Using the Ladder of Engagement to address climate change

Staff engagement around corporate messages is foundational, especially for the Internal Corporate Communications function. For the modern organisation there will regularly be more than a single message that staff are being asked to rally around. A new corporate strategy with an accompanying change in branding will trigger a campaign. But what about those corporate messages that persist from year to year? For example, virtually all corporate enterprises are required to report to their shareholders on their ‘Corporate Social Responsibility’ (CSR), which encompasses topics as broad as Climate Change, Gender Diversity/Inclusion, Corporate Philanthropy etc.   Many, if not all, of the reported initiatives require…

Yammer – The Living, Digital brain of Chaucer

Yammer is the living, digital brain of consultancy company Chaucer. If you want to know what’s happening at this global digital transformation consultancy, you go to Yammer. If a problem needs to be solved, ask on Yammer. It’s the place where you tap into the knowledge of the entire company. Questions will be answered, problems will be solved and ultimately it leads to a better service for clients. But Chaucer’s Yammer network is much more than a knowledge sharing and problem solving platform. It’s a place where the company’s culture is reflected and celebrated, and that means celebrating every aspect of every person that makes…

SWOOP Award Winners share their collaboration secrets

Not taking yourself too seriously is one of the top tips from community managers from the world’s best performing Yammer networks.  We brought together some of the Australian-based winners of SWOOP Analytics’ 2019 Global Yammer Benchmarking Report for an awards presentation at Sydney’s Microsoft Technology Centre.  Yammer community managers from KFC restaurants, ANZ bank, The NRMA and health insurer Medibank were presented with a SWOOP Award for Outstanding Collaboration and generously shared their top tips for a successful network.   To kick off the session, SWOOP Chief Scientist Dr Laurence Lock Lee shared key learnings from the 2019 Yammer Benchmarking Report. One of the most interesting discoveries was how the deployment of Yammer alongside Teams has the ability to triple…

Authentic leadership at the heart of Medibank’s ‘conversation culture’

When Australia’s largest private health insurer, Medibank, launched a campaign for a vision statement, chief executive Craig Drummond asked his employees – all 3,800 of them – to share their ideas. He used a Yammer group called “Craig Chat” where he asked; “What does quality of life mean to you?” Craig explained the Executive Leadership Team (ELT) was developing a vision statement, but they wanted to hear from those who best knew the organisation – the employees, the people who speak with customers every single day. By asking a question on Yammer, the communications channel used by Medibank to engage…

The SWOOP Diversity Index: How is it Calculated?

You may have seen on your personal SWOOP dashboard something called the Diversity Index. You will also see it at the Groups, Team, Business Unit/segment and Enterprise levels where we average the diversity scores across the respective membership. The information pop–up will tell you it measures the degree to which you are active across multiple groups. The inference is that the more groups you are active in, the more your ‘diversity’ of experience will grow.  The Diversity Index is presented as a % but in reality that is not quite accurate as you can never be 100% diverse. In this article,…

It’s Official: SWOOP Metrics and Employee Engagement Surveys Results Align!

We always thought it would be the case, but emanating from our recent SWOOP Chat event in Sydney we now have evidence to show that what you see in SWOOP is reflected in what staff think and feel (Employee Engagement Survey) and subsequently in tangible business results (Academic research). Connecting SWOOP measures with Engagement Survey Results Pete Johns, the Digital Employee Experience Manager at roadside assistance organisation NRMA, reported on a controlled experiment. Pete surveyed a staff division for its employee engagement levels in July of 2018. He then created several Yammer groups, which he coached in community building with the help…