Going the distance: Senior leaders engaging employees with Yammer

Blue Cross Blue Shield of North Carolina

It’s rare to find the Chief Financial Officer among the most influential people on a large company’s enterprise social network, engaging thousands of his employees in conversations. At Blue Cross Blue Shield of North Carolina (Blue Cross NC), the state’s largest health insurer, Chief Financial Officer (CFO) Mitch Perry is almost always among the top 10 most influential people on the company’s Yammer network, according to data from SWOOP Analytics. That means Mr Perry interacts with a staff of almost 5,000 on Yammer. He initiates conversations, asks questions, listens to his employees and responds to them. It’s resulted in the…

Connecting global food giant Mars with Yammer and analytics

Mars

Back in October 2015, food giant Mars launched social enterprise network Yammer across its global business with the goal of better connecting its 80,000-plus workforce. Mars’ culture is built on empowering employees with information and forming strong relationships, both within the business, and with customers, consumers and partners. It has more than 85,000 employees and boasts $35 billion in annual sales from six businesses: pet care, chocolate, Wrigley gum, food, drinks and Symbioscience with world famous brands including Milky Way, Snickers, Twix, Pedigree, Whiskas and Uncle Ben’s. It’s the sixth largest private company in the United States and those at…

Enterprise social networks promote employee engagement & enhance performance: Study

Enterprise Social Networks like Yammer and Workplace by Facebook promote employee engagement and enhance performance, especially if leadership is engaged, according to ground-breaking new research from Griffith University. Intensive research from Griffith University’s Business School and School of Applied Psychology found Enterprise Social Networks (ESN) and work-related social media increase employee engagement. There is also evidence ESNs, or social media for work-related purposes, is associated with higher self-reported employee engagement and work performance and productivity. The findings were announced at SWOOP Analytics’ annual customer event SWOOP Chat in Sydney. Researchers suggest work-related social media use promotes employee engagement and enhances…

Cross-generational collaboration at SWOOP Chat Sydney

What does a company of 30,000+ teenagers serving fast food have to do with a prestigious law firm, a government finance department and a catholic university? Despite the completely different roles of these organisations, they all use SWOOP Analytics to measure how their employees connect on their Enterprise Social Network (ESN), in this case Microsoft’s Yammer or Workplace by Facebook. KFC’s Internal Marketing Officer, Francesca Guidi, leading law firm Hall & Wilcox’s Technology Trainer, Jason Soo, NSW Department of Finance, Services and Innovation’s Senior Communications Advisor, Nick White, and Australian Catholic University’s Chief Operating Officer, Dr Stephen Weller, were among…

Leaders asking questions and listening to employees to deliver a better service

Service NSW

Service NSW is a government agency whose leadership team listens to employees on Workplace, asks questions to learn from frontline workers and ultimately delivers a better service to the citizens of New South Wales. Service NSW was one of the top performers in SWOOP’s 2019 Global Benchmarking of Workplace networks. Walk into a Service NSW Service Centre and you could find yourself being greeted by the CEO. Any time, any day, you may come across an executive, a director or a head office staff member doing the day-to-day jobs of frontline teams. You probably won’t notice them because they will…

How Workplace is changing company culture to deliver a better product

Global creative agency We Are Social enjoys an active, productive global digital community for its 750 employees and can claim Workplace as a truly integral part of its business and culture. We Are Social’s Global Internal Communications Director, Emma Cumming, gives the low-down on what has contributed to the success of the company’s global digital community. We Are Social is a socially-led creative agency. It was established in 2008 as a social media agency, primarily helping brands market themselves on social media, and has evolved to understanding people’s social behaviours and how brands connect with people. It uses this social…