SWOOP PERSONAS

The team at SWOOP have identified 5 common personas that characterise interaction behaviours in online social networks

The three critical personas to an organisations are

The Engager

SWOOP Behavioural Insights - We use personas. This persona is an Engager

Engagers are the engine room for collaboration networks. They connect and sustain relationships. The higher the number of engagers in your organisation the better

The Catalyst

SWOOP Behavioural Insights - We use personas. This persona is an Catalyst

Catalysts energise the network by attracting responses. They seed lots of conversations that lead to a lot of replies and likes.

The Responder

SWOOP Behavioural Insights - We use personas. This persona is an Responser

Responders prefer to react to conversation rather than initiating them. They will open reply or ‘like’

Which Persona are you ?

The Broadcaster

SWOOP Behavioural Insights - We use personas. This persona is an Broadcaster

The ‘Broadcaster’ persona is self evident, as someone who sends messages but does not engage much with the groups and communities.

The Observer

SWOOP Behavioural Insights - We use personas. This persona is an Observer

The  ‘Observer’ is someone who consumes some of the content from the system but as they do not actively participating in the interactions they are unlikely to be creating organisational value.

People are the ‘bio fuel” of organisation performance

SWOOP Platform Social Network Analysis for Enterprise

SWOOP PERSONAS in ACTION

Using SWOOP analytics, individuals are able to monitor their own interaction patterns over time. We rank the personas based on what we believe the value of this type of behaviour contributes to the organisation and the individual themselves.

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