How a three-year-old Sydney analytics startup SWOOP landed an “amazing” partnership with Facebook

A write up of our recently announced Analytics Partnership with Workplace by Facebook. Published originally  on Smart Company  A Sydney-based analytics startup that has been operating for just three years has landed an “amazing” partnership with social media giant Facebook through its Workplace platform. Dr Laurence Lock Lee and Cai Kjaer founded SWOOP Analytics in 2014 after working in the analytics and consulting space for more than 30 years. The two joined forces to create SWOOP as an analytics solution for businesses wanting to drive employee engagement, and landed a partnership with Microsoft soon after launch. “There’s a lot of…

Facilitating Organizational Change with SWOOP

Just take a moment and think about the last 2 or 3 major organizational change programs that you have been party to (or a victim of). Invariably the change will have something to do with wanting to change the way people work and interact with each other in your organization. Perhaps it was triggered by a significant structural change, a merger, or acquisition. Perhaps it was around  a major technology refresh. Or perhaps even a significant change in company strategy, triggered by a disruptive change in the marketplace. Whatever the reason, invariably you will be asked to adapt your behavior…

Data-Driven Collaboration Part 3: Sustaining Performance through Continuous Value Delivery

In Part 1 of our series on Data-Driven Collaboration, “How Rich Data Can Improve Your Communication,” we identified how to plan for collaboration by ensuring that goals were established and aligned with our organizational strategy. We then moved on to Part 2, “Recognizing Personas and Behaviors to Improve Engagement,” to explain how you can build engagement by managing behaviors. In this, the final post in our series, co-authored by Swoop Analytics and Carpool Agency, we will identify how to sustain the momentum to ensure that value is continuously delivered as a matter of course. Previously, we identified the importance of…

Yammer Benchmarking Insights #3 – Collaboration at the Personal Level

 In this episode we drill down to the most detailed level. That’s you, the individual collaborator. At SWOOP we have designed behavioural personas to characterise individual collaboration patterns based on your pattern of activity.For example, if you are a Catalyst, you are good at getting responses to your posts. Catalysts are important for energizing a community and driving the engagement of others. If you are a Responder, you are good at responding to other people’s posts. Responders are important for sustaining a community and extending the discussions. An Engager is able to balance their Catalyst and Responder behaviour and is…

Who Should Decide How You Should Collaborate or Not?

In a recent post pre- Microsoft’s recent Ignite 2016 conference, we intimated that we hoped that in the push to build the ultimate office tool that the core features of the component parts were not sacrificed in the name of standardisation. I can happily say now that post MS Ignite it appears that, at least for the product we are most interested in, Yammer, has re-surfaced as a more integral part of Office 365, without sacrificing its core value proposition. As a Yammer core user, it appears now that as circumstances arise, where our collaboration partners might need to manage…

Looking Beyond the Product to the Purpose: MS Office 365 Groups

Need a conversation starter? How about the Mac vs PC? IPhone vs Galaxy? Facebook vs Twitter? Beach vs Mountains? Clinton vs Trump? Nothing better to while away a few hours than an animated conversation and debate about why I might prefer one product over another. We all know in the end that despite extensive reported analyses and feature lists and the like, our choices are likely deeper than a simple feature by feature trade-off. It’s much subtler than that. An Apple zealot is aligning with Apple’s stated core purpose; its user experience mantra. People will keep lining up outside Apple…