How a three-year-old Sydney analytics startup SWOOP landed an “amazing” partnership with Facebook

A write up of our recently announced Analytics Partnership with Workplace by Facebook. Published originally  on Smart Company  A Sydney-based analytics startup that has been operating for just three years has landed an “amazing” partnership with social media giant Facebook through its Workplace platform. Dr Laurence Lock Lee and Cai Kjaer founded SWOOP Analytics in 2014 after working in the analytics and consulting space for more than 30 years. The two joined forces to create SWOOP as an analytics solution for businesses wanting to drive employee engagement, and landed a partnership with Microsoft soon after launch. “There’s a lot of…

Data-Driven Collaboration Part 2: Recognizing Personas and Behaviors to Improve Engagement

In Part 1 of this series, “Data-Driven Collaboration Design”—a collaboration between SWOOP Analytics and Carpool Agency—we demonstrated how data can be used as a diagnostic tool to inform the goals and strategies that drive your business’ internal communication and collaboration. In this post, we will take that thought one step further and show how, after your course is charted to improve internal communication and collaboration, your data continues to play a vital role in shaping your journey. Monitoring More Than participation Only in the very initial stages of the launch of a new Enterprise Social Network (ESN) or group do…

Seeing How You Work, Changes How You Work – What's Your Online Persona?

Our SWOOP Personas are having a much bigger impact than I expected. For a quick summary of the five personas see our previous posts: Observer, Broadcaster, Responder, Catalyst and Engager. In summary, these personas provide you with insights into your online behaviour on your enterprise social network. I recently spoke to a community manager about this, and he told me this wonderful story about the impact the personas has had in his organisation. One of his colleagues, a senior manager, had been receiving help from a communications specialist to write updates on the Enterprise Social Network. However, when the community…

Is Bridging the Enterprise–Consumer Social Networking Divide a Bridge too Far?

On the surface Facebook@work looks a lot like consumer Facebook. We have news feeds, groups, shared social media, discussions, hashtags and the like. Familiarity with the interface is one of the strong selling points for Facebook, but since its soft launch in 2015, it’s hardly set the world on fire. The big Enterprise-Consumer bridge news this month is Microsoft’s acquisition of LinkedIn. Unlike Facebook, Microsoft’s acquisition of LinkedIn is being positioned as a ‘bet on both sides’, rather than a bridging, since Microsoft already has Yammer, which is being integrated into their O365 suite. No such future is being suggested…

Rely on Activity Measures from your Enterprise Social Network at your Peril

For most people “Social Analytics” means understanding consumer online behaviours. For businesses it is about understanding how best to take advantage of the social networking channels of Facebook, Twitter, Linkedin and the like, to enhance your brand perception. Enterprise Social Networks (ESN) have essentially evolved from public social networks, with the activity based metrics migrating as well, with little thought to their effectiveness. Activity measures are typically available “out of the box” with ESNs. This is a BIG problem though! It doesn’t take too much research to find out that the Enterprise objectives for ESNs and those for external brand…

How Cohesive is your Community?

SWOOP: Mean 2-Way Connections Social cohesion is synonymous with ‘community’. Intuitively we experience social cohesion when we participate in high performing communities. Experienced ‘networkers’ lead these communities. New members are made to feel welcome. Community objectives are met through active engagement between members. High performing online communities are a fertile field for knowledge sharing amongst its members. While qualitatively we can experience and differentiate a good community from a poor one, what measures are available to assist leaders in monitoring social cohesion in their communities? How can these measures be used to help grow social cohesion? This post continues the…