeg</image:loc>
      <image:title>Blog - Panel Discussion with Medibank and NZ Post: The role of Viva Engage as a part of a multi-channel communication strategy - Make it stand out</image:title>
      <image:caption>Tara Hayes Corporate Communications Lead NZ Post</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a26f4faf-0efa-4125-a683-47eacf286c8d/Shaina+Eng.jpeg</image:loc>
      <image:title>Blog - Panel Discussion with Medibank and NZ Post: The role of Viva Engage as a part of a multi-channel communication strategy - Make it stand out</image:title>
      <image:caption>Shaina Eng Channels Specialist NZ Post</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Blog - Panel Discussion with Medibank and NZ Post: The role of Viva Engage as a part of a multi-channel communication strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/transport-for-nsw-vef-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1683923a-2b77-4c61-91d4-5d58fcab6036/Jeremy+Bowell.jpeg</image:loc>
      <image:title>Blog - Transport for NSW: Hey Neighbour! How Transport’s Neurodiverse Neighbourhood enables an inclusive culture - Make it stand out</image:title>
      <image:caption>Jeremy Bowell Manager, Digital Engagement Transport for NSW</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c0d650c7-4168-476e-bda0-ccb94a95f102/Ant+Raje.jpeg</image:loc>
      <image:title>Blog - Transport for NSW: Hey Neighbour! How Transport’s Neurodiverse Neighbourhood enables an inclusive culture - Make it stand out</image:title>
      <image:caption>Ant Raje Manager, Diversity &amp; Inclusion Transport for NSW</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Blog - Transport for NSW: Hey Neighbour! How Transport’s Neurodiverse Neighbourhood enables an inclusive culture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/worlds-top-viva-engage-networks-and-communities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/3036925a-a39d-413a-9d89-6ae8d935affd/SWOOP-VE-BM-Collaboration-Champions-LinkedIn+NO+THD.png</image:loc>
      <image:title>Blog - Announcing the world’s top Viva Engage networks and communities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f7911345-ad9a-4315-8897-101c498636c5/podium+cup.png</image:loc>
      <image:title>Blog - Announcing the world’s top Viva Engage networks and communities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/52911380-33a8-4774-b227-b6d0331ae6fd/Shayne+Elliott.png</image:loc>
      <image:title>Blog - Announcing the world’s top Viva Engage networks and communities - Make it stand out</image:title>
      <image:caption>Shayne Elliott, CEO, ANZ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7234b591-e7f3-4cd1-aa12-b085130d4a46/Ryan+Crocker.jpeg</image:loc>
      <image:title>Blog - Announcing the world’s top Viva Engage networks and communities - Make it stand out</image:title>
      <image:caption>Ryan Crocker, Adoption and Communications Lead, ANZ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/dfce947f-3df8-478e-8284-a78f3230ce97/MicrosoftTeams-image+%2833%29.png</image:loc>
      <image:title>Blog - Announcing the world’s top Viva Engage networks and communities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1699421897453-6PJLB6BIOVH415K5DF8W/Download+2023+VE+BMR.png</image:loc>
      <image:title>Blog - Announcing the world’s top Viva Engage networks and communities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/analytics-product-updates-november</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/20ce39b4-0864-49b0-b5f6-e4bfff345bb5/SWOOP-Product-Update.png</image:loc>
      <image:title>Blog - Latest SWOOP Analytics product updates - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/724c7968-f706-49b1-a9dd-935dc05b8057/SWOOP+SP+persona.png</image:loc>
      <image:title>Blog - Latest SWOOP Analytics product updates - Make it stand out</image:title>
      <image:caption>A screenshot of the SWOOP Personas for SharePoint intranet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f13e4bec-f952-4ed2-b8ff-e3c16682e79b/SWOOP+for+SP+product+Nov+2023.png</image:loc>
      <image:title>Blog - Latest SWOOP Analytics product updates - Make it stand out</image:title>
      <image:caption>A screenshot of SWOOP for SharePoint intranet showing how you can ignore spelling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/22b268d3-9d3c-4662-8fdf-993536e57e0d/SharePoint+product+update+seen.png</image:loc>
      <image:title>Blog - Latest SWOOP Analytics product updates - Make it stand out</image:title>
      <image:caption>The Most Engaging Posts measure with “Seen” added.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0a459bc9-8f6c-4b6a-b6f6-728e9f385d6e/7-Collaboration-Habits.png</image:loc>
      <image:title>Blog - Latest SWOOP Analytics product updates - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Blog - Latest SWOOP Analytics product updates - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/when-should-you-post-news-on-your-intranet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/ae266820-f9d0-461d-8733-de3df467d911/SWOOP-SP-BM-Experts-Blog-1+1.png</image:loc>
      <image:title>Blog - When should you post news on your intranet? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/322fc440-bf0f-46df-bf3d-4da0134de225/Figure+6+-+Time+of+day+news+reading.png</image:loc>
      <image:title>Blog - When should you post news on your intranet? - Make it stand out</image:title>
      <image:caption>As a general rule of thumb, employees tend to read news mostly at the beginning of the day (7am–9am) and again at the midday break (11am-1pm). However, news is being consumed any time during normal working hours of 8am–6pm. Source: SWOOP Analytics’ SharePoint Intranet Benchmarking Report.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/11383f64-ef6a-42ab-a685-85a3c64be885/Figure+7+-+News+reading+by+day+of+week.png</image:loc>
      <image:title>Blog - When should you post news on your intranet? - Make it stand out</image:title>
      <image:caption>Intranet news is read liberally on each weekday (Monday to Friday). Thursday is marginally a better day for news reading and Friday the least. Source: SWOOP Analytics’ SharePoint Intranet Benchmarking Report.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6c0038c8-759e-4751-aea5-7aa0b251d4a1/Jonas+Bladt+Hansen+pic.png</image:loc>
      <image:title>Blog - When should you post news on your intranet? - Make it stand out</image:title>
      <image:caption>Jonas Bladt Hansen, co-founder, Next Level IC.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/37fdddaa-e1cb-4a8d-80f3-5db8dfdd0c1d/CH+Headshot.jpg</image:loc>
      <image:title>Blog - When should you post news on your intranet? - Make it stand out</image:title>
      <image:caption>Chris Harrer, Assistant Vice President, Internal Communications – Digital, Comcast.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c1f399fe-6e64-4b8c-aa05-f2c4fb5dd3b7/Jonathon+Phillips.jpeg</image:loc>
      <image:title>Blog - When should you post news on your intranet? - Make it stand out</image:title>
      <image:caption>Jonathan Phillips, co-founder, Lithos Partners.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/30fc3705-0461-4297-8c6b-a9f9d7a6d3bb/Activity+by+time.png</image:loc>
      <image:title>Blog - When should you post news on your intranet? - Make it stand out</image:title>
      <image:caption>Learn more about SWOOP Analytics for SharePoint intranet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0e480e08-10eb-4e69-a508-59821c633916/Rebecca_20140827_7439.jpg</image:loc>
      <image:title>Blog - When should you post news on your intranet? - Make it stand out</image:title>
      <image:caption>Rebecca Rodgers, Principal Digital Workplace Consultant, Step Two.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d91f384e-414f-41b9-ab42-3825be999db7/Jamie+Stokes.jpeg</image:loc>
      <image:title>Blog - When should you post news on your intranet? - Make it stand out</image:title>
      <image:caption>Jamie Stokes, Director, Digital Communications, Cox Enterprises.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b824f48a-4924-4353-befe-77643399872a/Suzie+Robinson.jpeg</image:loc>
      <image:title>Blog - When should you post news on your intranet? - Make it stand out</image:title>
      <image:caption>Suzie Robinson, consultant, ClearBox Consulting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b8ef0a8c-1d15-4b6e-b789-5016c039cb14/Susan+Hanley-square-2.jpg</image:loc>
      <image:title>Blog - When should you post news on your intranet? - Make it stand out</image:title>
      <image:caption>Susan Hanley, Microsoft SharePoint and M365 specialist.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1695173133571-4R01TU6Y0IPX624OHF8W/Download+SP+report.png</image:loc>
      <image:title>Blog - When should you post news on your intranet? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/practical-guide-to-viva-engage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1696978583362-3VRA3AZ0CHKHMJIC230N/SWOOP-Goal-Setting-Blog-v2.png</image:loc>
      <image:title>Blog - Setting Goals and Measuring Success&amp;nbsp;– A Practical Guide to Viva Engage&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/ea2984a8-a8d2-4f84-9ee3-671fe03ba36d/goals+road.jpg</image:loc>
      <image:title>Blog - Setting Goals and Measuring Success&amp;nbsp;– A Practical Guide to Viva Engage&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6406c84e-3cac-40b6-a5cd-dc80f6d468ee/Nudge+Card+3.png</image:loc>
      <image:title>Blog - Setting Goals and Measuring Success&amp;nbsp;– A Practical Guide to Viva Engage&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/48ab50c8-df82-44c8-996c-ce49861ce49f/Nudge+Card+1.png</image:loc>
      <image:title>Blog - Setting Goals and Measuring Success&amp;nbsp;– A Practical Guide to Viva Engage&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Setting Goals and Measuring Success&amp;nbsp;– A Practical Guide to Viva Engage&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f1cbb286-39b0-45a3-b686-6d5952630f24/Community+Network+Map.png</image:loc>
      <image:title>Blog - Setting Goals and Measuring Success&amp;nbsp;– A Practical Guide to Viva Engage&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/5b2163dd-fa04-464b-820e-b5f3da90474a/Key+Statistics.png</image:loc>
      <image:title>Blog - Setting Goals and Measuring Success&amp;nbsp;– A Practical Guide to Viva Engage&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/3f6e9498-72f1-48e9-917f-b8c2a0de145a/Response+Rate.png</image:loc>
      <image:title>Blog - Setting Goals and Measuring Success&amp;nbsp;– A Practical Guide to Viva Engage&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/3eb90729-047b-4798-857c-7d3baa9e89dc/Curiosity.png</image:loc>
      <image:title>Blog - Setting Goals and Measuring Success&amp;nbsp;– A Practical Guide to Viva Engage&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/76b2217d-607a-4fee-b7cd-647fbb675a79/Individual+Benchmarking.png</image:loc>
      <image:title>Blog - Setting Goals and Measuring Success&amp;nbsp;– A Practical Guide to Viva Engage&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/75486bbf-902e-4aa8-adff-e4f574b93154/Interactive+Users.png</image:loc>
      <image:title>Blog - Setting Goals and Measuring Success&amp;nbsp;– A Practical Guide to Viva Engage&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/8a9ea484-4f54-4478-8c53-f9431bbdd211/comms.jpg</image:loc>
      <image:title>Blog - Setting Goals and Measuring Success&amp;nbsp;– A Practical Guide to Viva Engage&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Blog - Setting Goals and Measuring Success&amp;nbsp;– A Practical Guide to Viva Engage&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/viva-engage-or-yammer-confusion</loc>
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    <priority>0.5</priority>
    <lastmod>2023-09-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b8dba9db-6d46-46c0-a9e8-ef876325b6c1/Ve+Yammer+blog.png</image:loc>
      <image:title>Blog - Viva Engage or Yammer? Confusion continues to reign! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/531eae8e-b389-49db-bac4-c937678ede2f/VE+Yammer+poll.png</image:loc>
      <image:title>Blog - Viva Engage or Yammer? Confusion continues to reign! - Make it stand out</image:title>
      <image:caption>Results from SWOOP Analytics’ LinkedIn post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1695087977912-0I7ZCOVZNGR7KPO633HV/VE-SP-BM23-Participation-1200x628.png</image:loc>
      <image:title>Blog - Viva Engage or Yammer? Confusion continues to reign! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.swoopanalytics.com/blog/live-video-streamed-event</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6af7b7a8-c14f-4e76-8dfa-02c08991e019/SWOOP-Hive-Blog.png</image:loc>
      <image:title>Blog - How to successfully measure engagement before, during and after a live video streamed event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/652e7021-48a1-4049-ba52-5ccc94289a3b/Hive+blog+man.jpg</image:loc>
      <image:title>Blog - How to successfully measure engagement before, during and after a live video streamed event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/caa89c2c-4adc-48af-9c32-96b70cb3ade2/Cai.jpg</image:loc>
      <image:title>Blog - How to successfully measure engagement before, during and after a live video streamed event - Make it stand out</image:title>
      <image:caption>Cai Kjaer, CEO, SWOOP Analytics.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/be29f9d8-4818-4341-9251-96b29ece621f/Niklas+Hagan+Hive+streaming.jpeg</image:loc>
      <image:title>Blog - How to successfully measure engagement before, during and after a live video streamed event - Make it stand out</image:title>
      <image:caption>Niklas Hagen, co-CEO, Hive Streaming.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Blog - How to successfully measure engagement before, during and after a live video streamed event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.swoopanalytics.com/blog/posts-that-are-likely-to-go-viral</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2023-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7fc6d581-3815-45e3-8793-df60c9e2649f/Viral+Post.png</image:loc>
      <image:title>Blog - Predicting posts that are likely to go viral - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/ba2eafc3-6263-4442-880d-0a2e56a2bf00/Propensity+Correlation.png</image:loc>
      <image:title>Blog - Predicting posts that are likely to go viral - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/5dfbdc86-8959-4bbc-a513-9bd53d4afde3/Sentiment+thread.png</image:loc>
      <image:title>Blog - Predicting posts that are likely to go viral - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/26153b82-fdc2-4ed4-8794-8112a977a321/Correlation+sentiment.png</image:loc>
      <image:title>Blog - Predicting posts that are likely to go viral - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Blog - Predicting posts that are likely to go viral - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.swoopanalytics.com/blog/august-product-updates</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/20ce39b4-0864-49b0-b5f6-e4bfff345bb5/SWOOP-Product-Update.png</image:loc>
      <image:title>Blog - All the latest SWOOP Analytics product updates&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/43c4887b-b9a4-42dc-a2cb-4db302cf7fde/SWOOP-favourites.png</image:loc>
      <image:title>Blog - All the latest SWOOP Analytics product updates&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Edit your SWOOP Analytics favourites across all SWOOP products.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/3264f81d-03f4-4276-9f95-4becbf030ba0/activity+by+time.png</image:loc>
      <image:title>Blog - All the latest SWOOP Analytics product updates&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Use the Activity By Time measure to see when most people are visiting your intranet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Blog - All the latest SWOOP Analytics product updates&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/build-a-great-intranet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/bcc762fb-9f0f-45cb-b093-9c0f961a8187/architect-gdcdd400cf_1280.jpg</image:loc>
      <image:title>Blog - Using SharePoint Online to build a great intranet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/cb4270ec-9f42-4414-86e8-bab2e304f7c1/Intranet+blog+Gemma.jpg</image:loc>
      <image:title>Blog - Using SharePoint Online to build a great intranet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f569d247-1dcc-4563-ae2b-9a2263c44611/SWOOP-SP-GetDemo.png</image:loc>
      <image:title>Blog - Using SharePoint Online to build a great intranet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.swoopanalytics.com/blog/how-to-govern-an-enterprise-social-network</loc>
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    <priority>0.5</priority>
    <lastmod>2023-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/48e7b8e1-2594-4ff9-9cc4-447d5204b870/hammer-gce6e33d54_1280.png</image:loc>
      <image:title>Blog - How to govern an Enterprise Social Network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/883a2ae7-3aee-442b-ab42-9e1d6b7c231b/brief-ga02ec70e9_1280.png</image:loc>
      <image:title>Blog - How to govern an Enterprise Social Network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Blog - How to govern an Enterprise Social Network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e7b69b78-8391-4b4e-a2ec-9c1ced327e3d/inappropriate+post.jpg</image:loc>
      <image:title>Blog - How to deal with inappropriate posts on your internal communications channels&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Blog - How to deal with inappropriate posts on your internal communications channels&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/the-power-of-actionable-analytics-for-intranets</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/12dac38d-7464-4ee9-a4df-2efad5177983/intranet+blog+Sam.jpg</image:loc>
      <image:title>Blog - The power of actionable analytics for intranets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/12472745-a16e-4194-82ec-c341fd9f84a1/Sam+Marshall+pic.png</image:loc>
      <image:title>Blog - The power of actionable analytics for intranets - Make it stand out</image:title>
      <image:caption>Sam Marshall, Owner, ClearBox Consulting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/caece321-8521-4245-82fe-ea33400022c6/SWOOP-SP-GetDemo.png</image:loc>
      <image:title>Blog - The power of actionable analytics for intranets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/m365-amp-microsoft-teams-collaboration-championsnbsp</loc>
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    <lastmod>2024-05-15</lastmod>
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      <image:title>Blog - Announcing the world’s top M365 &amp;amp; Microsoft Teams Collaboration Champions&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6a7dbd7a-d05d-48b0-9b57-6e7ee8ddb1da/Catherine+Callan+VMo2.jpg</image:loc>
      <image:title>Blog - Announcing the world’s top M365 &amp;amp; Microsoft Teams Collaboration Champions&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Catherine Callan, Senior Manager – Partner Engagement &amp; Performance, Virgin Media O2.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/645a409d-ce46-4c62-831b-4741137382b4/Virpi.png</image:loc>
      <image:title>Blog - Announcing the world’s top M365 &amp;amp; Microsoft Teams Collaboration Champions&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f371b79b-48c9-4416-9b46-773b7b814cb4/SWOOP-M365-Teams-BM-Collab-Champs-Social+%5BRecovered%5D.png</image:loc>
      <image:title>Blog - Announcing the world’s top M365 &amp;amp; Microsoft Teams Collaboration Champions&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/2f7d52f1-f7bc-4a71-b2dd-bea149678436/Download+SWOOP-M365-Teams-BM-DL-1200x628-v2.png</image:loc>
      <image:title>Blog - Announcing the world’s top M365 &amp;amp; Microsoft Teams Collaboration Champions&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/measuring-employee-communications-and-engagement-why-and-how</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a8c1588b-4701-4696-8217-f8a43a3b6cd9/scale-ge0a087240_1920.jpg</image:loc>
      <image:title>Blog - Measuring Employee Communications and Engagement: Why and How - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/bba7075f-08ac-46f7-a03a-c848b1377118/tape-measure-g57909cf60_1920.jpg</image:loc>
      <image:title>Blog - Measuring Employee Communications and Engagement: Why and How - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The importance of having a dedicated person to facilitate your enterprise social network - Make it stand out</image:title>
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      <image:title>Blog - All the gear and no idea - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/bcab35c0-625e-474d-8f5a-caec86af7289/No+idea+blog+1.png</image:loc>
      <image:title>Blog - All the gear and no idea - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/cc8bc93a-755c-4fe5-828a-7375cea97836/No+idea+blog+2.PNG</image:loc>
      <image:title>Blog - All the gear and no idea - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/3619721e-bf9e-42fb-a816-399c3e1e0d76/no+idea+blog+update.png</image:loc>
      <image:title>Blog - All the gear and no idea - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/3ceabc05-cb65-4a4d-b8c6-6c7c36893f8f/no+idea+blog+4.png</image:loc>
      <image:title>Blog - All the gear and no idea - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4e872f16-0df5-4764-8e95-ab1a112c121f/SWOOP-M365-BM-download.png</image:loc>
      <image:title>Blog - All the gear and no idea - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.swoopanalytics.com/blog/current-challenges-for-healthcare</loc>
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    <lastmod>2022-03-29</lastmod>
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      <image:title>Blog - Current challenges for healthcare shared at SWOOP Chat roundtable - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/28be171c-a527-4baf-aff9-7216a67dcd8c/healthcare+chat+blog.png</image:loc>
      <image:title>Blog - Current challenges for healthcare shared at SWOOP Chat roundtable - Make it stand out</image:title>
      <image:caption>A screenshot of SWOOP for M365.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628551131788-BMZRWC1OX18B52Z77CHA/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Blog - Current challenges for healthcare shared at SWOOP Chat roundtable - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.swoopanalytics.com/blog/challenges-for-retail</loc>
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    <lastmod>2022-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/03ba77f9-b7e2-4355-9100-5bbc2d319a7b/retail.jpg</image:loc>
      <image:title>Blog - Current challenges for retail firms shared at SWOOP Chat roundtable - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/709e03d1-c49b-4d70-bccf-281d782169d3/Dual+operating+system.jpg</image:loc>
      <image:title>Blog - Current challenges for retail firms shared at SWOOP Chat roundtable - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/90a005be-2616-47f5-93b7-a4c2df119013/KFC+SWOOP.png</image:loc>
      <image:title>Blog - Current challenges for retail firms shared at SWOOP Chat roundtable - Make it stand out</image:title>
      <image:caption>A screenshot from KFC Australia’s SWOOP dashboard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628551273561-4G56Q20UZNUB5AHVYEZ8/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Blog - Current challenges for retail firms shared at SWOOP Chat roundtable - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.swoopanalytics.com/blog/more-intuitive-benchmarking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/823790d7-0e14-47a9-b761-248448bf3d71/Personas-2019.jpg</image:loc>
      <image:title>Blog - More intuitive benchmarking in SWOOP - available now - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/051a4dc3-03f9-48a8-9b21-08bc36a9a3f1/Screen+Shot+2022-02-28+at+2.02.13+pm.png</image:loc>
      <image:title>Blog - More intuitive benchmarking in SWOOP - available now - 1. Click “Benchmarking”</image:title>
      <image:caption>Select the “Benchmarking” option from the report selector:</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/3a36f9a3-0041-4d61-b3a9-1c1ba0d0cb30/Screen+Shot+2022-02-28+at+2.15.35+pm.png</image:loc>
      <image:title>Blog - More intuitive benchmarking in SWOOP - available now - 2. Click “+” to create a list</image:title>
      <image:caption>This is what it will look like if you have no previously created lists. If you already have existing lists, then choose the “add” icon at the top right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/9fbb90b2-8348-4e05-b875-b8387e251e90/Screen+Shot+2022-02-28+at+2.16.09+pm.png</image:loc>
      <image:title>Blog - More intuitive benchmarking in SWOOP - available now - 3. Give your list a name</image:title>
      <image:caption>You can name it anything you like.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/68adc62d-70d7-4eb1-b058-9abe41691f34/Screen+Shot+2022-02-28+at+2.17.39+pm.png</image:loc>
      <image:title>Blog - More intuitive benchmarking in SWOOP - available now - 4. Add names to the list</image:title>
      <image:caption>Add the names, and you’re done. Click “OK” and your table will load at the top of the screen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628551273561-4G56Q20UZNUB5AHVYEZ8/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Blog - More intuitive benchmarking in SWOOP - available now - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.swoopanalytics.com/blog/roi-on-email</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6526ed2a-f21a-4619-81ad-be6652c1c34e/time+and+money.jpg</image:loc>
      <image:title>Blog - $ave millions by becoming Email Liberated: the ROI on better email practices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/111c5999-3377-44c7-a106-3fe84d88d991/Email+Liberated.png</image:loc>
      <image:title>Blog - $ave millions by becoming Email Liberated: the ROI on better email practices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/cb8cd948-15cd-49aa-93ed-dcf4ac95c744/7Habits-1-Email-Liberated.png</image:loc>
      <image:title>Blog - $ave millions by becoming Email Liberated: the ROI on better email practices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Blog - $ave millions by becoming Email Liberated: the ROI on better email practices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.swoopanalytics.com/blog/email-liberated</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2022-02-14</lastmod>
    <image:image>
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      <image:title>Blog - Email Liberation – something worthy to strive for? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0a0f059a-71f4-43a2-b3a0-9013c39352a6/megaphone-g1c0875767_1920.jpg</image:loc>
      <image:title>Blog - Email Liberation – something worthy to strive for? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1643849464362-FE3ON9AQFZY7S3HLHPK0/SWOOP-Get-Benchmarked-M365-1200x628-01.png</image:loc>
      <image:title>Blog - Email Liberation – something worthy to strive for? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.swoopanalytics.com/blog/2021-in-review</loc>
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    <lastmod>2022-06-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e916bddd-8a6f-476c-bc75-7f446f2257d4/2021.png</image:loc>
      <image:title>Blog - The year that was: 2021 in review - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/5832bbec-4fe8-4867-a000-8800ddac57c0/2021+table.PNG</image:loc>
      <image:title>Blog - The year that was: 2021 in review - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1622511685948-P5YB8C5MGDQJQF7U3TNP/Teams-BM-Cover-2021-01-01.png</image:loc>
      <image:title>Blog - The year that was: 2021 in review - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/ee3114c0-f3c2-4f7a-b4f6-d59529089ac1/SWOOP-Yammer-BM-Cover-2021-BLUE.png</image:loc>
      <image:title>Blog - The year that was: 2021 in review - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1633324274880-O83IPQ43XG48VYHXETK5/Yammer-Festival-Hero-01.png</image:loc>
      <image:title>Blog - The year that was: 2021 in review - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628551273561-4G56Q20UZNUB5AHVYEZ8/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Blog - The year that was: 2021 in review - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/internal-communications-email-vs-chat-vs-discussion-vs-meetings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-15</lastmod>
    <image:image>
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      <image:title>Blog - Internal communications: Email vs Chat vs Discussion vs Meetings? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e05b7743-08ce-4be5-87cd-20ff604d3cb5/M365+comm+modes.png</image:loc>
      <image:title>Blog - Internal communications: Email vs Chat vs Discussion vs Meetings? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4eea54d3-fdde-4e3a-98b4-4290f4082e5d/Asynchronous+comms.png</image:loc>
      <image:title>Blog - Internal communications: Email vs Chat vs Discussion vs Meetings? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/091daca3-706a-4991-90f2-7ac28fa60d39/balanced+worker+chart.png</image:loc>
      <image:title>Blog - Internal communications: Email vs Chat vs Discussion vs Meetings? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628551096103-C8A2LS22OM2UN4O1J9Z8/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Blog - Internal communications: Email vs Chat vs Discussion vs Meetings? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/yammer-community-champions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1639532957249-JLNLKQMIQY20J9S173XB/Blog-YammerCC-01.png</image:loc>
      <image:title>Blog - Announcing the 2021 Yammer Community Champions! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e71e82c5-f6c9-4e54-8f03-da3e9db92f6a/THD+tai.collins.jpg</image:loc>
      <image:title>Blog - Announcing the 2021 Yammer Community Champions! - Make it stand out</image:title>
      <image:caption>Tai Collins, Corporate Communications Manager.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/011fb2ef-8b87-4ffb-8789-2e2b4cb4e215/Bernie+Murtagh.jpg</image:loc>
      <image:title>Blog - Announcing the 2021 Yammer Community Champions! - Make it stand out</image:title>
      <image:caption>Bernie Murtagh, Modern Workplace - Employee Success Manager, Capita.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1638865483917-2R50OMHNE26GI9X8Z20D/Richy.jpeg</image:loc>
      <image:title>Blog - Announcing the 2021 Yammer Community Champions! - Make it stand out</image:title>
      <image:caption>Richy Cartmell, Digital Channels Adoption Manager, ANZ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/41431247-e4fc-4c99-8d89-c7b7abc268fe/CTA-2021-Yammer-BM-Blog-Footer.png</image:loc>
      <image:title>Blog - Announcing the 2021 Yammer Community Champions! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/3-ways-teams-are-being-identified</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d38ce9fa-246c-41c1-833e-26ee839205cb/team+blog+image.jpg</image:loc>
      <image:title>Blog - 3 ways “teams” are being identified in Microsoft Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c05b1c49-a685-461f-be93-4fd91a1bfb26/Chat+blog+image+3.png</image:loc>
      <image:title>Blog - 3 ways “teams” are being identified in Microsoft Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7765f868-fac7-44b5-8ec0-012ae9817546/chat+blog+image+4.png</image:loc>
      <image:title>Blog - 3 ways “teams” are being identified in Microsoft Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d0bb1b52-c16c-4b22-8d6d-ccafd4cdd4a9/chat+blog+image+5.png</image:loc>
      <image:title>Blog - 3 ways “teams” are being identified in Microsoft Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - 3 ways “teams” are being identified in Microsoft Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.swoopanalytics.com/blog/what-is-a-good-balance</loc>
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      <image:title>Blog - What is a good balance between Channel discussions and Chat in Microsoft Teams? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7ce50124-9150-4d2b-a687-ba78f97017e1/Chat+blog+image+1.png</image:loc>
      <image:title>Blog - What is a good balance between Channel discussions and Chat in Microsoft Teams? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a5ff3fca-4f1c-4527-b4a5-0e9e279ee903/chat+blog+image+2.png</image:loc>
      <image:title>Blog - What is a good balance between Channel discussions and Chat in Microsoft Teams? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628551211575-M641Z0NIOJZIDYP35K3Y/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Blog - What is a good balance between Channel discussions and Chat in Microsoft Teams? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.swoopanalytics.com/blog/worlds-top-yammer-champions</loc>
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    <priority>0.5</priority>
    <lastmod>2022-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b71b3e05-3e89-4432-9fb7-127624b9995d/Collaboration-Champions-IMG-v2.png</image:loc>
      <image:title>Blog - Announcing the world’s top Yammer collaboration champions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/90544c69-a0e5-4300-bdec-c129714420ec/Collaboration-Champions-TABLE-Blog.png</image:loc>
      <image:title>Blog - Announcing the world’s top Yammer collaboration champions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/9885457a-39a1-4c95-908d-9ea2962af9f4/VicPOl+Basil.PNG</image:loc>
      <image:title>Blog - Announcing the world’s top Yammer collaboration champions - Make it stand out</image:title>
      <image:caption>A post in Victoria Police’s plant group on Yammer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7488758c-1a11-46e0-a4b5-a99a9c06df98/Vic+Pol+truck+ID+camera.PNG</image:loc>
      <image:title>Blog - Announcing the world’s top Yammer collaboration champions - Make it stand out</image:title>
      <image:caption>An example of CCTV footage being shared on Victoria Police’s Yammer network, which led to an alleged identification.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6f9d35f8-43ca-48e9-ba2b-8922e13926b9/E2+Flow+Bot+1.png</image:loc>
      <image:title>Blog - Announcing the world’s top Yammer collaboration champions - Make it stand out</image:title>
      <image:caption>An example of a post from Flow Bot on Engage Squared’s Yammer network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/41431247-e4fc-4c99-8d89-c7b7abc268fe/CTA-2021-Yammer-BM-Blog-Footer.png</image:loc>
      <image:title>Blog - Announcing the world’s top Yammer collaboration champions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.swoopanalytics.com/blog/improve-your-collaboration-habits-in-hybrid-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1630382629290-GLRL1MTNVYJQ1RK0UHZ8/SWOOP-M365-1-01.png</image:loc>
      <image:title>Blog - SWOOP Analytics for M365: Improve collaboration habits for hybrid work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/111c5999-3377-44c7-a106-3fe84d88d991/Email+Liberated.png</image:loc>
      <image:title>Blog - SWOOP Analytics for M365: Improve collaboration habits for hybrid work - Email Liberated</image:title>
      <image:caption>Being Email Liberated means you have learned to reduce the volume of email by transitioning internal communications to Teams Channels and Yammer conversations. Work colleagues get the urgency of attention they deserve, reserving email for external interactions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/2617c4e2-7ccf-468d-98cd-336d23908be5/Async.png</image:loc>
      <image:title>Blog - SWOOP Analytics for M365: Improve collaboration habits for hybrid work - Asynchronous Collaborators</image:title>
      <image:caption>Asynchronous Collaborators have learned to balance synchronous interactions with asynchronous interactions in Teams Channels and Yammer discussions. Here people can respond at a time when it suits their flow of work. More flexible work patterns are therefore greatly enhanced.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/761c4aa7-44ac-4b16-8be3-ce1d7995a011/ChatLiberated.png</image:loc>
      <image:title>Blog - SWOOP Analytics for M365: Improve collaboration habits for hybrid work - Chat Liberated</image:title>
      <image:caption>SWOOP for M365 includes Seven Collaboration Habits.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0fffc6d8-62fa-4135-a86a-01748b46cc86/Community.png</image:loc>
      <image:title>Blog - SWOOP Analytics for M365: Improve collaboration habits for hybrid work - Community Contributors</image:title>
      <image:caption>Community Contributors make a point of taking time out from day-to-day work in Teams to be active in communities on Yammer to connect with others. It’s not only a virtual water-cooler, but also an investment in your broader reputation as a skilled practitioner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/df445a05-0ff5-45b9-a82a-4836653b3111/File.png</image:loc>
      <image:title>Blog - SWOOP Analytics for M365: Improve collaboration habits for hybrid work - File Sharers</image:title>
      <image:caption>File Sharers have learned to work in the shared space. They and their co-authors make use of the excellent co-authoring toolsets now available in SharePoint, to maximise shared content production.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a7dada85-08c5-4a0d-b4ec-ec1940b70cd1/Camera.png</image:loc>
      <image:title>Blog - SWOOP Analytics for M365: Improve collaboration habits for hybrid work - Camera Confident</image:title>
      <image:caption>Camera Confident people are biased towards having the camera on, but may also have times when they will turn it off. While sometimes controversial, the weight of expert opinion is that your camera should be on in online meetings. Human connection is always stronger when you can see who you are conversing with.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b2d9c35d-4d2c-41b2-819a-f940fefa6dd2/Screen.png</image:loc>
      <image:title>Blog - SWOOP Analytics for M365: Improve collaboration habits for hybrid work - Screen Sharer</image:title>
      <image:caption>Screen Sharers are quick to share their screens or encourage their colleagues to do so when communications get bogged down in complexities. Sharing your screen to show what you are seeing and working on is an effective way of communicating with a virtual audience. It’s also a good break from just talking heads.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0fd17258-1dee-4a30-950c-44b3be1129d0/Async+Collaborator+expanded.png</image:loc>
      <image:title>Blog - SWOOP Analytics for M365: Improve collaboration habits for hybrid work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/bd6fc54f-5bd8-4fcc-b898-88f60434561a/Example+M365.png</image:loc>
      <image:title>Blog - SWOOP Analytics for M365: Improve collaboration habits for hybrid work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/8f3526f6-0f97-4976-9363-9c282fa5f59e/TimespentinM365.png</image:loc>
      <image:title>Blog - SWOOP Analytics for M365: Improve collaboration habits for hybrid work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628551096103-C8A2LS22OM2UN4O1J9Z8/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Blog - SWOOP Analytics for M365: Improve collaboration habits for hybrid work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.swoopanalytics.com/blog/transportforlondon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/ff350c18-7095-48dc-89c0-64e1a7154bcc/TfL_Case-Study+updated+with+new+logo.png</image:loc>
      <image:title>Blog - While you were sleeping - connecting shift workers with Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f22f6d1a-941d-446b-9698-0fd9154a5632/TFL+Where+Am+I.png</image:loc>
      <image:title>Blog - While you were sleeping - connecting shift workers with Yammer - Make it stand out</image:title>
      <image:caption>An example of a “Where Am I” post on TfL’s Yammer network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4b9eb8be-a370-4591-817d-867ed1be8bc3/TFL+Finchley+Rd+post.png</image:loc>
      <image:title>Blog - While you were sleeping - connecting shift workers with Yammer - Make it stand out</image:title>
      <image:caption>An example of a post from Neil Pepper on the LU Renewals &amp; Enhancements Yammer community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/9f36cd30-ce05-460b-a7a2-2050c3590983/TFL+Pepper+Neil+post.png</image:loc>
      <image:title>Blog - While you were sleeping - connecting shift workers with Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/871984e4-cf1e-4dbf-86f4-c9b0e830c029/TFL+overnight+post.png</image:loc>
      <image:title>Blog - While you were sleeping - connecting shift workers with Yammer - Make it stand out</image:title>
      <image:caption>Yammer posts from Neil Pepper sharing images from his overnight shift at South Harrow.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/47bdfecc-a729-464b-bd8d-6e8fe27c5bcc/TFL+James+Mountford.jpg</image:loc>
      <image:title>Blog - While you were sleeping - connecting shift workers with Yammer - Make it stand out</image:title>
      <image:caption>James Mountford, Senior Communications Manager at TfL.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/41431247-e4fc-4c99-8d89-c7b7abc268fe/CTA-2021-Yammer-BM-Blog-Footer.png</image:loc>
      <image:title>Blog - While you were sleeping - connecting shift workers with Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.swoopanalytics.com/blog/migrating-groups-between-microsoft-teams-teams-and-yammer-communities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-04</lastmod>
    <image:image>
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      <image:title>Blog - Migrating groups between Microsoft Teams “Teams” and Yammer “Communities” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/39019b89-b633-4d2e-a198-6ce7bc1d0046/Oct+dashboard.png</image:loc>
      <image:title>Blog - Migrating groups between Microsoft Teams “Teams” and Yammer “Communities” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/22cdd229-c116-459e-8f57-c837a03e32c6/Oct+2.png</image:loc>
      <image:title>Blog - Migrating groups between Microsoft Teams “Teams” and Yammer “Communities” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.swoopanalytics.com/blog/is-internal-or-external-social-media-more-valuable-for-leaders-today</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1633502021447-F2U4F5TZVJ9V70Q8Z1VU/ANZ+Bank+example.png</image:loc>
      <image:title>Blog - Is internal or external social media more valuable for leaders today? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1633502151814-8V20CULPKLS4YVTILTX2/ShayneElliott.png</image:loc>
      <image:title>Blog - Is internal or external social media more valuable for leaders today? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1633502246965-WGVQ1M9SI3NGARE9QEXR/CraigDrummond.jpg</image:loc>
      <image:title>Blog - Is internal or external social media more valuable for leaders today? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1633502313243-TMQXXD4PWNBSY9YAWD3O/CraigDrummond+2.png</image:loc>
      <image:title>Blog - Is internal or external social media more valuable for leaders today? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1633502438069-6TLQUGUU8P6H0TTFZNWC/AmandaYeates.png</image:loc>
      <image:title>Blog - Is internal or external social media more valuable for leaders today? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1633502603722-G2YCF6UCJNXFK46XKSFV/EmmaHogan.png</image:loc>
      <image:title>Blog - Is internal or external social media more valuable for leaders today? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1633503043124-5XAAS7UTIUHPFE5Y6XCV/SWOOP-X-Propel-Infographic+2.0.png</image:loc>
      <image:title>Blog - Is internal or external social media more valuable for leaders today? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/digital-behavioural-change-are-you-motivated-enough</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-09</lastmod>
    <image:image>
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      <image:title>Blog - Digital behavioural change – are you motivated enough? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1631667017660-LSIO8NPN3HPD5A08PTGB/Adam+Grant.jpeg</image:loc>
      <image:title>Blog - Digital behavioural change – are you motivated enough? - Make it stand out</image:title>
      <image:caption>Adam Grant.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628551273561-4G56Q20UZNUB5AHVYEZ8/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Blog - Digital behavioural change – are you motivated enough? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.swoopanalytics.com/blog/top-3-tips-for-it-teams</loc>
