What impact do leaders have on collaboration? Show me the numbers!

One of our most enduring observations from organisations successfully using Enterprise Social Networking (ESN) platforms is the important role the CEO and executive leaders have played in the network’s success. Our extensive case study library is replete with stories of CEOs revoking email in favour of the ESN for ‘all staff’ communications; reaching out to staff for feedback; and even providing personal responses to staff postings in open forums. Despite the overwhelming qualitative evidence available, we were recently asked whether we could quantify the ‘CEO & Executives Effect’. While aimed at addressing the cynics, there is a quite reasonable need to understand just how…

Engagement 3.0? SWOOP has you covered

We were intrigued and somewhat excited when we saw HR guru Josh Bergin’s take on the evolution of the Employee Engagement marketplace. Bergin is an internationally renowned  HR, People and Talent analyst, who recently provided his Top 5 Digital trends in HR. His take on the Employee Engagement market evolution is presented as:  As SWOOP is a ‘reality mining’ tool that draws its data from staff digital interactions, we have not really showed much interest in survey-based approaches to employee engagement. But when we saw Bergin’s graphic and predictions for Engagement 3.0, it looks like our worlds have now intersected.   SWOOP and…

Less is Not Always More with Enterprise Social

While Enterprise Social Networking sites have taken their lead from consumer-facing Social Media platforms, there are many situations where good practices in social media just do not map over to Enterprise Social. For consumer platforms the goal is to attract eyeballs to content for advertising purposes. For the Enterprise, the goal is to facilitate collaboration between staff. Social media analysts have conducted comprehensive studies for the optimal ‘post’ for maximising reactions. In this article we pick on just one such measure; the ‘optimal length of a post’.   What do the Social Media Analysts Suggest?   Twitter famously made its name by limiting…

How long does it take before SWOOP has an impact on your ESN?

This question was recently posed to us and we didn’t have a quick answer.  In this post we have taken the time to make a considered response to a question we expect all of those considering SWOOP would be interested in. SWOOP Democratises Analytics  SWOOP is an analytics product that uniquely provides its insights to all staff members. The default screen when opening SWOOP is a person’s personal view of their interactions. This data is secured to the individual. Other analytics (groups, topics, business units and enterprise views) are available to all. The intent behind our design is that behavioural change has to happen at…

“Social” Groups in Enterprise Social Networks

In this final article in our series on Enterprise Social Group types, we address the so-called “non-work” groups. One of the greatest fears we hear from Internal Communications Managers on launching their brand new Enterprise Social Networking (ESN) platform is that staff will only use it for frivolous “non-work” communications. When SWOOP conducted one of its very first group benchmarking studies for a large corporate client with more than 50,000 staff, the greatest fear was that the “Joke Sharing” group would come out on top (it didn’t).   Often the fear of what senior executives might think about supposedly “non-work” groups making use of company…

Announcement and Broadcasting Groups

When it comes to making an all-company announcement, arguably the richest channel is always face to face. But for large and distributed organisations, that becomes impractical. With an Enterprise Social Network (ESN), the CEO and executive can speak directly to staff at all levels, making the ESN a rich channel that can scale for large and distributed businesses.  This post continues SWOOP’s series on Groups within ESN platforms. The ‘Announcements’ group is often one of the first formed on a newly installed ESN; a venue for the CEO and other leaders to speak with all employees. The ESN can provide a differentiated channel for engaging staff in dialog around corporate-wide announcements. ESNs provide a more informal channel through which staff and the executive can engage…