Work Out Loud Circles – Do they Bridge the Gap?

In celebration of Work Out Loud (WOL) week, we want to highlight the role WOL circles can play as a bridge between our world of exploration, discovery and innovation, and the one that occupies most of our time; the day to day tasks. In networking parlance, we use the terms ‘closed strong tie’ networks to represent our day to day collaborators, where interactions are frequent; and ‘open weak tie’ networks, where interactions are less frequent, but usually more considered. Open and closed networks are often positioned as a trade-off. In academic circles, the tensions between ‘explore’ and ‘exploit’ have also…

Will Customers Buy Into Your Seller Persona?

You’ve analyzed your prospective market, built buyer personas for your perfect customer, and crafted your website and Facebook pages with all the social media bells and whistles to ensure that the right people are coming to view your content, products and services. You also have social media monitoring tools in place to track your customers’ journey to you. Did they enjoy the experience? Is it simply enough that they stayed the journey? How can you be sure? Tara Hunt, founder of Truly Social, offers insight into the customer experience on her Twitter feed: “When your interactions with a customer are…

NBN boss Bill Morrow shows true leadership in response to the #MeToo campaign

As stories of sexual abuse flooded social media in response to the #MeToo awareness campaign, NBN Co chief executive Bill Morrow’s thoughts went straight to his employees. Were there victims of sexual assault and harassment amongst his staff at NBN, Australia’s National Broadband Network? Did they need help? Could he help break the culture of silence around abuse? How could the leader of a large national corporation find out answers to such a sensitive topic and let staff know he is here to help? His answer was the most obvious – ask. Offer to help. Engage in conversation. Show true…

The Dying Art of Conversation

I started out composing this blog post with the intent of informing on how to start and sustain a good online conversation. As part of my research for the article I came across MIT Professor Sherry Turkle’s book on ‘Reclaiming Conversation: The Power of Talk in a Digital Age’. There is substantial material available for helping us conduct more effective online conversations. However, if you are like me, there is always that nagging doubt about whether online conversations ever achieve the level of fidelity and depth that a face to face conversation can take. Turkle’s book turned this nagging doubt…

Why Workplace is Changing the Way Retail is Conducted

The world’s largest private employer, Walmart, has signed up with Workplace by Facebook. It means 2.3 million employees are now able to connect and collaborate across the entire organization. Why did the king of retail align itself with Workplace, Facebook’s relatively new venture into enterprise social networking? Because the retail industry is being disrupted and its only defense is to disrupt itself. Traditionally, retail has been one of the major employers globally. It’s now one of the most affected by digital disruptions, including online shopping and virtual supply chains. The pressure for the retail sector to innovate and change has…

Five reasons you should update your staff profiles in SWOOP

For most large organisations, it’s an absolute pain to keep your staff directory up to date. Staff profile data tends to be spread far and wide across different systems, be they human resource data bases, email directories, payrolls and the like; with no single up-to-date repository one can rely on. Believe me, the journey is worthwhile for many reasons. In this post we are selfishly addressing our SWOOP customers and prospects.  SWOOP is founded on the science of social network analysis (SNA). Value from SNA is achieved by identifying the relationship connections between individuals. The follow-up core value then comes…