How a three-year-old Sydney analytics startup SWOOP landed an “amazing” partnership with Facebook

A write up of our recently announced Analytics Partnership with Workplace by Facebook. Published originally  on Smart Company  A Sydney-based analytics startup that has been operating for just three years has landed an “amazing” partnership with social media giant Facebook through its Workplace platform. Dr Laurence Lock Lee and Cai Kjaer founded SWOOP Analytics in 2014 after working in the analytics and consulting space for more than 30 years. The two joined forces to create SWOOP as an analytics solution for businesses wanting to drive employee engagement, and landed a partnership with Microsoft soon after launch. “There’s a lot of…

How Healthy is your Enterprise Social Network?

At the heart of any Enterprise Social Network (ESN) are the groups or communities formed within them. Understanding the health and productivity of these groups should therefore be front of mind. For ESNs we can look again to the more mature experiences with consumer and external customer communities for guidance. We have written previously about the need to take care when translating consumer network metrics to the Enterprise. But in the case of community health, we believe the mapping from external community to internal community can be fairly close. What can we learn from consumer and customer networks? Arguably the…

Q&A: Start-ups vs Large Corporates

SWOOP Analytics celebrated its second birthday late last month with our distributed workforce face-to-face, many for the first time; and also many of our early adopter partners and clients. Unlike most start-ups addressing the consumer market, SWOOP Analytics targets the ‘big end of town” i.e. large corporates and public institutions whose procurement practices go far beyond someone simply pushing the ‘buy’ button. We have been fortunate to have several highly experienced executives and consultants advising us on our product startup journey. We thought we would take advantage of their presence to conduct a mock Q&A panel session, modelled on the…

Does your Community have a Key Player Risk?

SWOOP: Key Player Index An important characteristic of networks is that some individuals are more important to the performance of the network than others. In fact, if we were to plot the relative influence of individuals in a network, the degradation from the most influential to the least follows a power law distribution. This means that the level of influence between the most influential members and the least influential reduces exponentially; emphasizing the importance of these few selected influencers in a network. Networks that have just a few key influencers are clearly at risk if one or more of them…

Can Collaboration Personas work with Sports Teams?

Professional sport these days is rife with in-depth analyses and statistics on player and team performance. Players are now often equipped with wearable devices to monitor their health and fitness by the minute. Increased betting on sport has added a whole new dimension to the desire for predictive analytics and anything that might assist the punters in predicting the result of a game. What makes sport such an attraction to a large percentage of the world’s population is that despite the science that is being brought to sport, there is still significant uncertainty in the results. We all applaud the…

A View from the Top – David Thodey Interview Part 2 – Reflections on experiences “in use”

In Part 1 of this interview series with David Thodey, the former CEO of Telstra and strong Enterprise Social Networking advocate, we covered his reflections on current frustrations with communications experienced by CEOs and the discovery of Enterprise Social Networking (ESN) and Yammer. In this part we continue the journey of how he personally made use of the platform. One of the impacts of “going formal” with Yammer is that we will invariably see the corporate governance engine kick in. Legal will be concerned about ill-considered written statements leaking outside the organisation and the potential trouble it might cause. IT…