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    <priority>0.5</priority>
    <lastmod>2022-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629950985696-BVTR4IPMA1WBO9END3XB/Blog-DevOps-01.png</image:loc>
      <image:title>Blog - Top 3 tips when using Microsoft Teams for IT teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629951789427-Q6B54GJYYIHAZD4A9YBM/programmer-1653351_1280.png</image:loc>
      <image:title>Blog - Top 3 tips when using Microsoft Teams for IT teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629077647371-WFLMO0UKA13KNR1M2J5D/Teams-BM-Blog-Footer.png</image:loc>
      <image:title>Blog - Top 3 tips when using Microsoft Teams for IT teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - Why should I use Microsoft Teams? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Why should I use Microsoft Teams? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Top 3 tips for teachers using Microsoft Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Top 3 tips for teachers using Microsoft Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Top 3 tips to use Microsoft Teams for Frontline Workers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Top 3 tips to use Microsoft Teams for Frontline Workers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Top 3 tips to use Microsoft Teams for Frontline Workers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Are remote workers less productive when working from home? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Are remote workers less productive when working from home? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Are remote workers less productive when working from home? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Are remote workers less productive when working from home? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Are remote workers less productive when working from home? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to revive your online community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to revive your online community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to revive your online community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Top 3 tips for Project Managers using Microsoft Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Top 3 tips for Project Managers using Microsoft Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - The seven deadly sins of digital working - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The seven deadly sins of digital working - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The seven deadly sins of digital working - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2021-07-26</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - 5 things to avoid when using Microsoft Teams – tips from the experts - Make it stand out</image:title>
      <image:caption>More expert advice can be found in SWOOP Analytics’ 2021 Microsoft Teams Benchmarking Report.</image:caption>
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    <image:image>
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      <image:title>Blog - 5 things to avoid when using Microsoft Teams – tips from the experts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.swoopanalytics.com/blog/fofo</loc>
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    <lastmod>2021-07-27</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Are you suffering from FOFO? The Fear Of Finding Out - Make it stand out</image:title>
      <image:caption>PR measurement expert and strategy advisor, Jesper Andersen.</image:caption>
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      <image:title>Blog - Are you suffering from FOFO? The Fear Of Finding Out - Make it stand out</image:title>
      <image:caption>Are you suffering from FOFO?</image:caption>
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    <image:image>
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      <image:title>Blog - Are you suffering from FOFO? The Fear Of Finding Out - Make it stand out</image:title>
      <image:caption>SWOOP Analytics Chief Scientist, Dr Laurence Lock Lee.</image:caption>
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    <loc>https://www.swoopanalytics.com/blog/regione-emilia-romagna</loc>
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    <lastmod>2021-07-26</lastmod>
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      <image:title>Blog - Regione Emilia Romagna - Viewing the big picture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1625717713477-PQN8AHZAPABWD5V4HH1D/RER+Daniela+Malavolti.jpg</image:loc>
      <image:title>Blog - Regione Emilia Romagna - Viewing the big picture - Make it stand out</image:title>
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    <image:image>
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      <image:title>Blog - Regione Emilia Romagna - Viewing the big picture - Make it stand out</image:title>
      <image:caption>An example of the Orma team sharing story ideas and photos before publishing on the intranet.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1625717388496-RYS9456HEPJMWQZNLYUK/RER+example+of+sharing+with+the+team+what+each+of+us+receives.png</image:loc>
      <image:title>Blog - Regione Emilia Romagna - Viewing the big picture - Make it stand out</image:title>
      <image:caption>An example of discussion on Orma’s Teams site.</image:caption>
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    <image:image>
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      <image:title>Blog - Regione Emilia Romagna - Viewing the big picture - Make it stand out</image:title>
      <image:caption>A lead story published on RER’s intranet home page.</image:caption>
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    <image:image>
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      <image:title>Blog - Regione Emilia Romagna - Viewing the big picture - Make it stand out</image:title>
      <image:caption>Marcella Bongiovanni, RER Web Editor.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1625719262139-ILF7RP90WC54RC2CRL4S/Teams-BM-Blog-Footer.png</image:loc>
      <image:title>Blog - Regione Emilia Romagna - Viewing the big picture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.swoopanalytics.com/blog/microsoft-teams-collaboration-is-changing-organizations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-26</lastmod>
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      <image:title>Blog - Microsoft Teams collaboration is changing organisations from the inside out - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.swoopanalytics.com/blog/how-to-identify-where-digital-transformation-is-happening-in-your-workplace</loc>
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    <priority>0.5</priority>
    <lastmod>2021-07-26</lastmod>
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      <image:title>Blog - How to identify where digital transformation is happening in your workplace - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to identify where digital transformation is happening in your workplace - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to identify where digital transformation is happening in your workplace - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Improved “Help” feature is coming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1623653836613-856H0TU2UY9LU9GX8CYF/Screenshot+of+new+SWOOP+Help+feature</image:loc>
      <image:title>Blog - Improved “Help” feature is coming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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      <image:title>Blog - 5 step guide to running thriving communities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1621211483663-XORJDS2NKJM2OEIFOV6Z/ANZ+blog+May+2021.png</image:loc>
      <image:title>Blog - 5 step guide to running thriving communities - Make it stand out</image:title>
      <image:caption>ANZ’s Help and How-To Yammer Community.</image:caption>
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    <image:image>
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      <image:title>Blog - 5 step guide to running thriving communities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1621211610843-TQ6MTDODK1J8CYI3UIGJ/Slide-Nudge-3-Balance-01.png</image:loc>
      <image:title>Blog - 5 step guide to running thriving communities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Blog - 5 step guide to running thriving communities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.swoopanalytics.com/blog/right-sizing-teams</loc>
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    <lastmod>2021-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1620781711043-D1CMCT4FNF6D369C8BCC/Right+sizing+teams.jpg</image:loc>
      <image:title>Blog - “Right-sizing” your Microsoft Digital Teams with SWOOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1620781128368-YZ5VF76FYC8Q7IETVX36/Team+growth.png</image:loc>
      <image:title>Blog - “Right-sizing” your Microsoft Digital Teams with SWOOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1620781526571-9TJ2GRZN4H05JI6CGY7E/Grup+Interaction+Achetypes.png</image:loc>
      <image:title>Blog - “Right-sizing” your Microsoft Digital Teams with SWOOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - “Right-sizing” your Microsoft Digital Teams with SWOOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - “Right-sizing” your Microsoft Digital Teams with SWOOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - “Right-sizing” your Microsoft Digital Teams with SWOOP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>The goals are set up as minimum, maximum or a range. For instance, the Response Rate has a minimum goal of 50% replies to posts. Once you reach the 50% you are achieving what the top 20% of organisations achieve.</image:caption>
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    <loc>https://www.swoopanalytics.com/blog/callschatmeetings</loc>
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    <image:image>
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      <image:title>Blog - Listening to employees through Workplace and SWOOP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591693870274-JQIUCUI6SA422ORTYHI4/ACU-Kathy-Vozella.jpg</image:loc>
      <image:title>Blog - Listening to employees through Workplace and SWOOP</image:title>
      <image:caption>Kathy Vozella, Director of Marketing and External Communications, ACU</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591693907777-EMJ14WBOEC31BTSXX9L1/ACU-Dr-Stephen-Weller_STAFF-WEBSITE.jpg</image:loc>
      <image:title>Blog - Listening to employees through Workplace and SWOOP</image:title>
      <image:caption>Dr Stephen Weller, COO &amp; Deputy Vice-Chancellor, ACU</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591693942805-X4EPPXEHIPMCR0CUE1QS/ACU-Fr-Anthony.jpg</image:loc>
      <image:title>Blog - Listening to employees through Workplace and SWOOP</image:title>
      <image:caption>Father Anthony Casamento, Vice President, ACU</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/worlds-best-workplace-networks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591694624297-DEM23Z7MVG7RXHVMN4AI/Success.jpg</image:loc>
      <image:title>Blog - Secrets of the world’s best Workplace networks revealed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591694666190-ZOUN1ZMPABWE38GB3Q0Y/Ageas-dress-code-first-post.jpg</image:loc>
      <image:title>Blog - Secrets of the world’s best Workplace networks revealed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591694714846-XQ3GZGTX5WINVN63VCM8/CSN-Violaine-Vziquel.jpg</image:loc>
      <image:title>Blog - Secrets of the world’s best Workplace networks revealed</image:title>
      <image:caption>Violaine Yziquel, CSN’s Head of Community Engagement</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591694751215-CNPTPORIXIRP85CT5WOA/AMP-NZ-Blair-Vernon.jpg</image:loc>
      <image:title>Blog - Secrets of the world’s best Workplace networks revealed</image:title>
      <image:caption>AMP NZ CEO, Blair Vernon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591694811011-LOUEIT27X9H7PVH1LIBS/ACU-Stingless-bees-post.png</image:loc>
      <image:title>Blog - Secrets of the world’s best Workplace networks revealed</image:title>
      <image:caption>A post on ACU’s Workplace network</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591695369026-HS35VXTQVU78NW019679/Flight-Centre-penguins-pic-Flightie-Life.png</image:loc>
      <image:title>Blog - Secrets of the world’s best Workplace networks revealed</image:title>
      <image:caption>A post from a social group on Flight Centre’s Workplace network</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/nbn-true-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591695788012-WYIZGRMGHM5NNZP662PP/NBN-Bill-Morrow-1.jpg</image:loc>
      <image:title>Blog - NBN boss Bill Morrow shows true leadership in response to the #MeToo campaign</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591695817255-TAVY4ZFQBG0P386O8OXW/NBN-Karina-with-comments-768x850.jpg</image:loc>
      <image:title>Blog - NBN boss Bill Morrow shows true leadership in response to the #MeToo campaign</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591695871705-70HE1JAFDOSTNAK2W0K3/NBN-screenshot.png</image:loc>
      <image:title>Blog - NBN boss Bill Morrow shows true leadership in response to the #MeToo campaign</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/swoop-workplace-benchmarking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591392779409-8GDRNP18U0GA3XOPA1BV/WBF-Benchmarking-2019.jpg</image:loc>
      <image:title>Blog - Workplace networks are growing and maturing – SWOOP benchmarking</image:title>
      <image:caption>SWOOP has conducted the world’s largest-ever analysis of Workplace by Facebook networks, examining 68 organisations worldwide who opted into SWOOP’s benchmarking. The analysis represents more than 630,000 users over a six-month period, a significant proportion of Workplace’s two million paid users, and more than 15 million online interactions, across a breadth of industry sectors and geographies. The SWOOP 2019 benchmarking report of Workplace networks found overall collaborative performance has improved across almost all of SWOOP’s 16 comparative measurescompared with 2018 results, indicating Workplace networks have grown and matured over the past 12 months. In this first instalment of a series of articles looking at key aspects of the report’s findings, we outline the basis for the benchmarking and the key findings. SWOOP provides a unique online platform which analyses online interactions from Enterprise Social Networks (ESN) in real time. Traditional benchmarking typically relies on surveying opinions from a handful of staff from participating organisations. SWOOP captures actual online interactions from all staff who use Workplace, to derive its collaboration insights. SWOOP has been analysing data from Workplace by Facebook for more than two years. SWOOP’s behavioural personas For this latest benchmarking study, the anonymised collaboration data from the 68 organisations was collected over a six-month period. In our inaugural benchmarking report of Workplace networks in 2018, we examined 22 organisations. The 68 organisations in the 2019 report ranged in size from 130 to 85,000 users (average 9,300) across a breadth of industry sectors and geographies. Our ESN benchmarking studies make use of our collaboration benchmarking framework, which positions specific measures against stages in the ESN maturity: Platform Adoption, User Engagement, Connecting, Sharing, Problem Solving and Innovating. We have now conducted ESN benchmarking studies incorporating some 230+ organisations over a period of more than three years. We have also conducted many customer-specific benchmarking analyses where we have engaged with the client specifically around their own results as compared with their peers. Our measurement methods have been validated and complemented by our academic partners over this period. We are therefore confident the results we present here accurately reflect the differential performances observed across the Workplace client base. We acknowledge organisations can gain value from using Workplace purely as an information sharing, social media or personal efficiency platform. Our focus, however, is on how organisations are using Workplace to collaborate to get their work done. This is where we feel more sustainable value can be drawn from the Workplace platform. If we were to select a simple tagline that collectively describes where organisations are currently at, it would be “Warming to the Challenges Ahead”. Our key findings from the 2019 SWOOP Benchmarking of Workplace networks: Workplace continues to deliver on its promise of fast adoption. Overall collaborative performance has improved across almost all of SWOOP’s 16 comparative measures since 2018. For the majority of organisations, Workplace is still new, and many are using it as a social media and information sharing service, more so than a place for deeper collaboration. However, the SWOOP Award winners demonstrate what can be achieved. This will be discussed in the second instalment in this blog series. Benchmarking identifies a small cadre (about 5%) of collaboration leaders in each group category that significantly outperform the rest; therefore demonstrating what is possible. Don’t ignore your Social (non-work) groups. Their demonstrated diversity and cohesiveness could create the relationships that lead to your next block buster innovation success. As well as taking a deep dive into how organisations are using Workplace, we analysed 1,360 groups in Workplace that have self-identified as a ‘Team &amp; Project’. We found the average team size was 297 members. This clearly suggests that these are not teams in the traditional sense, but a means of sharing information with a larger group of people. However, with only five per cent of the 1,360 teams having 10 or less active members, we suggest this is an area of Workplace where customers have the potential to reap significantly more value. We hope by reading the SWOOP Benchmarking report of Workplace networks, it will help internal communications managers learn how to move beyond simply broadcasting corporate messages to engaging with their audience through interactive conversation and give executives and managers insights to optimise their contributions to team-based outcomes. Download the full report here.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/show-me-the-numbers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591392482912-0YN8WS1Z4LGEANEIF3FQ/ShowMeTheNumbers.jpg</image:loc>
      <image:title>Blog - What impact do leaders have on collaboration? Show me the numbers!</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591392314013-GV0T0KB3UO5LSPZM794G/ELT-CEO-Impact.jpg</image:loc>
      <image:title>Blog - What impact do leaders have on collaboration? Show me the numbers!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591392389532-1KDGR1G7TVKGCZOTXUFA/CEO-Connections-graph.jpg</image:loc>
      <image:title>Blog - What impact do leaders have on collaboration? Show me the numbers!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Blog - What impact do leaders have on collaboration? Show me the numbers! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/engagement-at-scale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591629603556-T21GCN0FP32FK1XJVG98/Engagement+at+scale</image:loc>
      <image:title>Blog - Engagement At Scale: What Senior Leaders Need To Do</image:title>
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      <image:title>Blog - Engagement At Scale: What Senior Leaders Need To Do</image:title>
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      <image:title>Blog - Engagement At Scale: What Senior Leaders Need To Do</image:title>
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      <image:title>Blog - Engagement At Scale: What Senior Leaders Need To Do</image:title>
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      <image:title>Blog - Engagement At Scale: What Senior Leaders Need To Do</image:title>
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      <image:title>Blog - Engagement At Scale: What Senior Leaders Need To Do</image:title>
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      <image:title>Blog - Engagement At Scale: What Senior Leaders Need To Do</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591629370256-8DT1K9L9YZKR85SHNF56/SWOOP+Personas</image:loc>
      <image:title>Blog - Engagement At Scale: What Senior Leaders Need To Do</image:title>
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    <image:image>
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      <image:title>Blog - Engagement At Scale: What Senior Leaders Need To Do</image:title>
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    <image:image>
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      <image:title>Blog - Engagement At Scale: What Senior Leaders Need To Do</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/engagement3-0</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591629880128-5XO7T87PTF7YYJMOKH5T/Engagement+Evolution.png</image:loc>
      <image:title>Blog - Engagement 3.0? SWOOP has you covered</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591630569168-A0U4BXHYNM9AE4LJU6NP/swoop+personas</image:loc>
      <image:title>Blog - Engagement 3.0? SWOOP has you covered</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591631288521-5DNXM37GDD33009SPA08/Blog-Feb-2019-Cross-team-collaboration.png</image:loc>
      <image:title>Blog - Engagement 3.0? SWOOP has you covered</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591632346060-PV62O19A449IZ4S4TL18/Blog-Feb-2019-Sentiment-by-time.png</image:loc>
      <image:title>Blog - Engagement 3.0? SWOOP has you covered</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591632394066-E2YT9237Q6QDI2BSKU3E/Blog-Feb-2019-Culture-mapping.png</image:loc>
      <image:title>Blog - Engagement 3.0? SWOOP has you covered</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/how-many-groups</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591632715798-GZ810CZ0DMW3J0HD2ODF/Group-members.jpg</image:loc>
      <image:title>Blog - How many groups should you join?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591632757490-4JGN9YNBDH9F9BVSYKQQ/Frequency-of-active-group-participation.png</image:loc>
      <image:title>Blog - How many groups should you join?</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Blog - How many groups should you join? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/less-more-balance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591633120482-8N9X6QYTZI75486UNF61/Less+More-Balance.jpg</image:loc>
      <image:title>Blog - Less is Not Always More with Enterprise Social</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591633178255-JJ48DR3ABK8WCFNC134U/Blog-Replies-Post-Length-1024x552.png</image:loc>
      <image:title>Blog - Less is Not Always More with Enterprise Social</image:title>
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    <image:image>
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      <image:title>Blog - Less is Not Always More with Enterprise Social</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/effective-digital-team</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-01</lastmod>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/swoop-impact-your-esn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591635256007-VYZMPMWH28YSWNI69QTU/domino.jpg</image:loc>
      <image:title>Blog - How long does it take before SWOOP has an impact on your ESN?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591635190567-799VSIZ8A3JLW3UJR999/swoop-QUOTES.jpg</image:loc>
      <image:title>Blog - How long does it take before SWOOP has an impact on your ESN?</image:title>
      <image:caption>Based on client feedback, we have found that the ‘time to impact’ for SWOOP has ranged from days to weeks for immediate short-term change initiatives, up to months and ongoing for the more ambitious culture change initiatives.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/swoop-is-iso-27001-certified</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591635611998-D4XDRK4GEE36FGA2I5UI/iso27001+certified</image:loc>
      <image:title>Blog - SWOOP is ISO27001 certified</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/blog/swoop-chat-nyc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589335502214-R4FMYVWL9E1IFPO53VP5/Main-image.jpg</image:loc>
      <image:title>Blog - SWOOP Chat NYC – Why we do what we do</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589335558727-FZYC4TH6TDHCCYH7D6FJ/Paola-cropped-610x389.jpg</image:loc>
      <image:title>Blog - SWOOP Chat NYC – Why we do what we do</image:title>
      <image:caption>UNICEF’s Paola Storchi sharing her story of how UNICEF grew Yammer engagement by 560% over two years.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589335620716-U1U7B9JXKL4NMQ38FCAV/SWOOP-Chat-URJ-610x811.jpg</image:loc>
      <image:title>Blog - SWOOP Chat NYC – Why we do what we do</image:title>
      <image:caption>Rabbi Leora Kaye from the Union for Reform Judaism speaking about “The Tent” external Yammer network which connects 12,000 users across 900 congregations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589335692494-TA8QHZTEKOO3I085KOEP/SWOOP-Chat-Ron-610x458.jpg</image:loc>
      <image:title>Blog - SWOOP Chat NYC – Why we do what we do</image:title>
      <image:caption>Ron Perazza from Wiley sharing how the global publisher uses Yammer to get work done.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589335766255-56RC1GNUSCXLTBQLVR89/SWOOP-Chat-Naomi-610x377.jpg</image:loc>
      <image:title>Blog - SWOOP Chat NYC – Why we do what we do</image:title>
      <image:caption>RealFoundations’ Naomi Souza says Yammer and Microsoft Teams is where her colleagues do their day to day work.</image:caption>
    </image:image>
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      <image:title>Blog - SWOOP Chat NYC – Why we do what we do</image:title>
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      <image:title>Blog - Productivity = Effectiveness + Efficiency: Measuring Effectiveness with SWOOP</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/2a600b25-4f9f-4d66-8021-23479e829f60/Editor+Experience.png</image:loc>
      <image:title>Customer Stories - Boehringer Ingelheim - Governing a global intranet with 2,000 editors - Make it stand out</image:title>
      <image:caption>Boehringer Ingelheim’s editor experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/3a1f5680-9121-45cf-9ba0-0d108d5c319c/Stefan+Thormann.jpg</image:loc>
      <image:title>Customer Stories - Boehringer Ingelheim - Governing a global intranet with 2,000 editors - Make it stand out</image:title>
      <image:caption>Stefan Thormann, Corporate Brand Touchpoints Manager, Boehringer Ingelheim.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Customer Stories - Boehringer Ingelheim - Governing a global intranet with 2,000 editors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/phs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b19f6946-bef5-4f5c-bb20-4532ae0c1b74/SWOOP-PHS-CS.png</image:loc>
      <image:title>Customer Stories - How phs uses SWOOP Analytics to listen, learn and respond to its people - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a7304aaf-4139-4369-a004-3dd3b8415d03/Amy+Ellis.jpg</image:loc>
      <image:title>Customer Stories - How phs uses SWOOP Analytics to listen, learn and respond to its people - Make it stand out</image:title>
      <image:caption>Amy Ellis, Head of Internal Communications and Engagement, phs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c2ae2233-94eb-4023-b6ef-5ac40177779d/Senitment+analysis.png</image:loc>
      <image:title>Customer Stories - How phs uses SWOOP Analytics to listen, learn and respond to its people - Make it stand out</image:title>
      <image:caption>A screenshot of phs’ Sentiment Analysis report from SWOOP Analytics for Viva Engage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/5af114a1-da0b-4a16-8a42-1f72c55b4d21/Hot+Topics.png</image:loc>
      <image:title>Customer Stories - How phs uses SWOOP Analytics to listen, learn and respond to its people - Make it stand out</image:title>
      <image:caption>A screenshot of phs’ Hot Topics report from SWOOP Analytics for Viva Engage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/3be0a5c1-b1e0-4e24-a2da-51c218b8ee07/Personas.png</image:loc>
      <image:title>Customer Stories - How phs uses SWOOP Analytics to listen, learn and respond to its people - Make it stand out</image:title>
      <image:caption>SWOOP Analytics’ Viva Engage personas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/faeca60d-c4cb-49c1-ab4e-e647b3970bf3/Persona+distribution.png</image:loc>
      <image:title>Customer Stories - How phs uses SWOOP Analytics to listen, learn and respond to its people - Make it stand out</image:title>
      <image:caption>A screenshot of phs’ Persona Distribution report from SWOOP Analytics for Viva Engage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c15473de-c572-4dda-81c2-46a6263b9b67/Nudge-Card-3.png</image:loc>
      <image:title>Customer Stories - How phs uses SWOOP Analytics to listen, learn and respond to its people - Make it stand out</image:title>
      <image:caption>SWOOP Analytics’ 1-2-3 rule.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1781160635946-9DCUPUWTC35VZM0NS3C7/Post+1.png</image:loc>
      <image:title>Customer Stories - How phs uses SWOOP Analytics to listen, learn and respond to its people</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1781160636068-ZSHI3F7E5AVSLQNUMB1T/Post+2.png</image:loc>
      <image:title>Customer Stories - How phs uses SWOOP Analytics to listen, learn and respond to its people</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1781160637290-UYRU6D4LU3PLSKZLQFA7/Post+3.png</image:loc>
      <image:title>Customer Stories - How phs uses SWOOP Analytics to listen, learn and respond to its people</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1761641439795-7477R01FDTDLA73ALDGH/SWOOP-VE-Demo-Social.png</image:loc>
      <image:title>Customer Stories - How phs uses SWOOP Analytics to listen, learn and respond to its people - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/nsw-department-of-customer-service</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/20355054-1a33-4d7f-96ca-2c4cd2afd5f6/VEBM25-NSW-DCS.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - The perfect Viva Engage community checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/15610353-28af-47be-8e1f-f2913b6726c2/Yae+Morton+DCS.jpg</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - The perfect Viva Engage community checklist - Make it stand out</image:title>
      <image:caption>Yae Morton, Digital Internal Communications Lead, NSW Department of Customer Service.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/fe416557-5713-451d-8905-5bc96c7d5b7d/1+SIRA.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - The perfect Viva Engage community checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/5e66fd00-24c5-4c33-9eee-b347edf30674/2+SIRA.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - The perfect Viva Engage community checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/cf5e81db-6004-42e3-9451-61fb64c0e37f/3+SIRA.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - The perfect Viva Engage community checklist - Make it stand out</image:title>
      <image:caption>An example of a Viva Engage post highlighting the work of a colleague, while also highlighting SafeWork’s principles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a3d39209-766e-4804-9253-4c29c8dba667/4+SIRA.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - The perfect Viva Engage community checklist - Make it stand out</image:title>
      <image:caption>SIRA team members sharing a story of a colleague demonstrating a SIRA principle – Engage with the community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c367b5ab-fa7f-4ada-88f6-d1c2495aae87/5+SIRA+a.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - The perfect Viva Engage community checklist - Make it stand out</image:title>
      <image:caption>A Viva Engage post encouraging colleagues to donate blood during National Blood Donor Week.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/36e264aa-7dbc-4232-8b15-1c56c155697d/5+SIRA+b.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - The perfect Viva Engage community checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/71db7fa0-bef8-467e-ab13-4f74e92a80ac/6+SIRA.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - The perfect Viva Engage community checklist - Make it stand out</image:title>
      <image:caption>A SIRA team member sharing a secondment opportunity on Viva Engage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/47adc2ab-3193-4aa7-8756-462610edcbe5/Most+engaging+pots.jpg</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - The perfect Viva Engage community checklist - Make it stand out</image:title>
      <image:caption>A screenshot from SWOOP Analytics for Viva Engage showing the SIRA community’s Most Engaging Posts. You can see the consistency of engagement across posts, rather than a few standout posts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d031fb5f-02a3-436d-838e-96b9de3951ad/1+BC.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - The perfect Viva Engage community checklist - Make it stand out</image:title>
      <image:caption>NSW Building Commissioner James Sherrard shares a fortnightly video update on Viva Engage to connect with his colleagues.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/407edd14-f66a-45c9-a8fd-8a6351b6beb4/2+BC.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - The perfect Viva Engage community checklist - Make it stand out</image:title>
      <image:caption>Another example of a Viva Engage video update from the NSW Building Commissioner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a19ce3d5-7172-4f70-8330-89fc6733061d/3+BC.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - The perfect Viva Engage community checklist - Make it stand out</image:title>
      <image:caption>A NSW Building Commission team member’s Viva Engage post about a successful town hall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/9d9bc10e-61b8-4815-8bf4-db6c1882c899/4+BC.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - The perfect Viva Engage community checklist - Make it stand out</image:title>
      <image:caption>A NSW Building Commission team member posting praise about the Building Complaints team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/203bd682-5b15-499c-917d-6101f9224b5d/1+SNSW.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - The perfect Viva Engage community checklist - Make it stand out</image:title>
      <image:caption>A screenshot of the Service NSW Contact Centre Channel community’s Two-way Relationships from SWOOP Analytics for Viva Engage showing an average Two-way relationship of 37%, which is well above the entire NSW Department of Customer Service’s 19%. Service NSW’s 37% is well above the 2025/26 average of 15% across all 73 organisations benchmarked by SWOOP Analytics in 2025/26.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/9d15913b-46d4-4d09-947a-e6e4d79603cd/Dasha+Maiorova.jpg</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - The perfect Viva Engage community checklist - Make it stand out</image:title>
      <image:caption>Dasha Maiorova, Senior Internal Communications Advisor, NSW Department of Customer Service.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b768dcd1-c572-43df-920b-00e6f73e1c29/2+SNSW.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - The perfect Viva Engage community checklist - Make it stand out</image:title>
      <image:caption>A praise post in the Service NSW Contact Centre Channel community after a customer provided praise for team member who helped them find more than $3,500 in lost bond money.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/60f39894-7ab5-4fd2-8bf8-3697702b324e/3+SNSW+.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - The perfect Viva Engage community checklist - Make it stand out</image:title>
      <image:caption>Praise for a Service NSW team member after helping a customer to set up a new e-toll account.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/383162ad-67ae-40d1-ba71-8cf5008ccf25/4+SNSW.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - The perfect Viva Engage community checklist - Make it stand out</image:title>
      <image:caption>Praise shared by a customer who rang the Disaster Assistance Line. It was the Service NSW team member’s first day working on the Disaster Assistance Line.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7afb15c2-5b0d-492a-91e2-a2cdda5d8459/5+SNSW.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - The perfect Viva Engage community checklist - Make it stand out</image:title>
      <image:caption>A screenshot of Service NSW’s Segment Activity report showing cross-enterprise collaboration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a2707a50-db57-4e09-8033-6425ea7c7bb4/6+SNSW.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - The perfect Viva Engage community checklist - Make it stand out</image:title>
      <image:caption>Praise for a Service NSW team leader who helped a customer who was having trouble with their real estate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e8409192-5b8c-4ec6-be37-f63a7297c63a/SWOOP-VEBM25-Download.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - The perfect Viva Engage community checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/schneider-electric</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c3574bdb-cb83-41d6-ae6b-f79cb7b590d4/VEBM25-Schneider-Electric.png</image:loc>
      <image:title>Customer Stories - Schneider Electric – Back to basics to boost engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1316ba60-3854-4b5c-9d03-59c840edf6c7/Schneider+Electric+-+Liza+Emmanuel.png</image:loc>
      <image:title>Customer Stories - Schneider Electric – Back to basics to boost engagement - Make it stand out</image:title>
      <image:caption>Liza Emmanuel, Marketing Manager, Schneider Electric.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4813dfd9-dcd2-41a1-9d5e-f3df0f523f85/Schneider+Electric+-+1.png</image:loc>
      <image:title>Customer Stories - Schneider Electric – Back to basics to boost engagement - Make it stand out</image:title>
      <image:caption>The results of some of the questions asked in the survey to members of the H&amp;D Viva Engage community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0faa62d1-3d7a-4684-a6c0-b6b39b0a7f5d/Shailesh+Kumar.jpeg</image:loc>
      <image:title>Customer Stories - Schneider Electric – Back to basics to boost engagement - Make it stand out</image:title>
      <image:caption>Shailesh Kumar, General Manager, Communications Performance Management, Schneider Electric.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4a316c85-9727-4531-8dfe-1bfd5a29a924/Schneider+Electric+-+2.png</image:loc>
      <image:title>Customer Stories - Schneider Electric – Back to basics to boost engagement - Make it stand out</image:title>
      <image:caption>A screenshot of an internet blog post about employees in the H&amp;D community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4ec5b063-a713-44da-9a6e-33639d65a685/Schneider+Electric+-+3.png</image:loc>
      <image:title>Customer Stories - Schneider Electric – Back to basics to boost engagement - Make it stand out</image:title>
      <image:caption>Screenshots of the blog’s cross-channel promotion in the H&amp;D Viva Engage community, along with replies posted in Viva Engage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/ff311d1e-f87e-4e26-87b7-88a75c37944c/SWOOP+most+engaging+posts.png</image:loc>
      <image:title>Customer Stories - Schneider Electric – Back to basics to boost engagement - Make it stand out</image:title>
      <image:caption>An example of SWOOP Analytics for Viva Engage’s Most Engaging Posts report which shows how many people have seen, replied, shared, engaged and reacted to a post. Please note, this is NOT Schneider Electric’s data.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/cffbc3f4-f8b4-4f43-b4e6-d1affe293e4a/Cecile+Kozinski.jpeg</image:loc>
      <image:title>Customer Stories - Schneider Electric – Back to basics to boost engagement - Make it stand out</image:title>
      <image:caption>Cecile Kozinski, Global Brand and Communications, Channel Owner – SPICE+ and Viva Engage, Schneider Electric.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/585191e9-e6fc-4a35-8903-f36afeae5e03/Schneider+Electric+-+Emily+Heitman.png</image:loc>
      <image:title>Customer Stories - Schneider Electric – Back to basics to boost engagement - Make it stand out</image:title>
      <image:caption>Emily Heitman, President, Schneider Electric Canada.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a39cf3d5-a1df-4870-9478-8a828b9acf21/Laura.jpg</image:loc>
      <image:title>Customer Stories - Schneider Electric – Back to basics to boost engagement - Make it stand out</image:title>
      <image:caption>Laura Contreras, Communications Specialist, Schneider Electric.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/27aac253-c30c-40e5-900f-2395683e41e1/Schneider+Electric+-+Vidushi+Rastogi.png</image:loc>
      <image:title>Customer Stories - Schneider Electric – Back to basics to boost engagement - Make it stand out</image:title>
      <image:caption>Vidushi Rastogi, Senior Manager, Global Comms, Schneider Electric.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/9d25ad17-c64f-4e3a-8640-bd2ff5c3f504/Schneider+Electric+-+5.png</image:loc>
      <image:title>Customer Stories - Schneider Electric – Back to basics to boost engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/fc8e876b-4841-4424-9810-68036fabcf98/Schneider+Electric+-+7.png</image:loc>
      <image:title>Customer Stories - Schneider Electric – Back to basics to boost engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/556ad2f1-f719-4ae5-b588-28cc4523a172/Schneider+Electric+-+6.png</image:loc>
      <image:title>Customer Stories - Schneider Electric – Back to basics to boost engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/eded8b5a-4fa9-4a8b-949b-1909b81b1f4d/Schneider+Electric+-+8.png</image:loc>
      <image:title>Customer Stories - Schneider Electric – Back to basics to boost engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e8409192-5b8c-4ec6-be37-f63a7297c63a/SWOOP-VEBM25-Download.png</image:loc>
      <image:title>Customer Stories - Schneider Electric – Back to basics to boost engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/all-points-fibre-networks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/364c65e3-0836-48c8-9aeb-a258aca1bd30/VEBM25-AllPointsFibre.png</image:loc>
      <image:title>Customer Stories - AllPoints Fibre Networks - Taking a centralised communications approach to reduce workplace noise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b9b69da7-2fde-4314-ab70-1425320430a6/Kate+Beall.jpeg</image:loc>
      <image:title>Customer Stories - AllPoints Fibre Networks - Taking a centralised communications approach to reduce workplace noise - Make it stand out</image:title>
      <image:caption>Kate Beall, Internal Communications &amp; Engagement Manager, AllPoints Fibre Networks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/538338d9-c369-45b2-b45d-8a39f4dd5ee5/Activity+by+time.png</image:loc>
      <image:title>Customer Stories - AllPoints Fibre Networks - Taking a centralised communications approach to reduce workplace noise - Make it stand out</image:title>
      <image:caption>A screenshot of SWOOP Analytics’ Activity by Time report.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e0ccb53e-333c-4c93-9804-9bc55d6d03ce/Nudge-Card-attachments.png</image:loc>
      <image:title>Customer Stories - AllPoints Fibre Networks - Taking a centralised communications approach to reduce workplace noise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7c153ce8-aa3d-4202-b5c2-ac9389b55bce/Nudge-Card-1.png</image:loc>
      <image:title>Customer Stories - AllPoints Fibre Networks - Taking a centralised communications approach to reduce workplace noise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/39ca7bcc-3f00-481e-9529-9788bba9e068/Nudge-Card-2.png</image:loc>
      <image:title>Customer Stories - AllPoints Fibre Networks - Taking a centralised communications approach to reduce workplace noise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/586b46cb-6a7b-4dd1-b0f4-918fb5eabc9d/Announcement+post.jpg</image:loc>
