Data-Driven Collaboration Part 2: Recognizing Personas and Behaviors to Improve Engagement

In Part 1 of this series, “Data-Driven Collaboration Design”—a collaboration between SWOOP Analytics and Carpool Agency—we demonstrated how data can be used as a diagnostic tool to inform the goals and strategies that drive your business’ internal communication and collaboration. In this post, we will take that thought one step further and show how, after your course is charted to improve internal communication and collaboration, your data continues to play a vital role in shaping your journey. Monitoring More Than participation Only in the very initial stages of the launch of a new Enterprise Social Network (ESN) or group do…

SWOOP Video Blog 2 – Yammer Groups

The second in our SWOOP Video Blog Series: Slide 1 Hi there, I’m Laurence Lock Lee, the co-founder and chief scientist at Swoop Analytics In this second episode of Swoop Benchmarking insights we are drilling down to the Yammer Group level. Groups are where the real collaborative action happens. As Yammer Groups can be started by anyone in the organisation, they quickly build up to hundreds, if not thousands in some organisations. Looking at activity levels alone we will see that the majority of groups do not sustain consistent activity, while a much smaller proportion look to be really thriving.…

Who Should Decide How You Should Collaborate?

In a recent post, prior to Microsoft’s recent Ignite 2016 conference, we intimated that we hoped that in the push to build the ultimate office tool the core features of the component parts were not sacrificed in the name of standardisation. I can happily say now that post-MS Ignite it appears that, at least for the product we are most interested in Yammer, has re-surfaced as a more integral part of Office 365, without sacrificing its core value proposition. As a Yammer core user, it appears now that as circumstances arise, where our collaboration partners might need to manage content,…

Looking Beyond the Product to the Purpose: MS Office 365 Groups

Need a conversation starter? How about the Mac vs PC? IPhone vs Galaxy? Facebook vs Twitter? Beach vs Mountains? Clinton vs Trump? Nothing better to while away a few hours than an animated conversation and debate about why I might prefer one product over another. We all know in the end that despite extensive reported analyses and feature lists and the like, our choices are likely deeper than a simple feature by feature trade-off. It’s much subtler than that. An Apple zealot is aligning with Apple’s stated core purpose; its user experience mantra. People will keep lining up outside Apple…

What do Customer Communities have in Common with Employee Communities?

In June we wrote a blog post “Is Bridging the Enterprise-Consumer Social Networking Divide a Bridge too Far”, which went to some length in describing why these two worlds appeared to be operating in different solar systems.  In fact, we pointed out that blindly adopting the media centricity and activity measures from consumer social networking into the Enterprise, could actually cause more harm than good. In this post we want to explore what might be common and potentially useful adoptions from the consumer world to inside the Enterprise. I must say that this post has been influenced by Michael Wu …

Connectedness – The New Differentiator

  Back in 2005 Thomas Friedman wrote about the globalized world in his bestseller book ‘The World Is Flat’. The world was in the process of being transformed to a level – and global – playing field opening up new opportunities. Seven to eight years later Friedman’s observations of the early adopters have become mainstream business. But one of the consequences of opening up the world is that we are left with an overwhelming amount of information and options.  What we need is the ability to take advantage of globalisation, without getting caught up in examining and analysing the huge…