A big bank shows how a social network drives business value

How do you prove an enterprise social network drives business value and ultimately boosts the company’s bottom line? National Australia Bank (NAB), one of the country’s “big four” banks, has learned the value of using an internal social network to connect staff, build relationships, share ideas, reduce clutter, innovate and to make money. The NAB boasts one of the world’s more mature enterprise social networks, having introduced Microsoft’s Yammer more than 10 years ago. It grew organically within the bank, starting in the IT department with a handful of employees. Before long, hundreds of NAB staff were using it, then…

Connecting global food giant Mars with Yammer and analytics

Back in October 2015, food giant Mars launched social enterprise network Yammer across its global business with the goal of better connecting its 80,000-plus workforce. Mars’ culture is built on empowering employees with information and forming strong relationships, both within the business, and with customers, consumers and partners. It has more than 85,000 employees and boasts $35 billion in annual sales from six businesses: pet care, chocolate, Wrigley gum, food, drinks and Symbioscience with world famous brands including Milky Way, Snickers, Twix, Pedigree, Whiskas and Uncle Ben’s. It’s the sixth largest private company in the United States and those at…

Building community in a world hungry for social connection

The Union for Reform Judaism has been identified as a top three performer in SWOOP’s 2018 Global Benchmarking Report of Yammer networks. It’s a network focused on building community and connecting people. Some of the keys to URJ’s Yammer success include a community manager to facilitate the network and keep people engaged, with the help of SWOOP data, Working Out Loud and allowing the network time to grow and thrive. People are hungry for real life, face to face connection and interaction. That’s the strong belief of Erica Holman. When her rabbi suggested changing the time of Friday night Shabbat worship,…

20 Questions That Could Change Your Company

One of the things we uncovered in our research into what generates conversation was that asking questions is particularly impactful (discussion threads are 250% longer), and I previously posted a summary of our findings; ‘The power of the ?‘. Since then we’ve launched the Curiosity Index in SWOOP and it helps every one – from individuals all the way to the whole enterprise – understand their own level of curiosity, ie how many questions you ask. It will also show the difference it has when you ask questions. As you can see from the screenshot below I am a little less…

Can Relationship Analytics Predict the World Cup Winner?

At the time of writing, the Soccer World Cup 2018 Semi-finals have been completed and we are days away from a France-Croatia final and an England-Belgium play-off for 3rd place. Despite a plethora of statistical information available on team past performance, there was only one data set that could be considered representative of how players in a team related to each other; and that is the passing distribution information: The passing distribution information records how players are connected and therefore related through the activity of passing the ball to each other. Sounds obvious, but every other statistic focusses on individual…

Nothing’s new – yet it’s all new: Reflections from SWOOP Chat ’18 (APAC)

Last week we held our inaugural SWOOP Chat ’18 in Sydney which brought together expert practitioners, researchers and thought leaders from across Australia to further nurture and build the community of people who are wanting to drive business performance, employee engagement, conversation and collaboration within our organisations. Naturally, measurement was a common thread throughout the day. Presenters included a range of SWOOP customers such as Bankwest, NBN, AMP and University of Western Sydney but also our research partners Sydney University and Griffith University. We had designed the day such that there was plenty of time for people to talk about…