Announcement and Broadcasting Groups

When it comes to making an all-company announcement, arguably the richest channel is always face to face. But for large and distributed organisations, that becomes impractical. With an Enterprise Social Network (ESN), the CEO and executive can speak directly to staff at all levels, making the ESN a rich channel that can scale for large and distributed businesses.  This post continues SWOOP’s series on Groups within ESN platforms. The ‘Announcements’ group is often one of the first formed on a newly installed ESN; a venue for the CEO and other leaders to speak with all employees. The ESN can provide a differentiated channel for engaging staff in dialog around corporate-wide announcements. ESNs provide a more informal channel through which staff and the executive can engage…