      <image:title>Customer Stories - AllPoints Fibre Networks - Taking a centralised communications approach to reduce workplace noise - Make it stand out</image:title>
      <image:caption>A screenshot of an Announcement post on APFN News community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/5e8e9868-0b17-4380-9387-42a3acfc6f67/Screenshot-1.jpg</image:loc>
      <image:title>Customer Stories - AllPoints Fibre Networks - Taking a centralised communications approach to reduce workplace noise - Make it stand out</image:title>
      <image:caption>Screenshots from SWOOP Analytics showing the engagement on the Announcement post from above. Just about every employee across AllPoints Fibre Networks saw the post, with 146 reactions to the post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/91daf801-df30-4714-b74b-d020514fc29c/non+announcement+post.jpg</image:loc>
      <image:title>Customer Stories - AllPoints Fibre Networks - Taking a centralised communications approach to reduce workplace noise - Make it stand out</image:title>
      <image:caption>A screenshot of a non-Announcement post in the APFN News community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/300f7ef1-7e41-49f7-a317-66fdc7cf2aeb/Screenshot-2.jpg</image:loc>
      <image:title>Customer Stories - AllPoints Fibre Networks - Taking a centralised communications approach to reduce workplace noise - Make it stand out</image:title>
      <image:caption>Screenshots from SWOOP Analytics showing the engagement on a non-Announcement post from above. Note the dramatically fewer replies, reactions and people engaged.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/8115a29f-bd35-496b-b843-312631440e2c/INtranet+post+showing+VE.jpg</image:loc>
      <image:title>Customer Stories - AllPoints Fibre Networks - Taking a centralised communications approach to reduce workplace noise - Make it stand out</image:title>
      <image:caption>A screenshot AllPoints Fibre Networks’ intranet home page, with the Viva Engage feed on the right-hand side showcasing the APFN News community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/57487e30-2593-4074-b751-b25dac57bb12/ronan+kelly.jpg</image:loc>
      <image:title>Customer Stories - AllPoints Fibre Networks - Taking a centralised communications approach to reduce workplace noise - Make it stand out</image:title>
      <image:caption>Ronan Kelly, managing Director, AllPoints Fibre Networks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/5916085d-000b-4b07-8243-2d9ddfd4243a/Screenshot-3.png</image:loc>
      <image:title>Customer Stories - AllPoints Fibre Networks - Taking a centralised communications approach to reduce workplace noise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/8eed1360-b588-4caf-a22f-8bf8ee41f634/Screenshot-4.png</image:loc>
      <image:title>Customer Stories - AllPoints Fibre Networks - Taking a centralised communications approach to reduce workplace noise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b1cce224-c95f-4f02-ba75-f938a8c24978/Screenshot.png</image:loc>
      <image:title>Customer Stories - AllPoints Fibre Networks - Taking a centralised communications approach to reduce workplace noise - Make it stand out</image:title>
      <image:caption>An example of a competition on Viva Engage to lure people to the platform, encouraging them to share a GIF in the comments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e8409192-5b8c-4ec6-be37-f63a7297c63a/SWOOP-VEBM25-Download.png</image:loc>
      <image:title>Customer Stories - AllPoints Fibre Networks - Taking a centralised communications approach to reduce workplace noise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/medibank-mental-health</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f5c19b18-faaa-49a2-a752-063d309deebe/VEBM25-Medibank.png</image:loc>
      <image:title>Customer Stories - Medibank - How Medibank used Viva Engage to amplify its commitment to improving mental health in Australia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/aafffb9b-73af-4d83-9649-1688959219e3/FAMILY_ROAST_PIC.webp</image:loc>
      <image:title>Customer Stories - Medibank - How Medibank used Viva Engage to amplify its commitment to improving mental health in Australia - Make it stand out</image:title>
      <image:caption>Top to bottom – Pam, Tim and Sharon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b179c00f-a93a-4849-884d-e7ace2168295/Medibank-1.png</image:loc>
      <image:title>Customer Stories - Medibank - How Medibank used Viva Engage to amplify its commitment to improving mental health in Australia - Make it stand out</image:title>
      <image:caption>A Viva Engage post encouraging employees to tune into the live stream (featuring a bold headline, emojis, a GIF and tagged employees – all tips the team has learned from SWOOP Analytics when it comes to creating engaging posts).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1682ef3c-88e6-4709-b5ac-25035dab1f3e/Medibank-2.png</image:loc>
      <image:title>Customer Stories - Medibank - How Medibank used Viva Engage to amplify its commitment to improving mental health in Australia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/9b2660f2-f367-427a-808b-45985fa00a26/Medibank-3.png</image:loc>
      <image:title>Customer Stories - Medibank - How Medibank used Viva Engage to amplify its commitment to improving mental health in Australia - Make it stand out</image:title>
      <image:caption>A Viva Engage post sharing a Family Roast promotional segment on breakfast television.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a62c09c7-7b1a-4c4e-80f6-9baa1765a173/Medibank-4.png</image:loc>
      <image:title>Customer Stories - Medibank - How Medibank used Viva Engage to amplify its commitment to improving mental health in Australia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/05186707-5b0f-4540-bcd6-8715f70cad10/Medibank-5.png</image:loc>
      <image:title>Customer Stories - Medibank - How Medibank used Viva Engage to amplify its commitment to improving mental health in Australia - Make it stand out</image:title>
      <image:caption>An employee involved in the external media campaign shared an article link on Viva Engage, and invited colleagues to share their tips (a great example of two-way engagement).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/5bc1afaf-b684-47eb-9c01-ea8f20155806/Medibank-6.png</image:loc>
      <image:title>Customer Stories - Medibank - How Medibank used Viva Engage to amplify its commitment to improving mental health in Australia - Make it stand out</image:title>
      <image:caption>A screenshot of a Viva Engage post showing Medibank employees enjoying connection and conversation together at an internal Family Roast Day event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a500e842-4c9b-41a0-afc2-e9378258605e/Medibank-8.png</image:loc>
      <image:title>Customer Stories - Medibank - How Medibank used Viva Engage to amplify its commitment to improving mental health in Australia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/947ee956-0c47-4d59-aac8-3a9a54834fde/Medibank-14.png</image:loc>
      <image:title>Customer Stories - Medibank - How Medibank used Viva Engage to amplify its commitment to improving mental health in Australia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a8c5fa2e-ac35-4de9-a2d8-0a4c8bf6d26c/Medibank-7.png</image:loc>
      <image:title>Customer Stories - Medibank - How Medibank used Viva Engage to amplify its commitment to improving mental health in Australia - Make it stand out</image:title>
      <image:caption>Examples of employee-generated Viva Engage posts featuring #familyroast. All posts that included the hashtag went into the running to win a $100 Hello Fresh box to help employees keep the tasty conversations going at home.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a5aed628-5376-477d-989c-0a26e5fa1b01/Medibank-9.png</image:loc>
      <image:title>Customer Stories - Medibank - How Medibank used Viva Engage to amplify its commitment to improving mental health in Australia - Make it stand out</image:title>
      <image:caption>A screenshot of David Koczkar’s LinkedIn post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/06c5c598-7c9e-41f8-a830-18e2017f9508/Medibank-11.png</image:loc>
      <image:title>Customer Stories - Medibank - How Medibank used Viva Engage to amplify its commitment to improving mental health in Australia - Make it stand out</image:title>
      <image:caption>SWOOP Analytics’ Hot Topics report</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e758a0da-5776-4417-9331-40fe0c31cfba/Medibank-12.png</image:loc>
      <image:title>Customer Stories - Medibank - How Medibank used Viva Engage to amplify its commitment to improving mental health in Australia - Make it stand out</image:title>
      <image:caption>A generic screenshot of a SWOOP Analytics’ Influential People report.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7864a77c-3494-4c38-9e8e-32ed84a6c387/Medibank-13.png</image:loc>
      <image:title>Customer Stories - Medibank - How Medibank used Viva Engage to amplify its commitment to improving mental health in Australia - Make it stand out</image:title>
      <image:caption>A screenshot of a Viva Engage post celebrating Medibank’s top 10 influencers, a spotlighted post and a trending hot topic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e8409192-5b8c-4ec6-be37-f63a7297c63a/SWOOP-VEBM25-Download.png</image:loc>
      <image:title>Customer Stories - Medibank - How Medibank used Viva Engage to amplify its commitment to improving mental health in Australia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/high-intranet-readership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c3ec27bd-87b6-4fd6-bd4b-c66e2d1cbbf1/CS-Anon-NZ-Financial.png</image:loc>
      <image:title>Customer Stories - Focusing on your people and sharing “what’s in it for me” news angles are key to high intranet readership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c1f30d57-5f5e-48da-9a80-e0a78db9bb4c/SWOOP-SPBM25-Download.png</image:loc>
      <image:title>Customer Stories - Focusing on your people and sharing “what’s in it for me” news angles are key to high intranet readership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/boehringer-ingelheim</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/655bddd7-fba9-467e-9bf4-0ab48fd10b61/CS-Boehringer-Ingelheim.png</image:loc>
      <image:title>Customer Stories - Boehringer Ingelheim - Personalising intranets to support every employee to do their job - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d0b1bfee-a866-4e5c-b1a0-6ac95aa77994/Stefan+Thormann.jpeg</image:loc>
      <image:title>Customer Stories - Boehringer Ingelheim - Personalising intranets to support every employee to do their job - Make it stand out</image:title>
      <image:caption>Stefan Thormann, Corporate Brand Touchpoints Manager, Boehringer Ingelheim.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/ade0cf85-0c2b-4959-9134-5183af2afca7/image+%282%29+%281%29.png</image:loc>
      <image:title>Customer Stories - Boehringer Ingelheim - Personalising intranets to support every employee to do their job - Make it stand out</image:title>
      <image:caption>A screenshot of Stefan’s personal intranet home page. News is personalised to him, along with links to training, tasks, tools, and the all-important canteen menu.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/9bc9f268-087a-4b67-9708-c4b4cd286b41/NewsforYou.png</image:loc>
      <image:title>Customer Stories - Boehringer Ingelheim - Personalising intranets to support every employee to do their job - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/742cf749-4da2-4548-9384-836fe503dbf6/image+%284%29+%281%29.png</image:loc>
      <image:title>Customer Stories - Boehringer Ingelheim - Personalising intranets to support every employee to do their job - Make it stand out</image:title>
      <image:caption>A screenshot of the second section of Stefan’s personalised intranet home page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4e7fba69-9ee3-4d51-a4ac-2e52f95a3193/image+%285%29+%281%29.png</image:loc>
      <image:title>Customer Stories - Boehringer Ingelheim - Personalising intranets to support every employee to do their job - Make it stand out</image:title>
      <image:caption>A screenshot of the final section of Stefan’s personalised intranet home page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/be1e35b8-825c-4e9f-8ffe-2c6d07de62dc/image+%286%29+%281%29.png</image:loc>
      <image:title>Customer Stories - Boehringer Ingelheim - Personalising intranets to support every employee to do their job - Make it stand out</image:title>
      <image:caption>A screenshot of the Boehringer Ingelheim canteen menu on the intranet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0915ac0a-800b-45f4-a652-71e3278a2727/image+%287%29+%281%29.png</image:loc>
      <image:title>Customer Stories - Boehringer Ingelheim - Personalising intranets to support every employee to do their job - Make it stand out</image:title>
      <image:caption>A screenshot of Stefan’s Tools &amp; Apps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c1f30d57-5f5e-48da-9a80-e0a78db9bb4c/SWOOP-SPBM25-Download.png</image:loc>
      <image:title>Customer Stories - Boehringer Ingelheim - Personalising intranets to support every employee to do their job - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/laika-studios</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e4ed315c-dffa-4d1b-ae05-8c3cc652f413/Screenshot+2025-06-11+at+14.33.06.png</image:loc>
      <image:title>Customer Stories - LAIKA Studios - The benefits of a centralised intranet - Make it stand out</image:title>
      <image:caption>LAIKA artists and artisans meticulously replicated Forest Park’s famed Pittock Mansion for WILDWOOD, the studio’s upcoming animated feature film set in a fictionalised version of Portland.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/ba1b0861-2a63-4147-86dc-bde2b5438e21/Mary+Ann+Albright.jpeg</image:loc>
      <image:title>Customer Stories - LAIKA Studios - The benefits of a centralised intranet - Make it stand out</image:title>
      <image:caption>Mary Ann Albright, Senior Communications Manager, LAIKA Studios.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/98dadf66-8972-4639-962f-e51a3a707359/AS3I9973-1%5B14%5D.jpg</image:loc>
      <image:title>Customer Stories - LAIKA Studios - The benefits of a centralised intranet - Make it stand out</image:title>
      <image:caption>LAIKA Studios draws talent from around the world. The studio has received a number of regional and national workplace awards, a testament to the workplace culture fostered.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4971022a-e022-415d-9487-921960e744a9/homepage+%281%29.jpg</image:loc>
      <image:title>Customer Stories - LAIKA Studios - The benefits of a centralised intranet - Make it stand out</image:title>
      <image:caption>A screenshot of LAIKA Studios’ intranet home page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/cd10da0e-28bb-42fd-8735-5ef8508fbb0c/SplitScreen+%281%29+%281%29.jpg</image:loc>
      <image:title>Customer Stories - LAIKA Studios - The benefits of a centralised intranet - Make it stand out</image:title>
      <image:caption>A screenshot of a LAIKA Studios’ employee profile on its intranet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/9935880d-1d38-4d4f-a2e6-b9fcd05903fa/Kelsey+Ford.jpeg</image:loc>
      <image:title>Customer Stories - LAIKA Studios - The benefits of a centralised intranet - Make it stand out</image:title>
      <image:caption>Kelsey Ford, Communications Specialist, LAIKA Studios.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/62ea60cb-a89e-4233-94f4-e59c7161512a/2200.242.still.laika.0003.jpg</image:loc>
      <image:title>Customer Stories - LAIKA Studios - The benefits of a centralised intranet - Make it stand out</image:title>
      <image:caption>Each of LAIKA’s five films has been nominated for the Academy Award® for Outstanding Animated Feature, including PARANORMAN (seen here).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c1f30d57-5f5e-48da-9a80-e0a78db9bb4c/SWOOP-SPBM25-Download.png</image:loc>
      <image:title>Customer Stories - LAIKA Studios - The benefits of a centralised intranet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/medibank-creating-the-healthiest-workplace-in-australia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/999adfed-d206-4fb9-89f4-7ef15ce7b7f5/Screenshot+2025-03-12+at+12.53.18.png</image:loc>
      <image:title>Customer Stories - Medibank - Creating the healthiest workplace in Australia by engaging employees - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/bf83a53c-4842-4f78-abb4-84965d7e019f/Viva+Engage+monitor+poll.PNG</image:loc>
      <image:title>Customer Stories - Medibank - Creating the healthiest workplace in Australia by engaging employees - Make it stand out</image:title>
      <image:caption>A Viva Engage post which was posted more than a year before the move to the new office, asking employees to vote on their preferred monitor type, after testing their preference in a Proof-of-Concept area.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0776e96e-3b05-46e8-ae18-726a3198c7e3/Viva+Engage+access+post.PNG</image:loc>
      <image:title>Customer Stories - Medibank - Creating the healthiest workplace in Australia by engaging employees - Make it stand out</image:title>
      <image:caption>A Viva Engage poll asking colleagues their preferred method to access the new Melbourne office.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e6b5408b-d351-4eca-938f-77d9cf453c16/Bailey+Cunningham.jpeg</image:loc>
      <image:title>Customer Stories - Medibank - Creating the healthiest workplace in Australia by engaging employees - Make it stand out</image:title>
      <image:caption>Bailey Cunningham, Employee Change and Communications Partner, Medibank.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d44b3635-b411-4870-96eb-9197f1487976/Viva+Engage+script+editor+embedded+into+intranet+page.PNG</image:loc>
      <image:title>Customer Stories - Medibank - Creating the healthiest workplace in Australia by engaging employees - Make it stand out</image:title>
      <image:caption>Medibank used a widget to embed Viva Engage conversations into its SharePoint intranet as part of the communication and change project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/cb6cb5ba-9cfc-4f13-b323-7f960c2387a3/Viva+Engage+tenancy+name+post.PNG</image:loc>
      <image:title>Customer Stories - Medibank - Creating the healthiest workplace in Australia by engaging employees - Make it stand out</image:title>
      <image:caption>A Viva Engage post asking employees to name the new Melbourne office.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4bb5f57b-c8c2-4965-a86e-627a6a47cad0/Viva+Engage+dreamthetheme+post.PNG</image:loc>
      <image:title>Customer Stories - Medibank - Creating the healthiest workplace in Australia by engaging employees - Make it stand out</image:title>
      <image:caption>A Viva Engage post asking employees to name the meeting rooms in the new Medibank Melbourne office.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/2f923b6c-a131-4f02-8ce6-cfb3b669d29c/Viva+Engage+Yarning+Circle+post.PNG</image:loc>
      <image:title>Customer Stories - Medibank - Creating the healthiest workplace in Australia by engaging employees - Make it stand out</image:title>
      <image:caption>A post on Viva Engage about the yarning circle and custom rug by Wurundjeri Elder, Auntie Kim Wandin.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a52d6c41-b109-45f0-b0ae-27a68f71a6d9/Viva+Engage+activities+room+poll.PNG</image:loc>
      <image:title>Customer Stories - Medibank - Creating the healthiest workplace in Australia by engaging employees - Make it stand out</image:title>
      <image:caption>Another example of a poll on Viva Engage asking colleagues to vote on what they’d like to have access to in the new activity and games room.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/816acfd9-5c07-43c1-a270-82018d916485/EOT+EOI.PNG</image:loc>
      <image:title>Customer Stories - Medibank - Creating the healthiest workplace in Australia by engaging employees - Make it stand out</image:title>
      <image:caption>An example of cross channel communication, with a Viva Engage post linking back to the intranet and multiple Viva Engage communities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/13a704c2-9194-46e2-9dcc-f677cfcc0702/Viva+Engage+July+countdown+post.PNG</image:loc>
      <image:title>Customer Stories - Medibank - Creating the healthiest workplace in Australia by engaging employees - Make it stand out</image:title>
      <image:caption>Building momentum and communication about the move on Viva Engage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/26418e02-ccd9-4d06-9df5-508bf7eeed70/Viva+Engage+first+day+at+MMH+post.PNG</image:loc>
      <image:title>Customer Stories - Medibank - Creating the healthiest workplace in Australia by engaging employees - Make it stand out</image:title>
      <image:caption>The Medibank Melbourne Hub announcement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e8d60753-53bc-48f5-92ee-1b15efda46fa/SWOOP-VEBM24-Download.png</image:loc>
      <image:title>Customer Stories - Medibank - Creating the healthiest workplace in Australia by engaging employees - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/western-sydney-university-the-power-of-pets-and-pictures</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/59127300-a731-42ff-a7e0-79859112f6b3/CS-WesternSydneyUni.png</image:loc>
      <image:title>Customer Stories - Western Sydney University – The power of pets and pictures to persuade people to (Viva) Engage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/eb5529e3-4b4f-4a96-bae3-16bce629a284/Toula+Arronis.jpeg</image:loc>
      <image:title>Customer Stories - Western Sydney University – The power of pets and pictures to persuade people to (Viva) Engage - Make it stand out</image:title>
      <image:caption>Toula Arronis, Communications Coordinator, Western Sydney University.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/83c8b1e8-f65f-4d15-a3c7-bd7fce8636d9/PatH_6.JPG</image:loc>
      <image:title>Customer Stories - Western Sydney University – The power of pets and pictures to persuade people to (Viva) Engage - Make it stand out</image:title>
      <image:caption>The Viva Engage post launching Western Sydney University’s Pets and their Hoomans community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1741569378454-FD8RRJO7NZ3W2ZDHAXXS/PatH_4.JPG</image:loc>
      <image:title>Customer Stories - Western Sydney University – The power of pets and pictures to persuade people to (Viva) Engage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1741569394457-MILUXQ31Y9DMCX3C4JAI/PatH_2.JPG</image:loc>
      <image:title>Customer Stories - Western Sydney University – The power of pets and pictures to persuade people to (Viva) Engage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1741569402038-0AJGG0K2DDQF9QNH425D/PatH_3.JPG</image:loc>
      <image:title>Customer Stories - Western Sydney University – The power of pets and pictures to persuade people to (Viva) Engage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1741569477777-CFYDN56DO9LDDFA7VP4P/PatH_5.JPG</image:loc>
      <image:title>Customer Stories - Western Sydney University – The power of pets and pictures to persuade people to (Viva) Engage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/daa1cde0-cabf-4cf1-bb46-727598df45d8/Katrina+Trewin+WSU.jpeg</image:loc>
      <image:title>Customer Stories - Western Sydney University – The power of pets and pictures to persuade people to (Viva) Engage - Make it stand out</image:title>
      <image:caption>Katrina Trewin, Impact Officer, Research, Western Sydney University.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1741569687271-JPYRF43LCFNPGJPUOJIS/WSUCP_1.JPG</image:loc>
      <image:title>Customer Stories - Western Sydney University – The power of pets and pictures to persuade people to (Viva) Engage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1741569697155-RFKH4AUIB29GV9AND1DC/WSUCP_2.JPG</image:loc>
      <image:title>Customer Stories - Western Sydney University – The power of pets and pictures to persuade people to (Viva) Engage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1741569704681-WRDJGHDFQWZPPXRBOKET/WSUCP_3.JPG</image:loc>
      <image:title>Customer Stories - Western Sydney University – The power of pets and pictures to persuade people to (Viva) Engage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1741569712429-TV9Z0S1DZF713S885DLP/WSUCP_4.JPG</image:loc>
      <image:title>Customer Stories - Western Sydney University – The power of pets and pictures to persuade people to (Viva) Engage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1741569718982-QTRCUOFWS8MMJ446BB8U/WSUCP_5.JPG</image:loc>
      <image:title>Customer Stories - Western Sydney University – The power of pets and pictures to persuade people to (Viva) Engage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c1d9173c-640d-4c72-8821-8e8eef0be214/INteractive+users.png</image:loc>
      <image:title>Customer Stories - Western Sydney University – The power of pets and pictures to persuade people to (Viva) Engage - Make it stand out</image:title>
      <image:caption>A screenshot of SWOOP Analytics’ Interactive Users report for WSU’s Campus Photos community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/caf16ade-68d5-4eef-819e-c5f4da3310a0/Most+engaging+posts.png</image:loc>
      <image:title>Customer Stories - Western Sydney University – The power of pets and pictures to persuade people to (Viva) Engage - Make it stand out</image:title>
      <image:caption>A screenshot of SWOOP Analytics’ Most Engaging Posts report for WSU’s Campus Photos community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1359f427-5299-43f7-ac85-9d9837b5b21a/Response+rate.png</image:loc>
      <image:title>Customer Stories - Western Sydney University – The power of pets and pictures to persuade people to (Viva) Engage - Make it stand out</image:title>
      <image:caption>A screenshot of SWOOP Analytics’ Response Rate report for WSU’s Campus Photos community, showing 98% of posts receive a response.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/98fa2e4e-ea91-45d0-89dc-4b4768fc8f3f/Community+spotlight.png</image:loc>
      <image:title>Customer Stories - Western Sydney University – The power of pets and pictures to persuade people to (Viva) Engage - Make it stand out</image:title>
      <image:caption>An example of a Viva Engage community spotlight.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Customer Stories - Western Sydney University – The power of pets and pictures to persuade people to (Viva) Engage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/raa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/5676ef4f-3f5c-47ef-ab88-6920afaa4c4b/VEBM24-RAA.png</image:loc>
      <image:title>Customer Stories - RAA – Engaging with purpose - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/29f610e2-aae8-48eb-962a-6fc569114256/StaffCoffeeComp.PNG</image:loc>
      <image:title>Customer Stories - RAA – Engaging with purpose - Make it stand out</image:title>
      <image:caption>A screenshot of the Viva Engage post encouraging colleagues to tag in a friend to share a free coffee.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d0bf271e-1304-4865-88a8-4057fd3e6912/Sally+Probert+RAA.jpeg</image:loc>
      <image:title>Customer Stories - RAA – Engaging with purpose - Make it stand out</image:title>
      <image:caption>Sally Probert, Communications Manager – Internal Engagement, RAA.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/cc105479-5af9-495c-a8b9-5a61e8dad68e/Marilyn+McAuliffe.jpeg</image:loc>
      <image:title>Customer Stories - RAA – Engaging with purpose - Make it stand out</image:title>
      <image:caption>Marilyn McAuliffe, Communications Coordinator, RAA.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/18c32743-7213-4862-a1d6-773956db1a37/IntranetFrontPage-blurred.PNG</image:loc>
      <image:title>Customer Stories - RAA – Engaging with purpose - Make it stand out</image:title>
      <image:caption>A screenshot of RAA’s intranet home page. The “What’s trending” section at the top of the intranet features key Viva Engage posts for amplification, and the Viva Engage Corporate Communications is permanently embedded on the right-hand side with all the latest company news.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e61e04f9-cb2a-4465-b0bf-72243fcf45ba/Nudge-Card-3.png</image:loc>
      <image:title>Customer Stories - RAA – Engaging with purpose - Make it stand out</image:title>
      <image:caption>SWOOP Analytics’ 1, 2, 3 rule.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7b4c4877-d83b-4a13-b677-ca5698c1e030/thumbnail_Screenshot+2024-09-24+at+10.56.13%E2%80%AFAM.jpg</image:loc>
      <image:title>Customer Stories - RAA – Engaging with purpose - Make it stand out</image:title>
      <image:caption>An example of a post in Life at RAA being picked up by the social media team and used on Facebook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a485e998-1d43-4bd9-9ba0-b34ea17d66e3/Trev+the+bee.png</image:loc>
      <image:title>Customer Stories - RAA – Engaging with purpose - Make it stand out</image:title>
      <image:caption>Trev the bee.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/5f529060-8969-48d7-af99-fe16c752d756/BeehiveCornerPost%28LifeAtRAA%29-blurred.PNG</image:loc>
      <image:title>Customer Stories - RAA – Engaging with purpose - Make it stand out</image:title>
      <image:caption>The post in Life at RAA community showcasing Beehive Corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e8d60753-53bc-48f5-92ee-1b15efda46fa/SWOOP-VEBM24-Download.png</image:loc>
      <image:title>Customer Stories - RAA – Engaging with purpose - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Customer Stories - Arqiva - The magic in governance, combined with CEO support - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Customer Stories - Arqiva - The magic in governance, combined with CEO support - Make it stand out</image:title>
      <image:caption>Helen Nias, Digital Communications and Channels Manager, Arqiva.</image:caption>
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    <image:image>
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      <image:title>Customer Stories - Arqiva - The magic in governance, combined with CEO support - Make it stand out</image:title>
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      <image:title>Customer Stories - Arqiva - The magic in governance, combined with CEO support - Make it stand out</image:title>
      <image:caption>A screenshot of a Viva Engage post from Arqiva CEO Shuja Khan.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c5578231-066d-442d-9664-13f31ff537b4/Arqiva+Viva+Engage+community+admin+responsibilities+01.png</image:loc>
      <image:title>Customer Stories - Arqiva - The magic in governance, combined with CEO support - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/8580a09a-2c1f-4774-852a-273ca7df36f2/Arqiva+Viva+Engage+community+admin+responsibilities+02+%28form%29.png</image:loc>
      <image:title>Customer Stories - Arqiva - The magic in governance, combined with CEO support - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Customer Stories - Arqiva - The magic in governance, combined with CEO support - Make it stand out</image:title>
      <image:caption>Screenshots of Viva Engage community guidelines at Arqiva.</image:caption>
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    <image:image>
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      <image:title>Customer Stories - Arqiva - The magic in governance, combined with CEO support - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Customer Stories - Arqiva - The magic in governance, combined with CEO support - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/aa3f45ee-5b76-41f9-bb9a-67959a67da22/arqiva-viva-engage-example_focus-on-field.jpg</image:loc>
      <image:title>Customer Stories - Arqiva - The magic in governance, combined with CEO support - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/viva-engage-leadership-success</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/73573c96-b27e-4f0e-979c-bf5d433dbd34/Westpac-VEBM24.png</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - Authenticity, fun and informality: a recipe for Viva Engage leadership success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/25d98716-5ffe-4d64-b0ba-6e24e151e3a7/Fiona+Roberts+Westpac+NZ.jpg</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - Authenticity, fun and informality: a recipe for Viva Engage leadership success - Make it stand out</image:title>
      <image:caption>Fiona Roberts, Senior Digital Engagement Manager, Westpac New Zealand.</image:caption>
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    <image:image>
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      <image:title>Customer Stories - Westpac New Zealand - Authenticity, fun and informality: a recipe for Viva Engage leadership success - Make it stand out</image:title>
      <image:caption>A screenshot of a Viva Engage post with a live video introducing Westpac New Zealand’s Chief Financial Officer Tania O’Brien by asking her a series of random questions. </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/dfcecc97-cf58-4b20-a001-cf79a43cca24/Reuben+fun+post.jpg</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - Authenticity, fun and informality: a recipe for Viva Engage leadership success - Make it stand out</image:title>
      <image:caption>A Viva Engage post from Reuben Tucker, Managing Director, Institutional &amp; Business Banking, at Westpac New Zealand, sharing an informal photo from his day. </image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4eb6681e-019d-4329-b7e0-40099b303d26/Helen+Ryder+AMA.jpg</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - Authenticity, fun and informality: a recipe for Viva Engage leadership success - Make it stand out</image:title>
      <image:caption>A screenshot of Helen Ryder’s Ask Me Anything Viva Engage kick-off post. </image:caption>
    </image:image>
    <image:image>
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      <image:title>Customer Stories - Westpac New Zealand - Authenticity, fun and informality: a recipe for Viva Engage leadership success - Make it stand out</image:title>
      <image:caption>A screenshot from SWOOP Analytics for Viva Engage showing Helen’s Ask Me Anything post as the Most Engaging Post for the 2023/24 financial year across Westpac New Zealand’s Viva Engage network. </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7f4fdfbe-b35c-43bb-ab78-80a265f79a63/Agri+fun+post.JPG</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - Authenticity, fun and informality: a recipe for Viva Engage leadership success - Make it stand out</image:title>
      <image:caption>A screenshot of a fun post on Viva Engage. </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1a03b358-e265-4df7-8d54-2729e5345445/Bridgerton+fun+post.jpg</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - Authenticity, fun and informality: a recipe for Viva Engage leadership success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e8d60753-53bc-48f5-92ee-1b15efda46fa/SWOOP-VEBM24-Download.png</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - Authenticity, fun and informality: a recipe for Viva Engage leadership success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/transport-for-nsw-wattle</loc>
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    <lastmod>2024-08-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1723509025747-YAK392LGGU8IHYCL17LJ/Transport-NSW-VE-24.png</image:loc>
      <image:title>Customer Stories - Transport for NSW - Wattle the Wonder Bear - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a876491b-51d9-46e0-9ae0-125bd302a596/IMG_1141.jpg</image:loc>
      <image:title>Customer Stories - Transport for NSW - Wattle the Wonder Bear - Make it stand out</image:title>
      <image:caption>Wattle the Wonder Bear.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7affe9e4-5943-4925-970d-c553d1542e16/MicrosoftTeams-image+2.png</image:loc>
      <image:title>Customer Stories - Transport for NSW - Wattle the Wonder Bear - Make it stand out</image:title>
      <image:caption>Wattle in the hot seat monitoring Sydney’s traffic cameras.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/61cf209f-a04a-4ce9-a4f3-4387bb6c1436/IMG_3565.jpeg</image:loc>
      <image:title>Customer Stories - Transport for NSW - Wattle the Wonder Bear - Make it stand out</image:title>
      <image:caption>One of the team. Wattle with her Transport for NSW colleagues.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6f346c1a-0465-42be-ac9e-e8ae1bc4963b/IMG_1335.jpeg</image:loc>
      <image:title>Customer Stories - Transport for NSW - Wattle the Wonder Bear - Make it stand out</image:title>
      <image:caption>Wattle at the train controls.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e3356c81-2f8d-4280-bb04-29870a148688/IMG_3624.jpg</image:loc>
      <image:title>Customer Stories - Transport for NSW - Wattle the Wonder Bear - Make it stand out</image:title>
      <image:caption>Wattle on site with her colleagues.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/36e7d859-11b0-4c8d-a743-758db060ef53/IMG_3429.jpeg</image:loc>
      <image:title>Customer Stories - Transport for NSW - Wattle the Wonder Bear - Make it stand out</image:title>
      <image:caption>Work, work, work for Wattle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/5389a3a9-b34c-4064-91fc-29f4238a02fe/image000000.jpeg</image:loc>
      <image:title>Customer Stories - Transport for NSW - Wattle the Wonder Bear - Make it stand out</image:title>
      <image:caption>Wattle on the night shift.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/ed1be16e-512c-4558-93e8-936ab0d3faca/IMG_7840.jpeg</image:loc>
      <image:title>Customer Stories - Transport for NSW - Wattle the Wonder Bear - Make it stand out</image:title>
      <image:caption>A hard night’s work for Wattle and the team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1723521325402-EPQ33U30Q5YKKI8BC15S/MicrosoftTeams-image+%28211%29.png</image:loc>
      <image:title>Customer Stories - Transport for NSW - Wattle the Wonder Bear</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1723521346202-C0P1CDB24XH5EY4ZLT2G/20240423_042842110_iOS.jpg</image:loc>
      <image:title>Customer Stories - Transport for NSW - Wattle the Wonder Bear</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1723521348262-E3F1FOPRH5L07X2BDTJU/Wattle+and+the+team+go+through+the+records+%282%29.png</image:loc>
      <image:title>Customer Stories - Transport for NSW - Wattle the Wonder Bear</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1723521350368-RMT2W2FNX66N1W92MOE4/MicrosoftTeams-image+%28192%29.png</image:loc>
      <image:title>Customer Stories - Transport for NSW - Wattle the Wonder Bear</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Customer Stories - Transport for NSW - Wattle the Wonder Bear - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/nrma-wrapping-the-year-with-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/497d7c48-56f0-4552-84f8-b40e747c95b0/NRMA-VE-23.png</image:loc>
      <image:title>Customer Stories - The NRMA – Wrapping the year with data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/db8f5c9f-ae6b-49b6-a45d-b2e5604433e4/Elle+profile+pic.jpg</image:loc>
      <image:title>Customer Stories - The NRMA – Wrapping the year with data - Make it stand out</image:title>
      <image:caption>Elena Sergis, Digital Workplace Manager, The NRMA.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1710806921067-32L5E222FDJPSJD936S6/Viva+Engage+Wrap%5B13%5D-1.png</image:loc>
      <image:title>Customer Stories - The NRMA – Wrapping the year with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1710806921065-W57PDC7MSNR9NLTNII6D/Viva+Engage+Wrap%5B13%5D-2.png</image:loc>
      <image:title>Customer Stories - The NRMA – Wrapping the year with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1710806925777-PN7A2DLUSPW7HIB1QLK6/Viva+Engage+Wrap%5B13%5D-3.png</image:loc>
      <image:title>Customer Stories - The NRMA – Wrapping the year with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1710806927058-KRE3EVG8PU8WB28HGFHD/Viva+Engage+Wrap%5B13%5D-4.png</image:loc>
      <image:title>Customer Stories - The NRMA – Wrapping the year with data</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1710806929120-H15FW6KU6NA4DHONR1B9/Viva+Engage+Wrap%5B13%5D-5.png</image:loc>
      <image:title>Customer Stories - The NRMA – Wrapping the year with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1710806935303-DC8CE5B5DN0GZ4JF66OB/Viva+Engage+Wrap%5B13%5D-6.png</image:loc>
      <image:title>Customer Stories - The NRMA – Wrapping the year with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1710806941435-6TRFBSAYIEAPTJ4PNKSX/Viva+Engage+Wrap%5B13%5D-7.png</image:loc>
      <image:title>Customer Stories - The NRMA – Wrapping the year with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/8002dc6e-743d-43b0-86f1-3a86326f90df/_DSF1533.jpg</image:loc>
      <image:title>Customer Stories - The NRMA – Wrapping the year with data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1710806921065-W57PDC7MSNR9NLTNII6D/Viva+Engage+Wrap%5B13%5D-2.png</image:loc>
      <image:title>Customer Stories - The NRMA – Wrapping the year with data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/55e6f57a-efa4-4b42-b79c-f8600ff2e26d/_DSF0978.jpg</image:loc>
      <image:title>Customer Stories - The NRMA – Wrapping the year with data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1710806925777-PN7A2DLUSPW7HIB1QLK6/Viva+Engage+Wrap%5B13%5D-3.png</image:loc>
      <image:title>Customer Stories - The NRMA – Wrapping the year with data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/546f1183-dbc8-4516-8eeb-c4697a911a62/2021-12-01+Matthew+Beattie+headshot+%281%29.jpg</image:loc>
      <image:title>Customer Stories - The NRMA – Wrapping the year with data - Make it stand out</image:title>
      <image:caption>Matthew Beattie, CEO, SIXT Australia.  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/17d09bc7-b142-46ff-a65e-16cf480a9038/image001+%281%29.jpg</image:loc>
      <image:title>Customer Stories - The NRMA – Wrapping the year with data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1710372007992-5645E4XH5ATCUVFDXP2X/Nudge+Card+1.png</image:loc>
      <image:title>Customer Stories - The NRMA – Wrapping the year with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1710372008663-HYQ9HWUBXETNHNJFYG06/Nudge+Card+2.png</image:loc>
      <image:title>Customer Stories - The NRMA – Wrapping the year with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1710372009141-H0FRZ22C69LDVYZXNGR7/Nudge+Card+3.png</image:loc>
      <image:title>Customer Stories - The NRMA – Wrapping the year with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/fbeee1d6-3dd3-4db6-a1de-719945c9f5c4/nrmagroup_image_03708_thumb_2400.jpg</image:loc>
      <image:title>Customer Stories - The NRMA – Wrapping the year with data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/abfdb0a9-14c0-4bea-b26b-b96c842b4d27/PR.jpg</image:loc>
      <image:title>Customer Stories - The NRMA – Wrapping the year with data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Customer Stories - The NRMA – Wrapping the year with data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/realfoundations-viva-engage-microsoft-teams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c4744bf8-c8bf-4e4d-b9d6-1f0f3cd61cb8/RealFoundations-VE-24.png</image:loc>
      <image:title>Customer Stories - RealFoundations - Viva Engage + Microsoft Teams: why we need both - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/cbdd6460-8129-4234-9f0a-899c765a4b30/SWOOP-THD-Case-Study.pdf.url.png</image:loc>
      <image:title>Customer Stories - RealFoundations - Viva Engage + Microsoft Teams: why we need both - Make it stand out</image:title>
      <image:caption>Chris Shaida, founder, RealFoundations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/27f26d68-afd2-45c8-a606-241aaf108a45/tools-g59df53876_1920.jpg</image:loc>
      <image:title>Customer Stories - RealFoundations - Viva Engage + Microsoft Teams: why we need both - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/309c5cef-25ad-412e-bada-9cdf0f10ce23/email.jpg</image:loc>
      <image:title>Customer Stories - RealFoundations - Viva Engage + Microsoft Teams: why we need both - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1699421897453-6PJLB6BIOVH415K5DF8W/Download+2023+VE+BMR.png</image:loc>
