Do photos and videos spark conversation and engagement on enterprise social networks?

“Static text is boring. No one reads it.”   “Add a picture and everyone will like it.”    “No – add a video. Videos are much more engaging than photos.”   I’m sure you’ve heard plenty of comments like these. The context for the advice is about how to get likes for content published on public–facing social media sites like Facebook, Twitter and LinkedIn.    But does this advice apply equally in a work setting? We thought we’d take a closer look at what people are attaching in Yammer, and then measure the impact it has. Let’s start first with how we define what an attachment is. We’ve broken attachments into the following categories:   File (pdf, Microsoft…

Millions of dollars to be saved but don’t put it all at risk without measuring collaboration

Collaboration platforms Microsoft Teams and Workplace by Facebook are saving companies millions of dollars every year, resulting in up to 800% in ROI by keeping employees engaged and connected, according to new, independent studies.   We’d like to demonstrate how SWOOP helps you measure the platforms to ensure you get maximum value from Microsoft Teams and Workplace, but let’s first go a little deeper in the ROI of collaboration.  Forrester Consulting’s Total Economic Impact study of Microsoft Teams found a return on investment (ROI) of 832% for organisations using Microsoft Teams and its Total Economic Impact of Workplace by Facebook study found a ROI of 398%.   We appreciate these studies were funded by Microsoft and…

A big bank shows how a social network drives business value

NAB

How do you prove an enterprise social network drives business value and ultimately boosts the company’s bottom line? National Australia Bank (NAB), one of the country’s “big four” banks, has learned the value of using an internal social network to connect staff, build relationships, share ideas, reduce clutter, innovate and to make money. The NAB boasts one of the world’s more mature enterprise social networks, having introduced Microsoft’s Yammer more than 10 years ago. It grew organically within the bank, starting in the IT department with a handful of employees. Before long, hundreds of NAB staff were using it, then…

Building community in a world hungry for social connection

URJ

The Union for Reform Judaism has been identified as a top three performer in SWOOP’s 2018 Global Benchmarking Report of Yammer networks. It’s a network focused on building community and connecting people. Some of the keys to URJ’s Yammer success include a community manager to facilitate the network and keep people engaged, with the help of SWOOP data, Working Out Loud and allowing the network time to grow and thrive. People are hungry for real life, face to face connection and interaction. That’s the strong belief of Erica Holman. When her rabbi suggested changing the time of Friday night Shabbat worship,…

Engagement At Scale: What Senior Leaders Need To Do

It is more important than ever for senior leaders to build trust by establishing two-way conversations with their people – at scale. In this article, we’ll give simple, practical and evidence-based tips for achieving this spending just five minutes per day. We’ll also show you how to measure this at the individual level. Change is constant. Trust in senior leaders is critical for implementing change at speed, and trust comes only through building relationships. The challenge is that most of the existing channels senior leaders access to engage with their people are either not great at two-way engagement (e.g. email…

How many groups should you join?

It’s a busy day, and you’re a busy person. Just how many groups can you realistically participate in on your enterprise social network? Pick a number and we’ll get back to that in a moment. Answering the question about active group participation is important from a community management perspective. It means you can start to set expectations for your colleagues, and for yourself. The number of groups on enterprise social networks tends to only grow over time, and even if you once in a while do a big clean up, the number of groups will then start to grow again.…