Reflecting the culture of RACQ with Yammer and SWOOP

Yammer is the tool that reflects the culture of RACQ, a member organisation providing roadside assistance, insurance, banking and more to the people of Queensland, in north eastern Australia. RACQ’s purpose is to help members and that culture of helping and supporting is reflected every day on the organisation’s Yammer network. Take for example when Lauren, a RACQ Bank branch manager, realised it was her colleague Trina’s 15th work anniversary. They began a #15DaysofTrina campaign on Yammer, with a post for the next 15 days celebrating this much-loved team member. It allowed everyone in the company to write a message…

Yammer – The Living, Digital brain of Chaucer

Yammer is the living, digital brain of consultancy company Chaucer. If you want to know what’s happening at this global digital transformation consultancy, you go to Yammer. If a problem needs to be solved, ask on Yammer. It’s the place where you tap into the knowledge of the entire company. Questions will be answered, problems will be solved and ultimately it leads to a better service for clients. But Chaucer’s Yammer network is much more than a knowledge sharing and problem solving platform. It’s a place where the company’s culture is reflected and celebrated, and that means celebrating every aspect of every person that makes…

Authentic leadership at the heart of Medibank’s ‘conversation culture’

When Australia’s largest private health insurer, Medibank, launched a campaign for a vision statement, chief executive Craig Drummond asked his employees – all 3,800 of them – to share their ideas. He used a Yammer group called “Craig Chat” where he asked; “What does quality of life mean to you?” Craig explained the Executive Leadership Team (ELT) was developing a vision statement, but they wanted to hear from those who best knew the organisation – the employees, the people who speak with customers every single day. By asking a question on Yammer, the communications channel used by Medibank to engage…

The power of authentic leadership

“You can smell a corporate comms post from a mile away,” says ANZ Bank’s Social Business Development Manager, Ryan Crocker. “It’s always just too perfect and it doesn’t come across as authentic.” On the contrary, when a leader genuinely shares personal updates, asks questions or posts a photo on a company’s internal communication platform, people can tell it’s them – that’s how genuine two-way relationships are built. “More important than posting, is listening. Leaders can only listen effectively if they do it themselves,” Ryan said. “Leaders need to listen and look at what people are talking about. If they don’t…

Tips for Yammer success from the world’s best

At SWOOP we’ve had the privilege of working with hundreds of Yammer networks from around the world. We’re constantly learning from every community – what works, what “good” looks like, how leaders are engaging employees, how to break down organisational hierarchies and what doesn’t work. We’ve recently launched SWOOP’s 2019 Global Yammer Benchmarking Report where we examined the collaboration behaviours of 98 organisations worldwide, representing more than 15 million Yammer interactions from 1.8 million people over a six-month period. The data provides incredible insights into how Yammer communities are operating and we can clearly see which networks are achieving the best collaboration. We’ve honoured these collaboration champions with a SWOOP Award for Outstanding Collaboration. These world-leading networks were generous enough to share their best practices in case studies in the…

Creating business value and boosting revenue with Workplace

Within 10 months of launching Workplace, more than 5,000 Compass real estate agents reported Workplace had helped them grow their business and make more money. Compass’ Workplace network has shown immediate value in its ability to create instant, revenue-generating connections across the family of Compass agents.  Compass is a United States-based real estate technology company building the industry’s first end-to-end platform supporting the entire home buying and selling process. Its mission is to help everyone find their place in the world. Compass needed a communication solution that would help it receive its customers’ (real estate agents) feedback in real time…