      <image:title>Customer Stories - RealFoundations - Viva Engage + Microsoft Teams: why we need both - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/aggreko-intranet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1707259122637-KL3E0YN78XELMAPNO2LF/Agrekko-SP-24.png</image:loc>
      <image:title>Customer Stories - Aggreko – How to target the intranet to your audience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/dd3376df-f5e6-45cc-9e0e-2a3d5724554a/MyAggreko_homepage_AMEA_view.jpg</image:loc>
      <image:title>Customer Stories - Aggreko – How to target the intranet to your audience - Make it stand out</image:title>
      <image:caption>A screenshot of Aggreko’s intranet homepage for AMEA colleagues with audience specific content tiles and the Viva Engage All Company feed, renamed Aggreko News, on the right-hand side.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b5401bba-7c65-4664-bd2b-77b50bd336d3/Paul+Brereton.jpeg</image:loc>
      <image:title>Customer Stories - Aggreko – How to target the intranet to your audience - Make it stand out</image:title>
      <image:caption>Paul Brereton, Head of Digital Communications, Aggreko.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b71b031b-dc60-4189-a4cb-0e1a0e2cfe5d/2023+VE+BMR+cover.png</image:loc>
      <image:title>Customer Stories - Aggreko – How to target the intranet to your audience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/5bf58a4e-bc3e-422f-88d4-1c5ae9391da3/Engage_news_example.jpg</image:loc>
      <image:title>Customer Stories - Aggreko – How to target the intranet to your audience - Make it stand out</image:title>
      <image:caption>An example of a post in the Aggreko News Viva Engage community, which is also shared on the intranet homepage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f569d247-1dcc-4563-ae2b-9a2263c44611/SWOOP-SP-GetDemo.png</image:loc>
      <image:title>Customer Stories - Aggreko – How to target the intranet to your audience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/ifm-investors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a732973b-0129-46f1-8310-2c425a36d426/IFM-VE-24.png</image:loc>
      <image:title>Customer Stories - IFM Investors - Forget all company emails, use the All Company Viva Engage community instead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b74a4fa0-cccd-45da-9de8-8745ccf63c40/IFM+Investors+mental+health.JPG</image:loc>
      <image:title>Customer Stories - IFM Investors - Forget all company emails, use the All Company Viva Engage community instead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7569311a-35c9-4783-990e-2daa84a3d2ca/IFM+Investors+wellbeing.JPG</image:loc>
      <image:title>Customer Stories - IFM Investors - Forget all company emails, use the All Company Viva Engage community instead - Make it stand out</image:title>
      <image:caption>Some Viva Engage posts with colleagues sharing their tips for Mental Health Awareness Month, posted in the All Company community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d0dfd124-9183-4d02-95f3-34c682b492d6/Marissa+Johnson.jpeg</image:loc>
      <image:title>Customer Stories - IFM Investors - Forget all company emails, use the All Company Viva Engage community instead - Make it stand out</image:title>
      <image:caption>Marissa Johnson, Director, Internal Communications, IFM Investors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/2ec104af-5ca7-4636-b6a6-f4f4cb99f1df/IFM+Investors+legal+team.JPG</image:loc>
      <image:title>Customer Stories - IFM Investors - Forget all company emails, use the All Company Viva Engage community instead - Make it stand out</image:title>
      <image:caption>An example of a recognition and celebration post on Viva Engage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/bbe55bb1-face-475c-b772-7d23c395071a/Laura+Butler.jpeg</image:loc>
      <image:title>Customer Stories - IFM Investors - Forget all company emails, use the All Company Viva Engage community instead - Make it stand out</image:title>
      <image:caption>Laura Butler, Internal Communications Manager, IFM Investors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/dc24bfc1-5f6e-4cb9-801c-d002541d8a91/IFM+Investors+VE+post+anniversary.JPG</image:loc>
      <image:title>Customer Stories - IFM Investors - Forget all company emails, use the All Company Viva Engage community instead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b4970d72-2455-4c2e-94bd-58c4049eb0c2/IFM+Investors+VE+Post+Diwali.JPG</image:loc>
      <image:title>Customer Stories - IFM Investors - Forget all company emails, use the All Company Viva Engage community instead - Make it stand out</image:title>
      <image:caption>Some examples of Viva Engage posts where colleagues have shared their personal experiences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/69c15507-1782-43c7-b8f7-90430b844a52/IFM-8.png</image:loc>
      <image:title>Customer Stories - IFM Investors - Forget all company emails, use the All Company Viva Engage community instead - Make it stand out</image:title>
      <image:caption>A screenshot of a Viva Engage post with a photo of employees and people @ mentioned in the post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1699421897453-6PJLB6BIOVH415K5DF8W/Download+2023+VE+BMR.png</image:loc>
      <image:title>Customer Stories - IFM Investors - Forget all company emails, use the All Company Viva Engage community instead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/medibank-connecting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1705913472518-B381JJ4OX0E1ENTTVFIN/Medibank-CS-VE-24.png</image:loc>
      <image:title>Customer Stories - Medibank – Connecting more than 80 stores with one community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/77654542-4d30-46b1-a4e4-59c950e7445e/Andrew+Carlson.jpeg</image:loc>
      <image:title>Customer Stories - Medibank – Connecting more than 80 stores with one community - Make it stand out</image:title>
      <image:caption>Andrew Carlson, Community Lead, Medibank.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/130aa6c3-e738-4920-a2e0-cc8ccc0e4b2a/Michelle+Urquhart.jpeg</image:loc>
      <image:title>Customer Stories - Medibank – Connecting more than 80 stores with one community - Make it stand out</image:title>
      <image:caption>Michelle Urquhart, Head of Employee Communications, Medibank.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/5a54d707-6d7e-4f7c-9aed-359a30710a9d/VE+post+runners.png</image:loc>
      <image:title>Customer Stories - Medibank – Connecting more than 80 stores with one community - Make it stand out</image:title>
      <image:caption>An example of a Viva Engage post Andrew has commented on.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/82b02c79-e965-470e-a100-a9e73880168e/Medibank-Incredible-OOH-31.jpg</image:loc>
      <image:title>Customer Stories - Medibank – Connecting more than 80 stores with one community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/2c401d82-42b0-40dc-aa9a-5ace9c992d38/Only_Human_TVC_frame.png</image:loc>
      <image:title>Customer Stories - Medibank – Connecting more than 80 stores with one community - Make it stand out</image:title>
      <image:caption>Marketing images from Medibank’s Remarkable Humans campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1699421897453-6PJLB6BIOVH415K5DF8W/Download+2023+VE+BMR.png</image:loc>
      <image:title>Customer Stories - Medibank – Connecting more than 80 stores with one community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/aggreko-stories-from-the-heart</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/8ac3c1a6-5c33-45b8-bbab-63b56a296537/Aggreko_Case-Studies.png</image:loc>
      <image:title>Customer Stories - Aggreko - Stories from the heart - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c87e125d-5457-424c-b5fb-f9725f9ca104/MyAggreko_homepage_AMEA_view.jpg</image:loc>
      <image:title>Customer Stories - Aggreko - Stories from the heart - Make it stand out</image:title>
      <image:caption>A screenshot of Aggreko’s intranet homepage for AMEA colleagues with audience specific content tiles and the Viva Engage All Company feed, renamed Aggreko News, on the right-hand side.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/40f14ca0-80e6-4d34-bc92-2b25bc3f48bb/Paul+Brereton.jpeg</image:loc>
      <image:title>Customer Stories - Aggreko - Stories from the heart - Make it stand out</image:title>
      <image:caption>Paul Brereton, Head of Digital Communications, Aggreko.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/32d95a88-d4c1-46bd-930c-0cdcb279e52e/Engage_news_example.jpg</image:loc>
      <image:title>Customer Stories - Aggreko - Stories from the heart - Make it stand out</image:title>
      <image:caption>An example of a post in the Aggreko News Viva Engage community, which is also shared on the intranet homepage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6a4b9d4d-5e73-4437-86a4-fa3977df9476/AMEA+MD+post+2.png</image:loc>
      <image:title>Customer Stories - Aggreko - Stories from the heart - Make it stand out</image:title>
      <image:caption>An example of the MD’s Viva Engage post. He uses the @mention feature to recognise team members for a job well done.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/9ec5757e-b967-433e-83ca-226b0e781131/AMEA+MD+post+1.png</image:loc>
      <image:title>Customer Stories - Aggreko - Stories from the heart - Make it stand out</image:title>
      <image:caption>A post from Aggreko’s MD of AMEA. Paul said he makes good use of the @mention feature to make posts collaborative and ensure the right people are aware and involved.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/168f8ae0-bca1-418d-9464-50f8d459e791/AMEA+MD+post+3.png</image:loc>
      <image:title>Customer Stories - Aggreko - Stories from the heart - Make it stand out</image:title>
      <image:caption>A Viva Engage update from the MD on a trip to Indonesia, along with an informal team shot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a86a44dd-7dce-4fda-8b22-47a88be502d0/AMEA+MD+post+4.png</image:loc>
      <image:title>Customer Stories - Aggreko - Stories from the heart - Make it stand out</image:title>
      <image:caption>The MD posted a selfie on Viva Engage with a frontline team member, along with a group shot of technicians, which later became the Viva Engage community cover photo in the month it was posted.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1699421897453-6PJLB6BIOVH415K5DF8W/Download+2023+VE+BMR.png</image:loc>
      <image:title>Customer Stories - Aggreko - Stories from the heart - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/anz-the-evolution-of-the-worlds-top-viva-engage-networknbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d8a4514a-65ea-41de-9704-04488e01dfbf/VEBM23-ANZ.png</image:loc>
      <image:title>Customer Stories - ANZ - The evolution of the world’s top Viva Engage network&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/27719b96-bff3-41c9-a4c2-d535de10a8a8/Shayne+Elliott.png</image:loc>
      <image:title>Customer Stories - ANZ - The evolution of the world’s top Viva Engage network&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Shayne Elliott, CEO, ANZ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/21b818ff-c926-4a98-adb2-d2d9712e8361/Ryan+Crocker.jpeg</image:loc>
      <image:title>Customer Stories - ANZ - The evolution of the world’s top Viva Engage network&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Ryan Crocker, Adoption and Communications Lead, ANZ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/3cf8d98c-ffee-4a9a-ae18-5de1c0c11f09/Phishing+drill.png</image:loc>
      <image:title>Customer Stories - ANZ - The evolution of the world’s top Viva Engage network&amp;nbsp; - Make it stand out</image:title>
      <image:caption>A screenshot of a Viva Engage post about the phishing simulation, seen by more than 27,000 employees with more than 75 comments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/fff22ae5-b107-465a-b679-c9699137f458/emojis.png</image:loc>
      <image:title>Customer Stories - ANZ - The evolution of the world’s top Viva Engage network&amp;nbsp; - Make it stand out</image:title>
      <image:caption>One of the most popular Tech Talk posts was shared in the All Company feed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/24d33baa-91f5-4d66-bde9-e85ae636293d/ANZ-5.png</image:loc>
      <image:title>Customer Stories - ANZ - The evolution of the world’s top Viva Engage network&amp;nbsp; - Make it stand out</image:title>
      <image:caption>A snippet from the ANZ Weekly Wrap newsletter, linking to #TechWins posts on Viva Engage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/58dad88b-8526-4d66-b3e6-7f1297dddaa4/Tech+talk+wins.png</image:loc>
      <image:title>Customer Stories - ANZ - The evolution of the world’s top Viva Engage network&amp;nbsp; - Make it stand out</image:title>
      <image:caption>An example of the corporate giving program at ANZ for #TechWins posts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c9f917df-e992-40c6-b66a-7a42f67e224c/Tech+talk.png</image:loc>
      <image:title>Customer Stories - ANZ - The evolution of the world’s top Viva Engage network&amp;nbsp; - Make it stand out</image:title>
      <image:caption>ANZ Chief Technology Officer Tim Hogarth’s Viva Engage post on a #TechWins virtual coffee recognition session in September 2023.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1860f3a8-3f4a-4cf6-8a5a-9470c4527730/Tech+talk+mainframes.png</image:loc>
      <image:title>Customer Stories - ANZ - The evolution of the world’s top Viva Engage network&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/08e425da-3108-40ed-b008-0475b3509e3a/retirement+post.png</image:loc>
      <image:title>Customer Stories - ANZ - The evolution of the world’s top Viva Engage network&amp;nbsp; - Make it stand out</image:title>
      <image:caption>A recognition post by Alex Williams on ANZ’s All Company Viva Engage feed, with almost 16,000 views.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1699421897453-6PJLB6BIOVH415K5DF8W/Download+2023+VE+BMR.png</image:loc>
      <image:title>Customer Stories - ANZ - The evolution of the world’s top Viva Engage network&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/christian-aid</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/61957f21-b664-474d-b0b9-8df1f86f2462/Christian-Aid-Viva-Engage-Case-Study.png</image:loc>
      <image:title>Customer Stories - Christian Aid – How to get every employee onto Viva Engage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e96720eb-ae80-4ca6-8c64-911321f47585/Screenshot+2023-11-23+161247.png</image:loc>
      <image:title>Customer Stories - Christian Aid – How to get every employee onto Viva Engage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4f30c933-b24c-462d-afb7-d3d6c824f936/CA+Peter+Berry.jpg</image:loc>
      <image:title>Customer Stories - Christian Aid – How to get every employee onto Viva Engage - Make it stand out</image:title>
      <image:caption>Peter Berry, Global Internal Communications Manager, Christian Aid.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1889c085-658e-42bf-a0da-b5dda84cdb02/CA+David+Millar.jpg</image:loc>
      <image:title>Customer Stories - Christian Aid – How to get every employee onto Viva Engage - Make it stand out</image:title>
      <image:caption>David Millar, Global Internal Communications Advisor, Christian Aid.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/12d02382-229f-49e3-96ce-be25b5cfc74a/Picture1.png</image:loc>
      <image:title>Customer Stories - Christian Aid – How to get every employee onto Viva Engage - Make it stand out</image:title>
      <image:caption>An example of SWOOP Analytics’ Influencer Risk Score and Influential People measures. Please note: this is not Christian Aid’s data.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/324d7a4a-a3ae-4eba-b889-8b132874ee27/Turkey-earthquake-%40tcsavunma-7.jpeg</image:loc>
      <image:title>Customer Stories - Christian Aid – How to get every employee onto Viva Engage - Make it stand out</image:title>
      <image:caption>Devastation from the Türkiye and Syria earthquake.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1699421897453-6PJLB6BIOVH415K5DF8W/Download+2023+VE+BMR.png</image:loc>
      <image:title>Customer Stories - Christian Aid – How to get every employee onto Viva Engage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/westpac-new-zealand-how-to-become-an-influencer-in-a-month</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1702511579616-W3CMG94LX5LO32REE3BT/Westpac-VE-Case-Study.png</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - How to become an influencer in a month - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a48d7c7e-92c6-4a66-a187-fedb2cce2358/Russell+Jones+LI+pic.jpeg</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - How to become an influencer in a month - Make it stand out</image:title>
      <image:caption>Russell Jones, CIO, Westpac New Zealand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/9a0806a8-1f14-4220-9b9c-6c55334ceb18/Russell+Jones+branch+post.JPG</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - How to become an influencer in a month - Make it stand out</image:title>
      <image:caption>A Viva Engage post from Russell Jones, CIO, Westpac New Zealand, sharing photos and an update from his week.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/97c2f09a-0b43-4306-a3ed-84329d4b0ed2/Response+to+Russell+post.JPG</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - How to become an influencer in a month - Make it stand out</image:title>
      <image:caption>Screenshot of a reply on one of Russell’s Viva Engage posts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/ed83b4a6-6346-4e57-b7db-d80e1ea7e3ac/Fiona+Roberts+LI+pic.jpeg</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - How to become an influencer in a month - Make it stand out</image:title>
      <image:caption>Fiona Roberts, Senior Digital Engagement Manager, Westpac New Zealand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/559c6563-d171-49f9-8775-9196a556804e/Recognition+post+2.JPG</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - How to become an influencer in a month - Make it stand out</image:title>
      <image:caption>An example of Russell Jones’ weekly Viva Engage update recognising employees’ good work, anniversaries and news from the week.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/868531d7-298b-49f7-8075-f44cc1b2ca3d/Influencers+screenshot+blurred.jpg</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - How to become an influencer in a month - Make it stand out</image:title>
      <image:caption>Screenshot of SWOOP Analytics’ Influential People report showing Russell Jones as No.2 across the entire enterprise.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e43e7cba-1e09-4ef2-b7ad-7a2cd135cb1e/Russell+Jones+post.JPG</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - How to become an influencer in a month - Make it stand out</image:title>
      <image:caption>An example of a Viva Engage post from Russell Jones.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/26a14252-427a-451f-984d-a2fa43428509/Russell+Jones+wins.JPG</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - How to become an influencer in a month - Make it stand out</image:title>
      <image:caption>Russell Jones’ initial post in the Technology community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1699421897453-6PJLB6BIOVH415K5DF8W/Download+2023+VE+BMR.png</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - How to become an influencer in a month - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/engage-squared-the-power-of-puppy-posts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1701131419434-552CFCNMPI6V8ZRGWBTX/E2-Viva-Engage-Case-Study.png</image:loc>
      <image:title>Customer Stories - Engage Squared – The power of puppy posts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6b8a4b76-4bc9-48e3-bf31-c46e8a8bd625/Stephen+Daisy+post.png</image:loc>
      <image:title>Customer Stories - Engage Squared – The power of puppy posts - Make it stand out</image:title>
      <image:caption>Engage Squared CEO Stephen Monk’s Viva Engage post introducing his new puppy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7a225d80-c1f6-4f9c-991b-a82db89e55e9/Most+engaging+post.png</image:loc>
      <image:title>Customer Stories - Engage Squared – The power of puppy posts - Make it stand out</image:title>
      <image:caption>A screenshot of Engage Squared’s Most Engaging Posts from SWOOP Analytics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/03e717c1-99db-4ef0-b39c-c33fe41e5053/Stephen+Monk.jpeg</image:loc>
      <image:title>Customer Stories - Engage Squared – The power of puppy posts - Make it stand out</image:title>
      <image:caption>Stephen Monk, CEO, Engage Squared.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/5df1fc8f-f58f-4871-b245-1f77a4467eed/Vic+govt+post.png</image:loc>
      <image:title>Customer Stories - Engage Squared – The power of puppy posts - Make it stand out</image:title>
      <image:caption>An example of a #WeDoneGood post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/78b234ec-96d3-4534-bbcd-b612e3f7feb6/Praise+post.png</image:loc>
      <image:title>Customer Stories - Engage Squared – The power of puppy posts - Make it stand out</image:title>
      <image:caption>An example of a Praise post in Viva Engage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4deb93ff-5a47-43aa-a99c-9a7d5ca2e27f/E+name+post.png</image:loc>
      <image:title>Customer Stories - Engage Squared – The power of puppy posts - Make it stand out</image:title>
      <image:caption>An example of a Viva Engage post for the company retreat treasure hunt.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c525b5b5-3f97-49d9-b5c4-400b3308e911/Dress+post+Steph.png</image:loc>
      <image:title>Customer Stories - Engage Squared – The power of puppy posts - Make it stand out</image:title>
      <image:caption>A Viva Engage post about outfits for the upcoming company retreat.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/01b1ef2f-30a8-48ed-8a88-485424f4ca7a/Claudia+Piscitelli.jpeg</image:loc>
      <image:title>Customer Stories - Engage Squared – The power of puppy posts - Make it stand out</image:title>
      <image:caption>Claudia Piscitelli, Chief Experience Officer, Engage Squared.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1699421897453-6PJLB6BIOVH415K5DF8W/Download+2023+VE+BMR.png</image:loc>
      <image:title>Customer Stories - Engage Squared – The power of puppy posts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/reality-of-hybrid-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/501f1ee9-2f04-48be-a8b2-977ba644d6c7/RealFoundations-Case-Study-2.png</image:loc>
      <image:title>Customer Stories - Addressing the physical, as well as the digital, reality of hybrid work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a860c1d1-dba6-407b-990d-fb94eb799448/office+meeting+space.jpg</image:loc>
      <image:title>Customer Stories - Addressing the physical, as well as the digital, reality of hybrid work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1a897465-383a-4933-8f3b-a061678eda8b/Chris+Shaida.jpg</image:loc>
      <image:title>Customer Stories - Addressing the physical, as well as the digital, reality of hybrid work - Make it stand out</image:title>
      <image:caption>Chris Shaida, CEO, RealFoundations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/5c1ccc5a-7ea6-4966-9b76-7728dd70e4f1/empty+office.jpg</image:loc>
      <image:title>Customer Stories - Addressing the physical, as well as the digital, reality of hybrid work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/43deebac-8fd9-49a0-b218-973be5287697/office+meeting+space+2.jpg</image:loc>
      <image:title>Customer Stories - Addressing the physical, as well as the digital, reality of hybrid work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/3c4e20dd-8bce-4535-9eac-5bdd5df9f039/Office+cubicles.jpg</image:loc>
      <image:title>Customer Stories - Addressing the physical, as well as the digital, reality of hybrid work - Make it stand out</image:title>
      <image:caption>Time to say goodbye to the office pods.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/78addb41-a4fd-4bb4-b1a7-c62048909eda/Activity+by+time+1.png</image:loc>
      <image:title>Customer Stories - Addressing the physical, as well as the digital, reality of hybrid work - Make it stand out</image:title>
      <image:caption>A screenshot of SWOOP Analytics’ Activity By Time measure.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/2f7d52f1-f7bc-4a71-b2dd-bea149678436/Download+SWOOP-M365-Teams-BM-DL-1200x628-v2.png</image:loc>
      <image:title>Customer Stories - Addressing the physical, as well as the digital, reality of hybrid work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/transport-for-nsw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1691026017757-4PMIEI8BF91DL99QAV45/Transport-NSW_Case-Study-v2.png</image:loc>
      <image:title>Customer Stories - Transport for NSW - How external social media success can be used for internal comms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/471b0aa4-a5e3-44f0-8c16-331e3cc1c5cc/LAURITZ_TN5059_5077.jpg</image:loc>
      <image:title>Customer Stories - Transport for NSW - How external social media success can be used for internal comms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1c15f0fe-f002-4e75-86ec-9528f4a99b9e/Jeremy+Bowell+-+Transport+for+NSW.jpg</image:loc>
      <image:title>Customer Stories - Transport for NSW - How external social media success can be used for internal comms - Make it stand out</image:title>
      <image:caption>Jeremy Bowell, Manager, Digital Engagement, Transport for NSW.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/38e422f6-e1e5-48a0-83e5-7c5428dd65df/Download+2022+Yammer+BMR.png</image:loc>
      <image:title>Customer Stories - Transport for NSW - How external social media success can be used for internal comms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/realfoundations-microsoft-teams-v-viva-engage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6b56afac-e615-4a12-acaf-2929f4839899/RealFoundations-Case-Study-1.png</image:loc>
      <image:title>Customer Stories - RealFoundations - Microsoft Teams v Viva Engage: why you need both - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/94221e1e-9ff5-4ef4-a5ca-da960d3cdff7/tools-g59df53876_1920.jpg</image:loc>
      <image:title>Customer Stories - RealFoundations - Microsoft Teams v Viva Engage: why you need both - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6f019d6d-03b1-4425-b67f-c166a53aef53/Chris+Shaida.jpg</image:loc>
      <image:title>Customer Stories - RealFoundations - Microsoft Teams v Viva Engage: why you need both - Make it stand out</image:title>
      <image:caption>Chris Shaida, CEO, RealFoundations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/96b21b17-25a6-4f26-a649-a168f4361b23/email.jpg</image:loc>
      <image:title>Customer Stories - RealFoundations - Microsoft Teams v Viva Engage: why you need both - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/2f7d52f1-f7bc-4a71-b2dd-bea149678436/Download+SWOOP-M365-Teams-BM-DL-1200x628-v2.png</image:loc>
      <image:title>Customer Stories - RealFoundations - Microsoft Teams v Viva Engage: why you need both - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/virgin-media-o2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/41bd8f08-bc0f-4a00-994a-f90a85091af8/VM-O2-Case-Study.png</image:loc>
      <image:title>Customer Stories - Virgin Media O2 - A vehicle for employees’ voices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/13941aad-6220-4084-bbd8-3b3c8167af5f/VMO2+people.jpg</image:loc>
      <image:title>Customer Stories - Virgin Media O2 - A vehicle for employees’ voices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/dcc8a89b-b65b-4ba9-9bbd-59d0f8859479/Catherine+Callan+VMo2.jpg</image:loc>
      <image:title>Customer Stories - Virgin Media O2 - A vehicle for employees’ voices - Make it stand out</image:title>
      <image:caption>Catherine Callan, Senior Manager – Partner Engagement &amp; Performance, Virgin Media O2.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/19d07804-74e7-4777-82be-b4ef2d1b04f0/VMO2+van.jpg</image:loc>
      <image:title>Customer Stories - Virgin Media O2 - A vehicle for employees’ voices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/45c55d57-c666-4425-a97b-697cd7dc783f/Adam+Jukes.jpg</image:loc>
      <image:title>Customer Stories - Virgin Media O2 - A vehicle for employees’ voices - Make it stand out</image:title>
      <image:caption>Adam Jukes, User Experience Manager - Digital Workplace, Virgin Media O2.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/ab2ff57f-9ecf-46af-a787-b14820870cd3/VMo2+sign.jpg</image:loc>
      <image:title>Customer Stories - Virgin Media O2 - A vehicle for employees’ voices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/9c231f3a-7bb5-498f-a9b7-01f6f8b7eb53/Download+SWOOP-M365-Teams-BM-DL-1200x628-v2.png</image:loc>
      <image:title>Customer Stories - Virgin Media O2 - A vehicle for employees’ voices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/syngenta-sharepoint</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b580f591-718e-451b-80ae-1413cb78b531/Syngenta_Case-Study.png</image:loc>
      <image:title>Customer Stories - Syngenta – building a successful SharePoint Online intranet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/55e1858d-543b-43df-8e72-44ce18460d26/Melinda.jpeg</image:loc>
      <image:title>Customer Stories - Syngenta – building a successful SharePoint Online intranet - Make it stand out</image:title>
      <image:caption>Melinda Schaller, Global Intranet &amp; Content Manager, IT Product Lead – Workplace Technologies, Syngenta.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7c1b251b-3025-404f-9e51-3d3e9e357d5c/Syngenta+It+just+works.jpg</image:loc>
      <image:title>Customer Stories - Syngenta – building a successful SharePoint Online intranet - Make it stand out</image:title>
      <image:caption>Some of the feedback from end users about Syngenta Group’s new SharePoint Online intranet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c5b7bccc-476c-4131-bfb8-80aca0696e11/Syngenta+pleasantly+surprised.jpg</image:loc>
      <image:title>Customer Stories - Syngenta – building a successful SharePoint Online intranet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4a0ee260-98a6-4951-8930-6a58f166d053/Syngenta+growth+is+never+done.jpg</image:loc>
      <image:title>Customer Stories - Syngenta – building a successful SharePoint Online intranet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0dcb6fb6-2fe6-48a3-b0c0-d85e809644b6/Syngenta+SWOOP.jpg</image:loc>
      <image:title>Customer Stories - Syngenta – building a successful SharePoint Online intranet - Make it stand out</image:title>
      <image:caption>Screenshots of Syngenta’s SWOOP Analytics for SharePoint intranet measures.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c654e122-02ed-4e82-bf7c-727735213104/Syngenta+takeaways.jpg</image:loc>
      <image:title>Customer Stories - Syngenta – building a successful SharePoint Online intranet - Make it stand out</image:title>
      <image:caption>Melinda’s key takeaways for a successful intranet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/764a3c79-7791-4d10-a171-224e9c9d76d5/SWOOP-SP-GetDemo.png</image:loc>
      <image:title>Customer Stories - Syngenta – building a successful SharePoint Online intranet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/new-zealand-trade-and-enterprise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/342daac3-2dcd-4aad-bbd3-e9e9d2dba980/NZTE-Case-Study.png</image:loc>
      <image:title>Customer Stories - New Zealand Trade and Enterprise - A team of Microsoft Teams champions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7582e53f-34e8-4b2c-9b16-98c669b91a24/Katherine+Fippard+NZTE.jpg</image:loc>
      <image:title>Customer Stories - New Zealand Trade and Enterprise - A team of Microsoft Teams champions - Make it stand out</image:title>
      <image:caption>Katherine Fippard, Director - Advisory &amp; Networks, NZTE.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a637b471-b9fe-46ec-92a7-0ff259b033ab/Aoraki-Mount-Cook-National-Park--Canterbury-Rob-Suisted.jpg</image:loc>
      <image:title>Customer Stories - New Zealand Trade and Enterprise - A team of Microsoft Teams champions - Make it stand out</image:title>
      <image:caption>Aoroki Mount Cook National Park, New Zealand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f6ed2c96-7792-4aa1-8ae1-09bf3832ff46/Phoebe+Chandler+NZTE.jpg</image:loc>
      <image:title>Customer Stories - New Zealand Trade and Enterprise - A team of Microsoft Teams champions - Make it stand out</image:title>
      <image:caption>Phoebe Chandler, Director People Advisory Services, NZTE.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a99edc65-a8a4-44b8-b039-a7209fdc8cfe/Goat+Island++-+New+Zealand+North+Island+low+res.jpg</image:loc>
      <image:title>Customer Stories - New Zealand Trade and Enterprise - A team of Microsoft Teams champions - Make it stand out</image:title>
      <image:caption>Goat Island, New Zealand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/32e4d427-ac7e-422b-add5-0474a6c8725c/NZTE+Sail+GP+boats.jpg</image:loc>
      <image:title>Customer Stories - New Zealand Trade and Enterprise - A team of Microsoft Teams champions - Make it stand out</image:title>
      <image:caption>The SailGP race in San Francisco. Australia won the event, followed by New Zealand, with Great Britain in third place.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/607ccea9-dc13-47b7-82aa-7c4db4510e0e/Samantha+Walsh+NZTE.jpg</image:loc>
      <image:title>Customer Stories - New Zealand Trade and Enterprise - A team of Microsoft Teams champions - Make it stand out</image:title>
      <image:caption>Samantha Walsh, International Investment Activation Manager, NZTE.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/739ea871-e57c-4046-9376-0570df5793f1/NZTE+Sail+GP+group.jpg</image:loc>
      <image:title>Customer Stories - New Zealand Trade and Enterprise - A team of Microsoft Teams champions - Make it stand out</image:title>
      <image:caption>Attendees at one of NZTE’s SailGP events in San Francisco.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/2f7d52f1-f7bc-4a71-b2dd-bea149678436/Download+SWOOP-M365-Teams-BM-DL-1200x628-v2.png</image:loc>
      <image:title>Customer Stories - New Zealand Trade and Enterprise - A team of Microsoft Teams champions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/engage-squared-japan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/8e87fa97-4b33-4cbe-9bc1-1b3a55b02b53/E2-Case-Study.png</image:loc>
      <image:title>Customer Stories - Engage Squared - It’s all Japanese to me - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a055bf6f-dd07-47e7-95ab-78d096fac08a/E2+Japan+app.png</image:loc>
      <image:title>Customer Stories - Engage Squared - It’s all Japanese to me - Make it stand out</image:title>
      <image:caption>A screenshot of the app created by Engage Squared for the Japanese client.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/9d44e017-4748-4652-867f-74544cdc2942/Ryan+Clasby+E2.jpg</image:loc>
      <image:title>Customer Stories - Engage Squared - It’s all Japanese to me - Make it stand out</image:title>
      <image:caption>Ryan Clasby, Senior Developer, Engage Squared.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b118f2cb-ccaf-4f70-92ef-dab86e8cb1e3/Stephen+Monk%2C+Michael+Cashen+and+Justin+McPhee+at+the+office+launch+in+September+2022.jpg</image:loc>
      <image:title>Customer Stories - Engage Squared - It’s all Japanese to me - Make it stand out</image:title>
      <image:caption>CEO Stephen Monk, Michael Cashen and Justin McPhee at Engage Squared’s Tokyo office launch in September 2022.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/3fbca37f-2637-40bf-a13a-c395163566d4/E2+Japan+team.jpg</image:loc>
      <image:title>Customer Stories - Engage Squared - It’s all Japanese to me - Make it stand out</image:title>
      <image:caption>Some of Engage Squared’s Tokyo-based team, including Yuta and Michael.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/55ebe705-3ea7-481e-b9b8-e6fff9a825eb/Michael+Cashen+E2.jpg</image:loc>
      <image:title>Customer Stories - Engage Squared - It’s all Japanese to me - Make it stand out</image:title>
      <image:caption>Michael Cashen, Japan Country Manager, Engage Squared.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/ad0512f5-fb92-40f1-8325-404a9f234d40/Yuta+E2.png</image:loc>
      <image:title>Customer Stories - Engage Squared - It’s all Japanese to me - Make it stand out</image:title>
      <image:caption>Yuta Saito, Project Manager, Engage Squared.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/fde7f9dc-83a1-4abb-91cf-f7b5ac745e71/Stephen+Monk+E2.jpg</image:loc>
      <image:title>Customer Stories - Engage Squared - It’s all Japanese to me - Make it stand out</image:title>
      <image:caption>Stephen Monk, CEO, Engage Squared.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/2f7d52f1-f7bc-4a71-b2dd-bea149678436/Download+SWOOP-M365-Teams-BM-DL-1200x628-v2.png</image:loc>
      <image:title>Customer Stories - Engage Squared - It’s all Japanese to me - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/cityfibre-m365</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/68727d7c-9e56-43f0-8bbd-77431bed16ce/CityFibre-Case-Study.png</image:loc>
      <image:title>Customer Stories - CityFibre - Microsoft Teams Chat – a slippery slope? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6504b6d6-e049-4160-88a5-5c513a0588a4/CityFibre+hardhat.JPG</image:loc>
      <image:title>Customer Stories - CityFibre - Microsoft Teams Chat – a slippery slope? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e298218f-2d88-4011-a33e-fdc636c6ddca/Martin+Pedler+CityFibre.jpg</image:loc>
      <image:title>Customer Stories - CityFibre - Microsoft Teams Chat – a slippery slope? - Make it stand out</image:title>
      <image:caption>Martin Pedler, Carrier &amp; National Sales Manager, CityFibre.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0748b380-8f06-47bb-b1e1-6d993e83b4bf/CityFibre+cables.jpg</image:loc>
      <image:title>Customer Stories - CityFibre - Microsoft Teams Chat – a slippery slope? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6d49a51b-adcc-4a7b-862a-efdd81c3b942/CityFibre+keyboard.JPG</image:loc>
      <image:title>Customer Stories - CityFibre - Microsoft Teams Chat – a slippery slope? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/2f7d52f1-f7bc-4a71-b2dd-bea149678436/Download+SWOOP-M365-Teams-BM-DL-1200x628-v2.png</image:loc>
      <image:title>Customer Stories - CityFibre - Microsoft Teams Chat – a slippery slope? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/vhb-how-to-ditch-email-and-work-in-microsoft-teams-channels</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a000079e-2846-4545-8a0b-ee8db7fe9a3d/VHB-Case-Study.png</image:loc>
      <image:title>Customer Stories - VHB - How to ditch email and work in Microsoft Teams channels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/654e4b16-c8e6-4b38-a1a5-ac530c939957/VHB-1.png</image:loc>
      <image:title>Customer Stories - VHB - How to ditch email and work in Microsoft Teams channels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/dfe2590b-a9d9-4a6d-b440-a31873423c02/VHB+Will+Scarbrough.jpg</image:loc>
      <image:title>Customer Stories - VHB - How to ditch email and work in Microsoft Teams channels - Make it stand out</image:title>
      <image:caption>Will Scarbrough, VHB Vice President, Digital Transformation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a356a53f-6a19-480c-9058-72cbdce4874b/VHB-2.png</image:loc>
      <image:title>Customer Stories - VHB - How to ditch email and work in Microsoft Teams channels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/5ccce6ea-f0ce-4f4c-8802-b79c9df190ff/VHB-3.png</image:loc>
      <image:title>Customer Stories - VHB - How to ditch email and work in Microsoft Teams channels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a917be65-d356-40ad-8d2a-355f0e76d6c7/VHB-4.png</image:loc>
      <image:title>Customer Stories - VHB - How to ditch email and work in Microsoft Teams channels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c6968c3b-901c-4dcf-b687-c6e41d25003d/VHB-5.png</image:loc>
      <image:title>Customer Stories - VHB - How to ditch email and work in Microsoft Teams channels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/39002be1-eb42-464b-9595-c72746173098/VHB-6.png</image:loc>
      <image:title>Customer Stories - VHB - How to ditch email and work in Microsoft Teams channels - Make it stand out</image:title>
      <image:caption>VHB IT department’s examples of three levels of Teams messages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/bd9595ea-6bd0-4932-a16e-2f83a077d5b7/VHB-7.png</image:loc>
      <image:title>Customer Stories - VHB - How to ditch email and work in Microsoft Teams channels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6afcb22c-d10a-4b24-82d6-82aa7db0515a/VHB-8.png</image:loc>
      <image:title>Customer Stories - VHB - How to ditch email and work in Microsoft Teams channels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/cb25c39b-da7b-4cfb-b8ca-d3d1958b473d/VHB-9.png</image:loc>
      <image:title>Customer Stories - VHB - How to ditch email and work in Microsoft Teams channels - Make it stand out</image:title>
      <image:caption>VHB IT department’s Four Communication Expectations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/9ed6f6b4-2925-4869-ab15-223a53fa7d6d/Pickleball.jpg</image:loc>
      <image:title>Customer Stories - VHB - How to ditch email and work in Microsoft Teams channels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4da4f3ab-1c8c-42ff-b2f0-d78bbbe6b629/Electric+car+charging.jpg</image:loc>
      <image:title>Customer Stories - VHB - How to ditch email and work in Microsoft Teams channels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/2f7d52f1-f7bc-4a71-b2dd-bea149678436/Download+SWOOP-M365-Teams-BM-DL-1200x628-v2.png</image:loc>
      <image:title>Customer Stories - VHB - How to ditch email and work in Microsoft Teams channels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/us-health-insurer-pride</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/ee513101-fde9-47fc-bd47-d2804136c8a4/US-Health-Insurer-Case-Study.png</image:loc>
      <image:title>Customer Stories - US Health Insurer - Thriving with pride - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/59067c57-3735-419a-ad68-341832b8e174/Pride+community+cropped.jpg</image:loc>
      <image:title>Customer Stories - US Health Insurer - Thriving with pride - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/79704e4a-582e-4294-8636-811a86aff521/Pride+post+anonymous.jpg</image:loc>
      <image:title>Customer Stories - US Health Insurer - Thriving with pride - Make it stand out</image:title>
      <image:caption>An example of a post during Pride Month in the company’s Pride NRG Yammer community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/38e422f6-e1e5-48a0-83e5-7c5428dd65df/Download+2022+Yammer+BMR.png</image:loc>
      <image:title>Customer Stories - US Health Insurer - Thriving with pride - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/box-hill-institute</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/117c2852-8cc1-471a-86af-db54b664d1b9/Box-Hill-Institute-Case-Study.png</image:loc>
      <image:title>Customer Stories - Box Hill Institute - Elevating employees’ voices&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/673405f7-c160-44d6-92ba-8cf8c7b2fed6/Pride+March+Posts+1+-+EOI.PNG</image:loc>
      <image:title>Customer Stories - Box Hill Institute - Elevating employees’ voices&amp;nbsp; - Make it stand out</image:title>
      <image:caption>The initial expression of interest Yammer post about the Midsumma Pride March.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/909ef67c-4570-4409-8501-4edfe7365e14/Pride+March+Posts+2+-+Photos.PNG</image:loc>
      <image:title>Customer Stories - Box Hill Institute - Elevating employees’ voices&amp;nbsp; - Make it stand out</image:title>
      <image:caption>One of the follow-up Yammer posts about the Pride March.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1f9e265a-5e3f-4205-8b31-2627fe4cbbe7/Box+Hill+SWOOP+dashboard.png</image:loc>
      <image:title>Customer Stories - Box Hill Institute - Elevating employees’ voices&amp;nbsp; - Make it stand out</image:title>
      <image:caption>A screenshot from Box Hill Institute’s SWOOP dashboard for Most Engaging Posts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/bc6cec08-29f3-448b-acb1-405b231156cd/Samantha+Little.jpg</image:loc>
