The team at SWOOP have identified 5 common personas that characterise interaction behaviours in online social networks
The three critical personas to an organisations are
Engagers are the engine room for collaboration networks. They connect and sustain relationships. The higher the number of engagers in your organisation the better
Catalysts energise the network by attracting responses. They seed lots of conversations that lead to a lot of replies and likes.
Responders prefer to react to conversation rather than initiating them. They will open reply or ‘like’
Which Persona are you ?
The ‘Broadcaster’ persona is self evident, as someone who sends messages but does not engage much with the groups and communities.
The ‘Observer’ is someone who consumes some of the content from the system but as they do not actively participating in the interactions they are unlikely to be creating organisational value.
People are the ‘bio fuel” of organisation performance
SWOOP PERSONAS in ACTION
Using SWOOP analytics, individuals are able to monitor their own interaction patterns over time. We rank the personas based on what we believe the value of this type of behaviour contributes to the organisation and the individual themselves.