Case Studies

Read these case studies and stories about how leading organizations are using SWOOP to drive the value and adoption from their enterprise social networks.

Mars logo

Connecting global food giant Mars with Yammer and analytics

Back in October 2015, food giant Mars launched social enterprise network Yammer across its global business with the goal of better connecting its 80,000-plus workforce.

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Executive engagement – the key to a successful ESN network

How to you become one of the world’s best Yammer networks? The answer is executive engagement.

For global drinks company Diageo, the makers of Johnnie Walker, Bailey’s, Guinness, Smirnoff, J&B and many more spirit and beer brands, it’s all about leading by example.

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Westpac and NBN CEOs use SWOOP

Westpac’s chief executive has a dashboard app on his desktop computer that tracks how effectively his senior executives are getting cut through with their teams on enterprise network. Hartzer isn’t alone.

NBN chief executive Bill Morrow uses the same social media sentiment analytics tool, SWOOP, to measure how well his top managers are engaging with their staff.

Download full article as published in the Australian Financial Review.


From the classroom to managing director – How Australia’s largest tertiary educator keeps connected

The man responsible for running Australia’s largest tertiary education organisation is regarded as a bit of a rock star by his 20,000 or so staff.

Using Workplace by Facebook, TAFE NSW managing director Jon Black is busy building relationships with his frontline staff, whether they’re in the northern New South Wales beach town of Ballina, at the gateway to the Snowy Mountains in Cooma, or in the outback mining town of Broken Hill.

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True leaders engage in conversation – How one CEO responded to the #MeToo campaign  

As stories of sexual abuse flooded social media in response to the #MeToo awareness campaign, NBN Co chief executive Bill Morrow’s thoughts went straight to his employees.

Were there victims of sexual assault and harassment amongst his staff at NBN, Australia’s National Broadband Network? Did they need help? Could he help break the culture of silence around abuse?

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KFC Finds Swoop Analytics ‘Finger Lickin Good’

KFC has purchased the SWOOP Dashboard to provide business insights from its Yammer usage.

The SWOOP Social Network Analytics dashboard was developed by software startup SWOOP Analytics to assist all staff, not just managers, to enhance their collaborative performance.

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Engaging Online = High performance

New research at Griffith has revealed a direct correlation between student activities on enterprise social networks (ESN) and their academic grades.

The study examined the habits of online postgraduate students and how they engaged with Microsoft’s Yammer network to share ideas and collaborate with other students and academic staff.

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Authentic leadership & cultural change: Why social groups matter in your ESN


When a 150-year-old bank established its enterprise social network, the “Pets of Bankwest” soon became one of the most engaging groups on the company’s Yammer network.

That raised questions about the network’s worth.

What the executive team realised was the “Pets of Bankwest” group was a safe, low risk place where every employee felt comfortable to practice the skills they needed to use on the network.

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Connection in Isolation

Down in Invercargill, the southernmost city in New Zealand and one of the most isolated in the world, there are three employees running a busy car rental branch. Rarely do they work together as a team. Mostly it’s a passing update and a quick “hello” during a shift changeover.

Yet, these three workers are some of the best-connected employees in their multi-national company of thousands.

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