      <image:title>Customer Stories - Box Hill Institute - Elevating employees’ voices&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Samantha Little, Associate Director Internal Communications, Box Hill Institute.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0ffceb10-8018-4d06-bdea-20b398b032c8/Rhi+Bell.jpg</image:loc>
      <image:title>Customer Stories - Box Hill Institute - Elevating employees’ voices&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Rhi Bell, Internal Communications Coordinator, Box Hill Institute.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/38e422f6-e1e5-48a0-83e5-7c5428dd65df/Download+2022+Yammer+BMR.png</image:loc>
      <image:title>Customer Stories - Box Hill Institute - Elevating employees’ voices&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/bip</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e8cbcc6e-7008-42a9-a30f-851a61e4e8f3/BIP-Case-Study.png</image:loc>
      <image:title>Customer Stories - Bip - Making a difference with data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0c3a9cbc-6720-4393-9256-88a61ac274ea/Sarah+Parry+Chaucer.jpg</image:loc>
      <image:title>Customer Stories - Bip - Making a difference with data - Make it stand out</image:title>
      <image:caption>Sarah Parry, Head of Knowledge Management, Bip UK &amp; Bip US.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/26910f45-c82b-4f47-8c6e-3cea176a6734/example+engagement+report.jpg</image:loc>
      <image:title>Customer Stories - Bip - Making a difference with data - Make it stand out</image:title>
      <image:caption>An example of Paul’s monthly Viva Engage report, with data from SWOOP Analytics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a2a1ea2b-0e2a-4917-8415-d547f0d0b627/BIP+dashboard+1.jpg</image:loc>
      <image:title>Customer Stories - Bip - Making a difference with data - Make it stand out</image:title>
      <image:caption>An example of Sarah’s monthly Viva Engage report, with data from SWOOP Analytics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0f7e9972-f21a-4248-bc37-de0073ddced8/Bip+2.png</image:loc>
      <image:title>Customer Stories - Bip - Making a difference with data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0678e8e1-6fa2-4809-8627-e624a4bfa67c/Bip+3.png</image:loc>
      <image:title>Customer Stories - Bip - Making a difference with data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a5457698-ba3c-4ea1-8394-e6cb04bb1603/Bip+4.png</image:loc>
      <image:title>Customer Stories - Bip - Making a difference with data - Make it stand out</image:title>
      <image:caption>Some posts from Bip UK &amp; Bip US’s Keep Calm &amp; Craft Viva Engage community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c65aabb9-b6e5-4e6d-9233-45e79bb7b697/Bip+5.png</image:loc>
      <image:title>Customer Stories - Bip - Making a difference with data - Make it stand out</image:title>
      <image:caption>A screenshot from the United Viva Engage community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a0d702f8-3c42-4225-a8b7-db62a4eca71f/Dani+Lindley.jpg</image:loc>
      <image:title>Customer Stories - Bip - Making a difference with data - Make it stand out</image:title>
      <image:caption>Dani Lindley, Head of Corporate Communications &amp; Engagement, Bip UK &amp; Bip US.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/38e422f6-e1e5-48a0-83e5-7c5428dd65df/Download+2022+Yammer+BMR.png</image:loc>
      <image:title>Customer Stories - Bip - Making a difference with data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/meridian-energy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/363bc693-98df-4a12-a2ad-588716d49a6f/Meridian-Energy-Case-Study.png</image:loc>
      <image:title>Customer Stories - Meridian Energy - The power of Bad Jokes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4d7f0544-305b-4a8c-9d1a-7635dd021ac9/Meridian+Energy+Bad+Jokes+screenshot.png</image:loc>
      <image:title>Customer Stories - Meridian Energy - The power of Bad Jokes - Make it stand out</image:title>
      <image:caption>An example of a post in Meridian Energy’s Bad Jokes Yammer community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/612b6d83-ad2e-4398-9f68-18fcbd317026/image+%2810%29.png</image:loc>
      <image:title>Customer Stories - Meridian Energy - The power of Bad Jokes - Make it stand out</image:title>
      <image:caption>A screenshot of Meridian Energy’s Community Activity in SWOOP Analytics, showing Bad Jokes as the most active community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1c59e10e-4db7-42ed-9e41-c250015b4171/knife-and-fork-g732f93db9_1920.jpg</image:loc>
      <image:title>Customer Stories - Meridian Energy - The power of Bad Jokes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6644fdbe-d236-4ffc-92d9-4f035005ee1a/Kat+Jensen+meridian.png</image:loc>
      <image:title>Customer Stories - Meridian Energy - The power of Bad Jokes - Make it stand out</image:title>
      <image:caption>Kat Jensen, Internal communications manager, Meridian Energy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/8baf79af-bc0e-4c68-a187-9078e128c7ef/Jack+Zorab+Meridian.png</image:loc>
      <image:title>Customer Stories - Meridian Energy - The power of Bad Jokes - Make it stand out</image:title>
      <image:caption>Jack Zorab, Internal Communications Advisor, Meridian Energy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/38e422f6-e1e5-48a0-83e5-7c5428dd65df/Download+2022+Yammer+BMR.png</image:loc>
      <image:title>Customer Stories - Meridian Energy - The power of Bad Jokes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/anz-thriving</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/af2b78af-a405-4ae3-9ed5-e14755511799/ANZ-Case-Study.png</image:loc>
      <image:title>Customer Stories - ANZ - How a thriving Viva Engage community helped employees through tough times - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/00301d8c-13fc-456e-9058-f0634b1430d2/Virginia+Ballerda.jpg</image:loc>
      <image:title>Customer Stories - ANZ - How a thriving Viva Engage community helped employees through tough times - Make it stand out</image:title>
      <image:caption>Virginia Ballerda, Engineer Chapter Lead, ANZ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/befacf29-40bd-44cd-92c3-63b7b0d08034/Pic+1.png</image:loc>
      <image:title>Customer Stories - ANZ - How a thriving Viva Engage community helped employees through tough times - Make it stand out</image:title>
      <image:caption>An example of a tech help Yammer post from Virginia.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1ea9fd02-1b82-4660-afec-25cd0a824a8e/Picture2.png</image:loc>
      <image:title>Customer Stories - ANZ - How a thriving Viva Engage community helped employees through tough times - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1fb5d9ea-eb8d-4169-b285-d498f1fca5a3/Picture3.png</image:loc>
      <image:title>Customer Stories - ANZ - How a thriving Viva Engage community helped employees through tough times - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4796dd35-4677-42af-acab-75832a5af32e/Picture4.png</image:loc>
      <image:title>Customer Stories - ANZ - How a thriving Viva Engage community helped employees through tough times - Make it stand out</image:title>
      <image:caption>Some examples of #AdoptAPlant posts on ANZ’s Yammer network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/aa04fb5d-d17d-4891-a5fb-edfb50738d72/Ryan+Crocker.jpg</image:loc>
      <image:title>Customer Stories - ANZ - How a thriving Viva Engage community helped employees through tough times - Make it stand out</image:title>
      <image:caption>Ryan Crocker, Adoption and Communications Lead, ANZ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f8c2c77d-6fbb-410d-bfbc-d8a045a6dd02/Download+2022+Yammer+BMR.png</image:loc>
      <image:title>Customer Stories - ANZ - How a thriving Viva Engage community helped employees through tough times - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/westpac-new-zealand-collaboration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/87226088-dd0b-4988-ab42-26542c23f1a1/Westpac-Case-Study.png</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - Banking on Viva Engage &amp;amp; SWOOP Analytics to achieve top collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/015477f9-68ab-4a24-9637-514f830791ec/Vaccination+post_blank+details.jpg</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - Banking on Viva Engage &amp;amp; SWOOP Analytics to achieve top collaboration - Make it stand out</image:title>
      <image:caption>The Most Engaging Post on Westpac NZ’s Yammer network for the past 12 months.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/9fb7dfa6-cd8e-4d54-9e65-c0a383acde78/Vax+campaign+stats.jpg</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - Banking on Viva Engage &amp;amp; SWOOP Analytics to achieve top collaboration - Make it stand out</image:title>
      <image:caption>A screenshot of Westpac NZ’s Most Engaging Posts measure from SWOOP Analytics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/114eee94-6bc6-4b28-b563-2e45accbe7ab/Vax1_blank.jpg</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - Banking on Viva Engage &amp;amp; SWOOP Analytics to achieve top collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b7c470be-92de-4992-91e5-11f81022f1ad/Vax2_blank.jpg</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - Banking on Viva Engage &amp;amp; SWOOP Analytics to achieve top collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/192f9afd-ac3c-4f88-bc3f-392205aca757/Vax3_blank.jpg</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - Banking on Viva Engage &amp;amp; SWOOP Analytics to achieve top collaboration - Make it stand out</image:title>
      <image:caption>Some of the replies to the original Yammer post on vaccinations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a9e78893-b7d9-4ae1-86bb-470c301d126a/Fiona+Roberts.jpg</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - Banking on Viva Engage &amp;amp; SWOOP Analytics to achieve top collaboration - Make it stand out</image:title>
      <image:caption>Fiona Roberts, Senior Digital Engagement Manager, Westpac New Zealand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/ec7db1cc-c3b4-4d74-95aa-54ae925936de/RF+post_blank+details.jpg</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - Banking on Viva Engage &amp;amp; SWOOP Analytics to achieve top collaboration - Make it stand out</image:title>
      <image:caption>The initial Yammer post about the external First Home Buyers campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/23ab3307-3de6-4b1a-bc53-96ce416f611b/Onthehouse+post_blank+details.jpg</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - Banking on Viva Engage &amp;amp; SWOOP Analytics to achieve top collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/3efa935e-4df9-41a3-a29b-1eceb305ca0d/Onthehouse+post+2_blank+details.jpg</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - Banking on Viva Engage &amp;amp; SWOOP Analytics to achieve top collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e44db589-1aa8-4aae-a3ef-e547448e36dc/Onthehouse+post+3_blank+details.jpg</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - Banking on Viva Engage &amp;amp; SWOOP Analytics to achieve top collaboration - Make it stand out</image:title>
      <image:caption>Some of the responses posted on Yammer to the First Home Buyers campaign, sharing ideas and photos.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e652262c-ffa7-469a-8f8c-7289a19bc531/Personas.png</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - Banking on Viva Engage &amp;amp; SWOOP Analytics to achieve top collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f8c2c77d-6fbb-410d-bfbc-d8a045a6dd02/Download+2022+Yammer+BMR.png</image:loc>
      <image:title>Customer Stories - Westpac New Zealand - Banking on Viva Engage &amp;amp; SWOOP Analytics to achieve top collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/nz-post-thriving</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6e3a564d-d012-4a29-9d80-0d080b107602/NZPost-Case-Study+%281%29.png</image:loc>
      <image:title>Customer Stories - NZ Post - Delivering community and connection - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/9d15b5a6-7749-42d4-9b31-c74270ebc6e1/Tara+Headshot.jpg</image:loc>
      <image:title>Customer Stories - NZ Post - Delivering community and connection - Make it stand out</image:title>
      <image:caption>Tara Hayes, Corporate Communications Lead, NZ Post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/de5df775-8d2c-4561-a8b5-2eb3a15db048/NZ+Post+van+delivery.jpg</image:loc>
      <image:title>Customer Stories - NZ Post - Delivering community and connection - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/07053610-a0ca-4e28-b83b-64ed4dd50092/Shaina-Eng-5.jpg</image:loc>
      <image:title>Customer Stories - NZ Post - Delivering community and connection - Make it stand out</image:title>
      <image:caption>Shaina Eng, Channels Specialist, NZ Post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/53e9f2bd-2f2f-4dcb-a3e9-f15aaf4c664e/NZ+Post+Yammer+birthday+screenshot.jpg</image:loc>
      <image:title>Customer Stories - NZ Post - Delivering community and connection - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c4202541-6bf9-44c1-9f9e-60e253d4fc52/NZ+Post+birthday+screenshot+2.jpg</image:loc>
      <image:title>Customer Stories - NZ Post - Delivering community and connection - Make it stand out</image:title>
      <image:caption>A Yammer post in the CSD community to celebrate Jenn’s birthday.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/cb95ca21-bf61-4a0a-bc7d-10510845560f/NZ+Post+delivering+mail.jpg</image:loc>
      <image:title>Customer Stories - NZ Post - Delivering community and connection - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b2d15f17-5b1b-4ea9-b4f7-ddf180319302/NZ+post+sorting+packages.jpg</image:loc>
      <image:title>Customer Stories - NZ Post - Delivering community and connection - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d0e8e148-f70a-4670-9b1e-6c2bb5202279/NZ+Post+packages.jpg</image:loc>
      <image:title>Customer Stories - NZ Post - Delivering community and connection - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/804d940a-75d6-48c8-8755-5b457564e882/Auckland+operations+centre.jpg</image:loc>
      <image:title>Customer Stories - NZ Post - Delivering community and connection - Make it stand out</image:title>
      <image:caption>Parcel sorting at NZ Post’s Auckland Operations Centre.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f8c2c77d-6fbb-410d-bfbc-d8a045a6dd02/Download+2022+Yammer+BMR.png</image:loc>
      <image:title>Customer Stories - NZ Post - Delivering community and connection - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/nrma-motoring-along-with-yammer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/fea5bdea-5d7a-4a25-ab9d-e195964d8a0b/NRMA_Case-Study.png</image:loc>
      <image:title>Customer Stories - The NRMA - Motoring along with Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7fdc54e3-e79f-4060-9fd9-72ed5986f4eb/NRMA-Emma-Harrington.png</image:loc>
      <image:title>Customer Stories - The NRMA - Motoring along with Yammer - Make it stand out</image:title>
      <image:caption>Emma Harrington, CEO of Motoring &amp; Membership, NRMA.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0b5b447f-35bc-4e7c-b3c8-ee733afaf7c8/Keys+in+car+post.png</image:loc>
      <image:title>Customer Stories - The NRMA - Motoring along with Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1ceafd01-ea0a-4a08-a44a-3aa937d86aac/Keys+in+car+2+post.png</image:loc>
      <image:title>Customer Stories - The NRMA - Motoring along with Yammer - Make it stand out</image:title>
      <image:caption>An example of Emma joining in a conversation on Yammer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1a5fd1f0-1742-4755-9872-d20d269fbc48/Kimberley+Tunbridge.jfif</image:loc>
      <image:title>Customer Stories - The NRMA - Motoring along with Yammer - Make it stand out</image:title>
      <image:caption>Kimberley Tunbridge, Internal Communication Manager, The NRMA.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b71208a6-f097-4076-b1ec-4422ac0cd731/Child+in+car+post.png</image:loc>
      <image:title>Customer Stories - The NRMA - Motoring along with Yammer - Make it stand out</image:title>
      <image:caption>The Yammer post about the keys locked in the car with a child, and how the patrol shared his new-found knowledge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b8908c02-a5a9-49d2-9e81-5c68d3587909/Ken+Collins+post.png</image:loc>
      <image:title>Customer Stories - The NRMA - Motoring along with Yammer - Make it stand out</image:title>
      <image:caption>A post from leader Ken Collins about Wear It Purple Day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/267359a4-57b4-44a4-a610-4c2a9b9e1105/Wellbeing+post.png</image:loc>
      <image:title>Customer Stories - The NRMA - Motoring along with Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/cd75a085-e42c-4787-b232-d01d3599da05/Wellbeing+post+2.png</image:loc>
      <image:title>Customer Stories - The NRMA - Motoring along with Yammer - Make it stand out</image:title>
      <image:caption>An example of a wellbeing and fun post at The NRMA.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f8c2c77d-6fbb-410d-bfbc-d8a045a6dd02/Download+2022+Yammer+BMR.png</image:loc>
      <image:title>Customer Stories - The NRMA - Motoring along with Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/western-sydney-university-covid</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7488dad5-b734-44cb-9326-550412e0afa6/WSU-Case-Study.png</image:loc>
      <image:title>Customer Stories - Western Sydney University - Sharing gratitude on Yammer to boost morale - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c8b5297e-8286-4b87-929e-ed4f96b11de5/Melissa+OLeary.jpg</image:loc>
      <image:title>Customer Stories - Western Sydney University - Sharing gratitude on Yammer to boost morale - Make it stand out</image:title>
      <image:caption>Melissa O'Leary, Communications Manager, Western Sydney University.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e7707a2d-576e-4359-a5ed-7b714279c9b7/Gratitude+Yammer+post+1.png</image:loc>
      <image:title>Customer Stories - Western Sydney University - Sharing gratitude on Yammer to boost morale - Make it stand out</image:title>
      <image:caption>An example of a gratitude post on Western Sydney University’s Yammer network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4ec3b773-56b4-47fb-8d9f-0f68ce5e3222/Grateful+image.png</image:loc>
      <image:title>Customer Stories - Western Sydney University - Sharing gratitude on Yammer to boost morale - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f5dd1d21-36ed-4afb-886c-44a294873833/Grateful+image+2.png</image:loc>
      <image:title>Customer Stories - Western Sydney University - Sharing gratitude on Yammer to boost morale - Make it stand out</image:title>
      <image:caption>Some of the graphics made available to use on Yammer posts in Gratitude Week.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/2666ead5-df9b-4bd3-b6ec-e3e9fa4ba7e6/Gratitude+summary+post.jpg</image:loc>
      <image:title>Customer Stories - Western Sydney University - Sharing gratitude on Yammer to boost morale - Make it stand out</image:title>
      <image:caption>One of the Yammer summary posts of submissions to the online gratitude form. These were posted on Yammer throughout the week by the Work Health Safety and Wellbeing team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/86a38c58-1b0e-4ca8-8e58-651a10719804/Hot+topics+table.PNG</image:loc>
      <image:title>Customer Stories - Western Sydney University - Sharing gratitude on Yammer to boost morale - Make it stand out</image:title>
      <image:caption>Western Sydney University’s Hot Topics measure from SWOOP Analytics. Hot Topics are the topics associated with the most engagement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/8c98579e-6297-4405-95e1-c6f30d9ed06b/Most+Engaging+Post+WSU.PNG</image:loc>
      <image:title>Customer Stories - Western Sydney University - Sharing gratitude on Yammer to boost morale - Make it stand out</image:title>
      <image:caption>Western Sydney University’s Most Engaging Posts table from SWOOP Analytics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/3c9afbbf-5c60-4281-a120-a0b93a12f4a5/Gratitude+Yammer+post+2.png</image:loc>
      <image:title>Customer Stories - Western Sydney University - Sharing gratitude on Yammer to boost morale - Make it stand out</image:title>
      <image:caption>An example of a Gratitude Week post - this one expressing gratitude about Gratitude Week itself.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/998bbb21-bc1c-4e3d-8fed-d350cdb71263/SWOOP+Free-Demo-CTA-Blog-Footer+%281%29.png</image:loc>
      <image:title>Customer Stories - Western Sydney University - Sharing gratitude on Yammer to boost morale - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/cityfibre</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/9634681c-6519-4cf4-9623-cadd5e3a7ae6/CityFibre-Case-Study.png</image:loc>
      <image:title>Customer Stories - CityFibre - How to build a successful digital workplace - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/82d548ed-2bec-4166-9d65-8bf36b3173a3/CityFibre+working.PNG</image:loc>
      <image:title>Customer Stories - CityFibre - How to build a successful digital workplace - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/51f6e3a4-baa0-492c-9f71-76ae50b6d3f7/CityFibre_12285_Man_in_office_02-Landscape_2000px.jpg</image:loc>
      <image:title>Customer Stories - CityFibre - How to build a successful digital workplace - Make it stand out</image:title>
      <image:caption>CityFibre’s Software Delivery team in action in the office.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/30b48b4e-56f3-42e4-bb26-90bb177a3ab1/Mike+Bywater.jpg</image:loc>
      <image:title>Customer Stories - CityFibre - How to build a successful digital workplace - Make it stand out</image:title>
      <image:caption>Mike Bywater, Associate Director, Software Development, CityFibre.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/cf4b5d70-95b9-4413-9387-8016c16a3ca9/CityFibre+Teams+Notifications.jpg</image:loc>
      <image:title>Customer Stories - CityFibre - How to build a successful digital workplace - Make it stand out</image:title>
      <image:caption>A screenshot of the Software Development team’s notifications on Teams.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/196313c0-8df2-4dca-8537-88975c2e16e7/John+Holzman.jpg</image:loc>
      <image:title>Customer Stories - CityFibre - How to build a successful digital workplace - Make it stand out</image:title>
      <image:caption>John Holzman, Associate Director, Digital Collaboration, CityFibre.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/50ee430b-7c75-44ed-b53e-72986c005673/notifications.png</image:loc>
      <image:title>Customer Stories - CityFibre - How to build a successful digital workplace - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/5215e910-2065-472c-9dad-4871129f8065/CityFibre+work.PNG</image:loc>
      <image:title>Customer Stories - CityFibre - How to build a successful digital workplace - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4e872f16-0df5-4764-8e95-ab1a112c121f/SWOOP-M365-BM-download.png</image:loc>
      <image:title>Customer Stories - CityFibre - How to build a successful digital workplace - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/syngenta-m365</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/9c7f9336-1497-453f-9617-bf65f6c0c94e/Syngenta-M365-Case-Study.png</image:loc>
      <image:title>Customer Stories - Syngenta – Work Better Wednesdays - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/2a592363-2aac-4534-bde6-2fea20c4d9d4/crops.PNG</image:loc>
      <image:title>Customer Stories - Syngenta – Work Better Wednesdays - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d46454f1-aae7-43f1-b8a6-b94ec9404f72/Melinda+Schaller.jpg</image:loc>
      <image:title>Customer Stories - Syngenta – Work Better Wednesdays - Make it stand out</image:title>
      <image:caption>Melinda Schaller, Intranet &amp; Content Management Product Lead, Workplace Technologies, Syngenta.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6c611701-b821-4e57-b253-4a20979110c6/Work+Better+Wednesday+logo.PNG</image:loc>
      <image:title>Customer Stories - Syngenta – Work Better Wednesdays - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c2920978-4fed-46b1-bd40-81ce94237bc7/Syngenta+feedback.PNG</image:loc>
      <image:title>Customer Stories - Syngenta – Work Better Wednesdays - Make it stand out</image:title>
      <image:caption>Feedback from Syngenta employees about Work Better Wednesdays sessions.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Customer Stories - Syngenta – Work Better Wednesdays - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/11103f6c-09f8-42a4-86fc-642fae7e6c4d/Melindas+email+sign+off.png</image:loc>
      <image:title>Customer Stories - Syngenta – Work Better Wednesdays - Make it stand out</image:title>
      <image:caption>Melinda’s email signature.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6dff5ecf-2e2d-4232-93de-9cc1d6650c2f/7Habits-2-Asynchronous-Collaborator.png</image:loc>
      <image:title>Customer Stories - Syngenta – Work Better Wednesdays - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/ad7ff81a-e90f-46c3-ae8e-ac79970dcf58/7Habits-5-Community-Contributor.png</image:loc>
      <image:title>Customer Stories - Syngenta – Work Better Wednesdays - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/3a685cdc-387e-4b7a-bb8f-a30ac0803d8e/J.+Erik+Fyrwald.jpg</image:loc>
      <image:title>Customer Stories - Syngenta – Work Better Wednesdays - Make it stand out</image:title>
      <image:caption>Erik Fyrwald, CEO, Syngenta.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/080f5229-16d5-45fc-9695-aa0328fe0f88/7Habits-4-File-Sharer.png</image:loc>
      <image:title>Customer Stories - Syngenta – Work Better Wednesdays - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/46aa5adc-ca01-4f56-bb7d-3e9eab9ec65d/7Habits-6-Camera-Confident.png</image:loc>
      <image:title>Customer Stories - Syngenta – Work Better Wednesdays - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4e872f16-0df5-4764-8e95-ab1a112c121f/SWOOP-M365-BM-download.png</image:loc>
      <image:title>Customer Stories - Syngenta – Work Better Wednesdays - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/swoop-analytics-m365</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/046fa137-c6fb-4c62-b349-920958dd01b5/SWOOP-M365-Case-Study.png</image:loc>
      <image:title>Customer Stories - SWOOP Analytics – Practising what we preach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d5329232-1f08-40c6-a1c5-50533e798d61/comings+and+goings+1.png</image:loc>
      <image:title>Customer Stories - SWOOP Analytics – Practising what we preach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/ef8886b8-8f36-481e-8f84-438b8ca13333/comings+and+goings+2.png</image:loc>
      <image:title>Customer Stories - SWOOP Analytics – Practising what we preach - Make it stand out</image:title>
      <image:caption>Screenshots of SWOOP’s Development and Operations team’s Comings and Goings channel on Microsoft Teams.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/67a525bd-b540-4e9b-9cc8-be48a72b804b/7Habits-1-Email-Liberated.png</image:loc>
      <image:title>Customer Stories - SWOOP Analytics – Practising what we preach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/84f5ecf6-a399-4217-ae64-faadbada191c/7Habits-3-Chat-Liberated.png</image:loc>
      <image:title>Customer Stories - SWOOP Analytics – Practising what we preach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1f277566-aa76-4592-9d9d-bf8070c5e4c2/Paul+Williamson.jpg</image:loc>
      <image:title>Customer Stories - SWOOP Analytics – Practising what we preach - Make it stand out</image:title>
      <image:caption>Paul Williamson, Chief Technology Officer, SWOOP Analytics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0e3a674a-9f69-4255-9bc8-8d2e78821dca/SWOOP+image+annoucement+discussion.PNG</image:loc>
      <image:title>Customer Stories - SWOOP Analytics – Practising what we preach - Make it stand out</image:title>
      <image:caption>A screenshot of SWOOP’s Development and Operations team on Microsoft Teams. The “an” prefix is for announcement channels and the “dis” prefix for discussion channels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/5f1c75f4-c1b7-4d5d-be4e-931d12f00ee0/Yammer+joke+SWOOP.PNG</image:loc>
      <image:title>Customer Stories - SWOOP Analytics – Practising what we preach - Make it stand out</image:title>
      <image:caption>A Yammer post from Senior Developer Benjamin Pearson.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/8cc6afc5-0954-47ac-96ca-183208786f1f/Influential+persion+SWOOP.PNG</image:loc>
      <image:title>Customer Stories - SWOOP Analytics – Practising what we preach - Make it stand out</image:title>
      <image:caption>The Most Influential People in SWOOP’s “Social” Yammer community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589329127728-J23NFDZGEJZ2OK2XLPH4/Cai.png</image:loc>
      <image:title>Customer Stories - SWOOP Analytics – Practising what we preach - Make it stand out</image:title>
      <image:caption>Cai Kjaer, CEO, SWOOP Analytics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4e872f16-0df5-4764-8e95-ab1a112c121f/SWOOP-M365-BM-download.png</image:loc>
      <image:title>Customer Stories - SWOOP Analytics – Practising what we preach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/realfoundations-m365</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/72a6bcc1-b7bf-4e56-affa-ba1fb1638977/RF-Case-Study.png</image:loc>
      <image:title>Customer Stories - RealFoundations – Breaking the silos between service providers and clients - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f979831c-fedc-46e7-ba02-605734bc2767/Emily+Fuller+approved+pic.png</image:loc>
      <image:title>Customer Stories - RealFoundations – Breaking the silos between service providers and clients - Make it stand out</image:title>
      <image:caption>Emily Fuller, Senior Manager - Application Support Services, RealFoundations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1584a51a-104c-4adc-9101-75ac26d9339d/RF+enterprise.png</image:loc>
      <image:title>Customer Stories - RealFoundations – Breaking the silos between service providers and clients - Make it stand out</image:title>
      <image:caption>SWOOP data showing RealFoundations’ Enterprise User Activity over the past three months.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7594121e-f1c8-468c-bfb9-a193a6b2e8f3/emojis.png</image:loc>
      <image:title>Customer Stories - RealFoundations – Breaking the silos between service providers and clients - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/19cb411b-9b94-464b-a7c0-e1a0c9aa7913/RF+Teams+usage.png</image:loc>
      <image:title>Customer Stories - RealFoundations – Breaking the silos between service providers and clients - Make it stand out</image:title>
      <image:caption>A screenshot of Microsoft Teams usage from SWOOP Analytics for RealFoundations’ RFMS for the past three months.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b0d54157-92d7-4b63-b174-9d16f4e72bae/Lindsey+Zollner+approved+pic.png</image:loc>
      <image:title>Customer Stories - RealFoundations – Breaking the silos between service providers and clients - Make it stand out</image:title>
      <image:caption>Lindsey Zollner, Senior Manager, Presence and Asset Support, RealFoundations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/dcc0d265-e72b-437f-bc9f-4d26ac119aba/%40+reduced+resolution.jpg</image:loc>
      <image:title>Customer Stories - RealFoundations – Breaking the silos between service providers and clients - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0aab5d5b-63b0-4f14-9551-ae898db0dfdd/RF+screen+sharing.png</image:loc>
      <image:title>Customer Stories - RealFoundations – Breaking the silos between service providers and clients - Make it stand out</image:title>
      <image:caption>RFMS team’s screen sharing data from SWOOP Analytics for the past three months.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4e872f16-0df5-4764-8e95-ab1a112c121f/SWOOP-M365-BM-download.png</image:loc>
      <image:title>Customer Stories - RealFoundations – Breaking the silos between service providers and clients - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/engage-squared-m365</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f3d7d99f-1167-4f23-984f-e219d1006bfd/E2-M365-Case-Study.png</image:loc>
      <image:title>Customer Stories - Engage Squared – where collaboration is non-negotiable - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b88d1dad-1487-4406-8889-d80bd2ba81e8/David+Fogarty+E2.jpg</image:loc>
      <image:title>Customer Stories - Engage Squared – where collaboration is non-negotiable - Make it stand out</image:title>
      <image:caption>David Fogarty, Senior project manager, Engage Squared.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7ce20cc7-cb07-47ef-a20d-bb8f244f1417/Engage+Squared+Teams+channel+menu.png</image:loc>
      <image:title>Customer Stories - Engage Squared – where collaboration is non-negotiable - Make it stand out</image:title>
      <image:caption>An example of a team on Engage Squared’s Microsoft Teams tenant.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f2c65341-2535-4863-8b4e-673b53623849/Ruby+Bailey+E2.jpg</image:loc>
      <image:title>Customer Stories - Engage Squared – where collaboration is non-negotiable - Make it stand out</image:title>
      <image:caption>Ruby Bailey, Senior Project Manager, Engage Squared.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b1d31398-5a85-46eb-ac2b-0bb1a3b21a75/Stephen+Monk+E2.jpg</image:loc>
      <image:title>Customer Stories - Engage Squared – where collaboration is non-negotiable - Make it stand out</image:title>
      <image:caption>Stephen Monk, CEO, Engage Squared.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/054c8642-c4bd-41db-b4c9-3a9706bd7112/WeDoneGood+Yammer+post+1.png</image:loc>
      <image:title>Customer Stories - Engage Squared – where collaboration is non-negotiable - Make it stand out</image:title>
      <image:caption>An example of a #WeDoneGood Yammer post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/814fe995-9c53-4202-a0a5-bd50bb0f0cbb/WeDoneGood+SWOOP+post.png</image:loc>
      <image:title>Customer Stories - Engage Squared – where collaboration is non-negotiable - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/43fe87f7-0dde-4207-95bf-c103d07fe0f8/WeDoneGood+Yammer+post+2.png</image:loc>
      <image:title>Customer Stories - Engage Squared – where collaboration is non-negotiable - Make it stand out</image:title>
      <image:caption>More examples of a #WeDoneGood Yammer posts from the PMO team at Engage Squared.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a8f4de5c-25db-4873-8f27-8015f2d048ab/Team+Awesome+in+Tasmania.jpg</image:loc>
      <image:title>Customer Stories - Engage Squared – where collaboration is non-negotiable - Make it stand out</image:title>
      <image:caption>Four of Engage Squared's Team Awesome met face to face for the first time in late April, 2021. L-R: David Fogarty, Elaine Batton, Daniel Margison and Ian Anderson.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f9696818-e1eb-4bc6-a2ef-fa22e5e7686a/man-talking-on-the-phone-g6bda338af_1920.jpg</image:loc>
      <image:title>Customer Stories - Engage Squared – where collaboration is non-negotiable - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4e872f16-0df5-4764-8e95-ab1a112c121f/SWOOP-M365-BM-download.png</image:loc>
      <image:title>Customer Stories - Engage Squared – where collaboration is non-negotiable - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/leukaemia-foundation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/8bc53078-b6e7-4ad7-bffc-3be925304970/LF-Case-Study.png</image:loc>
      <image:title>Customer Stories - Celebrating the people of the Leukaemia Foundation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/83f6b29e-8592-4735-9642-b98e74cd467d/Susie+Howard%2C+Leukaemia+Foundation%E2%80%99s+General+Manager+Brand+and+Marketing..jpg</image:loc>
      <image:title>Customer Stories - Celebrating the people of the Leukaemia Foundation - Make it stand out</image:title>
      <image:caption>Susie Howard, General Manager Brand and Marketing, Leukaemia Foundation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f76c0118-173d-4263-806f-74b0dd0fc73f/Danielle+post.png</image:loc>
      <image:title>Customer Stories - Celebrating the people of the Leukaemia Foundation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4bbe3a94-ebf2-47d4-bcca-c78cc583c052/LF+pic+for+main+post.png</image:loc>
      <image:title>Customer Stories - Celebrating the people of the Leukaemia Foundation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/68e66589-0cbf-4848-9728-e32fb29d2465/CEO+reply.png</image:loc>
      <image:title>Customer Stories - Celebrating the people of the Leukaemia Foundation - Make it stand out</image:title>
      <image:caption>The first person to respond to Danielle’s post was CEO Chris Tanti.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/05296d81-b8b8-412e-bd9c-c079b6b5e253/LF+reply+2.png</image:loc>
      <image:title>Customer Stories - Celebrating the people of the Leukaemia Foundation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/cd7b3a92-e6a3-4b1d-9da7-cd6431f0f5e9/LF+reply+3.png</image:loc>
      <image:title>Customer Stories - Celebrating the people of the Leukaemia Foundation - Make it stand out</image:title>
      <image:caption>Some of the replies to Danielle’s Yammer post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/41431247-e4fc-4c99-8d89-c7b7abc268fe/CTA-2021-Yammer-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Celebrating the people of the Leukaemia Foundation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/using-praise-to-bring-colleagues-to-yammer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7bf163ac-fc49-468b-ae65-3c7ad7be8b79/Hall-%26-Wilcox-Case-Study.png</image:loc>
      <image:title>Customer Stories - Hall &amp;amp; Wilcox - Using praise to bring colleagues to Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/fcddfd93-424d-4fd9-b074-9e18b7ba20e9/Hall+%26+Wilcox+Jason+Soo.jpg</image:loc>
      <image:title>Customer Stories - Hall &amp;amp; Wilcox - Using praise to bring colleagues to Yammer - Make it stand out</image:title>
      <image:caption>Hall &amp; Wilcox Smarter Law Consultant, Jason Soo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d2f68203-9790-4e74-a869-57753729c8a1/HallStarAnnouncement.png</image:loc>
      <image:title>Customer Stories - Hall &amp;amp; Wilcox - Using praise to bring colleagues to Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/151f9fc3-fa7b-4227-a58e-6661748daee2/HallStarExample3.png</image:loc>
      <image:title>Customer Stories - Hall &amp;amp; Wilcox - Using praise to bring colleagues to Yammer - Make it stand out</image:title>
      <image:caption>An example of a praise post on Hall &amp; Wilcox’s Yammer network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/65f870a8-d575-488d-ab12-f58ea9dff6d7/HallStarExample2.png</image:loc>
      <image:title>Customer Stories - Hall &amp;amp; Wilcox - Using praise to bring colleagues to Yammer - Make it stand out</image:title>
      <image:caption>Another praise post in the Hallstar Awards Yammer community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628551211575-M641Z0NIOJZIDYP35K3Y/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Hall &amp;amp; Wilcox - Using praise to bring colleagues to Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/us-health-insurer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f7449bcb-f837-4ca5-b1dc-4e1b138d9dbe/US-Health-Insurer.png</image:loc>
      <image:title>Customer Stories - US Health Insurer - A brush with fame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d8950e85-0324-4dca-bb4f-053ea7521c51/HSCS+brush_with_fame_blur.jpg</image:loc>
      <image:title>Customer Stories - US Health Insurer - A brush with fame - Make it stand out</image:title>
      <image:caption>Dinorah’s brush with fame post on Yammer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/9f429338-f33d-40c0-bf9e-ae7e658214b6/HSCS+praise_blur.jpg</image:loc>
      <image:title>Customer Stories - US Health Insurer - A brush with fame - Make it stand out</image:title>
      <image:caption>An example of a praise post in the internal communications department’s Yammer community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c80daaeb-78d5-402c-a0c2-0cca58896dda/animals-g2095b7575_1920.jpg</image:loc>
      <image:title>Customer Stories - US Health Insurer - A brush with fame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/41431247-e4fc-4c99-8d89-c7b7abc268fe/CTA-2021-Yammer-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - US Health Insurer - A brush with fame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/waternsw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/bfbc71b1-f2fa-45f2-a115-26cab7aa4eeb/Water-NSW-Case-Study+%281%29.png</image:loc>
      <image:title>Customer Stories - WaterNSW - The ripple effect of Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/11bc6a94-02dc-4220-a18a-959a7c0c6895/ThisIsMyStory+image.PNG</image:loc>
      <image:title>Customer Stories - WaterNSW - The ripple effect of Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6b87bfff-9bf0-4d41-8c7e-24099b06bc93/Trina+Thornbury.jpg</image:loc>
      <image:title>Customer Stories - WaterNSW - The ripple effect of Yammer - Make it stand out</image:title>
      <image:caption>WaterNSW IT developer, Trina Thornbury.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7a62b163-3a28-4087-89d4-05a57d849e42/Renee+Briggs.jpg</image:loc>
      <image:title>Customer Stories - WaterNSW - The ripple effect of Yammer - Make it stand out</image:title>
      <image:caption>WaterNSW Collaboration Analyst, Renee Briggs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a65016c8-8ad4-481d-bc28-2e7a639ee489/Splash.png</image:loc>
      <image:title>Customer Stories - WaterNSW - The ripple effect of Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/25255842-1593-4d77-8d5d-3b9246830135/Splash+2.png</image:loc>
      <image:title>Customer Stories - WaterNSW - The ripple effect of Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/767640ff-ca62-4ee3-8478-b081ed75f0cc/Splash+3.png</image:loc>
      <image:title>Customer Stories - WaterNSW - The ripple effect of Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/afdf91f7-7c65-4b17-9eaf-0dd9898fe7fe/Splash+4.png</image:loc>
      <image:title>Customer Stories - WaterNSW - The ripple effect of Yammer - Make it stand out</image:title>
      <image:caption>Examples of Splash values cards at WaterNSW.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/8c45593b-e739-47da-9fee-8f8469535f84/WaterNSW+newsletter+example.png</image:loc>
      <image:title>Customer Stories - WaterNSW - The ripple effect of Yammer - Make it stand out</image:title>
      <image:caption>Links to join the conversation in Yammer in WaterNSW’s monthly newsletter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/980a414d-7068-41af-bb0a-9429f683fc14/WaterNSW+dog+post.png</image:loc>
      <image:title>Customer Stories - WaterNSW - The ripple effect of Yammer - Make it stand out</image:title>
      <image:caption>Examples of posts on WaterNSW’s Animal Lovers – Pets and Wildlife Community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/5bb59df0-5196-495d-986c-6564a0f366af/WaterNSW+pet+post.png</image:loc>
      <image:title>Customer Stories - WaterNSW - The ripple effect of Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628551131788-BMZRWC1OX18B52Z77CHA/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Customer Stories - WaterNSW - The ripple effect of Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/imagination-technologies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/5b905fd7-34b7-498f-9174-8f06207772ca/Imagination-Tech-Case-Study.png</image:loc>
      <image:title>Customer Stories - Imagination Technologies - Levelling the playing field with Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c2d5e419-1869-4da9-b3c6-9fa0081f0715/Jo+Jones+Imgtec.jpg</image:loc>
      <image:title>Customer Stories - Imagination Technologies - Levelling the playing field with Yammer - Make it stand out</image:title>
      <image:caption>Jo Jones, Senior Communications Manager, Imagination Technologies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c292d5c7-c50a-4549-aae4-7a643149a30e/Imgtec+exec+post.png</image:loc>
      <image:title>Customer Stories - Imagination Technologies - Levelling the playing field with Yammer - Make it stand out</image:title>
