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Will Customers Buy Into Your Seller Persona?
You've analyzed your prospective market, built buyer personas for your perfect customer, and crafted your website and Facebook pages with all the social media bells and whistles to ensure that the right people are coming to view your content, products and services.
You also have social media monitoring tools in place to track your customers’ journey to you. Did they enjoy the experience? Is it simply enough that they stayed the journey? How can you be sure?
Five reasons you should update your staff profiles in SWOOP
For most large organisations, it’s an absolute pain to keep your staff directory up to date. Staff profile data tends to be spread far and wide across different systems, be they human resource data bases, email directories, payrolls and the like; with no single up-to-date repository one can rely on. Believe me, the journey is worthwhile for many reasons. In this post we are selfishly addressing our SWOOP customers and prospects.
SWOOP is founded on the science of social network analysis (SNA). Value from SNA is achieved by identifying the relationship connections between individuals. The follow-up core value then comes when we can understand the groups that these individuals belong to. We often hear organisations talking about their ‘barriers to collaboration’. These so-called ‘barriers’ are regularly defined by staff attributes, collected in the ubiquitous staff directory. Having conducted in excess of 100 SNA projects globally over the past decade or more, these are the so called ‘barriers’ that our clients have been most regularly looking to break down:
Five Ways for CEOs to enhance Staff Engagement
Enterprise Social Networking (ESN) is starting to impact how staff at all levels of the organization behave and interact with each other. In particular, we are starting to see progressive CEOs and their senior executive teams looking to ESN to sidestep the traditional top down communication cascades and engage directly with ‘shop floor’ level staff, to build staff engagement overall.
Seeing How You Work, Changes How You Work - What's Your Online Persona?
Our SWOOP Personas are having a much bigger impact than I expected. For a quick summary of the five personas see our previous posts: Observer, Broadcaster, Responder, Catalyst and Engager. In summary, these personas provide you with insights into your online behaviour on your enterprise social network.
Can Collaboration Personas work with Sports Teams?
Professional sport these days is rife with in-depth analyses and statistics on player and team performance. Players are now often equipped with wearable devices to monitor their health and fitness by the minute. Increased betting on sport has added a whole new dimension to the desire for predictive analytics and anything that might assist the punters in predicting the result of a game.
Is There a Place for ‘Broadcasters’ on Conversational Platforms? SWOOP: Broadcaster Persona
This post continues the series the deeper dives into the specific measures included in the SWOOP Collaboration Framework #swoopframework. The ‘Broadcaster’ behavioural persona; is the fourth collaboration persona with the ‘Engager’, ‘Catalyst’ and ‘Responder’ personas.
Are you a Responder?
This post continues the series the deeper dives into the specific measures included in the SWOOP Collaboration Framework #swoopframework. The ‘Responder’ Behavioural Persona is the third positive collaboration persona with the ‘Engager’ and ‘Catalyst’ personas.
Swoop Persona: Are you a ‘Catalyst’ for Innovation Online? Here’s how you can find out.
This post continues the series of deeper dives into the specific measures included in the SWOOP Collaboration framework #swoopframework. The ‘Catalyst’ behavioural persona, in our view, is the next most desirable collaboration persona after the ‘Engager’. Catalysts are regularly seen as change agents and innovators.
Swoop Persona: Are you an Online ‘Engager’?
This post is the first in a longer series of posts devoted to a deeper dive into the specific measures included in the SWOOP Collaboration Framework #swoopframework. We are starting with the ‘Engager’ Behavioural Persona; in our view the most desirable collaboration persona.
What Makes a Great Team On-line and Off?
We are witnessing a significant shrinkage in the digital divide between on-line and off-line work, as rapid digitization takes hold. The days when online work was led by the digital savvy are rapidly disappearing as even the baby boomer generation embraces social media. Our research has even identified that co-located teams use electronic means to record and share their work artifacts. So how can the movement to digital be used to assess team performance?