SWOOP Blog

SWOOP Behavioural Insights - We use personas to provide individuals with insights into their online social behaviours

SWOOP is Growing Again: Now in North America and Europe

When we started  SWOOP in mid-2014 I intuitively felt that our time had come. The shift towards networks and collaboration to increase organizational agility and performance had been underway for some time, but organizations had little to guide their investment in terms of measurement. That was the what we set out to change. With SWOOP we wanted to help organizations improve collaboration and help each individual become a better collaborator and communicator. Fast forward to 2017 and things have been moving really fast. We now have customers in US, Europe and Australia that include some of the biggest brands in…

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Formulas for Success

There is something about ‘Formulas for Success’ that can be both appealing and irritating. The appealing part is of course the simplicity of it. If I could boil down the complexity of my life into a set of simple algorithms, then life would all of a sudden become much simpler. The irritating part is that we generally don’t believe that the world can be described simply as a set of formulas. What formulas do well, however is to cut to the chase. They remove the clutter and identify what core elements you need to concern yourself with. That is why…

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The Tide Has Finally Turned – Networks Eat Hierarchy for Breakfast 

The Tide Has Finally Turned – Networks Eat Hierarchy for Breakfast Apologies to Peter Drucker for hijacking his famous culture versus strategy statement, but for us, the recent 2017 Deloitte Global Trends  tome signals a tipping of the scales that we have been anticipating, frankly, for decades. The Deloitte survey of some 10,000+ business and HR leaders across 140 countries voted “Organization of the Future: Arriving Now” as the number 1 human capital trend that concerns them most. Described as: “… actively building organizational ecosystems and networks. Agility plays a central role in the organization of the future, as companies…

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SWOOP Behavioural Insights - We use personas to provide individuals with insights into their online social behaviours

Getting Jobs Done Theory

It’s not the sort of labelling that we have come to expect from our academic theory makers. But it’s just the sort of ‘down and dirty’ language that can help us break out of the ‘business speak’ rhetoric, that we tend to turn off from, the moment we hear it. “What is the ROI?”, “Where are the hard tangible benefits?”, “Have we done a cost/benefit on this?”, “How can you demonstrate customer value?”. ‘Getting Jobs Done Theory’ was indeed coined by a highly credentialed Harvard Academic, the same one that brought us the theory of “Disruptive Innovation”, Clayton Christensen. Christensen…

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How far are you willing to Trade Personal Privacy for Personal Benefit?

We were recently interviewed on the topic of the impacts on personal privacy that human centred analytics might have. Of course personal privacy was front of mind at the very inception of SWOOP; and we quickly adopted the privacy tag line that we are “SWOOP not SNOOP”. That said, we are also mindful of the very power of the insights that can be drawn about individuals, from what might look like innocuous data, which presents a very grey area for privacy protection. Consumer Privacy In the consumer world we are now aware that when we accept something for free, e.g.…

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The Social Network Map

This post continues our series on key SWOOP indicators. The ‘Social Network Map’ is prominently displayed on the Personal Tab, as a personal social network map. A second social network map representation is available at the Enterprise tab level, to identify how business units or offices, or the like, are connected via inter-group connections. Can you believe that the first social network map like this one was created some 80 years ago?  It was hand drawn to document a girls’ friendship network in a New York school. Today we have more automated methods. The SWOOP network map is only available…

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