      <image:caption>A Yammer post from Imagination Technologies CEO Simon Beresford-Wylie.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/8bb9afa3-7f37-450a-a163-f0e58fd52cac/Imgtec+food+post.png</image:loc>
      <image:title>Customer Stories - Imagination Technologies - Levelling the playing field with Yammer - Make it stand out</image:title>
      <image:caption>A food post on Imagination Technologies’ Yammer network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/52140d32-86ae-48cf-aaf8-cb6559cfa81c/Imgtec+litter+post.png</image:loc>
      <image:title>Customer Stories - Imagination Technologies - Levelling the playing field with Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/41431247-e4fc-4c99-8d89-c7b7abc268fe/CTA-2021-Yammer-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Imagination Technologies - Levelling the playing field with Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/engage-squared-innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/55ac09e5-13b0-4b17-9c94-2daf685cf597/Engage-Squared-Case-Study.png</image:loc>
      <image:title>Customer Stories - Engage Squared - How a bot is helping with innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d817c3f7-14f8-4ebb-8830-6fc0200e3dc6/E2+Flow+Bot+1.png</image:loc>
      <image:title>Customer Stories - Engage Squared - How a bot is helping with innovation - Make it stand out</image:title>
      <image:caption>An example of a post from Flow Bot on Engage Squared’s Yammer network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a3165d00-5cf1-46de-8986-0005fd8b693c/E2+Elaine+art+gallery.png</image:loc>
      <image:title>Customer Stories - Engage Squared - How a bot is helping with innovation - Make it stand out</image:title>
      <image:caption>Elaine Batton, head of the Project Management Office at Engage Squared, shares a post about her art exhibition in the “Social” Yammer community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4129c1f0-08bb-447b-8a7f-8b8dc80b3627/Stephen+Monk.jpg</image:loc>
      <image:title>Customer Stories - Engage Squared - How a bot is helping with innovation - Make it stand out</image:title>
      <image:caption>Stephen Monk, CEO, Engage Squared.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6dac1f36-bae1-4c28-806a-655e2ac1cc74/E2+social+Yammer.png</image:loc>
      <image:title>Customer Stories - Engage Squared - How a bot is helping with innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b75b22a7-9089-4ebb-bf8c-3f0d7246d0f7/Matt+Dodd.jpg</image:loc>
      <image:title>Customer Stories - Engage Squared - How a bot is helping with innovation - Make it stand out</image:title>
      <image:caption>Matt Dodd, Digital Workplace Consultant, Engage Squared.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0d20d8b8-947f-4740-998b-dae00ee7525c/E2+easter+Yammer.png</image:loc>
      <image:title>Customer Stories - Engage Squared - How a bot is helping with innovation - Make it stand out</image:title>
      <image:caption>A conversation between a team member in Australia and another in Engage Squared’s Minsk office connecting over orthodox Easter celebrations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/41431247-e4fc-4c99-8d89-c7b7abc268fe/CTA-2021-Yammer-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Engage Squared - How a bot is helping with innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/tmr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/cb3a940c-ac74-4141-831c-b3b5efe9eea9/TMR+water+mark+image.png</image:loc>
      <image:title>Customer Stories - Department of Transport and Main Roads - Keeping an open dialogue on Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/44e0daa9-45d2-420b-80d6-c8230cfa161c/Neil+DG+TMR.jpg</image:loc>
      <image:title>Customer Stories - Department of Transport and Main Roads - Keeping an open dialogue on Yammer - Make it stand out</image:title>
      <image:caption>Director General Department of Transport and Main Roads, Neil Scales.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/30657950-2f31-4839-bb8e-5bea93d75c07/Neil+Scales+Yammer+video.png</image:loc>
      <image:title>Customer Stories - Department of Transport and Main Roads - Keeping an open dialogue on Yammer - Make it stand out</image:title>
      <image:caption>Director-General Neil Scales and Kym Murphy, Acting General Manager (RoadTek), discussing COVID-19 vaccinations on Yammer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/57a1809c-b54b-4aef-b142-5fddc215d84f/changing+signs.jpg</image:loc>
      <image:title>Customer Stories - Department of Transport and Main Roads - Keeping an open dialogue on Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0609fce2-ed4e-4d75-9c7f-fafb4ef7d075/building+new+roads.jpg</image:loc>
      <image:title>Customer Stories - Department of Transport and Main Roads - Keeping an open dialogue on Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6a5d8bfe-6c54-4a8a-91b4-911e5e540a4c/TMR+Bill+Yammer+post.PNG</image:loc>
      <image:title>Customer Stories - Department of Transport and Main Roads - Keeping an open dialogue on Yammer - Make it stand out</image:title>
      <image:caption>An example of a post on TMR’s Yammer network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/bc11fab5-5c06-4e26-b4a0-740d1e508c51/driving+test.jpg</image:loc>
      <image:title>Customer Stories - Department of Transport and Main Roads - Keeping an open dialogue on Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628551273561-4G56Q20UZNUB5AHVYEZ8/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Department of Transport and Main Roads - Keeping an open dialogue on Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/the-secret-to-writing-a-great-yammer-post</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e54c635a-a60f-45da-aab1-2ddce7fe96da/RF_How-to-write-a-great-post.png</image:loc>
      <image:title>Customer Stories - RealFoundations - The secret to writing a great Yammer post - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/7fbcfa79-b37d-461e-97e5-eb22b91a415d/RF+Jim+Post.png</image:loc>
      <image:title>Customer Stories - RealFoundations - The secret to writing a great Yammer post - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6ac307c3-c354-4413-8085-2502cdc8d5fe/RF+SWOOP+stats.png</image:loc>
      <image:title>Customer Stories - RealFoundations - The secret to writing a great Yammer post - Make it stand out</image:title>
      <image:caption>Key statistics from SWOOP from Jim’s post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/cd2d4f4f-c2f4-4cdf-acde-5727a2c2e1a3/Why+it+worked.PNG</image:loc>
      <image:title>Customer Stories - RealFoundations - The secret to writing a great Yammer post - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/41431247-e4fc-4c99-8d89-c7b7abc268fe/CTA-2021-Yammer-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - RealFoundations - The secret to writing a great Yammer post - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/anz-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/8cad3d72-f334-4694-8530-87cf8e3f5d70/ANZ-Case-Studies-YammerBM+%281%29.png</image:loc>
      <image:title>Customer Stories - ANZ - Nurturing connections through competitions, cooking and culture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b41c4950-b2bb-4976-8091-1b01da3a2d46/Richy+Cartmell+ANZ.jpg</image:loc>
      <image:title>Customer Stories - ANZ - Nurturing connections through competitions, cooking and culture - Make it stand out</image:title>
      <image:caption>ANZ’s Digital Channels Adoption Manager, Richy Cartmell.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d47a3a31-b6a3-4d2d-829d-aabf023647c9/cooking+comp+top+post+snip.PNG</image:loc>
      <image:title>Customer Stories - ANZ - Nurturing connections through competitions, cooking and culture - Make it stand out</image:title>
      <image:caption>Details of the cooking competition from ANZ’s Institutional Operations Service Centre teams, with extra points to bring in people from outside your team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/57dc8415-114f-4b4a-9679-79b959e3501c/ANZ+cooking+post+Most+Engaging.png</image:loc>
      <image:title>Customer Stories - ANZ - Nurturing connections through competitions, cooking and culture - Make it stand out</image:title>
      <image:caption>ANZ’s second Most Engaging Post in SWOOP’s 2021 benchmarking, an entry for an online cooking competition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6292de23-a456-496e-b1cb-da60132bc0d0/3+gratitude+posts.PNG</image:loc>
      <image:title>Customer Stories - ANZ - Nurturing connections through competitions, cooking and culture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c43d9641-04f0-44e2-9f5d-ad38301fb76c/Taste+of+Harmony+post.png</image:loc>
      <image:title>Customer Stories - ANZ - Nurturing connections through competitions, cooking and culture - Make it stand out</image:title>
      <image:caption>Mark Morada’s Taste of Harmony Yammer post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c712ccdf-088d-400d-be0d-89a2a102f66d/ANZ+Shayne+post.png</image:loc>
      <image:title>Customer Stories - ANZ - Nurturing connections through competitions, cooking and culture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0c4949d2-3df6-4d0f-a046-26a44531c34e/ANZ+shayne+response.PNG</image:loc>
      <image:title>Customer Stories - ANZ - Nurturing connections through competitions, cooking and culture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/41431247-e4fc-4c99-8d89-c7b7abc268fe/CTA-2021-Yammer-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - ANZ - Nurturing connections through competitions, cooking and culture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/aggreko</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/aed9dbed-4647-42d5-9171-80adf4699a4f/Aggreko_Case-Study.png</image:loc>
      <image:title>Customer Stories - Aggreko - Breaking geographical barriers with Viva Engage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/cdb6de3b-a904-4bd2-8e78-2507c6a9fbd4/Example+of+enginners+using+Yammer+to+solve+problems+in+the+field.jpg</image:loc>
      <image:title>Customer Stories - Aggreko - Breaking geographical barriers with Viva Engage - Make it stand out</image:title>
      <image:caption>An example of an Aggreko engineer asking a question on Yammer to solve a problem.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/2d7a8bc1-c831-436a-8c18-d00391eb65bc/Paul+Brereton+Head+of+Digital+Communications+at+Aggreko.jpg</image:loc>
      <image:title>Customer Stories - Aggreko - Breaking geographical barriers with Viva Engage - Make it stand out</image:title>
      <image:caption>Paul Brereton, Head of Digital Communications, Aggreko.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/20167e1f-c6cf-4360-9f1d-618d35578901/Aggreko+Aust+Yammer+colleague+images6.jpeg.jpg</image:loc>
      <image:title>Customer Stories - Aggreko - Breaking geographical barriers with Viva Engage - Make it stand out</image:title>
      <image:caption>An image posted on Aggreko’s Yammer network from the team working in outback Australia.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0696a166-fa57-42da-b626-5eda71c6bdf8/Far+from+home+example+-+CEO+message.jpg</image:loc>
      <image:title>Customer Stories - Aggreko - Breaking geographical barriers with Viva Engage - Make it stand out</image:title>
      <image:caption>CEO Chris Weston’s Far From Home Yammer message.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/57580e02-78a6-4ee9-be3b-a0fbdeff976f/Far+from+home+example1.jpg</image:loc>
      <image:title>Customer Stories - Aggreko - Breaking geographical barriers with Viva Engage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/55667265-a3c5-461c-9e27-9ee0f78199f8/Far+from+home+example2.jpg</image:loc>
      <image:title>Customer Stories - Aggreko - Breaking geographical barriers with Viva Engage - Make it stand out</image:title>
      <image:caption>Examples of Far from Home Yammer posts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/14fc780c-d18f-4808-a6f9-28212e1ca078/Yammer+colleague+images2.jpg</image:loc>
      <image:title>Customer Stories - Aggreko - Breaking geographical barriers with Viva Engage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/da678763-0cec-4644-bdb6-71a84a824a94/Yammer+colleague+images4.PNG.jpg</image:loc>
      <image:title>Customer Stories - Aggreko - Breaking geographical barriers with Viva Engage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/439c621c-1c3b-4daa-a7bc-8673a9ea49c1/Yammer+colleague+images+12.jpeg</image:loc>
      <image:title>Customer Stories - Aggreko - Breaking geographical barriers with Viva Engage - Make it stand out</image:title>
      <image:caption>Images shared on the Picturesque Aggreko Yammer community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/9a35ddf9-aec5-417d-a7a9-d8ee564fd76e/Example+of+Yammer+to+show+whats+happening+around+the+Aggreko+world.jpg</image:loc>
      <image:title>Customer Stories - Aggreko - Breaking geographical barriers with Viva Engage - Make it stand out</image:title>
      <image:caption>An example of a Yammer post showing what’s happening around the world with Aggreko.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/8f6ddf39-d533-4a71-b957-72eb11358dbd/Chris+Weston+CEO+Aggreko.png</image:loc>
      <image:title>Customer Stories - Aggreko - Breaking geographical barriers with Viva Engage - Make it stand out</image:title>
      <image:caption>Aggreko CEO Chris Weston.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b0917a45-5821-4b72-b114-53269975d3bc/Aggreko+at+the+Olympics+example3+-+leadership+message.jpg</image:loc>
      <image:title>Customer Stories - Aggreko - Breaking geographical barriers with Viva Engage - Make it stand out</image:title>
      <image:caption>An example of a Yammer post shared by Aggreko’s events team in Japan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/8f85f000-fe60-45a7-a555-5f11b398a1af/Aggreko+at+the+Olympics+example2.jpg</image:loc>
      <image:title>Customer Stories - Aggreko - Breaking geographical barriers with Viva Engage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/56db40a4-0ac0-49ff-9f9a-ab1884b88542/Aggreko+at+the+Olympics+example1+-+leadership+message.jpg</image:loc>
      <image:title>Customer Stories - Aggreko - Breaking geographical barriers with Viva Engage - Make it stand out</image:title>
      <image:caption>Some examples of Yammer posts shared by Aggreko’s events team in Japan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f6110250-0432-4d86-9f47-18ff4ae2f8d6/Aggreko+Olympic+pic.jpg</image:loc>
      <image:title>Customer Stories - Aggreko - Breaking geographical barriers with Viva Engage - Make it stand out</image:title>
      <image:caption>The Aggreko events team in Japan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/54934ce3-f4c2-42a4-91e3-4bc950925855/example+engagement+report.jpg</image:loc>
      <image:title>Customer Stories - Aggreko - Breaking geographical barriers with Viva Engage - Make it stand out</image:title>
      <image:caption>An example of Paul’s monthly Yammer report, with data from SWOOP Analytics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/41431247-e4fc-4c99-8d89-c7b7abc268fe/CTA-2021-Yammer-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Aggreko - Breaking geographical barriers with Viva Engage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/orangetrail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1630305988833-91OAA1297TDYZROTXHNB/Case-Study-OrangeTrail+%281%29.png</image:loc>
      <image:title>Customer Stories - OrangeTrail - Work out loud and cut back on meetings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1630371712708-U042U0SLJ0BYL2PQTZFA/OT+Jaap+Linssen.jpg</image:loc>
      <image:title>Customer Stories - OrangeTrail - Work out loud and cut back on meetings - Make it stand out</image:title>
      <image:caption>Jaap Linssen, Founding Partner, OrangeTrail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1630306174131-D8LQ2CVNKF3RKIC3FASB/WOL+in+practice.png</image:loc>
      <image:title>Customer Stories - OrangeTrail - Work out loud and cut back on meetings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1630306594469-Z3AEU698YSEP3OPHG6C5/Ot+Teams+example.png</image:loc>
      <image:title>Customer Stories - OrangeTrail - Work out loud and cut back on meetings - Make it stand out</image:title>
      <image:caption>An example of what a team on Teams looks like at OrangeTrail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1630306272856-Y2ZRTX9B8KFFT2TR45K8/Companies+are+full+of+stories.png</image:loc>
      <image:title>Customer Stories - OrangeTrail - Work out loud and cut back on meetings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1630306371783-2KGYFZNFWCZMKJFOIVEZ/quality+OT.png</image:loc>
      <image:title>Customer Stories - OrangeTrail - Work out loud and cut back on meetings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629077647371-WFLMO0UKA13KNR1M2J5D/Teams-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - OrangeTrail - Work out loud and cut back on meetings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/carpool</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629949717822-SCLMNJ2K3JBOU3J3B51D/Case-Study-Carpool.png</image:loc>
      <image:title>Customer Stories - Carpool - Stop the meetings and create fewer teams on Microsoft Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629950090842-1EUPSS1WLZ90EJ1A6QK6/Jarom+Reid.jpg</image:loc>
      <image:title>Customer Stories - Carpool - Stop the meetings and create fewer teams on Microsoft Teams - Make it stand out</image:title>
      <image:caption>Jarom Reid, Founder &amp; CEO, Carpool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629950492879-H0P0H1R7WCW0X8Y0RFLY/Carpool+employees.png</image:loc>
      <image:title>Customer Stories - Carpool - Stop the meetings and create fewer teams on Microsoft Teams - Make it stand out</image:title>
      <image:caption>The Carpool team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629077647371-WFLMO0UKA13KNR1M2J5D/Teams-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Carpool - Stop the meetings and create fewer teams on Microsoft Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/chaucer-teams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1630296876212-YH92ALNA6OJDHNPNKQU9/Chaucer-Teams_Case-Study+%281%29.png</image:loc>
      <image:title>Customer Stories - Chaucer - No need for meetings in the world’s No.1 Microsoft Teams team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1630297066178-48OI13NXP3J81KU91PEQ/Sarah+Parry+Chaucer.jpg</image:loc>
      <image:title>Customer Stories - Chaucer - No need for meetings in the world’s No.1 Microsoft Teams team - Make it stand out</image:title>
      <image:caption>Sarah Parry, Head of Knowledge Management, Chaucer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1630297367758-ANP7MW1Z2HAV2I799V5Z/Greg+Barrett+Chaucer.jpg</image:loc>
      <image:title>Customer Stories - Chaucer - No need for meetings in the world’s No.1 Microsoft Teams team - Make it stand out</image:title>
      <image:caption>Greg Barrett, Managing Principal Consultant, Chaucer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1630297522154-8USNJ8OQMJ11C2VGSSZT/Chaucer+Veganuary+Yammer+post.png</image:loc>
      <image:title>Customer Stories - Chaucer - No need for meetings in the world’s No.1 Microsoft Teams team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1630297538640-1CXPI5R2RZ8AF8T0X3H7/Veganuary+discussion+post.png</image:loc>
      <image:title>Customer Stories - Chaucer - No need for meetings in the world’s No.1 Microsoft Teams team - Make it stand out</image:title>
      <image:caption>Some of the Veganuary posts on Chaucer’s Yammer network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1630297636526-0YZJ7PV9U2LH2DVIW7KM/Veganuary-impact-graphic-1200x800.jpg</image:loc>
      <image:title>Customer Stories - Chaucer - No need for meetings in the world’s No.1 Microsoft Teams team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1630297769137-KHJF524W4LJ1TSDEC8SZ/Daniela+Kucerova+Chaucer.jpg</image:loc>
      <image:title>Customer Stories - Chaucer - No need for meetings in the world’s No.1 Microsoft Teams team - Make it stand out</image:title>
      <image:caption>Daniela Kucerova, IT Manager, Chaucer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629077647371-WFLMO0UKA13KNR1M2J5D/Teams-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Chaucer - No need for meetings in the world’s No.1 Microsoft Teams team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/nestle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629865280238-QLUXY8KAIV0QQRSPTYS4/Nestle_Case-Study+%281%29.png</image:loc>
      <image:title>Customer Stories - Nestle - How to become a great digital leader - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629865664916-O8WDLKR93RW8EU7YUMQJ/Connected+leaders+nestle.png</image:loc>
      <image:title>Customer Stories - Nestle - How to become a great digital leader - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629866267798-RY0PNLLL6K2PIMHYZWJW/Ryan+Wade.jpg</image:loc>
      <image:title>Customer Stories - Nestle - How to become a great digital leader - Make it stand out</image:title>
      <image:caption>Ryan Wade, Adoption &amp; Change specialist, Nestle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629865920732-IK99WVL8WHILPTDZZ368/Chris+Johnson+post.jpg</image:loc>
      <image:title>Customer Stories - Nestle - How to become a great digital leader - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629866017008-RVBYDOD16VD7PDVDY1ED/Chris+Johnson+post+comments.jpg</image:loc>
      <image:title>Customer Stories - Nestle - How to become a great digital leader - Make it stand out</image:title>
      <image:caption>Comments made on Chris Johnson’s post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628551273561-4G56Q20UZNUB5AHVYEZ8/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Nestle - How to become a great digital leader - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/talk-social-to-me-taking-the-leap-to-microsoft-teams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629776246889-EB03FSUZ22GS87HIUHGZ/TSTM_Case-Study+%281%29.png</image:loc>
      <image:title>Customer Stories - Talk Social To Me - Taking the leap to Microsoft Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629776267031-N79QQGA97H7EGP1KWIDN/Carrie+Basham+Marshall.jpg</image:loc>
      <image:title>Customer Stories - Talk Social To Me - Taking the leap to Microsoft Teams - Make it stand out</image:title>
      <image:caption>Carrie Basham Marshall, CEO, Talk Social To Me.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629776198828-ISFXEHBF8F0AHBANJU2D/TSTM+Company+Operations+Team+Screenshot.png</image:loc>
      <image:title>Customer Stories - Talk Social To Me - Taking the leap to Microsoft Teams - Make it stand out</image:title>
      <image:caption>TSTM's Company Operations team on Teams.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629776335814-8AKBKZUYI549YPUR56NK/Carrie+Bashma+Marshall+speaking.jpg</image:loc>
      <image:title>Customer Stories - Talk Social To Me - Taking the leap to Microsoft Teams - Make it stand out</image:title>
      <image:caption>TSTM CEO Carrie Basham Marshall presenting at a pre-COVID-19 event with SWOOP Analytics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629077647371-WFLMO0UKA13KNR1M2J5D/Teams-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Talk Social To Me - Taking the leap to Microsoft Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/realfoundations-teams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629694797514-34D45CSLQKKB1WZSI5MB/Case-Study-RealFoundations.png</image:loc>
      <image:title>Customer Stories - RealFoundations - Think more with Microsoft Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629694836209-LYQI4IC75QLTW91QUE4U/RF+CEO+Chris+Shaida+.png</image:loc>
      <image:title>Customer Stories - RealFoundations - Think more with Microsoft Teams - Make it stand out</image:title>
      <image:caption>Chris Shaida, CEO, Realfoundations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629697131604-P5WYP9TVFL80FGJFFP78/RF+Lindsey+Zollner.jpg</image:loc>
      <image:title>Customer Stories - RealFoundations - Think more with Microsoft Teams - Make it stand out</image:title>
      <image:caption>Lindsey Zollner, Senior Manager, Presence and Asset Support, RealFoundations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629697216795-QQ05BG805DTS37G4UVPQ/RealFoundations+team+.jpg</image:loc>
      <image:title>Customer Stories - RealFoundations - Think more with Microsoft Teams - Make it stand out</image:title>
      <image:caption>Some of the RealFoundations team in the US pre-COVID-19.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629077647371-WFLMO0UKA13KNR1M2J5D/Teams-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - RealFoundations - Think more with Microsoft Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/racq-roi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628480360636-OQH45HST5HXAI9U3WNMQ/RACQ_Case-Study.png</image:loc>
      <image:title>Customer Stories - RACQ - Creating business value and focusing on wellbeing with Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628480547977-KO27J6XD07PX2NZOT1N1/RACQ+-+Renee+Smith.jpg</image:loc>
      <image:title>Customer Stories - RACQ - Creating business value and focusing on wellbeing with Yammer - Make it stand out</image:title>
      <image:caption>RACQ General Manager Corporate Communications, Renee Smith.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628480649630-M4YB7K9R44TZIU2EZZSB/AskIT+2+RACQ.jpg</image:loc>
      <image:title>Customer Stories - RACQ - Creating business value and focusing on wellbeing with Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628480824537-3L9BV2VEHUO5T6IGA8LV/myMarathon+2+RACQ.jpg</image:loc>
      <image:title>Customer Stories - RACQ - Creating business value and focusing on wellbeing with Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628549698982-EVAS3XGZT1KW8FGISYP4/CTA-Yammer-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - RACQ - Creating business value and focusing on wellbeing with Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/learning-through-conversation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629089521179-V8I9VLE98V650YU6TZH5/Case-Study-Griffith-Uni.png</image:loc>
      <image:title>Customer Stories - Griffith University - Learning through conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629088864336-B9ACB5XNW6M4FTZGSFYQ/Prof+Nick+Barter.jpg</image:loc>
      <image:title>Customer Stories - Griffith University - Learning through conversation - Make it stand out</image:title>
      <image:caption>Professor Nick Barter, Dean and Director, Learning Futures, Griffith University.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629089597813-TXJMS7GER7R0VHMQ81D2/Online+Study-9791.jpg</image:loc>
      <image:title>Customer Stories - Griffith University - Learning through conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1629089736655-TT1KE1WQ5EC16TNPLLT3/Study+Online-4821.jpg</image:loc>
      <image:title>Customer Stories - Griffith University - Learning through conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628479734730-YF591I9CJ51ODDMB0Y03/Teams-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Griffith University - Learning through conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628551211575-M641Z0NIOJZIDYP35K3Y/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Griffith University - Learning through conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/wiley-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628476124754-5B0HSL97Y2D7FQ9GTLX1/Wiley_Case-Study.png</image:loc>
      <image:title>Customer Stories - Wiley - Don’t take Yammer, or yourself, too seriously - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628475602805-51RDGNRO6OAORXC8MD1A/SWOOP+Chat+Ron.jpg</image:loc>
      <image:title>Customer Stories - Wiley - Don’t take Yammer, or yourself, too seriously - Make it stand out</image:title>
      <image:caption>Ron Perazza, Director of Communications, Wiley.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628477216067-C20YGHJTNJ650UUKYCZ8/woman-3053492_1920.jpg</image:loc>
      <image:title>Customer Stories - Wiley - Don’t take Yammer, or yourself, too seriously - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628476670737-1MCPQ39MESAA0RVNWTWA/Wiley+dog+computer.jpg</image:loc>
      <image:title>Customer Stories - Wiley - Don’t take Yammer, or yourself, too seriously - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628476896913-NMAHGO2L7LBQSF59U8MY/girl-1098020_1920.jpg</image:loc>
      <image:title>Customer Stories - Wiley - Don’t take Yammer, or yourself, too seriously - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628549766092-GKSV14PNBT2DAZOH7G4E/CTA-Yammer-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Wiley - Don’t take Yammer, or yourself, too seriously - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/nzpost</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628547477325-MCVXGWXQ32GDC92P2O0U/NZ-Post-Case-Study-v2+%281%29.png</image:loc>
      <image:title>Customer Stories - New Zealand Post - Goodbye email, hello Teams! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628037725543-S24A0DNU07FWIO0IUSWB/Shane+Sinclair+NZ+Post.jpg</image:loc>
      <image:title>Customer Stories - New Zealand Post - Goodbye email, hello Teams! - Make it stand out</image:title>
      <image:caption>Shane Sinclair, NZ Post Chapter Lead Data Engineer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628037785469-6BTMP0KI64FREWCOFM9Q/NZ+Post+Diversity+people.png</image:loc>
      <image:title>Customer Stories - New Zealand Post - Goodbye email, hello Teams! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628037838558-8RMXOTERVZOUCVMI4HQ3/NatashaLoveday-NZ+Post.jpg</image:loc>
      <image:title>Customer Stories - New Zealand Post - Goodbye email, hello Teams! - Make it stand out</image:title>
      <image:caption>Nathan Loveday, NZ Post Technical Lead.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628038185518-3QGAJMSI1DFLEQ871AHO/NZ+Post+Stream+usage.png</image:loc>
      <image:title>Customer Stories - New Zealand Post - Goodbye email, hello Teams! - Make it stand out</image:title>
      <image:caption>Teams meeting usage at NZ Post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628032380816-YY0JVOWBBCQR3W80L36D/Teams-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - New Zealand Post - Goodbye email, hello Teams! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/breaking-down-divides-at-westpac-new-zealand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1627532634153-T11U7BP4JQ7CPY71QMQS/WestpacNZ_Case-Study.png</image:loc>
      <image:title>Customer Stories - Breaking down divides at Westpac New Zealand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1627533128898-WR2OHEI9SUXH6HT3EUYC/Fiona+Roberts+Westpac+NZ.jpg</image:loc>
      <image:title>Customer Stories - Breaking down divides at Westpac New Zealand - Make it stand out</image:title>
      <image:caption>Fiona Roberts, Senior Digital Engagement Manager, Westpac New Zealand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1627360718518-GDZLB66AXEW0QHJ8SV9E/Christchurch+shooting+Westpac+NZ+support+messages.png</image:loc>
      <image:title>Customer Stories - Breaking down divides at Westpac New Zealand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1627360740039-U9GG4WHRQY1K84MW86AQ/Wespac+NZ+shooting+messages.jpg</image:loc>
      <image:title>Customer Stories - Breaking down divides at Westpac New Zealand - Make it stand out</image:title>
      <image:caption>Messages of support on Westpac NZ’s Yammer network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1627533262442-I9BICP1PM0K7CIFL7V57/Christchurch+shooting+Westpac+NZ+Brian+Hartzer.png</image:loc>
      <image:title>Customer Stories - Breaking down divides at Westpac New Zealand - Make it stand out</image:title>
      <image:caption>A message of support from Westpac’s Group CEO Brian Hartzer posted on Yammer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1627360800851-LQ9ZD1GJVQ4TVSCF3JDW/CEO+Legends+post+Westpac+NZ.png</image:loc>
      <image:title>Customer Stories - Breaking down divides at Westpac New Zealand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1627533651319-46CVJ8IAW68JHZEMP7Y9/Westpac+NZ+Summer+Snaps.png</image:loc>
      <image:title>Customer Stories - Breaking down divides at Westpac New Zealand - Make it stand out</image:title>
      <image:caption>Bringing the fun to work. A #summersnaps campaign in Yammer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1627361312301-MJ650W2RS2F1K5DC98XT/SWOOP+Maturity+Model.png</image:loc>
      <image:title>Customer Stories - Breaking down divides at Westpac New Zealand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1627361432203-92SXNIMB5YIZ10QX4TRS/Westpac+NZ+War+on+Stuff.png</image:loc>
      <image:title>Customer Stories - Breaking down divides at Westpac New Zealand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1627533724632-F4CFVV1U647UJEVKBCW6/Westpac+NZ+Summer+Snaps+teacups.png</image:loc>
      <image:title>Customer Stories - Breaking down divides at Westpac New Zealand - Make it stand out</image:title>
      <image:caption>A #summersnaps post on Yammer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628549817712-0S6D9UZ51FJ6XGPFDKTM/CTA-Yammer-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Breaking down divides at Westpac New Zealand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/engage-squared</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1627348039197-LO1PMY8R3IBAV6KIEH1A/Engaged-Squared+watermark.png</image:loc>
      <image:title>Customer Stories - Engage Squared - Being Team Awesome - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1627349370802-3F8UW9NDZXGDE9GE2K0B/Team+Awesome+in+Tasmania.jpg</image:loc>
      <image:title>Customer Stories - Engage Squared - Being Team Awesome - Make it stand out</image:title>
      <image:caption>Four of Engage Squared's Team Awesome met face to face for the first time in late April, 2021. L-R: David Fogarty, Elaine Batton, Daniel Margison and Ian Anderson.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1627349677259-0PQIISMHD6J0U58IRNC4/Mark+Woodrow.jpg</image:loc>
      <image:title>Customer Stories - Engage Squared - Being Team Awesome - Make it stand out</image:title>
      <image:caption>Mark Woodrow, Engage Squared’s Microsoft 365 Evangelist.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1627352069695-5OEQNAIC1N5PF66HJ8VD/Claudia+Piscitelli+-+E2.jpg</image:loc>
      <image:title>Customer Stories - Engage Squared - Being Team Awesome - Make it stand out</image:title>
      <image:caption>Claudia Piscitelli, Engage Squared’s Head of Change &amp; Adoption.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1627352395088-AO9ALL9XCKTHKBQUBWZ3/Teams-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Engage Squared - Being Team Awesome - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/medibank2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1626748859122-5BORNKGTWB6IPVYYWZ0Z/Medibank+watermark.png</image:loc>
      <image:title>Customer Stories - Medibank - Bridging the divide with Yammer during COVID-19 lockdown - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1626749353842-PSLI5MUB4V1AYZKC8KHP/Medibank+leadership+Covid.png</image:loc>
      <image:title>Customer Stories - Medibank - Bridging the divide with Yammer during COVID-19 lockdown - Make it stand out</image:title>
      <image:caption>Medibank’s Most Engaging Post during the COVID lockdown period, according to data from SWOOP Analytics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1626752130690-MRUMRF784D57NJ8I8EPZ/Cat+Owen.jpg</image:loc>
      <image:title>Customer Stories - Medibank - Bridging the divide with Yammer during COVID-19 lockdown - Make it stand out</image:title>
      <image:caption>Medibank’s Employee Communications Business Partner, Cat Owen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1626751362442-661INJPI9MFZ5LOQISG4/leadership+pic+1.png</image:loc>
      <image:title>Customer Stories - Medibank - Bridging the divide with Yammer during COVID-19 lockdown - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1626751418972-K0IUEYKBI9749JUWEXYR/leadership+pic+2.png</image:loc>
      <image:title>Customer Stories - Medibank - Bridging the divide with Yammer during COVID-19 lockdown - Make it stand out</image:title>
      <image:caption>Examples of Medibank’s leaders posting on Yammer during the COVID-19 lockdowns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1626751710531-H0E2VUJ3XQZ9Q57ZKMRZ/Medibank+Dance+Off.png</image:loc>
      <image:title>Customer Stories - Medibank - Bridging the divide with Yammer during COVID-19 lockdown - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628549880584-R7NCT33LCPARFCRMBQBI/CTA-Yammer-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Medibank - Bridging the divide with Yammer during COVID-19 lockdown - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/cricket-australia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1625029934256-9DM94K14O1F1L5HOO9C1/Cricket-Australia+watermark.png</image:loc>
      <image:title>Customer Stories - Cricket Australia’s No.1 Teams team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1625027579034-ZE4P0M95BL56ZE20LXOI/Emma+Cashen.jpg</image:loc>
      <image:title>Customer Stories - Cricket Australia’s No.1 Teams team - Make it stand out</image:title>
      <image:caption>Emma Cashen, Cricket Australia’s Manager of Technology Adoption.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1625027664920-11PN3CMWXB46TYVKAR85/Cricket+Australia+AusWinTrophy.jpg</image:loc>
      <image:title>Customer Stories - Cricket Australia’s No.1 Teams team - Make it stand out</image:title>
      <image:caption>Australian women’s cricket team after winning the One Day International against New Zealand in a series whitewash. Image courtesy of www.cricket.com.au</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1625028257158-9Y6ZMINAEG05XIFSP8AI/Cricket+Australia+-+GlennMaxwell.jpg</image:loc>
      <image:title>Customer Stories - Cricket Australia’s No.1 Teams team - Make it stand out</image:title>
      <image:caption>Australian Test player Glenn Maxwell. Image courtesy of www.cricket.com.au</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1625028497192-HZHMA44B1IPNE90GF37B/24AussieBowlers.jpg</image:loc>
      <image:title>Customer Stories - Cricket Australia’s No.1 Teams team - Make it stand out</image:title>
      <image:caption>Image courtesy of www.cricket.com.au</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1625028168709-RD40ZCZ8XNHJQPQNH9G0/CA+SWOOP+dashboard.png</image:loc>
      <image:title>Customer Stories - Cricket Australia’s No.1 Teams team - Make it stand out</image:title>
      <image:caption>Part of Cricket Australia’s SWOOP for Teams dashboard for the Technology Leadership team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1625027536721-AC7RE5X1T666SMOR63DG/Teams-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Cricket Australia’s No.1 Teams team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/stjohnwa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1624854718450-V6HJS46L9BUVVGF15JNK/St-John-WA+water+mark+image.png</image:loc>
      <image:title>Customer Stories - Connecting essential frontline workers with Yammer during the pandemic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1624848637773-R0JY36APUVWSTTNIGPBW/St+John+WA+Paul+Bailey.png</image:loc>
      <image:title>Customer Stories - Connecting essential frontline workers with Yammer during the pandemic - Make it stand out</image:title>
      <image:caption>St John WA Medical Director Paul Bailey updating frontline staff and volunteers while out walking on Sunday afternoon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1624848424367-6NUDTOIQH9J0X4YDEX32/Hannah+Cocivera+St+John+WA.jpg</image:loc>
      <image:title>Customer Stories - Connecting essential frontline workers with Yammer during the pandemic - Make it stand out</image:title>
      <image:caption>St John WA Internal Communications Advisor, Hannah Cocivera.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1624847063805-JD8UTKPH3L3BGXUFX39D/St+John+WA+Michele+Fyfe.png</image:loc>
      <image:title>Customer Stories - Connecting essential frontline workers with Yammer during the pandemic - Make it stand out</image:title>
      <image:caption>St John WA CEO Michelle Fyfe giving a COVID-19 update as Perth went into lockdown.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1624847797367-KT8T64UTZDM72WYPONL7/St+John+WA+Michelle+Fyfe+2.png</image:loc>
      <image:title>Customer Stories - Connecting essential frontline workers with Yammer during the pandemic - Make it stand out</image:title>
      <image:caption>St John WA CEO Michelle Fyfe used Yammer to update ambulance and other St John WA personnel during the lockdown.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1624848971975-CWS10EVAF0683H5EW02K/Sy+John+WA+main+image.jpg</image:loc>
      <image:title>Customer Stories - Connecting essential frontline workers with Yammer during the pandemic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628549936406-G94L9DPQ4YWEX88XDLLT/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Connecting essential frontline workers with Yammer during the pandemic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/humana</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1623237431044-9MVVIOB8MTC769VGSCDS/Humana-Case-Study.png</image:loc>
      <image:title>Customer Stories - Creating trust on Teams = business value - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1623376804589-3I8C4U6A48MTZ4TDMYU8/Humana+website+image.jpg</image:loc>
      <image:title>Customer Stories - Creating trust on Teams = business value - Make it stand out</image:title>
      <image:caption>The MCD Team Lead ensures the best medical care is provided for Humana members.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1623376625735-KL24OSQ9WNW3GC88M3CF/Karen+Kenny+Humana.jpg</image:loc>
      <image:title>Customer Stories - Creating trust on Teams = business value - Make it stand out</image:title>
      <image:caption>Karen Kenny, Organisation Effectiveness Lead at Humana.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1623971771110-0AG0P1YOSBND9V3NOU52/Teams-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Creating trust on Teams = business value - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/racq-top-yammer-network</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1615257485990-IG65VRGQZT7IAP1PVLRE/RACQ+watermark.png</image:loc>
      <image:title>Customer Stories - RACQ - Top Yammer network</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1615258388155-3233N7RU6E0MZ88WZ70P/RACQ+David+Carter+Yammer+snip+%282%29.JPG</image:loc>
      <image:title>Customer Stories - RACQ - Top Yammer network</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1615258425067-0TKTRWUU4K0KL1SSUPCY/RACQ+-+Renee+Smith.jpg</image:loc>
      <image:title>Customer Stories - RACQ - Top Yammer network</image:title>
      <image:caption>Renee Smith, General Manager Corporate Communications, RACQ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1615258503192-26FZVGNQKT2CLFXX2NE3/RACQ+-+Group+CEO+David+Carter.jpg</image:loc>
      <image:title>Customer Stories - RACQ - Top Yammer network</image:title>
      <image:caption>David Carter, CEO, RACQ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628549995426-GU0HGLNEWY2QGRU6B59A/CTA-Yammer-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - RACQ - Top Yammer network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/klmroi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1614571246874-9D16FETOMDWRQM3IZHQD/KLM-2.png</image:loc>
      <image:title>Customer Stories - KLM - ROI and Sustainability</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1614571946681-7P9IG7GHJYAS57N4O7RE/KLM+Flight+Operations+Crew+Room.png</image:loc>
      <image:title>Customer Stories - KLM - ROI and Sustainability</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1614572050354-NOJHNQMNN3GK7AB0B4NK/KLM-Waterfill-Platform.jpg</image:loc>
      <image:title>Customer Stories - KLM - ROI and Sustainability</image:title>
      <image:caption>Filling water onto a KLM plane.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1614572268937-0ZD8T6L148YL9118VL7V/Jaap+Lalkens+KLM.jpg</image:loc>
      <image:title>Customer Stories - KLM - ROI and Sustainability</image:title>
      <image:caption>Jaap Lalkens, KLM Community Manager for Inflight Services.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1614572697998-01FVH5HHLWH6O3CBTP62/Patricia+Mars+KLM+Community+Manager+Internal+Social+Media.jpg</image:loc>
      <image:title>Customer Stories - KLM - ROI and Sustainability</image:title>
