Going the distance: Senior leaders engaging employees with Yammer

Blue Cross Blue Shield of North Carolina

It’s rare to find the Chief Financial Officer among the most influential people on a large company’s enterprise social network, engaging thousands of his employees in conversations. At Blue Cross Blue Shield of North Carolina (Blue Cross NC), the state’s largest health insurer, Chief Financial Officer (CFO) Mitch Perry is almost always among the top 10 most influential people on the company’s Yammer network, according to data from SWOOP Analytics. That means Mr Perry interacts with a staff of almost 5,000 on Yammer. He initiates conversations, asks questions, listens to his employees and responds to them. It’s resulted in the…

Connecting global food giant Mars with Yammer and analytics


Back in October 2015, food giant Mars launched social enterprise network Yammer across its global business with the goal of better connecting its 80,000-plus workforce. Mars’ culture is built on empowering employees with information and forming strong relationships, both within the business, and with customers, consumers and partners. It has more than 85,000 employees and boasts $35 billion in annual sales from six businesses: pet care, chocolate, Wrigley gum, food, drinks and Symbioscience with world famous brands including Milky Way, Snickers, Twix, Pedigree, Whiskas and Uncle Ben’s. It’s the sixth largest private company in the United States and those at…

Leaders asking questions and listening to employees to deliver a better service

Service NSW

Service NSW is a government agency whose leadership team listens to employees on Workplace, asks questions to learn from frontline workers and ultimately delivers a better service to the citizens of New South Wales. Service NSW was one of the top performers in SWOOP’s 2019 Global Benchmarking of Workplace networks. Walk into a Service NSW Service Centre and you could find yourself being greeted by the CEO. Any time, any day, you may come across an executive, a director or a head office staff member doing the day-to-day jobs of frontline teams. You probably won’t notice them because they will…

Executive engagement – the key to a successful ESN network


How to you become one of the world’s best Yammer networks? The answer is executive engagement. For global drinks company Diageo, the makers of Johnnie Walker, Bailey’s, Guinness, Smirnoff, J&B and many more spirit and beer brands, it’s all about leading by example. Diageo chief executive Ivan Menezes Chief executive Ivan Menezes gets it. He knows that to keep his employees, who are scattered across the globe, communicating, connecting and innovating, he needs to lead the charge. Menezes is the top influencer on Diageo’s Yammer network, according to data from SWOOP Analytics. That means that while he’s not the most…

Do you listen, engage or yell?

Boss Magazine

Westpac’s chief executive has a dashboard app on his desktop computer that tracks how effectively his senior executives are getting cut through with their teams on enterprise network. Hartzer isn’t alone. NBN chief executive Bill Morrow uses the same social media sentiment analytics tool, SWOOP, to measure how well his top managers are engaging with their staff. Download full article as published in the Australian Financial Review.

How Workplace is influencing company culture at AMP NZ


AMP New Zealand kicked off its Workplace network when the CEO sent an all company email saying this was his last email of the kind, it’s time to head to Workplace. Two years later, he remains the most influential person on the network, listening to his employees, asking them questions and cheering them on. Workplace has become a place where employees share their stories, recognise their colleagues and it’s influencing company culture. AMP New Zealand (AMP) is a leading financial services company specialising in retirement savings and wealth management. It is one of New Zealand’s largest KiwiSaver providers and serves…