How a three-year-old Sydney analytics startup SWOOP landed an “amazing” partnership with Facebook

A write up of our recently announced Analytics Partnership with Workplace by Facebook. Published originally  on Smart Company  A Sydney-based analytics startup that has been operating for just three years has landed an “amazing” partnership with social media giant Facebook through its Workplace platform. Dr Laurence Lock Lee and Cai Kjaer founded SWOOP Analytics in 2014 after working in the analytics and consulting space for more than 30 years. The two joined forces to create SWOOP as an analytics solution for businesses wanting to drive employee engagement, and landed a partnership with Microsoft soon after launch. “There’s a lot of…

Facilitating Organizational Change with SWOOP

Just take a moment and think about the last 2 or 3 major organizational change programs that you have been party to (or a victim of). Invariably the change will have something to do with wanting to change the way people work and interact with each other in your organization. Perhaps it was triggered by a significant structural change, a merger, or acquisition. Perhaps it was around  a major technology refresh. Or perhaps even a significant change in company strategy, triggered by a disruptive change in the marketplace. Whatever the reason, invariably you will be asked to adapt your behavior…

How Healthy is your Enterprise Social Network?

At the heart of any Enterprise Social Network (ESN) are the groups or communities formed within them. Understanding the health and productivity of these groups should therefore be front of mind. For ESNs we can look again to the more mature experiences with consumer and external customer communities for guidance. We have written previously about the need to take care when translating consumer network metrics to the Enterprise. But in the case of community health, we believe the mapping from external community to internal community can be fairly close. What can we learn from consumer and customer networks? Arguably the…

What can we Learn from Artificial Intelligence?

This might seem strange, suggesting that a science dedicated to learning from how we humans operate, could actually return the favour by teaching us about ourselves? As strange as this may sound, this is precisely what I am suggesting. Having spent a good deal of my early career in the “first wave of AI” I had developed a healthy scepticism of many of the capability claims for AI. From the decade or more I spent as an AI researcher and developer I had come to the conclusion that AI worked best when the domains of endeavour were contained within discrete…

Can Collaboration Personas work with Sports Teams?

Professional sport these days is rife with in depth analyses and statistics on player and team performance. Players are now often equipped with wearable devices to monitor their health and fitness by the minute. Increased betting on sport has added a whole new dimension to the desire for predictive analytics and anything that might assist the punters in predicting the result of a game. What makes sport such an attraction to a large percentage of the world’s population is that despite the science that is being brought to sport, there is still significant uncertainty in the results. We all applaud…