      <image:caption>Patricia Mars, KLM Corporate Communications.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1614572767981-ORFHAO50LWMQHRUJW0Q9/Slide-Nudge-3-Balance-01.png</image:loc>
      <image:title>Customer Stories - KLM - ROI and Sustainability</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1614573013804-NS2JQMLRH1ZLJO15XRED/KLM+insta+pic.jpg</image:loc>
      <image:title>Customer Stories - KLM - ROI and Sustainability</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1614572961484-G7WPADO8LGYBAGYSF5G7/Blue+Heroes+community.png</image:loc>
      <image:title>Customer Stories - KLM - ROI and Sustainability</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628550078244-D3CAZD74S2J8TF3R0EBA/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Customer Stories - KLM - ROI and Sustainability - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/rfemail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1614207215293-ME6ACIV326HWVKALI4D5/RealFoundations+%281%29.png</image:loc>
      <image:title>Customer Stories - RealFoundations - Email is where knowledge goes to die</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1614207095697-VN66E6AGVF93MK4LSOBO/Shaida_Chris+RealFoundations.png</image:loc>
      <image:title>Customer Stories - RealFoundations - Email is where knowledge goes to die</image:title>
      <image:caption>Chris Shaida, CEO, RealFoundations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1614207403820-SL36359QM95KHWA2A9H6/Yammer-Or-Teams-image+%282%29.png</image:loc>
      <image:title>Customer Stories - RealFoundations - Email is where knowledge goes to die</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1614207449793-LIE5078YP1BJYNLGEP9Q/RealFoundations+team+.jpg</image:loc>
      <image:title>Customer Stories - RealFoundations - Email is where knowledge goes to die</image:title>
      <image:caption>Some of the RealFoundations team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628550143893-4KHET4C4YGNEDCXQO9D1/CTA-Yammer-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - RealFoundations - Email is where knowledge goes to die - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/anzlistening</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1613469673329-9KZLKNK1LQS2TWB6VK4B/ANZ+watermark+image.png</image:loc>
      <image:title>Customer Stories - ANZ - Top Yammer network</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1613434128328-9JZ63LOL7PMV3ALOTL71/Ryan+Crocker+-+ANZ.jpg</image:loc>
      <image:title>Customer Stories - ANZ - Top Yammer network</image:title>
      <image:caption>Ryan Crocker, Social Business Development Manager, ANZ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1613615523686-8I2YM264Y1TQFK1H0S41/Richy+Cartmell+ANZ.jpg</image:loc>
      <image:title>Customer Stories - ANZ - Top Yammer network</image:title>
      <image:caption>Richy Cartmell, Yammer Community Manager, ANZ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1613433939101-Z8DA8TYQ8GZGK0A1DHID/ANZ+community+dashboard.png</image:loc>
      <image:title>Customer Stories - ANZ - Top Yammer network</image:title>
      <image:caption>A screenshot of ANZ’s Community Dashboard from SWOOP Analytics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1613434252023-FZC6HMFH12PX8KJHXGZP/ANZ+Shayne+Elliott+Yammer.png</image:loc>
      <image:title>Customer Stories - ANZ - Top Yammer network</image:title>
      <image:caption>A Yammer post from ANZ CEO Shayne Elliott.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1613434295700-8M4EQJLJ4NRMGOKSZ5ZG/ANZ+Yammer+covid+update.png</image:loc>
      <image:title>Customer Stories - ANZ - Top Yammer network</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1613434336157-LSSA9QI93BCI68L26YS2/ANZ+polling.png</image:loc>
      <image:title>Customer Stories - ANZ - Top Yammer network</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1613432863966-8U8CJMH26SX85H50VWCK/Slide-Nudge-3-Balance-01.png</image:loc>
      <image:title>Customer Stories - ANZ - Top Yammer network</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628550208412-XDW6H5M82V266Z78BORU/CTA-Yammer-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - ANZ - Top Yammer network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/urj2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1611880170368-U8FWGDHMJD6FIJUC9WK9/URJ+watermark.png</image:loc>
      <image:title>Customer Stories - Union for Reform Judaism - Top Yammer network</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1611881392231-KKXKJSB75LFGGTKPDN62/URJ+Amy+Asin.png</image:loc>
      <image:title>Customer Stories - Union for Reform Judaism - Top Yammer network</image:title>
      <image:caption>Amy Asin, Vice President, Strengthening Congregations, Union for Reform Judaism.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1611881466606-TNQPL466V6T8NYA2OHQH/URJ+Larry+Glickman.jpg</image:loc>
      <image:title>Customer Stories - Union for Reform Judaism - Top Yammer network</image:title>
      <image:caption>Larry Glickman, Director, Reform Movement Marketplace, Union for Reform Judaism.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1612151557415-4I4Y9OYTN6LQNQZ33LWE/URJ+Yammer+screenshot.png</image:loc>
      <image:title>Customer Stories - Union for Reform Judaism - Top Yammer network</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1611881609401-M1TUMMGY2ZDAGROCZ1JK/URJ+summer+pic.png</image:loc>
      <image:title>Customer Stories - Union for Reform Judaism - Top Yammer network</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1612151279181-3L90EXWNDUULRKGKN88K/Pittsburgh+shooting.png</image:loc>
      <image:title>Customer Stories - Union for Reform Judaism - Top Yammer network</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1611881563658-EJ31VCUKSYRQLF3D7T3T/URJ+Bagels.png</image:loc>
      <image:title>Customer Stories - Union for Reform Judaism - Top Yammer network</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1612151623239-LSC35A44HLIKIYIQOIUZ/URJ+fun+pic+dog.png</image:loc>
      <image:title>Customer Stories - Union for Reform Judaism - Top Yammer network</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628550301101-NBN4EZYA3JA0QS012DYB/CTA-Yammer-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Union for Reform Judaism - Top Yammer network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/klm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1611717578996-VPO5UY24IP53JLOD5E8G/KLM</image:loc>
      <image:title>Customer Stories - KLM - Yammer best practice community</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1611712371665-Z1N0IWWTF4V4GO4HRDOD/PING+ID+%281%29.PNG</image:loc>
      <image:title>Customer Stories - KLM - Yammer best practice community</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1611712258981-RMBUDM57QJVTGCTE1PMV/Jaap+Lalkens+KLM.jpg</image:loc>
      <image:title>Customer Stories - KLM - Yammer best practice community</image:title>
      <image:caption>Jaap Lalkens, Community Manager for Inflight Services, KLM.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1611712414826-2E2Z1YQAYUPF5KR3S4SK/Patricia+Mars+KLM+Community+Manager+Internal+Social+Media.jpg</image:loc>
      <image:title>Customer Stories - KLM - Yammer best practice community</image:title>
      <image:caption>Patricia Mars, Corporate Communications, KLM.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1611712795302-1UR38G2ICSKN2OR54NKJ/KLM+insta+pic.jpg</image:loc>
      <image:title>Customer Stories - KLM - Yammer best practice community</image:title>
      <image:caption>Photo courtesy of KLM’s Instagram.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1611712897120-RGOV9PA7P6P35GYDY8NI/KLM+Yammer+Community+cover+.PNG</image:loc>
      <image:title>Customer Stories - KLM - Yammer best practice community</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628550339086-IYFRKG4U8LZ0A0I7EP5C/CTA-Yammer-BM-Blog-Footer.png</image:loc>
      <image:title>Customer Stories - KLM - Yammer best practice community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/swoop-chat-humana</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/swoop-chat-racq</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/real-foundations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589159532474-RUCTF3KO2GJVZY1OHN48/RealFoundations-image.png</image:loc>
      <image:title>Customer Stories - Real Foundations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589239744564-K7CEKWUOZ7AFV3OVL6D0/Personas-1024x576.jpg</image:loc>
      <image:title>Customer Stories - Real Foundations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589239821062-TXVUTAXOF6DM29K0ZBQY/RealFoundations-Souza_Naomi_2018-610x813.jpg</image:loc>
      <image:title>Customer Stories - Real Foundations</image:title>
      <image:caption>Naomi Souza, Director of Presence and Assets, RealFoundations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589239963723-6GX7K8AQ06DORAUD2XBT/Yammer-Or-Teams-image-1-768x352.png</image:loc>
      <image:title>Customer Stories - Real Foundations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589240359697-CCH2X2QCCWFWD1U7K9CE/Slide-Nudge-2-%40Mention-01-1024x576.png</image:loc>
      <image:title>Customer Stories - Real Foundations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589240415070-SBYEMJJEGA46QIAM0ZOQ/realFoundations-India-team-1024x363.jpg</image:loc>
      <image:title>Customer Stories - Real Foundations</image:title>
      <image:caption>Some of the Chennai-based RealFoundations team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628550391813-3SD3E5VVO32FIZSO5UDW/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Real Foundations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/wiley</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589242661219-BWXOC3TE6X3AOVV8ELXR/Wiley-2-watermark.png</image:loc>
      <image:title>Customer Stories - Wiley - Instant ROI with Yammer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589242703584-BPI17HJ2M62V8ZD24ATB/Yammer-ROI-post.png</image:loc>
      <image:title>Customer Stories - Wiley - Instant ROI with Yammer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589242747979-H6ZUK6SLMQC8K1WUTUHY/Brian-Napack-CEO-Wiley.jpg</image:loc>
      <image:title>Customer Stories - Wiley - Instant ROI with Yammer</image:title>
      <image:caption>Brian Napack, CEO, Wiley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589242812154-TY2KL0KKLUOYBQDEB785/SWOOP-Chat-Ron-610x458.jpg</image:loc>
      <image:title>Customer Stories - Wiley - Instant ROI with Yammer</image:title>
      <image:caption>Ron Perazza, Director of Communications, Wiley, speaking at SWOOP Chat NYC.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589242876425-K9UA8H8N6P0HVMIQUYO5/Cat-610x405.jpg</image:loc>
      <image:title>Customer Stories - Wiley - Instant ROI with Yammer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589242909351-PUB7XWP7941HRFP7Y1T9/Pixabay-puppy-610x407.jpg</image:loc>
      <image:title>Customer Stories - Wiley - Instant ROI with Yammer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628550554265-QH7RRNUA4V7YWO8WHZR8/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Wiley - Instant ROI with Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/what-tool-when</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589244849455-EA38ME8DIHQ3A8HWRA0C/Yammer-Or-Teams-image-1.png</image:loc>
      <image:title>Customer Stories - What Tool When?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589244875317-AO3A2WW113Z1JGBV5CRR/Sarah-Parry-Chaucer.jpg</image:loc>
      <image:title>Customer Stories - What Tool When?</image:title>
      <image:caption>Sarah Parry, Knowledge Manager, Chaucer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589239821062-TXVUTAXOF6DM29K0ZBQY/RealFoundations-Souza_Naomi_2018-610x813.jpg</image:loc>
      <image:title>Customer Stories - What Tool When?</image:title>
      <image:caption>Naomi Souza, Director of Presence and Assets, RealFoundations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589240415070-SBYEMJJEGA46QIAM0ZOQ/realFoundations-India-team-1024x363.jpg</image:loc>
      <image:title>Customer Stories - What Tool When?</image:title>
      <image:caption>Some of RealFoundations’ team in Chennai, India.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589239485705-SGU7VTA6QT6L8J7I2IZS/RealFoundations-Group-Photo-1536x613.jpg</image:loc>
      <image:title>Customer Stories - What Tool When?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628550604223-GBTAKW8YUUWDG2NSVNID/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Customer Stories - What Tool When? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/bankwest</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589848325808-6DH4195P53NTJNH1D80S/Bankwest-Watermark.png</image:loc>
      <image:title>Customer Stories - Bankwest - Protecting customers by sharing on Yammer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589848416674-RS0BP1Y8PXEQ6U39Z9P7/Newman-scam.png</image:loc>
      <image:title>Customer Stories - Bankwest - Protecting customers by sharing on Yammer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589848431895-TITW3UAWOUT2PAP1ONHN/Newman-scam2.png</image:loc>
      <image:title>Customer Stories - Bankwest - Protecting customers by sharing on Yammer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589848456817-VJ280UGIW7P5WZSJKTJS/Newman-scam3-1.png</image:loc>
      <image:title>Customer Stories - Bankwest - Protecting customers by sharing on Yammer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589848562108-R2TH2ECY8V3711RQ1PVL/Bankwest-Matt-Dodd.jpg</image:loc>
      <image:title>Customer Stories - Bankwest - Protecting customers by sharing on Yammer</image:title>
      <image:caption>Matt Dodd, Senior Manager Digital Channels, Bankwest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589848651479-70LDOSVGHOBQ2SPAVQVS/Bankwest-4-1024x576.png</image:loc>
      <image:title>Customer Stories - Bankwest - Protecting customers by sharing on Yammer</image:title>
      <image:caption>Bankwest’s “rules” of Yammer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589848932767-V4GMK2R87PK1QFVWE9J0/Bankwest-10-MD-Must-use.png</image:loc>
      <image:title>Customer Stories - Bankwest - Protecting customers by sharing on Yammer</image:title>
      <image:caption>Some of former Bankwest managing director Rowan Munchenberg’s Yammer posts and an example of a “Bankwest Communications” post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628550749404-SQ2T0BAVTOTFKH9JHHRL/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Bankwest - Protecting customers by sharing on Yammer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/kfc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590560789492-VQG2HRYNOX6JQJZXWNXH/KFC-watermark-image.png</image:loc>
      <image:title>Customer Stories - KFC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590560818171-J7J2L0I6AMDTWQWV52FK/Francesca-KFC-610x813.jpg</image:loc>
      <image:title>Customer Stories - KFC</image:title>
      <image:caption>Francesca Guidi, Internal Marketing Officer, KFC Australia.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590560913385-6XQ3CCEIHEW5P39G6W69/KFC-competition-610x343.png</image:loc>
      <image:title>Customer Stories - KFC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590560977993-QST3EA59NB1IGF7PVW2Y/KFC-SWOOP.png</image:loc>
      <image:title>Customer Stories - KFC</image:title>
      <image:caption>KFC’s SWOOP dashboard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590561031869-WGNLSD8KIBF2JMH2EE0P/Colonel-Poiints.png</image:loc>
      <image:title>Customer Stories - KFC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590561059630-AVIF9ONNUH69E09BURJH/KFC-Captain-Leaderboard-1024x439.png</image:loc>
      <image:title>Customer Stories - KFC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590561093157-HCO01ZSSC4ERF8KY08P1/KFC-PS4.png</image:loc>
      <image:title>Customer Stories - KFC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590561127637-BWDZA4F0ZRY2QZMGRWIG/KFC-Kentucky-trip.png</image:loc>
      <image:title>Customer Stories - KFC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590561161401-TGQ6A3UI2W0IIRBO6DB2/Recognition.png</image:loc>
      <image:title>Customer Stories - KFC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628550801718-4W0GNG7Q047BLOIN9J6S/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Customer Stories - KFC - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/wiley-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590561961766-Z3PF9MDMR5BW0PHGD0ML/Wiley-watermark.png</image:loc>
      <image:title>Customer Stories - Wiley</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590562001191-DRXGFKX4OSMCORI564SA/Jesse-Wiley-Chairman-Wiley-610x610.png</image:loc>
      <image:title>Customer Stories - Wiley</image:title>
      <image:caption>Wiley Chairman, Jesse Wiley, personally welcomes new employees on Yammer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590562066928-RZJMNM0NXECSQ70I1MF6/Brian-Napack-CEO-Wiley.jpg</image:loc>
      <image:title>Customer Stories - Wiley</image:title>
      <image:caption>Wiley CEO, Brian Napack.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590562121458-ANG47XSSN6OKBX7BD6CT/SWOOP-Chat-Ron-768x576.jpg</image:loc>
      <image:title>Customer Stories - Wiley</image:title>
      <image:caption>Ron Perazza, Director of Communications at Wiley, speaking at SWOOP Chat NYC.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590562248490-IAGMF9IIWMQK9ONTXFNL/kitten-and-flower-768x511.jpg</image:loc>
      <image:title>Customer Stories - Wiley</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590562202027-11OVJZ9D4LHHLIPAIZKF/Cat-610x405.jpg</image:loc>
      <image:title>Customer Stories - Wiley</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628550843830-4HN7TPLF3BAQLUX0ZUP8/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Wiley - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/racq</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590563041382-73EOC842MMPOJQPVBP7T/RACQ-watermark.png</image:loc>
      <image:title>Customer Stories - RACQ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590563311336-1TICQWW947WEAPB3J4TQ/15-Days-of-Trina.png</image:loc>
      <image:title>Customer Stories - RACQ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590563354415-VPG9QE3OLKSC5RMUMCKC/Best-RACQ-Moment.png</image:loc>
      <image:title>Customer Stories - RACQ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590563386926-A7B6W2VF4XYVRB23A6GE/RACQ-patrol-768x512.jpg</image:loc>
      <image:title>Customer Stories - RACQ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590563416380-UK803RET0760VKW7YXTN/RACQ-Patrol-1-1024x682.jpg</image:loc>
      <image:title>Customer Stories - RACQ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628550884263-P5VE37N6RJ9RBXEVXG2O/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Customer Stories - RACQ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/chaucer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590749845536-NC4XEQO8VUTW1LJYTDPI/Chaucer-watermark-image.png</image:loc>
      <image:title>Customer Stories - Chaucer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590750254332-LD1QO910KIM302D6V1LE/Sarah-Parry-Chaucer.jpg</image:loc>
      <image:title>Customer Stories - Chaucer</image:title>
      <image:caption>Sarah Parry, Knowledge Manager, Chaucer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590750321124-ZRWQ8QH7MLB1MOPZOPKP/Plastic-Free-July.png</image:loc>
      <image:title>Customer Stories - Chaucer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590750356749-0Q1R2DXGU1V7IJ996JUP/Walk-the-Pond_Image_Chaucer-1.png</image:loc>
      <image:title>Customer Stories - Chaucer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1596074373920-NH9ZWWIHBXXQKCDU5ZZ3/Chaucer+SWOOP+Award.JPG</image:loc>
      <image:title>Customer Stories - Chaucer</image:title>
      <image:caption>Chaucer receiving its 2019 SWOOP Award for Outstanding Collaboration. L-R - Murali Sitaram, General Manager Microsoft Yammer + O365 Groups, Dani Lindley, Management Consultant &amp; Communications Specialist, Chaucer &amp; Cai Kjaer, CEO, SWOOP Analytics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628550957433-WC3BYV0Z0EJBVU46ZSH3/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Chaucer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/medibank</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590750676543-8WFKC7JDXKVZ39CTI0IM/Medibank-watermark.png</image:loc>
      <image:title>Customer Stories - Medibank</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590750914723-I4PGRF4677MMKES96PTJ/Craig-Drummond-post-CROPPED.jpg</image:loc>
      <image:title>Customer Stories - Medibank</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590750992220-FD8CH14NGNOCLK9QNZ67/David-Koczkar-CROPPED.jpg</image:loc>
      <image:title>Customer Stories - Medibank</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590750962614-92TCQKBHWVVW0G0TDCCE/Andrew-Wilson-CROPPED.jpg</image:loc>
      <image:title>Customer Stories - Medibank</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590751014848-MX6MU5CTI5ZOPUWH45HB/Kylie-Bishop-CROPPED.jpg</image:loc>
      <image:title>Customer Stories - Medibank</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590751039993-MMK1PM1T5YO0P16M0LTC/Medibank-SWOOP-Engaging-posts.jpg</image:loc>
      <image:title>Customer Stories - Medibank</image:title>
      <image:caption>A screenshot of Medibank’s SWOOP dashboard for Most Engaging Posts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590751093525-ISX4OP4050QP2RM3DWO4/Bailey-Cunningham.jpg</image:loc>
      <image:title>Customer Stories - Medibank</image:title>
      <image:caption>Medibank’s Employee Communications Advisor, Bailey Cunningham.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628551003999-Q9NRPQOR7UMQG3NRZEUZ/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Medibank - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/anz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590813026725-ZE53TJC8BDUI083GRFT0/ANZ-watermark-image.png</image:loc>
      <image:title>Customer Stories - ANZ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590813050583-PFYPM5OTEP9JAUPOQLA1/Ryan-Crocker-ANZ.jpg</image:loc>
      <image:title>Customer Stories - ANZ</image:title>
      <image:caption>Ryan Crocker, Social Business Development Manager, ANZ</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590813096476-GNMDYVIFFXYOMPL8CU0H/ANZ-Bank-CEO-Example-Post.png</image:loc>
      <image:title>Customer Stories - ANZ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590813123682-34WT5FN5PCCDG3QBEM8T/Pooja-Jajerajani.jpg</image:loc>
      <image:title>Customer Stories - ANZ</image:title>
      <image:caption>Pooja Jerajani, Group Community Manager, ANZ</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590813305563-RGWO6NI2PQST6ZQMMW09/Shayne-Elliott-talking.jpeg</image:loc>
      <image:title>Customer Stories - ANZ</image:title>
      <image:caption>Shayne Elliott, CEO, ANZ</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590813341920-JQFVAS25LJNDF3EZS2FG/cq5dam.web_.500.34430.jpeg</image:loc>
      <image:title>Customer Stories - ANZ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590813382060-AA9IRCK73XQ1SW1KVP9D/ANZ-eftpos.jpeg</image:loc>
      <image:title>Customer Stories - ANZ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628551045246-JMHI0IZEART47LW5153B/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Customer Stories - ANZ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/nsw-department-customer-service</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590814487233-SFL5ZR1CX21E8QG92CJZ/image-asset.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590814534849-BQDTT9V5YUUO2TLGWPJL/Nick-White-768x576.jpg</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service</image:title>
      <image:caption>Nick White, Senior Communications Advisor at NSW Department of Customer Service, speaking at SWOOP Chat Sydney.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590814636995-19LFCAVCOYS90ABGSRYT/martin_hoffman.jpg</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service</image:title>
      <image:caption>Martin Hoffman, former Secretary of NSW Department of Finance, Services &amp; Innovation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590814782684-P3AMIVAEA5H5X9P9AT2R/NSW-Customer-Service-thanks-3.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service</image:title>
      <image:caption>Image blurred for privacy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590814815037-214D0NERYZYFYLB0HEAE/NSW-Customer-Service-thanks.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service</image:title>
      <image:caption>Image blurred for privacy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628551096103-C8A2LS22OM2UN4O1J9Z8/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Customer Stories - NSW Department of Customer Service - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/swoop-chat-nsw-docs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-27</lastmod>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/nrma</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590897084295-9Z9ZN58WOVFN65KK3WIQ/NRMA-watermark-case-study-image.png</image:loc>
      <image:title>Customer Stories - NRMA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590897121289-L3WWJISL5UL44LI7GR1M/NRMA-Pete-Johns-768x551.jpg</image:loc>
      <image:title>Customer Stories - NRMA</image:title>
      <image:caption>NRMA’s Digital Employee Experience Manager, Pete Johns, speaking at SWOOP Chat Sydney.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590897180571-YYRU64C6IWA1UL51W6MO/Personas.png</image:loc>
      <image:title>Customer Stories - NRMA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590897222043-TGXFFFJXB81TR38NU0MW/bega1-768x576.jpg</image:loc>
      <image:title>Customer Stories - NRMA</image:title>
      <image:caption>The NRMA opens its Electric Vehicle fast charging station in Bega, on the NSW South Coast.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590897266492-GH10KR19PZWJD3ZO5TYU/Maturity-Model-768x458.png</image:loc>
      <image:title>Customer Stories - NRMA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590897295676-QIDIXE4Q8IK3EFPPZTKN/James-Saad-1-768x512.jpg</image:loc>
      <image:title>Customer Stories - NRMA</image:title>
      <image:caption>NRMA Roadside Patrol’s James Saad celebrates 30 years of helping NRMA members in the Sydney area.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590897351524-D9PW6ZLVAD2PUIG2HUIU/Berry1-4-1024x768.jpg</image:loc>
      <image:title>Customer Stories - NRMA</image:title>
      <image:caption>An NRMA Electric Vehicle charging station in Berry, on the NSW South Coast.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628551131788-BMZRWC1OX18B52Z77CHA/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Customer Stories - NRMA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/bluecross-nc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590897850800-6T4QNXFUUUO6NVDJXYRD/image-asset.png</image:loc>
      <image:title>Customer Stories - Blue Cross Blue Shield NC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590897874041-UDWE9NR8UJKXM55N7HAM/BCBSNC-Spirit-week-1024x656.jpg</image:loc>
      <image:title>Customer Stories - Blue Cross Blue Shield NC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590897910269-FQH6WAS25JWW1BX0VUSR/BCBSNC-Influential-People.png</image:loc>
      <image:title>Customer Stories - Blue Cross Blue Shield NC</image:title>
      <image:caption>A screenshot from the SWOOP dashboard of Blue Cross NC’s Influential People on Yammer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590897957064-UFBC3LF8DDWX5G9UHQRJ/engaging_posts_2019-BCBSNC.png</image:loc>
      <image:title>Customer Stories - Blue Cross Blue Shield NC</image:title>
      <image:caption>A screenshot from the SWOOP dashboard of Blue Cross NC’s Most Engaging Posts on Yammer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590898017305-95ZHSPK9ZKGZO0IQYOY5/Nudge-610x285.jpg</image:loc>
      <image:title>Customer Stories - Blue Cross Blue Shield NC</image:title>
      <image:caption>A “nudge” on the SWOOP dashboard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590898065207-MNEY7UXGB384TYM4DSP1/BCBSNC-SWOOP-dashboard.jpg</image:loc>
      <image:title>Customer Stories - Blue Cross Blue Shield NC</image:title>
      <image:caption>Some of the measures from SWOOP used by Blue Cross NC for weekly reporting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590898099412-DQ9Q132CLKEJQGUAC6PM/BCBSNC-Yambassadors.jpg</image:loc>
      <image:title>Customer Stories - Blue Cross Blue Shield NC</image:title>
      <image:caption>Some of the behind-the-scenes work of Blue Cross NC’s Yambassadors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590898131455-9DGBAV0TG1NZ8U7IOHR9/BCBSNC-Spirit-week-1024x656.jpg</image:loc>
      <image:title>Customer Stories - Blue Cross Blue Shield NC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590898182671-JEDJMKM1HD2VCVWM3UN0/BCBSNC-staff.jpg</image:loc>
      <image:title>Customer Stories - Blue Cross Blue Shield NC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628551168664-8ELCDF8D65SHF9SVZP8K/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Blue Cross Blue Shield NC - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/swoop-chat-kfc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/swoop-chat-acu</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-27</lastmod>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/service-nsw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590966153957-1AM90GCYDKXUG4TO9AUY/ServiceNSW-image.png</image:loc>
      <image:title>Customer Stories - Service NSW</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590966175491-RMBC5C3WUPOOR3C7W7JE/Service-NSW-Damon-Rees.jpg</image:loc>
      <image:title>Customer Stories - Service NSW</image:title>
      <image:caption>Damon Rees, CEO, Service NSW</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590966227287-WCRWHI2E3MIUU0MR2XLS/Service-NSW-Damon-post.jpg</image:loc>
      <image:title>Customer Stories - Service NSW</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590966262047-3F1PMF6OK7QOOSXKLJAI/Service-NSW-ELT-post.jpg</image:loc>
      <image:title>Customer Stories - Service NSW</image:title>
      <image:caption>Some of Service NSW’s executive leadership team in customer-facing roles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590966307229-WXUIGO8S5PTN4UKC9J7A/Service-NSW-Juliette-Peshevski.jpg</image:loc>
      <image:title>Customer Stories - Service NSW</image:title>
      <image:caption>Juliette Peshevski, Internal Communications Manager, Service NSW.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590966474370-0ETS1XUUHF7KY4M64T1B/Personas-2019-Descriptions-01-1024x576.jpg</image:loc>
      <image:title>Customer Stories - Service NSW</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590966503541-762PEC3WZDV4RXUSJBBH/Service-NSW-collage.jpg</image:loc>
      <image:title>Customer Stories - Service NSW</image:title>
      <image:caption>Some of Service NSW’s executive leadership team assisting frontline teams during peak periods.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590966541820-F2I4JA236UBK28R4PZXH/Service-NSW-Cost-of-Living-post.png</image:loc>
      <image:title>Customer Stories - Service NSW</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590966610630-UM6K4NPUWDB8NKVDDY5T/image-asset.png</image:loc>
      <image:title>Customer Stories - Service NSW</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628551211575-M641Z0NIOJZIDYP35K3Y/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Service NSW - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/australian-catholic-university-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1595821276586-KQAN0FVEYE04ZX4L9FUX/ACU-2.png</image:loc>
      <image:title>Customer Stories - Australian Catholic University</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1595821324181-WAK1RSIBM3OXE0XK6JMK/ACU-Stingless-bees.png</image:loc>
      <image:title>Customer Stories - Australian Catholic University</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1595821369052-FFEH2GXS4RD793YK7T9Y/ACU-Kathy-Vozella.jpg</image:loc>
      <image:title>Customer Stories - Australian Catholic University</image:title>
      <image:caption>Kathy Vozella, Director of Marketing and External Communications, ACU.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1595821408389-ZNBQ41Z2BTPXWJQ3H2I6/ACU-Dr-Stephen-Weller.jpg</image:loc>
      <image:title>Customer Stories - Australian Catholic University</image:title>
      <image:caption>Dr Stephen Weller, COO &amp; Deputy Vice-Chancellor, ACU.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1595821446727-2RHWUL8R00C3SNR9A4JT/ACU-Fr-Anthony.jpg</image:loc>
      <image:title>Customer Stories - Australian Catholic University</image:title>
      <image:caption>Father Anthony Casamento, Vice President, ACU.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628551273561-4G56Q20UZNUB5AHVYEZ8/Free-Trial-SWOOP+Blog-Footer.png</image:loc>
      <image:title>Customer Stories - Australian Catholic University - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/westpac-nbn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590969070247-WGUI9ZJUEU82FSNULNZ3/Boss-image.png</image:loc>
      <image:title>Customer Stories - Westpac &amp;amp; NBN</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/amp-nz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590971376629-7KQ3MYW0Z208QIPW7M3B/AMP-NZ-image.png</image:loc>
      <image:title>Customer Stories - AMP NZ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590971460829-PYXSWRTIV7K73PPJB9LJ/AMP-NZ-Ben-Mabon.jpg</image:loc>
      <image:title>Customer Stories - AMP NZ</image:title>
      <image:caption>Ben Mabon, Communications Manager, AMP NZ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590971527809-38Z2B3GCXWMMQUH5JH8X/AMP-NZ-Blair-Vernon.jpg</image:loc>
      <image:title>Customer Stories - AMP NZ</image:title>
      <image:caption>Blair Vernon, CEO, AMP NZ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590971598771-7VVVS3DWKGDCIFU7AIIA/AMP-NZ-2018-Awards-.jpg</image:loc>
      <image:title>Customer Stories - AMP NZ</image:title>
      <image:caption>A post on AMP NZ’s Workplace network about the 2018 Workplace Awards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590971649965-3P2F1L0EUS1Y0I6QVJML/AMP-Awards-night-blair-vernon-leigh-van-rixel-james-li-mike-dalley-brendon-white-jack-regan.jpg</image:loc>
      <image:title>Customer Stories - AMP NZ</image:title>
      <image:caption>AMP Award winners with CEO Blair Vernon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590971691586-VEIOLIMA15CW9LBFOIWK/SWOOP-Personas-768x559.png</image:loc>
      <image:title>Customer Stories - AMP NZ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590971720858-CY7G9QOGQDPBACEHRC66/AMP-NZ-Ben-Mabon-and-Nathaniel-Johnson-610x475.jpg</image:loc>
      <image:title>Customer Stories - AMP NZ</image:title>
      <image:caption>Ben Mabon, Communications Manager at AMP (left), and Nathaniel Johnson, AMP’s Digital Communications Adviser.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/customer-success-network</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590972471316-V4OHKD5GCVBVL61Y3WOT/image-asset.png</image:loc>
      <image:title>Customer Stories - Customer Success Network</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590972492624-IMTCYOL5PSLDBEXWSH5P/Kate-Forgione.jpg</image:loc>
      <image:title>Customer Stories - Customer Success Network</image:title>
      <image:caption>Kate Forgione, CEO, Customer Success Network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590972538336-ZCJQH192V9CHAEKMC7O0/CSN-Violaine-Vziquel.jpg</image:loc>
      <image:title>Customer Stories - Customer Success Network</image:title>
      <image:caption>Violaine Yziquel, Head of Community Engagement, Customer Success Network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590972582437-ETOYPQCICGE0R7MXTKPW/CSN-network-Cafe-Lyon.jpg</image:loc>
      <image:title>Customer Stories - Customer Success Network</image:title>
      <image:caption>A CSN meetup for CSMs in Lyon, France</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590972619966-Q5WDPK5ZKCJYT8AI592W/CSN-Workplce-screenshot-1.png</image:loc>
      <image:title>Customer Stories - Customer Success Network</image:title>
      <image:caption>A screenshot of CSN’s Workplace network</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590972650330-OS22WADWKKSJR17CXA7R/SWOOP-Personas-610x444.png</image:loc>
      <image:title>Customer Stories - Customer Success Network</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590972694614-KE4HKOAUGV4II8GMOJZ2/CSN-Workplace-screenshot-2-1-1024x579.png</image:loc>
      <image:title>Customer Stories - Customer Success Network</image:title>
      <image:caption>A screenshot of CSN’s Workplace network</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/ageas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590987389922-9W2V6Z6BT85QA2YBZ5FS/Ageas-image.png</image:loc>
      <image:title>Customer Stories - Ageas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591002661022-LNVQLFS1ZATL8O8S19DY/Ageas-dress-code-first-post.jpg</image:loc>
      <image:title>Customer Stories - Ageas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591002722528-RTXDZFP2NKEC7T322VPL/Ageas-dress-code-1.jpg</image:loc>
      <image:title>Customer Stories - Ageas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591002761678-8VQPDX1NA8BAEHDT9KE5/Ageas-dress-code-policy.jpg</image:loc>
      <image:title>Customer Stories - Ageas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591002793907-9IWS39P6VVGXXCTETI38/Ageas-Kirsty-Walden.jpg</image:loc>
      <image:title>Customer Stories - Ageas</image:title>
      <image:caption>Ageas UK’s Internal Communications Manager Kirsty Walden.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591002851439-ECZMQGS2RUDBHSN3QQ52/Ageas-SWOOP-screenshot.jpg</image:loc>
      <image:title>Customer Stories - Ageas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591002879588-1THYYLSME17H4ZQBERNZ/Ageas-SWOOP-Business-Unit-Activity.jpg</image:loc>
      <image:title>Customer Stories - Ageas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591002901871-VZQPK75CFNXRYCQK9JMU/Ageas-CEO-Andy.png</image:loc>
      <image:title>Customer Stories - Ageas</image:title>
      <image:caption>Ageas UK chief executive Andy Watson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591002957504-O60TGDBWQKATWASHBOJ1/Ageas-red-car-door-1.jpg</image:loc>
      <image:title>Customer Stories - Ageas</image:title>
      <image:caption>A post on Ageas’ Workplace network where suppliers are working together to deliver a better outcome for customers</image:caption>
    </image:image>
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  <url>
    <loc>https://www.swoopanalytics.com/case-studies/nbn-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590983599333-34GK4LDESU37T5U8FONE/NBN-2-image.png</image:loc>
      <image:title>Customer Stories - NBN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590983630529-X35HMT6AVJGYNSR8Z63D/NBN-Stephen-Rue.jpg</image:loc>
      <image:title>Customer Stories - NBN</image:title>
      <image:caption>NBN CEO Stephen Rue.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590983677373-I19FKGY37119AHI1HA7D/NBN-Bill-Morrow-on-site-in-QLd-768x513.jpg</image:loc>
      <image:title>Customer Stories - NBN</image:title>
      <image:caption>Former NBN CEO Bill Morrow, who launched Workplace at NBN in 2016</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/swoop-chat-nbn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-27</lastmod>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/mercy-corps</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590985237037-VWHI6BG78H17EBTWNW39/image-asset.png</image:loc>
      <image:title>Customer Stories - Mercy Corps</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1592799003052-RS9LR4X5BNNTH32471D6/Mercy+Corps+Mosque</image:loc>
      <image:title>Customer Stories - Mercy Corps</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590985258121-WKMDB4ZJNUC8ERVN8A95/Mercy-Corps-Afkar.jpg</image:loc>
      <image:title>Customer Stories - Mercy Corps</image:title>
      <image:caption>Sirajul Afkar, a first responder for Mercy Corps, based in Indonesia.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590985303032-KLT6G4W27XBW24JN9UOZ/Mercy-Corps-Sinking-Mosque.png</image:loc>
      <image:title>Customer Stories - Mercy Corps</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590985334525-ZJO3RXYUCL86X6NVWW29/Mercy-Corps-SWOOP-dashboard-1024x516.png</image:loc>
      <image:title>Customer Stories - Mercy Corps</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590985504135-XRZ06V1MGUHZXMX7XY3H/Mercy-Corps-Julisa.jpg</image:loc>
      <image:title>Customer Stories - Mercy Corps</image:title>
      <image:caption>Julisa Tambunan, Director of Mercy Corps’ GirlSPARKS.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590985535811-LQALT1DH7PO58U2RW6B5/Mercy-Corps-Allison.jpg</image:loc>
      <image:title>Customer Stories - Mercy Corps</image:title>
      <image:caption>Allison Dworschak, Mercy Corps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590985600951-FXWGH9TVX6UZCCDWCKM7/Mercy-Corps-Jade-Frank.jpg</image:loc>
      <image:title>Customer Stories - Mercy Corps</image:title>
      <image:caption>Jade Frank, Mercy Corps Director, Internal Communications and Knowledge Management.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590985659070-VS9GY93OX91L5FXTEIRB/Mercy-Corps-Crisis-Tracker-971x1024.png</image:loc>
      <image:title>Customer Stories - Mercy Corps</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590985729703-65Y0TS0WPEKOPHNBHEPT/Mercy-Corps-Indo-earthquake.png</image:loc>
      <image:title>Customer Stories - Mercy Corps</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590985774868-73PTYKKOTKJC7CIKKKQU/Mercy-Corps-Indo-water-768x909.png</image:loc>
      <image:title>Customer Stories - Mercy Corps</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590985752459-BXRQYPLR3QFC4M5HMR0J/Mercy-Corps-Youth-768x970.png</image:loc>
      <image:title>Customer Stories - Mercy Corps</image:title>
    </image:image>
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  <url>
    <loc>https://www.swoopanalytics.com/case-studies/swoop-chat-real-foundations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/western-sydney-university</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591059860823-19U5W50D5NM9TF6VH10X/image-asset.png</image:loc>
      <image:title>Customer Stories - Western Sydney University</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591059880390-XDCTGR5U7CS9PUJM7I4L/WSU-Chris-Croser-610x717.jpg</image:loc>
      <image:title>Customer Stories - Western Sydney University</image:title>
      <image:caption>Western Sydney University’s Senior Strategy Advisor &amp; Project Manager, Christine Croser</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591059923067-SUVIM5BVHV9UEPZIIF49/WSU-Liverpool-1-610x915.jpeg</image:loc>
      <image:title>Customer Stories - Western Sydney University</image:title>
      <image:caption>Outdoor space at Western Sydney University’s new Ngara Ngura building</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591059967228-VAFRU47QPB05C75Z9NWI/WSU-Michael-Gonzalez.jpg</image:loc>
      <image:title>Customer Stories - Western Sydney University</image:title>
      <image:caption>Western Sydney University’s former Librarian, Michael Gonzalez</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591059998576-62BX5EAW9CLIMJ9IKW6E/WSU-Lisa-Tyson.jpg</image:loc>
      <image:title>Customer Stories - Western Sydney University</image:title>
      <image:caption>Western Sydney University’s Acting University Librarian, Lisa Tyson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591060043179-11IUU0KXP3YCARWVEIAM/WSU-study-smart-seats.jpg</image:loc>
      <image:title>Customer Stories - Western Sydney University</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591060077280-7EL9L1MUYTAHTT437W1Y/SWOOP-Personas-1-610x444.png</image:loc>
      <image:title>Customer Stories - Western Sydney University</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591060117108-7PVPX2O08VTOTU9OXZNT/WSU-SWOOP-screenshot.jpg</image:loc>
      <image:title>Customer Stories - Western Sydney University</image:title>
      <image:caption>A post from Ms Croser encouraging staff to log onto SWOOP</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591060180060-0VOFO48LHW0G1WQHVAPI/WSU-Leaderboard.jpg</image:loc>
      <image:title>Customer Stories - Western Sydney University</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591060250858-51QXX374P5SDJPHFWXPG/WSU-Barney-Glover.jpg</image:loc>
