The power of authentic leadership

“You can smell a corporate comms post from a mile away,” says ANZ Bank’s Social Business Development Manager, Ryan Crocker. “It’s always just too perfect and it doesn’t come across as authentic.” On the contrary, when a leader genuinely shares personal updates, asks questions or posts a photo on a company’s internal communication platform, people can tell it’s them – that’s how genuine two-way relationships are built. “More important than posting, is listening. Leaders can only listen effectively if they do it themselves,” Ryan said. “Leaders need to listen and look at what people are talking about. If they don’t…

Tips for Yammer success from the world’s best

At SWOOP we’ve had the privilege of working with hundreds of Yammer networks from around the world. We’re constantly learning from every community – what works, what “good” looks like, how leaders are engaging employees, how to break down organisational hierarchies and what doesn’t work. We’ve recently launched SWOOP’s 2019 Global Yammer Benchmarking Report where we examined the collaboration behaviours of 98 organisations worldwide, representing more than 15 million Yammer interactions from 1.8 million people over a six-month period. The data provides incredible insights into how Yammer communities are operating and we can clearly see which networks are achieving the best collaboration. We’ve honoured these collaboration champions with a SWOOP Award for Outstanding Collaboration. These world-leading networks were generous enough to share their best practices in case studies in the…

Creating business value and boosting revenue with Workplace

Within 10 months of launching Workplace, more than 5,000 Compass real estate agents reported Workplace had helped them grow their business and make more money. Compass’ Workplace network has shown immediate value in its ability to create instant, revenue-generating connections across the family of Compass agents.  Compass is a United States-based real estate technology company building the industry’s first end-to-end platform supporting the entire home buying and selling process. Its mission is to help everyone find their place in the world. Compass needed a communication solution that would help it receive its customers’ (real estate agents) feedback in real time…

The power of saying “thanks”

How does it make you feel when one of your colleagues publicly recognises your good work, or thanks you for helping them out? Chances are, it makes you feel pretty good. And when your boss reads how you’ve been contributing, and gives you a public pat on the back, it probably makes you feel pretty great. Then when your CEO reacts to your contribution and chimes in with thanks, well, surely you’re smiling by now. It’s this simple act of publicly thanking colleagues for their good work that kick-started a New South Wales state government department’s Yammer network in November…

Delivering the magic to those dedicated to providing help

For one of Australia’s most trusted brands and largest member organisation, The NRMA, the magic of SWOOP Analytics is the ability to immediately give people insight into their online behaviours at work. By logging into the SWOOP dashboard, employees can instantly see their SWOOP Persona, which characterises an employee’s interactions and behaviours in online social networks, like Yammer. SWOOP also shows you how you can tweak your behaviour to change your Persona and become a better collaborator at work. NRMA’s Digital Employee Experience Manager, Pete Johns, regularly uses SWOOP to show leaders and leadership teams how they’re tracking. Pete will…

Going the distance: Senior leaders engaging employees with Yammer

Blue Cross Blue Shield of North Carolina

It’s rare to find the Chief Financial Officer among the most influential people on a large company’s enterprise social network, engaging thousands of his employees in conversations. At Blue Cross Blue Shield of North Carolina (Blue Cross NC), the state’s largest health insurer, Chief Financial Officer (CFO) Mitch Perry is almost always among the top 10 most influential people on the company’s Yammer network, according to data from SWOOP Analytics. That means Mr Perry interacts with a staff of almost 5,000 on Yammer. He initiates conversations, asks questions, listens to his employees and responds to them. It’s resulted in the…