      <image:title>Customer Stories - Western Sydney University</image:title>
      <image:caption>Western Sydney University’s Vice-Chancellor and President, Barney Glover</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591060306223-3ADZHXHL3AT5QJTCGTNV/WSU-liverpool-building-610x407.jpeg</image:loc>
      <image:title>Customer Stories - Western Sydney University</image:title>
      <image:caption>Western Sydney University Liverpool Campus– Level 9 balcony</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591060349158-7IY0NBNDT7XZGNMY3XUH/WSU-liverpool-open-day.jpeg</image:loc>
      <image:title>Customer Stories - Western Sydney University</image:title>
      <image:caption>Open Day at Western Sydney University’s new Ngara Ngura building</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/swoop-chat-urj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/swoop-chat-syngenta</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/swoop-chat-nrma</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/real-foundations-x-factor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590977453811-1B4DQUX7JZFKRQH9IIIU/image-asset.png</image:loc>
      <image:title>Customer Stories - Real Foundations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590977487567-TJS0612WQ6YZ4IY96WL2/RealFoundations-Souza_Naomi_2018-610x813.jpg</image:loc>
      <image:title>Customer Stories - Real Foundations</image:title>
      <image:caption>RealFoundations’ Director of Presence and Assets, Naomi Souza.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590977536677-CKUGL5TY8WFYTX9LO68F/SWOOP-Personas-1-610x444.png</image:loc>
      <image:title>Customer Stories - Real Foundations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590977559969-PGPXZ9YYR4ZWO7FAQF55/RealFoundations-Chris-Sh.png</image:loc>
      <image:title>Customer Stories - Real Foundations</image:title>
      <image:caption>RealFoundations Chief Executive Chris Shaida.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590977603281-HE0ACNIF2NSTG3ZGOGFZ/Real-Foundations-Y-Tip.png</image:loc>
      <image:title>Customer Stories - Real Foundations</image:title>
      <image:caption>One of RealFoundations’ chief executive Chris Shaida’s early Yammer tips.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590977658152-BUTFQZHTGQ39GFWCBLAG/Real-Foundations-Y-Tip-2.png</image:loc>
      <image:title>Customer Stories - Real Foundations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590977681045-XBH76J2NAZ9UC4WASJXM/Real-Foundations-Y-Tip-3.png</image:loc>
      <image:title>Customer Stories - Real Foundations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590977705959-W5X7K1M87AUJL78YL7K5/RealFoundations-Yammer-conference-post.png</image:loc>
      <image:title>Customer Stories - Real Foundations</image:title>
      <image:caption>A post on RealFoundations’ Yammer network about a session Mrs Souza attended at Microsoft Ignite.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590977752942-ZWW6I55CUHK6PIZCENM9/realFoundations-India-team.jpg</image:loc>
      <image:title>Customer Stories - Real Foundations</image:title>
      <image:caption>Some of the RealFoundations team in Chennai, India.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/hall-and-wilcox</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591005980889-JPU8C3YP0HPBXM49HK4P/HallWilcox-image.png</image:loc>
      <image:title>Customer Stories - Hall &amp;amp; Wilcox</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591006002725-S56WRUZ8VVWV3ZGKC2JL/hall-Wilcox-Sumith-Perera.jpg</image:loc>
      <image:title>Customer Stories - Hall &amp;amp; Wilcox</image:title>
      <image:caption>Hall &amp; Wilcox Chief Operating Officer Sumith Perera</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591006057033-AH90MQ5WGKPEVAWZJAE5/Hall-Wilcox-main-image-768x432.jpeg</image:loc>
      <image:title>Customer Stories - Hall &amp;amp; Wilcox</image:title>
      <image:caption>Hall &amp; Wilcox’s 2017 Melbourne Law Graduates</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591006085482-KPMK782QIXOPTFYYZMGC/Hall-Wilcox-Jason-Soo.jpg</image:loc>
      <image:title>Customer Stories - Hall &amp;amp; Wilcox</image:title>
      <image:caption>Hall &amp; Wilcox Technology Trainer Jason Soo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591006126645-243SATD4Z4KTYYUUOHCX/SWOOP-Personas-1-768x559.png</image:loc>
      <image:title>Customer Stories - Hall &amp;amp; Wilcox</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591006143478-IM1WGYF981EC8ULTHLWU/Hall-Wilcox-Tony-Macvean.jpg</image:loc>
      <image:title>Customer Stories - Hall &amp;amp; Wilcox</image:title>
      <image:caption>Hall &amp; Wilcox Managing Partner Tony Macvean</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591006198566-17EYQ3UH646DGPZMARIB/Hall-and-Wilcox-ExtraHWday.png</image:loc>
      <image:title>Customer Stories - Hall &amp;amp; Wilcox</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591006240490-K16PPQV2LTYB0LJHQCCP/hall-and-Wilcox-video-post.png</image:loc>
      <image:title>Customer Stories - Hall &amp;amp; Wilcox</image:title>
      <image:caption>An example of a video posted on Hall &amp; Wilcox’s Yammer network on how to use a PDF application for making a court book</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/wingu-networks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591062656664-HOXUAZM71GXZ3K1N9OO3/Wingu-image.png</image:loc>
      <image:title>Customer Stories - Wingu Networks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591062679238-0QXOCCIUE33P11X6BVO7/Wingu-team.jpg</image:loc>
      <image:title>Customer Stories - Wingu Networks</image:title>
      <image:caption>Wingu Networks’ millennial staff at a Christmas party</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591062707836-OSQ2JUFKOT553PGRHVVY/Wingu-Fernando-Zarazua-Ceron.jpg</image:loc>
      <image:title>Customer Stories - Wingu Networks</image:title>
      <image:caption>Wingu’s Product Specialist, Fernando Zarazua Ceron, who is also a millennial</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591062787761-999V5302YY4J8SQLMCWN/Wingu-centre-610x588.jpg</image:loc>
      <image:title>Customer Stories - Wingu Networks</image:title>
      <image:caption>Wingu network’s contact centre in Querétaro, Mexico</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591062854821-M56T43DV13W6RXBRB461/Wingu-trio-768x430.jpg</image:loc>
      <image:title>Customer Stories - Wingu Networks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591062885841-4255JN7U80GHVVUN0QW8/SWOOP-Personas-1-610x444.png</image:loc>
      <image:title>Customer Stories - Wingu Networks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591062914519-TDQDQCLX8SSX5S6L1FMY/Wingu-CEO.jpg</image:loc>
      <image:title>Customer Stories - Wingu Networks</image:title>
      <image:caption>Wingu Networks CEO Luis Enrique Sánchez Reyna</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/telstra</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590975649295-LNY8RKPH200NS8Y35IEE/Telstra-Image.png</image:loc>
      <image:title>Customer Stories - Telstra</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590975717161-USNYP7I0WT9YM67N2HIW/Telstra-main-image.jpg</image:loc>
      <image:title>Customer Stories - Telstra</image:title>
      <image:caption>Telstra staff supporting Wear it Purple Day, an annual LGBTIQA+ awareness day. Supporters wear purple to celebrate diversity and young people from the LGBTIQA+ community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590975744848-0948SENGPRSZSYIAT5MG/Telstra-Wear-ir-Purple-Leaders.jpg</image:loc>
      <image:title>Customer Stories - Telstra</image:title>
      <image:caption>Telstra leaders involved in Wear It Purple Day in support of LGBTIQA+ awareness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590975808348-9XP64F9R9650O0H2WON1/Telstra-Wear-it-Purple-2.jpg</image:loc>
      <image:title>Customer Stories - Telstra</image:title>
      <image:caption>In-store Telstra staff supporting Wear It Purple Day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590975850535-OCYX79K2HEHA03T5T3TA/SWOOP-Personas-1-768x559.png</image:loc>
      <image:title>Customer Stories - Telstra</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/nsw-dpi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591005244842-CYWQR9VDIPAKOBS9KS8N/NSW-DPI-image.png</image:loc>
      <image:title>Customer Stories - NSW Department of Primary Industries</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591005276722-1T0H8G52Q31QM9DZXA9W/DPI-Matt-McLellan-cargellico-compressed.jpg</image:loc>
      <image:title>Customer Stories - NSW Department of Primary Industries</image:title>
      <image:caption>Matt McLellan on Lake Cargelligo, in the Central West region of NSW, with fish stock.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591005308992-2GGV9GZPQ30CW3AMNOIQ/DPI-Narrandera-610x547.jpg</image:loc>
      <image:title>Customer Stories - NSW Department of Primary Industries</image:title>
      <image:caption>Locator shows Narrandera, NSW</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591005345036-I4OB9WGEHU0572OQTKSH/DPI-MM-compliance-notification-post-2-1024x797.png</image:loc>
      <image:title>Customer Stories - NSW Department of Primary Industries</image:title>
      <image:caption>A Workplace post informing colleagues of fish stocking plans</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591005391058-FO7OKDL8L50MAOLX4MJD/DPI-Hatcheries-group-1024x808.png</image:loc>
      <image:title>Customer Stories - NSW Department of Primary Industries</image:title>
      <image:caption>An example of the Fish Hatcheries group on NSW DPI’s Workplace network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591005422245-F0S4AY3UV698DNSWELHP/DPI-Matt-McLellan-cod-eggs-compressed-1.jpg</image:loc>
      <image:title>Customer Stories - NSW Department of Primary Industries</image:title>
      <image:caption>Matt McLellan with cod fish eggs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591005494698-E9697PTF9U2XHAMQTZG8/DPI-MM-post-1024x919.png</image:loc>
      <image:title>Customer Stories - NSW Department of Primary Industries</image:title>
      <image:caption>Using Workplace to notify colleagues of fish stocking sites.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591005552119-ILAYNKPOUYHLMTHQBKP3/DPI-MM-compliance-notification-post-3-1024x795.png</image:loc>
      <image:title>Customer Stories - NSW Department of Primary Industries</image:title>
      <image:caption>Collaborating and engaging with colleagues at NSW DPI</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/kfc-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590984289326-OH1GB4R0MIIF0Z6BFTZH/KFC-TEST.png</image:loc>
      <image:title>Customer Stories - KFC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590984312210-4UVRP0N32UZRGX2FMF6V/KFC-at-Engagement-Summit.jpg</image:loc>
      <image:title>Customer Stories - KFC</image:title>
      <image:caption>KFC’s People Capability Director, Jonathan D’Souza, speaking at Microsoft’s Employee Engagement Summit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590984352548-RUWN9IR60DTEAWG0CCU2/KFC-stores-in-Australia-610x496.jpg</image:loc>
      <image:title>Customer Stories - KFC</image:title>
      <image:caption>KFC restaurants in Australia</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590984404069-5LJPQ97R04GRAYDA5SPD/KFC-recognition-1024x710.png</image:loc>
      <image:title>Customer Stories - KFC</image:title>
      <image:caption>An example of using Yammer at KFC to recognise great work by team members.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590984432534-PNUCQG3P87W83Y9MXLX7/KFC-Nikki-Lawson.jpg</image:loc>
      <image:title>Customer Stories - KFC</image:title>
      <image:caption>A Yammer post from KFC’s South Pacific Managing Director, Nikki Lawson.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590984469066-U7P9W41GESELWTX51MR2/KFC-Rob-Phipps-TO-USE-1024x643.png</image:loc>
      <image:title>Customer Stories - KFC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590984496015-OM19XNEDFB87UV7CAD37/KFC-Fun-768x873.png</image:loc>
      <image:title>Customer Stories - KFC</image:title>
      <image:caption>Embracing fun in KFC restaurants on Friendly Friday</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590984537705-VWHNLXIBRE4WTSNH1PX5/KFC-SWOOP-Dashboard-1-2-1024x502.png</image:loc>
      <image:title>Customer Stories - KFC</image:title>
      <image:caption>KFC’s SWOOP dashboard showing Active Users and Community Health.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590984572287-ZZOEEQQ5X6M7ZEXILOH9/KFC-SWOOP-Dashboard-2-1024x509.png</image:loc>
      <image:title>Customer Stories - KFC</image:title>
      <image:caption>KFC’s SWOOP dashboard shows Influential People and Cross Team Collaboration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590984605886-I993196XZ6B5QTSZVRY1/KFC-Hunger-campaign-768x807.jpg</image:loc>
      <image:title>Customer Stories - KFC</image:title>
      <image:caption>KFC team members use Yammer to recognise “People First”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590984644881-Y5XEOSTNGKS7FAMF7USK/KFC-Wellness-768x839.jpg</image:loc>
      <image:title>Customer Stories - KFC</image:title>
      <image:caption>A post from KFC’s Wellness campaign</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/australian-catholic-university</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590978283160-OAMJ63QJ935XO6R2IF8W/image-asset.png</image:loc>
      <image:title>Customer Stories - Australian Catholic University</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590978479447-FX8DRU2DVH2MOWP2W3GO/ACU-DarthVader.png</image:loc>
      <image:title>Customer Stories - Australian Catholic University</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590977536677-CKUGL5TY8WFYTX9LO68F/SWOOP-Personas-1-610x444.png</image:loc>
      <image:title>Customer Stories - Australian Catholic University</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590978649732-6S5UPABMUXL893W4JP3S/ACU-CrossTeam.png</image:loc>
      <image:title>Customer Stories - Australian Catholic University</image:title>
      <image:caption>A screenshot of SWOOP’s Cross Team Collaboration measure showing the Sustainability@ACU group is connecting well with most departments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590978690453-YIMYQMQU5U86GE7S830Z/ACU-post-2.png</image:loc>
      <image:title>Customer Stories - Australian Catholic University</image:title>
      <image:caption>Another of Mr Dogget’s posts in response to reducing landfill from disposable cups at ACU.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590978758171-BPZ36YGCZXGBOIPL9XJM/ACU-post-3.png</image:loc>
      <image:title>Customer Stories - Australian Catholic University</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590978792652-0TXFEM1SAXB180D4D0ID/ACU-post-4.png</image:loc>
      <image:title>Customer Stories - Australian Catholic University</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/swoop-chat-bankwest</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/nab</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590976165421-GAR4PT4KTYJOUE6VMP32/image-asset.png</image:loc>
      <image:title>Customer Stories - NAB</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590976435654-HI6VTWHVM5YMFRNEQR28/NAB-1-1024x571.jpg</image:loc>
      <image:title>Customer Stories - NAB</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590976490343-Y4DVG5C4V5D0RBXTMG02/NAB-Pub.jpg</image:loc>
      <image:title>Customer Stories - NAB</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590976531240-BKRWIJW50JQAVQEUBA12/NAB-2-1024x515.jpg</image:loc>
      <image:title>Customer Stories - NAB</image:title>
      <image:caption>Examples of Yammer posts on the NAB network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590976739383-9AQ4BX4OL1U06D73JIEV/NAB-SWOOP-Network-768x767.jpg</image:loc>
      <image:title>Customer Stories - NAB</image:title>
      <image:caption>A screenshot of the SWOOP dashboard showing NAB’s cross-team collaboration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590976786808-TXAGJZITT4AEVKD9KH43/NAB-SWOOP-Dashboard.jpg</image:loc>
      <image:title>Customer Stories - NAB</image:title>
      <image:caption>NAB’s SWOOP dashboard</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/nbn-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590982507225-XU9VEHNVHR3B9GGG4Q4B/NBN-image.png</image:loc>
      <image:title>Customer Stories - NBN Co</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590982674070-72F8G6V3AW7LTYM55MY2/Karina-Kiesler.png</image:loc>
      <image:title>Customer Stories - NBN Co</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590982703167-5KSF0OX5OO5RW30UL7JF/SWOOP-NBN.png</image:loc>
      <image:title>Customer Stories - NBN Co</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/syngenta</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590974777483-1QTU52C2BCHX5NW0JSGB/Syngenta-logo.png</image:loc>
      <image:title>Customer Stories - Syngenta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590974804517-LL7Q6PRV35CDT4X43JUW/Syngenta-leaderboard-snip-1024x820.jpg</image:loc>
      <image:title>Customer Stories - Syngenta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590974842016-Z1OZZT7K6GFND13F84AB/Syngenta-Melinda-Schaller.jpg</image:loc>
      <image:title>Customer Stories - Syngenta</image:title>
      <image:caption>Syngenta’s Communications Manager, Global Engagement Programs, Melinda Schaller.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590974880706-KHHY4F2XRFZZTSQALQLX/Syngenta-leadership-slide-.jpg</image:loc>
      <image:title>Customer Stories - Syngenta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590974917463-59PRLG4OXB3YKQG99TJF/SWOOP-Personas-1-768x559.png</image:loc>
      <image:title>Customer Stories - Syngenta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590974959360-0RS67F4YO9MPYAJMHZOP/Syngenta-slide-leadership.jpg</image:loc>
      <image:title>Customer Stories - Syngenta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590975082324-ZM5CQRS30QDNDSGLIU5G/Syngenta-Sushil-low-res-1.jpg</image:loc>
      <image:title>Customer Stories - Syngenta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590975040987-EGNYKHZCG5QKL37562R3/Syngenta-Kathy-low-res-610x431.jpg</image:loc>
      <image:title>Customer Stories - Syngenta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1590974998946-RED3SUBRB5526P4WEJNH/Syngenta-Ricardo-low-res-610x431.jpg</image:loc>
      <image:title>Customer Stories - Syngenta</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/case-studies/bankwest-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591007197113-TYO6YIFYLGUI5BW3R93P/image-asset.png</image:loc>
      <image:title>Customer Stories - Bankwest</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591007217958-MC81TEK0ACRKKA6JCQ8A/image-asset.jpeg</image:loc>
      <image:title>Customer Stories - Bankwest</image:title>
      <image:caption>Matt Dodd, Senior ManagerDigital Channels, Bankwest</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591057678773-20CQWH99IL4QEGHTOX2L/Bankwest-Perth-1024x576.png</image:loc>
      <image:title>Customer Stories - Bankwest</image:title>
      <image:caption>Perth, the state capital of Western Australia,is one of the most geographically isolated cities in the world</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591007296625-W0V069X1M9NKOBX7GDKA/Bankwest-1-768x432.png</image:loc>
      <image:title>Customer Stories - Bankwest</image:title>
      <image:caption>Bankwest employees are based in Western Australia, New South Wales, Victoria, Queensland and South Australia.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591057741940-K9CBXFPTODIC52W65HU6/Bankwest-pet-of-the-month-1024x833.jpg</image:loc>
      <image:title>Customer Stories - Bankwest</image:title>
      <image:caption>Bankwest’s Pet of the Month group</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591057776647-LDDX4RWHUVU33Y1LW5GK/Bankwest-7-Pets-1024x576.png</image:loc>
      <image:title>Customer Stories - Bankwest</image:title>
      <image:caption>Benefits of the “Pets of Bankwest” Yammer group</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591057844060-MJ24DX0HEZ4IEHII3T7K/Bankwest-2-1-1024x576.png</image:loc>
      <image:title>Customer Stories - Bankwest</image:title>
      <image:caption>Bankwest staff use Yammer to share photos of their support for Wear it Purple Day – an annual LGBTQI+ awareness day in Australia when supporters wear purple to celebrate diversity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591057881950-J493Q3JOJLSE2Q5LJCKU/Bankwest-3-1024x576.png</image:loc>
      <image:title>Customer Stories - Bankwest</image:title>
      <image:caption>By engaging staff on the “Pets of Bankwest” group, the company’s Yammer network was maturing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591057927832-A2FUO1C0636A4WWD7T21/Bankwest-Brilliant-orange-with-SWOOP-1024x576.png</image:loc>
      <image:title>Customer Stories - Bankwest</image:title>
      <image:caption>SWOOP’s Activity Per User widget shows Bankwest when employees are most engaged on the network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591057977392-8XVKL23KEHMXBHUM20S8/Bankwest-10-MD-Must-use.png</image:loc>
      <image:title>Customer Stories - Bankwest</image:title>
      <image:caption>Bankwest Managing Director Rowan Munchenberg uses social groups on Yammer as well as business groups to connect with his staff.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591058012709-Z286GLIS0Z4T5OUZUX25/Bankwest-Brilliant-Orange.png</image:loc>
      <image:title>Customer Stories - Bankwest</image:title>
      <image:caption>Being #Brilliant Orange</image:caption>
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    <image:image>
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      <image:caption>“Embrace that personal value. Don’t shut it out,” Matt Dodd, Senior Manager Digital Channels, Bankwest</image:caption>
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    <loc>https://www.swoopanalytics.com/case-studies/mars</loc>
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      <image:title>Customer Stories - Mars</image:title>
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      <image:caption>Mars Associates celebrate.</image:caption>
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    <loc>https://www.swoopanalytics.com/case-studies/diageo</loc>
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    <lastmod>2023-02-02</lastmod>
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      <image:caption>Sam Fischer, Diageo President for Greater China and Asia, signs the pledge to never drink and drive at a road safety conference in Manila. #ProudOfWhatWeDo.</image:caption>
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      <image:title>Customer Stories - Diageo</image:title>
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    <loc>https://www.swoopanalytics.com/case-studies/tafe-nsw</loc>
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    <lastmod>2020-08-17</lastmod>
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    <image:image>
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    <image:image>
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    <image:image>
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    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/973b6ef9-07ef-4ba5-a3fa-910ecab0b2ec/SWOOP-VESG4-Cover.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e8fcfa5e-ae4d-4b73-867b-fc592da5fc5d/SWOOP-VESG7-Cover.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/62e573d4-3a51-4bf0-a33c-71a61d3dfb95/SWOOP-VESG5-Cover.png</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/dbd07789-4ee4-4a65-b88d-4ec22e1e118c/SWOOP-VESG6-Cover.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1614648502222-X30MGPFP08PUOQ2LFYRN/Cover-hero.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/bde7569c-3482-4708-a977-3b11c5939d23/Download-Digital-Brand-Audit.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a2ff843a-b479-4ded-ae5f-a8f800a1f655/SWOOP-Virtual-BG.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1592437354058-KELXCC0VXP4OQJ76X9XE/Great-Digital-Teams.png</image:loc>
      <image:title>Downloads</image:title>
      <image:caption>USER GUIDE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d4023713-5506-449d-b582-b965a48486f0/What-Good-Looks-Like-Viva-Engage.png</image:loc>
      <image:title>Downloads</image:title>
      <image:caption>USER GUIDE</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6249aaad-6888-4b65-8f42-f163004ff471/SWOOP-TL-Digital-Literacy-Cover.jpg</image:loc>
      <image:title>Downloads</image:title>
      <image:caption>USER GUIDE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1641516015113-POZ392LFGZVHNJ4QFZWS/LP-Maximising-Collaboration-MSTeams.png</image:loc>
      <image:title>Downloads</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/workplace-benchmarking</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589154754371-76BDIWMH04LYB6NSOYPW/ACU-01.png</image:loc>
      <image:title>Workplace Benchmarking</image:title>
      <image:caption>Australian Catholic University</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589154754999-4J9JUZ140FIZDUKPCLK2/Ageas-01.png</image:loc>
      <image:title>Workplace Benchmarking</image:title>
      <image:caption>Ageas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589154754381-WBRX0NL8PZGGFT7X0MCF/AMP-01.png</image:loc>
      <image:title>Workplace Benchmarking</image:title>
      <image:caption>AMP</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589154753076-J3Y0LEDF2ANEA81HP2FP/Compass-01.png</image:loc>
      <image:title>Workplace Benchmarking</image:title>
      <image:caption>Compass</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589154754372-TETEG1I4K9HHBOSZ507F/CSN-01.png</image:loc>
      <image:title>Workplace Benchmarking</image:title>
      <image:caption>Customer Success Network</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589154752659-W2FL2AOEVHGE49PIB4RV/FlightCentre.png</image:loc>
      <image:title>Workplace Benchmarking</image:title>
      <image:caption>Flight Centre</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1589154961748-7W67P2SXUOG50WEWA1DC/WAS-01.png</image:loc>
      <image:title>Workplace Benchmarking</image:title>
      <image:caption>We Are Social</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1588732147724-BXE627NABVFP9AYGYR5A/Benchmarking-Workplace-2020-01.png</image:loc>
      <image:title>Workplace Benchmarking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1592437509090-YC4W4HJTXB79IYMPZK7B/What-Good-Looks-Like-Workplace-01.png</image:loc>
      <image:title>Workplace Benchmarking - SWOOP for Workplace: What ‘Good’ Looks Like and How To Get There</image:title>
      <image:caption>How do you measure Workplace adoption? What does ‘good’ look like? Learn about predictors for strong business value on Workplace and how to measure this in SWOOP in our free report.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/swoop-chat</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-08-04</lastmod>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/contactus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-17</lastmod>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/jobs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-03</lastmod>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/personas</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1600148319539-EK593ZJD19W7IDQ99OUW/SWOOP-Persona-Engager.png</image:loc>
      <image:title>SWOOP Personas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1600285147899-LW3P5NEPIK4A8R3NVW3E/Catalyst-LGE.jpg</image:loc>
      <image:title>SWOOP Personas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1600148389503-B7IG71GOURK2D1X9J16P/SWOOP-Persona-Responder.png</image:loc>
      <image:title>SWOOP Personas</image:title>
      <image:caption>Responders prefer to react to conversation rather than initiating them. They will open reply or ‘like’.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1600291046685-7Q4D15OVDUP7H8X4U0M0/SWOOP-Persona-Broadcaster.jpg</image:loc>
      <image:title>SWOOP Personas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1600148445537-R1ZJ41ECTJRTZQ3BAA92/SWOOP-Persona-Observer.png</image:loc>
      <image:title>SWOOP Personas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1588729034056-F6XDKY0NQVKDQVRQ6JHO/SWOOP-Personas.png</image:loc>
      <image:title>SWOOP Personas - See the SWOOP Personas in action!</image:title>
      <image:caption>Using SWOOP Analytics®, members can monitor their own interaction patterns over time. We rank the personas based on what we believe the value of this type of behaviour contributes to the organisation and the individual, all inside the SWOOP dashboard. What are you waiting for?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/media-coverage</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1602547079096-XJ6JL7BY8BWC1ALQA143/AFR.png</image:loc>
      <image:title>Media</image:title>
      <image:caption>Australian Financial Review</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1602547080236-ANM8HC4F5G093CRA5VI7/Yahoo-01.png</image:loc>
      <image:title>Media</image:title>
      <image:caption>Yahoo!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1602547079953-EZQ8E6FXEH8A1RX4EZ91/Microsoft-01.png</image:loc>
      <image:title>Media</image:title>
      <image:caption>Microsoft News</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1602547080201-WY0S6EA2EI4U6MCCPIUO/BusinessWire-01.png</image:loc>
      <image:title>Media</image:title>
      <image:caption>Business Wire</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1602547080182-W9VAT7UJVU5UN5DD1ZXQ/Venture-Beat-01.png</image:loc>
      <image:title>Media</image:title>
      <image:caption>Venture Beat</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1602547079443-CNPRJNHO7A194F6QTYTU/Bloomberg-01.png</image:loc>
      <image:title>Media</image:title>
      <image:caption>Bloomberg</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/security</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1603161091544-CBVJNJWLPXBDH40A5658/ISO27001-logo.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/team-swoop</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/caa89c2c-4adc-48af-9c32-96b70cb3ade2/Cai.jpg</image:loc>
      <image:title>Team SWOOP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1626409839410-005S532HAHCAN368S0PA/Laurence+Lock+Lee.png</image:loc>
      <image:title>Team SWOOP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1634891163485-PPPQ87DRGISX6D85W2G1/Marianne+Kjaer.jpeg</image:loc>
      <image:title>Team SWOOP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/a42777df-291f-4e62-9461-801a0aaf1c82/DSC_4800+copy.png</image:loc>
      <image:title>Team SWOOP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/4b926f84-2e7c-4c4b-b680-252aceebf587/Gemma-Saint.png</image:loc>
      <image:title>Team SWOOP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c9371087-5b82-4cbf-8784-174ae104cc94/Sharon-Headshot.jpg</image:loc>
      <image:title>Team SWOOP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/17a43b47-41ae-4a8e-a1d7-bcdc7bd4e8c4/Francesca-Guidi.png</image:loc>
      <image:title>Team SWOOP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b75b22a7-9089-4ebb-bf8c-3f0d7246d0f7/Matt+Dodd.jpg</image:loc>
      <image:title>Team SWOOP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b27b968c-91ec-4688-b757-02ef4af433d3/Sally+Cull.png</image:loc>
      <image:title>Team SWOOP</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/yammer-bm-digital-brain</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1606880533391-2TCCL6YBXGIKZQF3GWWO/Benchmarking-Digital-Brain-IMG.png</image:loc>
      <image:title>The SWOOP Digital Brain</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1605631121173-YT1FBIAKBBT05KZTQNQB/SWOOP+Digital+Brain</image:loc>
      <image:title>The SWOOP Digital Brain</image:title>
      <image:caption>The value flow of information through the O365 Digital Brain.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1605676953318-WR3IJ85EGCUO3XGRWHP1/SWOOP-Yammer-Benchmarking-Report-2020-COVER.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1606177190859-KDFX4S3B1MS60WKGLHQW/What-Good-Looks-Like-Yammer-01.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/yammer-bm-communities</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1606186838077-6JHN77KJLPEBU757ANH6/Community-Types-01.png</image:loc>
      <image:title>Deep Dive on Communities</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1605676953318-WR3IJ85EGCUO3XGRWHP1/SWOOP-Yammer-Benchmarking-Report-2020-COVER.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1606177190859-KDFX4S3B1MS60WKGLHQW/What-Good-Looks-Like-Yammer-01.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/yammer-bm-covid19</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1606186400451-LBWEUFXGUI1CRYODYZFE/Sentiment-COVID-01.png</image:loc>
      <image:title>Impact of COVID-19</image:title>
      <image:caption>Stylised view of sentiment analysis reviewed across all organisations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1606186434793-ZVU8AKROXQ9KJLXGYH3O/Keywords-COVID-01.png</image:loc>
      <image:title>Impact of COVID-19</image:title>
      <image:caption>Stylised version of a fusion of the Keyword Clouds analysed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1605676953318-WR3IJ85EGCUO3XGRWHP1/SWOOP-Yammer-Benchmarking-Report-2020-COVER.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1606177190859-KDFX4S3B1MS60WKGLHQW/What-Good-Looks-Like-Yammer-01.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/yammer-bm-key-insights</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1606185103211-VTBNGVJ8DMYRGSALQ1H8/COVID-01.png</image:loc>
      <image:title>Key Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1606185516216-LFVY9MSAWTFUM89LQ48J/Sentiment-01.png</image:loc>
      <image:title>Key Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1606185306449-6KWHG4TJZYJLE9C8CMZ0/Health-01-01.png</image:loc>
      <image:title>Key Insights</image:title>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Viva Engage Festival - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Analytics for Microsoft 365 (M365) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Analytics for Microsoft 365 (M365) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Analytics for Microsoft 365 (M365) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Analytics for Microsoft 365 (M365) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Analytics for Microsoft 365 (M365) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c5b40d5c-6973-4214-81be-2b7c987be5bb/Benchmarking.png</image:loc>
      <image:title>Analytics for Microsoft 365 (M365) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/56d43e0d-494d-4d5a-9edd-cf928cb4e329/Screenshot+2024-05-10+at+1.59.36%E2%80%AFPM.png</image:loc>
      <image:title>Analytics for Microsoft 365 (M365) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/34ad6149-bb48-45ab-94ac-dc805938e72b/Benchmarking-Custom-Report-01.png</image:loc>
      <image:title>Analytics for Microsoft 365 (M365) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/2ecb70e4-59fc-4ec4-89e1-039a433ba77f/SWOOP-7-Collaboration-Habits.png</image:loc>
      <image:title>Analytics for Microsoft 365 (M365) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1630404299546-GLDLG1JWYS863TII5LJC/SWOOP-M365-2-01.png</image:loc>
      <image:title>Analytics for Microsoft 365 (M365) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/swoop-for-healthcare</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1645679107459-EV8N3E5TMKGAKFRO5LMQ/SWOOP-Healthcare-Square-01.png</image:loc>
      <image:title>SWOOP for Healthcare - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628508876844-T6WCPEZ89ZPS9514Q9NR/Humana.png</image:loc>
      <image:title>SWOOP for Healthcare - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628508891723-AUYQFYEC7YHZMJ0CHUI7/Johnson-Johnson-01.png</image:loc>
      <image:title>SWOOP for Healthcare - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1602561815243-O0XH7L9E4ZFZWS6BJBT4/Unicef-01.png</image:loc>
      <image:title>SWOOP for Healthcare - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d0d046a6-1640-425b-9781-a844a58edf51/BlueCross-BlueShield-NC-01.png</image:loc>
      <image:title>SWOOP for Healthcare - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1607316860753-GZ36XU21T8B9IV3GWOLT/Medibank-01.png</image:loc>
      <image:title>SWOOP for Healthcare - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/swoop-for-retail</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c3791e7b-3af3-4c76-8858-487130befbe3/SWOOP-Retail-image-WEB-01.png</image:loc>
      <image:title>SWOOP for Retail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/c6793799-7cd9-4517-a47e-9a78efeab42e/Loblaws-01.png</image:loc>
      <image:title>SWOOP for Retail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/ac71b691-d9d1-42a7-9c96-1bdbaee444c1/KFC_Customer-Logos.png</image:loc>
      <image:title>SWOOP for Retail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/684a6878-791a-4664-ab89-e4c4a99d26c0/Stanley-01.png</image:loc>
      <image:title>SWOOP for Retail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1606100138768-DC2RYSYBNF8Z2PZEFCWJ/ANZ-01.png</image:loc>
      <image:title>SWOOP for Retail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/2309cc6e-123d-4f6b-a932-b0147267202b/Cartier_Customer-Logos.png</image:loc>
      <image:title>SWOOP for Retail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/maximising-collaboration-with-teams</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b4cbbe8b-2bce-4e7b-b5d3-d6dc0005abe1/LP-Maximising-Collaboration-MSTeams.png</image:loc>
      <image:title>eBook: The definitive guide to maximising collaboration with Microsoft Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/e9822199-9962-49a3-a883-25a35f6182d6/LP-Maximising-Collaboration-MSTeams-2.png</image:loc>
      <image:title>eBook: The definitive guide to maximising collaboration with Microsoft Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0f89fc2e-760f-4615-a32b-071a8a57fbc4/SWOOP-icon.png</image:loc>
      <image:title>eBook: The definitive guide to maximising collaboration with Microsoft Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/swoop-for-sharepoint</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/164400eb-def0-4652-b07a-950172eb439d/SWOOP-Sharepoint-01.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/27c46870-19a3-4880-8071-4cf09ea2e1da/whatarepeoplelookingat.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/ca5c87a5-90e9-4b53-9ebb-df6d68d62572/newshitthemark.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/8eb96925-29bc-4ce4-9a6a-58687c5ea97c/understandyouraudience.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/f3795ae5-9258-44c9-8853-d6a8bc9b0684/continuousimprovement.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/16e7c27b-025d-4a4b-9cf9-eec7c2adec8d/Screenshot+2024-05-12+at+5.10.20%E2%80%AFPM.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1ed513f0-c28a-44e1-8af5-688e19e92526/LP-Maximising-Collaboration-MSTeams-2.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/get-demo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628506228298-SY708B4UQ0Q65TDCWG7U/Home-Why-SWOOP.png</image:loc>
      <image:title>Get a demo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/9104b4a1-cde5-4123-b1fb-e93f9d6e9348/Hybrid-workplace-1200x628.png</image:loc>
      <image:title>Get a demo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/0f2ca6b5-6d63-453d-bb45-49a735b4c37b/M-365-logo-01.png</image:loc>
      <image:title>Get a demo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1588296971835-CPHVN8WE8OEEN6HM7I5C/SWOOP-for-Yammer.png</image:loc>
      <image:title>Get a demo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1588296953882-20604OVAS3NGFHNVF2XR/SWOOP-for-Teams.jpg</image:loc>
      <image:title>Get a demo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/61c876a4-f199-4551-a7e4-3fbbfed0db2e/Sharepoint-Logo-01.png</image:loc>
      <image:title>Get a demo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628508876844-T6WCPEZ89ZPS9514Q9NR/Humana.png</image:loc>
      <image:title>Get a demo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628508891723-AUYQFYEC7YHZMJ0CHUI7/Johnson-Johnson-01.png</image:loc>
      <image:title>Get a demo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628508907154-OLNUO3CX1008GFTJZPS3/Pepsico-01.png</image:loc>
      <image:title>Get a demo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1606100138768-DC2RYSYBNF8Z2PZEFCWJ/ANZ-01.png</image:loc>
      <image:title>Get a demo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1602561810370-FY26CM1TMT3QCJ2FM9KT/Nestle-01.png</image:loc>
      <image:title>Get a demo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628509112735-U0S1TT75UP4TGHN8XEV0/KLM-01.png</image:loc>
      <image:title>Get a demo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swoopanalytics.com/m365-benchmarking</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/67a525bd-b540-4e9b-9cc8-be48a72b804b/7Habits-1-Email-Liberated.png</image:loc>
      <image:title>M365 Benchmarking</image:title>
      <image:caption>Email Liberated Shows how good you are at collaborating in Teams Channels and Yammer compared with sending emails.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/496dfadf-d54e-47b9-863d-4ac7723e4192/Christian-Aid-Logos.png</image:loc>
      <image:title>M365 Benchmarking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6dff5ecf-2e2d-4232-93de-9cc1d6650c2f/7Habits-2-Asynchronous-Collaborator.png</image:loc>
      <image:title>M365 Benchmarking</image:title>
      <image:caption>Asynchronous Collaborator Shows how good you are at collaborating in Teams channels and Yammer (asynchronous) compared with collaborating in Teams meetings/calls (synchronous).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/2ebca564-d75e-412b-ae79-0ef2799ecb00/City-Fibre-Logos.png</image:loc>
      <image:title>M365 Benchmarking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/84f5ecf6-a399-4217-ae64-faadbada191c/7Habits-3-Chat-Liberated.png</image:loc>
      <image:title>M365 Benchmarking</image:title>
      <image:caption>Chat Liberated Shows how good you are at collaborating in Teams channels and Yammer compared with collaborating in chat.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/eb4144c4-189f-4692-9a59-ac1816e25fd0/RACQ-Logos.png</image:loc>
      <image:title>M365 Benchmarking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/080f5229-16d5-45fc-9695-aa0328fe0f88/7Habits-4-File-Sharer.png</image:loc>
      <image:title>M365 Benchmarking</image:title>
      <image:caption>File Sharer Shows how good you are at working with files on SharePoint (shared by default) compared with OneDrive (private by default).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/ac8954f7-477b-4115-be47-0ae79bf75aef/RF-Logos.png</image:loc>
      <image:title>M365 Benchmarking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/ad7ff81a-e90f-46c3-ae8e-ac79970dcf58/7Habits-5-Community-Contributor.png</image:loc>
      <image:title>M365 Benchmarking</image:title>
      <image:caption>Community Collaborator Shows how good you are at balancing participation in Yammer communities with working in Teams.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d5853091-c995-4aac-a638-c39605a99c98/Syngenta-Logos.png</image:loc>
      <image:title>M365 Benchmarking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/46aa5adc-ca01-4f56-bb7d-3e9eab9ec65d/7Habits-6-Camera-Confident.png</image:loc>
      <image:title>M365 Benchmarking</image:title>
      <image:caption>Screen Sharer Shows how good you are at sharing a screen during Teams meetings/calls.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/bbcecfa4-5ea5-4502-ba85-1199bdcf7645/7Habits-7-Screen-Sharer.png</image:loc>
      <image:title>M365 Benchmarking</image:title>
      <image:caption>Camera Confident Shows how good you are at turning on a camera during Teams meetings/calls.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/dcaeb557-fac8-4af6-8505-7d8175ce0408/E2-Logos.png</image:loc>
      <image:title>M365 Benchmarking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1648078551795-2NTC1X6WXWFXFM3UP066/SWOOP-M365-Participate.png</image:loc>
      <image:title>M365 Benchmarking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/3a1cdc8b-972d-4938-a5dd-54e9a52acfc4/SWOOP-M365-Learn-More-1200x628-01.png</image:loc>
      <image:title>M365 Benchmarking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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